Automotive Green Tires Market Size By Material Type (Silica-based, Natual Rubber-based. Synthetic Rubber-based, Bio-based), By Vehicle Type (Passenger Car, Light Commercial Vehicle, Heavy Duty Trucks, Buses & Coaches, Off-road Vehicles), By Rim Size (13”-15”, 16”-18”, 19”-21”, More than 21”), By Propulsion (IC Engine, Electric), By Sales Channel (Original Equipment Manufacturers (OEMs), Aftermarket), By Geographic Scope And Forecast

Automotive Green Tires Market Size and Forecast

Automotive Green Tires Market size was valued at USD 92.72 Billion in 2024 and is projected to reach USD 189.97 Billion by 2031, growing at a CAGR of 9.38% from 2024 to 2031.

• Automotive green tires are high-performance tires designed to have a lower environmental impact than standard tires. These tires are made from sustainable and environmentally friendly components including silica, soybean oil, and recycled content, which assist in reducing rolling resistance, enhancing fuel efficiency, and lower carbon emissions.

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Global Automotive Green Tires Market Dynamics

The key market dynamics that are shaping the automotive green tires market include:

Key Market Drivers

• Stringent Environmental Regulations: Demand for green tires is increasing as environmental rules become more stringent. For instance, the European Union has adopted tire labeling requirements that incorporate rolling resistance as a crucial characteristic. According to the European Tyre and Rubber Manufacturers’ Association (ETRMA), these standards resulted in a 35% improvement in tire rolling resistance between 2010 and 2020. This improvement translates directly into decreased fuel consumption and CO2 emissions, making green tires more appealing to both producers and consumers.
• Growing Electric Vehicle (EV) Market: The increasing growth of the electric vehicle market is driving up demand for green tires designed for EV performance. According to the International Energy Agency (IEA), global electric vehicle sales reached 10 million in 2022, up 55% from 2021. This boom in EV adoption is increasing the demand for tires with lower rolling resistance to improve battery range, propelling the green tire market ahead.
• Increasing Consumer Awareness and Demand for Fuel Efficiency: Consumer demand for green tires is driven by increased awareness of environmental issues and a desire for higher fuel economy. The US Department of Energy estimates that 5-15% of light-duty vehicle fuel consumption is utilized to overcome rolling resistance, which green tires can lower by 20%. The promise of substantial fuel savings is luring more people to green tires, especially as fuel prices fluctuate and environmental concerns grow.

Key Challenges:

• High Initial Cost: Green tires have greater manufacturing costs than conventional tires, discouraging price-sensitive consumers from using them, particularly in developing nations where affordability is a major consideration in tire purchasing.
• Limited Availability: In some areas, green tires are less widely available than normal tires, limiting consumer choice and impeding market adoption. Manufacturers continue to face challenges in establishing a strong supply chain for green tires in all targeted regions.
• Performance Trade-Offs: While green tires have achieved great gains in performance, some consumers still regard them as surrendering important features like handling or longevity when compared to conventional high-performance tires, which may limit adoption among enthusiasts.

Key Trends:

• Increasing Adoption of Sustainable Materials: Green tires are increasingly being made with sustainable and eco-friendly ingredients such as silica, soybean oil, and recycled content. This helps to lessen the environmental effect by minimizing rolling resistance, increasing fuel efficiency, and lowering carbon emissions.
• Growing Demand for Electric Vehicles: The growing popularity of electric cars (EVs) is a primary driver of the automotive green tires market, as EV owners seek tires that improve range and efficiency. Green tires with low rolling resistance are ideal for EVs, improving their performance and sustainability.
• Advancements in Tire Technology: Continuous innovations in tire design, compounds, and manufacturing processes make it possible to produce green tires that are more durable, high-performance, and ecologically friendly. Green tires are becoming a feasible option for a wide range of vehicle types due to features such as increased tread patterns and traction.

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Global Automotive Green Tires Market Regional Analysis

Here is a more detailed regional analysis of the automotive green tires market:

Asia Pacific:

• According to Verified Market Research, Asia Pacific is estimated to dominate the automotive green tires market over the forecast period. The Asia Pacific region is experiencing a major increase in car sales, which is pushing up demand for green tires. According to the International Organization of Motor Vehicle Manufacturers (OICA), China alone generated over 27 million automobiles in 2021, accounting for 32.5% of total global output. This increase in vehicle production and sales is creating a sizable market for green tires, as manufacturers strive to meet both customer demand and environmental standards.
• Growing environmental consciousness and supportive government initiatives are propelling Asia Pacific’s green tire market. For example, India’s National Electric Mobility Mission Plan aspires for 30% electric car penetration by 2030. The Society of Indian Automobile Manufacturers (SIAM) reports that electric car sales in India increased by 168% in 2021 compared to the previous year. The shift to electric vehicles is increasing demand for green tires that are designed for EV performance and efficiency.
• Furthermore, many countries in the Asia-Pacific region are enacting higher fuel efficiency and emission rules, encouraging the adoption of green tires. For example, China enacted the China VI emission standard for light-duty vehicles in July 2020, which is similar to Euro 6 requirements. The International Council on Clean Transportation (ICCT) estimates that this standard will cut particulate matter emissions by 82% when compared to China V norms. Such restrictions are encouraging automakers to use green tires to achieve these stringent requirements.

Europe:

• The European Union has imposed strict laws to minimize automobile emissions, which has considerably increased demand for green tires. According to the European Environment Agency (EEA), average CO2 emissions from new passenger cars in the EU fell by 12% between 2018 and 2020, to 108.2 grams per kilometer. This quick reduction in emissions is due in part to the adoption of more fuel-efficient technologies, such as green tires, by manufacturers as they attempt to achieve EU objectives.
• Europe has experienced a significant increase in electric vehicle usage, which has increased the demand for specialty green tires designed for EV performance. The European Automobile Manufacturers Association (ACEA) predicted that battery electric vehicles will account for 12.1% of all new automobile registrations in the EU in 2022, up from 9.1% in 2021. This rising EV market sector necessitates tires with lower rolling resistance to maximize battery range, which is driving the green tire market forward.
• Furthermore, the EU’s comprehensive tire labeling system has raised consumer awareness and demand for green tires. According to the European Tyre and Rubber Manufacturers’ Association (ETRMA), since the implementation of the EU tire label in 2012, the market share of top-performing tires (A and B classes) in terms of fuel efficiency has grown from 2% to 26% in 2019. This huge shift highlights how clear information influences consumer choices, driving the market for more efficient, ecologically friendly tires.

North America:

• North America is estimated to exhibit substantial growth during the forecast period. North America, particularly the United States, has imposed severe fuel efficiency and emission rules, which have accelerated the adoption of green tires. According to the United States Environmental Protection Agency (EPA), the Corporate Average Fuel Economy (CAFE) regulations aim to boost passenger car and light truck fuel economy to 49 miles per gallon by 2026. This legislation encourages automakers to use green tires as a means of improving overall vehicle efficiency and meeting these goals.
• The North American electric vehicle market is rapidly expanding, increasing demand for green tires designed for EV performance. According to the US Department of Energy, electric vehicle sales in the United States exceeded 807,000 units in 2022, representing a 65% increase over 2021. This spike in EV adoption is increasing the demand for tires with lower rolling resistance to maximize battery range, propelling the green tire market in the region.
• Furthermore, North American consumers are becoming more aware of environmental issues and seek more sustainable products, such as green tires. According to a Rubber Manufacturers Association (RMA) survey, 86% of drivers in the United States believe adequate tire care is critical for fuel efficiency. This awareness, combined with the potential for fuel savings, is increasing customer interest in green tires. According to the US Department of Energy, adopting low rolling resistance tires can improve fuel efficiency by 1-2% for passenger vehicles, resulting in significant savings over the life of the vehicle.

Global Automotive Green Tires Market: Segmentation Analysis

The Automotive Green Tires Market is segmented based on Material Type, Vehicle Type, Rim Size, Propulsion, Sales Channel, and Geography.

Automotive Green Tires Market, By Material Type

• Silica-based Tires
• Natural Rubber-based Tires
• Synthetic Rubber-based Tires
• Bio-based Tires

Based on Material Type, the market is segmented into Silica-based Tires, Natural Rubber-based Tires, Synthetic Rubber-based Tires, and Bio-based Tires. The silica-based tire segment is estimated to dominate the automotive green tires market. Silica reduces rolling resistance, or the energy wasted as the tire deforms against the road, which improves fuel efficiency. This makes silica-based green tires a popular choice among automakers and consumers looking for more sustainable and environmentally friendly tire solutions. The improved performance and environmental benefits of silica-based tires have spurred their broad acceptance, consolidating their position as the dominating sector in the automotive green tires market.

Automotive Green Tires Market, By Vehicle Type

• Passenger Car
• Light Commercial Vehicle
• Heavy Duty Trucks
• Buses and Coaches
• Off-road Vehicles

Based on Vehicle Type, the market is segmented into Passenger Car, Light Commercial Vehicle, Heavy Duty Trucks, Buses & Coaches, and Off-road Vehicles. The passenger car segment is estimated to dominate the automotive green tires market due to the growing demand for environmentally friendly tires in the passenger car segment, which is being driven by increased consumer awareness and government policies promoting sustainable transportation solutions. Furthermore, the growing popularity of electric vehicles, which require specific green tires, adds to the passenger car segment’s dominance in the automotive green tire market.

Automotive Green Tires Market, By Rim Size

• 13”-15”
• 16”-18”
• 19”-21”
• More than 21”

Based on Rim Size, the market is segmented into 13”-15”, 16”-18”, 19”-21”, and More than 21”. The 13”-15” segment is estimated to dominate the automotive green tires market. This is being pushed by the growing need for improved safety features in affordable tiny or compact cars, which are popular in the Asia Pacific due to smaller roads, parking spaces, and affordability. Smaller wheels reduce vehicle weight, enhance maneuverability, and are also desirable in light commercial vehicles. These factors will propel the aftermarket for 13″-15″ rim size green tires during the projected period.

Automotive Green Tires Market, By Propulsion

• IC Engine
• Electric

Based on Propulsion, the market is segmented into IC Engine and Electric. The IC engine segment is estimated to dominate the automotive green tires market due to the continuous global dominance of cars with internal combustion engines. Despite the growing popularity of electric vehicles, the vast majority of the global vehicle fleet still runs on gasoline and diesel engines. To enhance fuel efficiency and minimize emissions, automakers, and tire manufacturers are working together to develop green tire solutions that are compatible with IC engine vehicles. This segment is likely to maintain its market leadership position in the automotive green tires market over the forecast period.

Automotive Green Tires Market, By Sales Channel

• Original Equipment Manufacturers (OEMs)
• Aftermarket

Based on Sales Channel, the market is segmented into Original Equipment Manufacturers (OEMs) and Aftermarket. The original equipment manufacturers (OEMs) segment is estimated to dominate the automotive green tires market owing to automakers’ increasing emphasis on manufacturing eco-friendly vehicles that have green tires as standard. Automakers work together with tire manufacturers to develop and integrate green tires that fulfill their unique performance, safety, and efficiency standards. The OEM segment benefits from rising consumer demand for sustainable mobility solutions, as well as severe vehicle pollution and fuel efficiency rules.

Automotive Green Tires Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the world

Based on Geography, the automotive green tires market is classified into North America, Europe, Asia Pacific, and the Rest of the world. Asia Pacific is estimated to dominate during the forecasted period. This expansion is being driven by greater adoption of electric vehicles in countries such as China and Japan, altering customer tastes, and rising passenger car sales. Tire manufacturers are reacting to this demand by providing green tires as original equipment (OE) and retrofits that enhance fuel economy and minimize CO2 emissions.

Key Players

The “Automotive Green Tires Market” study report will provide valuable insight with an emphasis on the global market. The major players in the market are Michelin, Bridgestone Corporation, Continental AG, The Goodyear Tire & Rubber Company, and Pirelli & C.S.P.A.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Automotive Green Tires Market Recent Developments

• In 2023, Bridgestone invested in AI control technology to increase efficiency and better utilize knowledge and data in a digital manufacturing environment. The implementation of these technologies will accelerate the corporation’s progress toward its environmental goals, which include becoming carbon neutral by 2030.
• In 2023, JK Tyre and Industries developed a new tire made from sustainable and recyclable materials. This is the company’s newest effort to create eco-friendly tires that have a low environmental impact.
• In July 2024, Michelin launched a new line of green tires that are produced from 46% sustainable materials, including recycled and renewable resources. The tires are intended to give optimal performance while reducing the company’s carbon footprint.

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