Global Active Grille Shutter Market Size By Type (Visible, Non-visible), By Vehicle Type (Heavy Commercial Vehicle, Light Commercial Vehicle, Passenger Vehicle), By Geographic Scope and Forecast

Active Grille Shutter Market Size And Forecast

Active Grille Shutter Market size was valued at USD 4.02 Billion in 2023 and is projected to reach USD 5.54 Billion by 2031, growing at a CAGR of 4.09% from 2024 to 2031.

• An active grille shutter is a complex automobile component that optimizes vehicle aerodynamics and increases fuel efficiency. This system is located in a vehicle’s front grille and consists of adjustable panels or shutters that can open or close depending on driving conditions. The active grille shutter’s principal function is to regulate airflow through the engine compartment.
• They are increasingly being used in automobile design to improve vehicle performance and efficiency. One of the key applications of AGS is to improve aerodynamics. These shutters are built into a vehicle’s front grille and can open or close automatically in response to driving conditions. When closed, the shutters reduce air resistance and drag resulting in higher fuel efficiency and fewer CO2 emissions.
• The future use of active grille shutters (AGS) is expected to change considerably as the automotive industry strives for higher efficiency and improved vehicle performance. Active grille shutters are already known for their potential to improve vehicle aerodynamics by regulating airflow through the grille based on driving circumstances. This feature not only helps to minimize drag but also improves fuel efficiency and reduces emissions making it a crucial component in the drive towards more sustainable automobile solutions.

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Global Active Grille Shutter Market Dynamics

The key market dynamics that are shaping the global active grille shutter market include:

Key Market Drivers:

• Increasing Fuel Efficiency and Emissions Laws: One of the most important factors driving the active grille shutter market is the growing emphasis on fuel efficiency and rigorous emissions laws. As governments throughout the world tighten environmental regulations, automotive manufacturers are under increased pressure to enhance vehicle economy and cut emissions.
• Technological Advancements and Innovation: Advancements in automotive technology are another significant driver of the AGS market. Materials, sensors, and control system innovations are increasing the efficiency and cost-effectiveness of AGS. Modern AGS systems have advanced sensors and electrical controls that allow for real-time adjustments to grille openings, thereby dynamically improving cooling and aerodynamic performance.
• Rising Consumer Demand for Advanced Features: Consumers’ preferences for advanced and luxury features in vehicles are driving the AGS industry forward. As consumers grow more aware of the benefits of increased fuel efficiency and vehicle performance, they demand vehicles with modern technologies. Active grille shutters provide not only functional benefits such as improved fuel economy and lower emissions but also enhance the visual appeal of automobiles by giving them a sleek and modern appearance.

Key Challenges:

• Complexity and Cost of Integration: One of the most significant issues of active grille shutters is the complexity and cost of incorporating them into vehicle designs. Active grille shutters are made up of several components including electronic actuators, sensors, and control systems that must be carefully constructed and incorporated into the vehicle’s front grille.
• Reliability and Maintenance Issues: The dependability and maintenance of active grille shutters are crucial. These systems are subjected to extreme weather conditions including temperature variations, dampness, and road debris which might have an impact on their long-term effectiveness.
• Integration of Vehicle Systems: Integrating active grille shutters into a vehicle’s existing systems is another challenge. To maximize performance, these shutters must integrate seamlessly with the vehicle’s engine management, cooling systems, and other aerodynamic elements. The control system for the active grille shutters must be capable of processing real-time data from numerous sensors and dynamically adjusting the grille apertures dependent on driving conditions.

Key Trends:

• Enhanced Fuel Efficiency and Emission Reduction: One of the most important developments in the active grille shutter market is the growing emphasis on improving fuel efficiency and lowering pollutants. Active grille shutters are designed to open and close based on driving circumstances, hence optimizing airflow through the engine compartment. When the shutters are closed, they reduce aerodynamic drag by limiting the amount of air that travels through the grille, potentially increasing the vehicle’s fuel economy.
• Integration with Advanced Driver Assistance Systems (ADAS): Another popular trend is the combination of active grille shutters and advanced driver assistance systems. As vehicles evolve technologically, there is a greater emphasis on integrating diverse systems to improve overall vehicle performance and safety. Active grille shutters are increasingly being coupled with ADAS features like adaptive cruise control and lane-keeping assist to improve aerodynamics in real-time.
• Growth in Electric and Hybrid Vehicles: The rise of electric and hybrid vehicles has an impact on the active grille shutter industry. Electric and hybrid vehicles benefit greatly from enhanced aerodynamics because they have different cooling requirements than regular internal combustion engine vehicles. Active grille shutters in electric and hybrid vehicles improve airflow to the battery and power electronics while lowering drag.

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Global Active Grille Shutter Market Regional Analysis

Here is a more detailed regional analysis of the global active grille shutter market:

North America

• In Asia Pacific, the active grille shutter (AGS) market is primarily driven by stringent fuel efficiency rules and rising demand for electric and hybrid automobiles. This supremacy is due to the region’s fast-developing automobile industry and rising environmental concerns. Stringent fuel efficiency requirements are being implemented by governments around the region to reduce carbon emissions and improve air quality.
• The automobile sector dominates the North American Active grille shutter market due to tight fuel efficiency rules and an increased emphasis on vehicle aerodynamics. This domination is most noticeable in the United States and Canada where major manufacturers are increasingly implementing active grille shutters into their car designs.
• The key driver of the Active Grille Shutter Market in North America is the desire for increased fuel efficiency and lower emissions. According to the US Environmental Protection Agency (EPA), the average fuel economy for new 2021 model-year automobiles achieved a record high of 25.7 miles per gallon up 0.5 mpg from the previous year.

Asia Pacific

• The Asia Pacific capacity is emerging as the fastest-growing market for active grille shutters (AGS) owing to increased automobile manufacturing and tight fuel efficiency standards. This rapid increase can be ascribed to the region’s developing middle class, rising disposable incomes, and consumers increasing environmental awareness.
  The government’s implementation of tight fuel efficiency regulations is a key driver for the Asia Pacific AGS industry.
• Furthermore, the fast expansion of electric cars (EVs) in the region is indirectly benefiting the AGS industry. While electric vehicles do not require traditional engine cooling they can benefit from AGS for battery thermal management and overall aerodynamic enhancement. In China, EV sales increased by 154% in 2021 to 3.3 million units. This trend is projected to continue with AGS playing a critical role in increasing the range and efficiency of electric vehicles. Furthermore, the growing emphasis on lowering carbon emissions is driving the AGS market ahead.

Global Active Grille Shutter Market: Segmentation Analysis

The Global Active Grille Shutter Market is segmented based on Type, Vehicle Type, and Geography.

Active Grille Shutter Market, By Type

• Visible
• Non-visible

Based on the Type, the Global Active Grille Shutter Market is bifurcated into Visible and Non-Visible. In the global active grille shutter market, visible active grille shutters are currently dominant. This dominance is primarily due to their widespread use in enhancing vehicle aesthetics and aerodynamics. Visible active grille shutters are designed to be prominently seen on the vehicle’s exterior giving cars a sleek, modern look while improving airflow management for better fuel efficiency and performance. Their integration into vehicle design not only contributes to a stylish appearance but also aligns with consumer preferences for advanced, visually appealing automotive features.

Active Grille Shutter Market, By Vehicle Type

• Heavy Commercial Vehicle
• Light Commercial Vehicle
• Passenger Vehicle

Based on the Vehicle Type, the Global Active Grille Shutter Market is bifurcated into Heavy Commercial Vehicles, Light Commercial Vehicles, and Passenger Vehicles. In the global active grille shutter market, passenger vehicles are the dominant segment. This dominance is driven by the increasing focus on fuel efficiency and aerodynamic performance in consumer cars. Active grille shutters are widely adopted in passenger vehicles to enhance aerodynamics by adjusting airflow through the grille which helps in improving fuel economy and reducing emissions. As stringent emissions regulations and fuel efficiency standards become more prevalent, automakers are integrating these systems more frequently into passenger vehicles to meet regulatory requirements and consumer expectations.

Active Grille Shutter Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the World

Based on Geography, the Global Active Grille Shutter Market is classified into North America, Europe, Asia Pacific, and the Rest of the World. Asia Pacific is the dominant region in the global active grille shutter market. This dominance is driven by the region’s rapid automotive industry growth and increasing demand for fuel-efficient vehicles which actively utilize grille shutters for improved aerodynamics and reduced drag. Countries like China and India are major contributors due to their large automotive production volumes and growing emphasis on technological advancements in vehicle components.

Key Players

The “Global Active Grille Shutter Market” study report will provide valuable insight with an emphasis on the global market.  The major players in the market are Valeo, Magna, Rochling, Brose, Johnson Electric, SRG Global, Mirror Controls International, Sonceboz, STARLITE Co. Ltd., HBPO GmbH, Batz S. Coop, Aisin Seiki Co. Ltd, Keboda Technology Co., Ltd., Shape Corp, and Techniplas LLC.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Active Grille Shutter Market Key Developments

• In April 2023 Valeo, a renowned car component manufacturer, plans to open a new plant in Fukuoka, Japan. The plant aims to develop high-quality thermal management devices including active grille shutters. The facility demonstrates the company’s commitment to passenger comfort and sustainability.

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