A2 Milk Market By Packaging (Glass Bottles, Plastic Bottles And Pouches, Carton Packaging, Cans), Application (Infant Formula, Dairy Products, Bakery And Confectionary, Milk And Milk-Based Beverages), Distribution Channel (B2B, Retail Stores, Online Retailing), & Region For 2024-2031
Report ID: 30002|No. of Pages: 202
A2 Milk Market By Packaging (Glass Bottles, Plastic Bottles And Pouches, Carton Packaging, Cans), Application (Infant Formula, Dairy Products, Bakery And Confectionary, Milk And Milk-Based Beverages), Distribution Channel (B2B, Retail Stores, Online Retailing), & Region For 2024-2031
A2 Milk Valuation – 2024-2031
Rising consumer awareness about health and nutrition is a key factor propelling the growth of the A2 milk market. The market is estimated to reach a valuation of USD 50.38 Billion over the forecast period 2031, by subjugating around USD 16.05 Billion valued in 2024.
Expanding the dairy sector, combined with the expansion of dairy products, contributes significantly to the growth of the A2 milk market. The market is to grow at a CAGR of 16.96% from 2024 to 2031.
A2 Milk Market: Definition/ Overview
A2 milk is a specific type of cow’s milk that predominantly contains the A2 beta-casein protein, while mostly lacking the A1 variant. This distinction arises from genetic differences in dairy cows, where certain breeds produce milk rich in A2 protein. A2 milk is marketed as being easier to digest and potentially beneficial for those who experience discomfort from regular milk, which contains both A1 and A2 proteins.
The health benefits associated with A2 milk, such as its similarity to human breast milk and its higher nutritional value, have led to increased consumer interest, particularly among parents seeking healthier options for their children. It is also gaining traction in the infant formula market due to its perceived health advantages. As a result, A2 milk has carved out a niche in the dairy industry, appealing to health-conscious consumers looking for alternatives to conventional milk products.
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What Role does the Perceived Health Benefits of A2 Protein Play in A2 Milk’s Market Growth?
The perceived health benefits of A2 protein play a crucial role in driving the growth of the A2 milk market, as consumers increasingly seek alternatives to conventional dairy products. A2 milk is marketed as being easier to digest, particularly for individuals who experience discomfort from regular milk containing A1 beta-casein. Research indicates that A2 milk may reduce digestive issues and enhance nutrient absorption, which aligns with the growing consumer focus on health and wellness.
According to Verified Market Research, the global A2 milk market is expected to exceed USD 50.38 Billion by 2031, growing at a CAGR of 16.96% from 2024 to 2031. This surge is partly attributed to rising awareness of lactose intolerance and the nutritional advantages of A2 milk, which contains higher levels of protein, calcium, and essential vitamins compared to A1 milk. Government statistics also show that a significant portion of consumers is willing to pay a premium for products perceived as healthier, further fueling demand for A2 milk in various markets.
What Challenges does A2 Milk Face in Expanding its Supply Chain to Meet Growing Demand?
A2 Milk faces several challenges in expanding its supply chain to meet the growing demand for its products. One significant hurdle is the higher production costs associated with maintaining a separate supply chain for A2 milk, which requires specialized breeding of A2 cows and dedicated processing facilities. This complexity leads to increased operational expenses that can be passed on to consumers, making A2 milk less accessible. According to government statistics, the U.S. A2 dairy products market was valued at approximately USD 1.8 billion in 2023, with projections indicating substantial growth; however, the higher price point of A2 milk remains a barrier for widespread adoption among budget-conscious consumers.
Additionally, regulatory hurdles complicate the supply chain, as producers must comply with stringent certification standards that can delay product availability. Furthermore, inadequate infrastructure in rural areas where dairy farms are located poses transportation challenges, leading to potential supply disruptions.
Category-Wise Acumens
How does the Demand for Infant Formula Contribute to the Overall Revenue of A2 Milk?
The demand for infant formula significantly contributes to the overall revenue of the A2 milk market, primarily due to the growing recognition of the health benefits associated with A2 protein. A2 milk is increasingly used in infant formulas, as it is believed to be more easily digestible and similar in composition to human breast milk. According to recent reports, A2 Milk Company’s sales of baby formula products surged by 50.7% in early 2023, indicating strong consumer interest despite a general decline in China’s baby formula market.
The company’s share of the Chinese infant formula market rose from 4.9% to 6.4%, showcasing its growing presence in this lucrative segment. Government statistics reveal that the global A2 milk market is projected to reach approximately USD 13.18 Billion by 2033, with the infant formula segment expected to grow at the highest CAGR during this period. This trend underscores the critical role that infant formula plays in driving revenue growth for A2 milk, as parents increasingly seek healthier and more digestible options for their children.
How does the Cost-Effectiveness of Carton Packaging Contribute to A2 Milk’s Overall Profitability?
The cost-effectiveness of carton packaging is a significant factor contributing to the overall profitability of the A2 milk market. Carton packaging is the dominant format, holding the largest market share and expected to grow at a CAGR of 16.35% during the forecast period. This dominance is primarily driven by the affordability of carton packaging compared to alternatives like glass bottles or cans.
Moreover, cartons made with aseptic packaging technology help extend the shelf life of A2 milk, reducing waste and improving profitability. This is particularly beneficial in regions where refrigeration infrastructure may be limited. The combination of lower production costs and increased demand for A2 milk packaged in cartons supports the overall profitability and sustainability of A2 milk producers in a rapidly growing market.
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Country/Region-wise Acumens
How has the Growing Demand for Premium Dairy Products in the Asia-Pacific Region Driven A2 Milk’s Sales?
The growing demand for premium dairy products in the Asia-Pacific region is significantly driving A2 milk’s sales, reflecting a shift in consumer preferences towards healthier and more digestible options. As awareness of health and wellness increases, consumers are increasingly seeking products that offer nutritional benefits, such as A2 milk, which is marketed as easier to digest and potentially beneficial for those with lactose intolerance. In 2023, the Asia-Pacific A2 milk market was valued at approximately USD 897 Million and is projected to reach around USD 2,972 Million by 2034, growing at a CAGR of 11.7%. This growth is bolstered by rising disposable incomes and a willingness among consumers in countries like China, India, and Australia to pay a premium for high-quality dairy products.
Additionally, the rise of health-conscious consumers looking for clean-label products drives interest in A2 milk derivatives, particularly in infant formula, where it is perceived to provide complete nutrition. Overall, the combination of health awareness, changing dietary habits, and rising consumer spending power positions A2 milk as a leading choice in the premium dairy segment within the Asia-Pacific region.
How has the Increasing Consumer Demand for Dairy Alternatives in Europe Contributed to A2 Milk’s Growth?
The increasing consumer demand for dairy alternatives in Europe has significantly contributed to the growth of A2 milk, as it positions itself as a premium option within the broader dairy category. As consumers become more health-conscious and seek alternatives to traditional dairy products, the A2 milk market has benefited from this trend. In 2023, the European dairy alternatives market reached a value of approximately USD 4.47 Billion and is projected to grow at a CAGR of 10.3%, potentially reaching USD 10.84 Billion by 2032. This growth is driven by rising lactose intolerance rates and an increasing number of consumers opting for plant-based diets, which has heightened awareness of alternative dairy products.
Government statistics indicate that around 40% of Europeans intend to reduce their dairy consumption, further highlighting the shift in dietary preferences. As a result, A2 milk is marketed as a healthier alternative that provides similar nutritional benefits without the digestive discomfort associated with A1 protein found in conventional milk. This positioning allows A2 milk to capture a share of the growing market for dairy alternatives, appealing to health-conscious consumers looking for premium options that align with their dietary choices.
Competitive Landscape
The A2 Milk Market is expected to see continued growth, driven by rising consumer interest in health and wellness. However, competition will intensify as established players expand globally and regional players enter the market. The ability to innovate, offer diverse A2 dairy products, and address consumer concerns regarding price and scientific evidence will be key factors for success in this evolving market.
Some of the prominent players operating in the A2 milk market are:
- Fonterra Co-operative Group Limited
- The A2 Milk Company Limited
- PURA
- Dairy Farmers
- Jersey Dairy
- Vietnam Dairy Products Joint Stock Company
- Freedom Foods Group Limited
- Gujarat Cooperative Milk Marketing Federation Ltd.
- Vedaaz Organics Pvt. Ltd.
- Provilac Dairy Farms Private Limited
Latest Developments
- In April 2023, the Dairy Farmers launched a new range of A2 milk products aimed at health-conscious consumers, emphasizing the benefits of A2 protein for easier digestion and overall wellness. This product line was introduced to cater to the growing demand for premium dairy options.
- March 2023: Vinamilk announced the launch of its new A2 milk product line, aimed at catering to health-conscious consumers seeking alternatives to traditional dairy. This product line emphasizes the benefits of A2 protein and is part of the company’s strategy to tap into the growing demand for premium dairy products.
Report Scope
| REPORT ATTRIBUTES | DETAILS |
|---|---|
| Study Period | 2021-2031 |
| Growth Rate | CAGR of ~16.96% from 2024 to 2031 |
| Base Year for Valuation | 2024 |
| Historical Period | 2021-2023 |
| Forecast Period | 2024-2031 |
| Quantitative Units | Value in USD Billion |
| Report Coverage | Historical and Forecast Revenue Forecast, Historical and Forecast Volume, Growth Factors, Trends, Competitive Landscape, Key Players, Segmentation Analysis |
| Segments Covered |
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| Regions Covered |
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| Key Players | Fonterra Co-operative Group Limited, The A2 Milk Company Limited, PURA, Dairy Farmers, Jersey Dairy, Vietnam Dairy Products Joint Stock Company, Freedom Foods Group Limited, Gujarat Cooperative Milk Marketing Federation Ltd., Vedaaz Organics Pvt. Ltd., Provilac Dairy Farms Private Limited |
| Customization | Report customization along with purchase available upon request |
A2 Milk Market, By Category
Packaging:
- Glass Bottles
- Plastic Bottles & Pouches
- Carton Packaging
- Cans
Application:
- Infant Formula
- Dairy Products
- Bakery & Confectionary
- Milk & Milk-based Beverages
Distribution Channel:
- Supermarkets and Hypermarkets
- B2B
- Retail Stores
- Online Retailing
Region:
- North America
- Europe
- Asia-Pacific
- South America
- Middle East & Africa
Research Methodology of Verified Market Research:
To know more about the Research Methodology and other aspects of the research study, kindly Get in touch with our sales team.
Reasons to Purchase this Report
• Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors
• Provision of market value (USD Billion) data for each segment and sub-segment
• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market
• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region
• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions and acquisitions in the past five years of companies profiled
• Extensive company profiles comprising of company overview, company insights, product benchmarking and SWOT analysis for the major market players
• The current as well as the future market outlook of the industry with respect to recent developments (which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions
• Includes an in-depth analysis of the market of various perspectives through Porter’s five forces analysis
• Provides insight into the market through Value Chain
• Market dynamics scenario, along with growth opportunities of the market in the years to come
• 6-month post sales analyst support
Customization of the Report
• In case of any Queries or Customization Requirements please connect with our sales team, who will ensure that your requirements are met.
Frequently Asked Questions
1 INTRODUCTION OF GLOBAL A2 MILK MARKET
1.1 Introduction of the Market
1.2 Scope of Report
1.3 Assumptions
2 EXECUTIVE SUMMARY
3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH
3.1 Data Mining
3.2 Validation
3.3 Primary Interviews
3.4 List of Data Sources
4 GLOBAL A2 MILK MARKET OUTLOOK
4.1 Overview
4.2 Market Dynamics
4.2.1 Drivers
4.2.2 Restraints
4.2.3 Opportunities
4.3 Porters Five Force Model
4.4 Value Chain Analysis
5 A2 MILK MARKET, BY PACKAGING
5.1 Overview
5.2 Glass Bottles
5.3 Plastic Bottles & Pouches
5.4 Carton Packaging
5.5 Cans
6 A2 MILK MARKET, BY APPLICATION
6.1 Overview
6.2 Infant Formula
6.3 Dairy Products
6.4 Bakery & Confectionery
6.5 Milk & Milk-based Beverages
7 A2 MILK MARKET, BY DISTRIBUTION CHANNEL
7.1 Overview
7.2 Supermarkets and Hypermarkets
7.3 B2B
7.4 Retail Stores
7.5 Online Retailing
8 GLOBAL A2 MILK MARKET, BY GEOGRAPHY
8.1 Overview
8.2 North America
8.2.1 U.S.
8.2.2 Canada
8.2.3 Mexico
8.3 Europe
8.3.1 Germany
8.3.2 U.K.
8.3.3 France
8.3.4 Rest of Europe
8.4 Asia Pacific
8.4.1 China
8.4.2 Japan
8.4.3 India
8.4.4 Rest of Asia Pacific
8.5 Rest of the World
8.5.1 Latin America
8.5.2 Middle East & Africa
9 GLOBAL A2 MILK MARKET COMPETITIVE LANDSCAPE
9.1 Overview
9.2 Company Market Ranking
9.3 Key Development Strategies
10 COMPANY PROFILES
10.1 Fonterra Co-operative Group Limited
10.1.1 Overview
10.1.2 Financial Performance
10.1.3 Product Outlook
10.1.4 Key Developments
10.2 The A2 Milk Company Limited
10.2.1 Overview
10.2.2 Financial Performance
10.2.3 Product Outlook
10.2.4 Key Developments
10.3 PURA
10.3.1 Overview
10.3.2 Financial Performance
10.3.3 Product Outlook
10.3.4 Key Developments
10.4 Dairy Farmers
10.4.1 Overview
10.4.2 Financial Performance
10.4.3 Product Outlook
10.4.4 Key Developments
10.5 Jersey Dairy
10.5.1 Overview
10.5.2 Financial Performance
10.5.3 Product Outlook
10.5.4 Key Developments
10.6 Vietnam Dairy Products Joint Stock Company
10.6.1 Overview
10.6.2 Financial Performance
10.6.3 Product Outlook
10.6.4 Key Developments
10.7 Freedom Foods Group Limited
10.7 Overview
10.7.2 Financial Performance
10.7.3 Product Outlook
10.7.4 Key Developments
10.8 Gujarat Cooperative Milk Marketing Federation Ltd.
10.8.1 Overview
10.8.2 Financial Performance
10.8.3 Product Outlook
10.8.4 Key Developments
10.9 Vedaaz Organics Pvt. Ltd.
10.9.1 Overview
10.9.2 Financial Performance
10.9.3 Product Outlook
10.9.4 Key Developments
10.10 Provilac Dairy Farms Private Limited
10.10.1 Overview
10.10.2 Financial Performance
10.10.3 Product Outlook
10.10.4 Key Developments
11 KEY DEVELOPMENTS
11.1 Product Launches/Developments
11.2 Mergers and Acquisitions
11.3 Business Expansions
11.4 Partnerships and Collaborations
12 APPENDIX
12.1 Related Research
Report Research Methodology
Verified Market Research uses the latest researching tools to offer accurate data insights. Our experts deliver the best research reports that have revenue generating recommendations. Analysts carry out extensive research using both top-down and bottom up methods. This helps in exploring the market from different dimensions.
This additionally supports the market researchers in segmenting different segments of the market for analysing them individually.
We appoint data triangulation strategies to explore different areas of the market. This way, we ensure that all our clients get reliable insights associated with the market. Different elements of research methodology appointed by our experts include:
Exploratory data mining
Market is filled with data. All the data is collected in raw format that undergoes a strict filtering system to ensure that only the required data is left behind. The leftover data is properly validated and its authenticity (of source) is checked before using it further. We also collect and mix the data from our previous market research reports.
All the previous reports are stored in our large in-house data repository. Also, the experts gather reliable information from the paid databases.
For understanding the entire market landscape, we need to get details about the past and ongoing trends also. To achieve this, we collect data from different members of the market (distributors and suppliers) along with government websites.
Last piece of the ‘market research’ puzzle is done by going through the data collected from questionnaires, journals and surveys. VMR analysts also give emphasis to different industry dynamics such as market drivers, restraints and monetary trends. As a result, the final set of collected data is a combination of different forms of raw statistics. All of this data is carved into usable information by putting it through authentication procedures and by using best in-class cross-validation techniques.
Data Collection Matrix
| Perspective | Primary Research | Secondary Research |
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| Supplier side |
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Econometrics and data visualization model
Our analysts offer market evaluations and forecasts using the industry-first simulation models. They utilize the BI-enabled dashboard to deliver real-time market statistics. With the help of embedded analytics, the clients can get details associated with brand analysis. They can also use the online reporting software to understand the different key performance indicators.
All the research models are customized to the prerequisites shared by the global clients.
The collected data includes market dynamics, technology landscape, application development and pricing trends. All of this is fed to the research model which then churns out the relevant data for market study.
Our market research experts offer both short-term (econometric models) and long-term analysis (technology market model) of the market in the same report. This way, the clients can achieve all their goals along with jumping on the emerging opportunities. Technological advancements, new product launches and money flow of the market is compared in different cases to showcase their impacts over the forecasted period.
Analysts use correlation, regression and time series analysis to deliver reliable business insights. Our experienced team of professionals diffuse the technology landscape, regulatory frameworks, economic outlook and business principles to share the details of external factors on the market under investigation.
Different demographics are analyzed individually to give appropriate details about the market. After this, all the region-wise data is joined together to serve the clients with glo-cal perspective. We ensure that all the data is accurate and all the actionable recommendations can be achieved in record time. We work with our clients in every step of the work, from exploring the market to implementing business plans. We largely focus on the following parameters for forecasting about the market under lens:
- Market drivers and restraints, along with their current and expected impact
- Raw material scenario and supply v/s price trends
- Regulatory scenario and expected developments
- Current capacity and expected capacity additions up to 2027
We assign different weights to the above parameters. This way, we are empowered to quantify their impact on the market’s momentum. Further, it helps us in delivering the evidence related to market growth rates.
Primary validation
The last step of the report making revolves around forecasting of the market. Exhaustive interviews of the industry experts and decision makers of the esteemed organizations are taken to validate the findings of our experts.
The assumptions that are made to obtain the statistics and data elements are cross-checked by interviewing managers over F2F discussions as well as over phone calls.
Different members of the market’s value chain such as suppliers, distributors, vendors and end consumers are also approached to deliver an unbiased market picture. All the interviews are conducted across the globe. There is no language barrier due to our experienced and multi-lingual team of professionals. Interviews have the capability to offer critical insights about the market. Current business scenarios and future market expectations escalate the quality of our five-star rated market research reports. Our highly trained team use the primary research with Key Industry Participants (KIPs) for validating the market forecasts:
- Established market players
- Raw data suppliers
- Network participants such as distributors
- End consumers
The aims of doing primary research are:
- Verifying the collected data in terms of accuracy and reliability.
- To understand the ongoing market trends and to foresee the future market growth patterns.
Industry Analysis Matrix
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