Automotive Over The Air (OTA) Market By Vehicle Type (Passenger Vehicles, Commercial Vehicles), By Application (Telematics, Infotainment), By Technology (Firmware Over-The-Air (FOTA), Software Over-The-Air (SOTA)), And Region For 2024-2031
Report ID: 63528|No. of Pages: 202
Automotive Over The Air (OTA) Market By Vehicle Type (Passenger Vehicles, Commercial Vehicles), By Application (Telematics, Infotainment), By Technology (Firmware Over-The-Air (FOTA), Software Over-The-Air (SOTA)), And Region For 2024-2031
Automotive Over The Air (OTA) Market Valuation – 2024-2031
The demand in the automotive OTA market, modern automobiles are becoming more complicated, with a rising number of electronic control units (ECUs) and software-defined features, requiring frequent updates to ensure maximum performance and safety. OTA updates are a quick and efficient way to distribute updates to vehicles without requiring actual trips to dealerships. The market size surpass USD 3.64 Billion valued in 2023 to reach a valuation of around USD 12.14 Billion by 2031.
The rise of connected and autonomous vehicles is increasing the demand for OTA updates. These cars rely significantly on software and data communication, therefore OTA updates are critical for maintaining their operation and security. The shift to electric vehicles (EVs) has accelerated the use of OTA technology, as EVs require frequent software updates to optimize battery management, charging systems, and other vehicle operations. The rising demand for cost-effective and efficient automotive over the air (OTA) is enabling the market grow at a CAGR of 17.94% from 2024 to 2031.
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Automotive Over The Air (OTA) Market: Definition/ Overview
Automotive over-the-air (OTA) technology is the wireless distribution of software updates, fixes, and upgrades to a vehicle’s onboard systems and components. This technology allows automakers to remotely update vehicle software, including infotainment systems, navigation maps, and even essential vehicle control systems, without the need for a physical service visit. OTA updates can enhance vehicle performance, introduce new features, and effectively resolve security concerns. This capability improves the user experience by ensuring that vehicles are up to current with the most recent improvements and repairs, hence boosting functionality and safety.
Automotive OTA technology is poised for significant growth and change. As vehicles become more networked and autonomous, the demand for regular and dependable software upgrades will increase. OTA technology is likely to grow to handle increasingly complex upgrades, such as those for autonomous driving systems and advanced driver assistance systems (ADAS).
The combination of OTA, vehicle-to-everything (V2X) connection, and artificial intelligence will improve real-time updates and customization. Continuous developments in cybersecurity will also play an important role in guaranteeing the secure distribution of updates, creating more trust and acceptance among both customers and manufacturers.
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How will the Increasing Number of Connected Cars Drive the Automotive Over The Air (OTA) Market?
The growing number of connected cars is propelling the automotive OTA market. According to a Statista analysis, the global number of connected vehicles is predicted to increase to 352 million by 2023, from 96.4 million in 2015. This rapid expansion increases the demand for OTA updates and services, as more connected vehicles necessitate continuing software changes and improvements to provide optimal performance, security, and feature updates.
Cost savings for car manufacturers are propelling the car OTA market. Manufacturers are expanding their investment in OTA technology as it considerably reduces recall and maintenance costs, with an IHS Markit report estimating potential savings of $35 billion globally by 2022. This significant cost-saving potential encourages manufacturers to implement OTA solutions to expedite operations and reduce costs associated with traditional recall and repair processes.
How Does the Infrastructure Requirements Impact the Growth of the Automotive Over The Air (OTA) Market?
Infrastructure requirements have an impact on the expansion of the automotive OTA market. The application of OTA technology requires a strong infrastructure, which includes dependable cellular networks and secure data management systems. Limited or uneven network coverage, as well as inadequate cybersecurity protections, can impede the effectiveness and uptake of OTA updates. The demand for enhanced infrastructure to provide the seamless, secure, and fast distribution of software updates to connected vehicles has an impact on the OTA market.
Regulatory compliance will have an impact on the growth of the Automotive OTA market. Stringent regulations governing data security, privacy, and software upgrades impede OTA implementation and uptake. Compliance with these requirements necessitates large investments in secure technology and processes, which may impede industry growth. Compliance with regulatory standards is essential for maintaining customer trust and protecting against legal and safety risks, which ultimately influence market development and expansion.
Category-Wise Acumens
Will the Increasing Complexity and Connectivity of Modern Cars Accelerate the Passenger Vehicles Segment for the Automotive Over The Air (OTA) Market?
The passenger vehicle category is currently leading the automotive over-the-air (OTA) market. The passenger vehicles section of the automotive OTA market will be driven by modern cars’ increased sophistication and connection. As vehicles become more sophisticated, with integrated infotainment systems, autonomous driving features, and a variety of networking options, the demand for frequent and dependable software upgrades grows. OTA technology facilitates this by allowing remote updates to easily manage complex systems and address faults in real-time. This increasing complexity and connection creates a considerable need for OTA solutions in passenger vehicles, which drives market growth.
The demand for advanced features and software upgrades will propel the Passenger Vehicles section of the Automotive OTA market. As consumers demand cutting-edge functionality and real-time enhancements from their vehicles, the necessity for regular and smooth software updates becomes critical. OTA technology enables manufacturers to efficiently provide these updates, improving car performance and introducing new features without necessitating physical service visits. This demand for continuous improvements and advanced features directly drives the growth of the OTA market in the passenger car segment.
Does the Increasing Adoption of Connected Car Technology Fuel the Telematics segment for the Automotive Over The Air (OTA) Market?
The telematics category is currently leading the Automotive Over-the-Air (OTA) market. The telematics segment of the automotive OTA market will benefit from the growing deployment of linked automobile technology. As more vehicles become connected, they create massive volumes of data that may be used to provide telematics services such as remote diagnostics, fleet management, and real-time vehicle tracking. OTA updates are essential for enhancing these telematics systems by delivering timely improvements and fixes. This rising integration of linked technologies increases the demand for effective OTA solutions, fueling the growth of the telematics segment in the OTA market.
Ensure optimal performance and security will drive the Telematics segment of the Automotive OTA market. As telematics systems become more integrated into vehicle operations, it is vital to maintain their functionality while also protecting against security risks. OTA updates provide for real-time enhancements and security patches, ensuring that telematics systems perform properly and are secured against vulnerabilities. This emphasis on performance and security increases demand for OTA solutions in the telematics area, accelerating market growth.
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Country/Region-wise Acumens
Will the High Adoption of Advanced Technologies Enhance the North American Region for the Automotive Over The Air (OTA) Market?
The North American region is currently dominating the automotive over-the-air (OTA) market. The growing adoption of modern technologies will propel the North American Automotive OTA market. The integration of features such as advanced driver assistance systems (ADAS), infotainment systems, and connected automobile technologies creates a high demand for regular software upgrades. With the percentage of vehicles equipped with ADAS rising from 53% in 2017 to 80% in 2021, and the North American connected car market expected to grow from USD 27.2 Billion in 2021 to USD 53.9 Billion, the growing prevalence of these technologies highlights the need for regular OTA updates to improve functionality, fix bugs, and ensure security, driving demand for efficient OTA systems in the region.
The North American Automotive OTA market will be driven by a strong focus on innovation and increasing consumer demand for connected features. Automotive manufacturers are seeking enhanced connectivity to differentiate their products and fulfill changing consumer expectations. With 82% of consumers considering car technology important in their purchasing decisions in 2022, up from 70% in 2019, and 66% expecting more advanced features in their next vehicle, the necessity for regular OTA upgrades is clear. Market predictions show that the connected automobile sector will increase significantly, from USD 27.93 Billion in 2021 to USD 110.20 Billion in 2031, driven by the need for OTA updates to maintain performance, add features, and handle security.
Will the Focus on Improving Vehicle Safety and Efficiency Raise the Asian Pacific Region for the Automotive Over The Air (OTA) Market?
The Asia-Pacific region is experiencing the fastest growth in the OTA market. The automotive over-the-air (OTA) market in Asia Pacific will be driven by a focus on enhancing vehicle safety and efficiency. With the region accounting for 60% of global road traffic deaths, there is an urgent need for complex safety measures that can be updated on a regular basis using OTA technology. Stricter safety standards, such as India’s mandate for vehicles to have at least six airbags, are encouraging automakers to invest in OTA solutions to ensure compliance and continual safety improvements. The push for greater fuel efficiency, aided by OTA updates for engine management systems, has resulted in significant improvements in fuel usage in China.
The automotive sector in Asia Pacific is rapidly expanding, which will boost the automotive over-the-air (OTA) market. This expansion, driven by rising car production and rising consumer demand for advanced technologies, emphasizes the importance of OTA updates. In 2023, China, Japan, and India contributed significantly to the region’s 55% share of global automobile production. The increase in new energy vehicle manufacturing in China, which increased by 33.5% to 7.1 million units, as well as the 22.2% CAGR expected for India’s connected auto market, demonstrate the growing reliance on connectivity. With Asian vehicle numbers likely to triple by 2050 and more than 70% of new vehicles in China projected to have OTA capabilities by 2025, the need for OTA updates is set to rise.
Competitive Landscape
The automotive over the air (OTA) market is a dynamic and competitive space, characterized by a diverse range of players vying for market share. These players are on the run for solidifying their presence through the adoption of strategic plans such as collaborations, mergers, acquisitions, and political support.
The organizations are focusing on innovating their product line to serve the vast population in diverse regions. Some of the prominent players operating in the automotive over the air (OTA) market include:
Harman International, Robert Bosch GmbH, Continental AG, NVIDIA Corporation, Elektrobit Automotive GmbH, Airbiquity, Inc., Xevo, Inc., OTA Update, Inc., Upstream Mobility, Inc., Aptiv PLC, Microsoft Corporation, Amazon Web Services, Inc., Google LLC, ZF Friedrichshafen AG, SAS Institute, Inc.,Vector Informatik GmbH.
Latest Developments
- In July 2024, HARMAN’s OTA 12.0 release improves security and robustness for emerging E/E architectures. It supports both high-end and legacy ECUs and adds distributed orchestration, increased offboard performance, greater cybersecurity, and user interface changes to streamline operations and strengthen security.
- In January 2024, Infineon and Aurora Labs joined together at CES 2024 to improve automotive safety through AI-powered predictive maintenance OTA solutions. Their collaborative product combines LOCI technology with TriCore™ AURIX™ MCUs to improve the reliability and safety of crucial components, while also protecting against cyber threats. The solution is currently ready to help OEMs design safer vehicles.
Report Scope
| Report Attributes | Details |
|---|---|
| Study Period | 2018-2031 |
| Base Year | 2023 |
| Growth Rate | CAGR of ~17.94% from 2024 to 2031 |
| Base Year for Valuation | 2023 |
| Historical Period | 2018-2022 |
| Forecast Period | 2024-2031 |
| Quantitative Units | Value in USD Billion |
| Report Coverage | Historical and Forecast Revenue Forecast, Historical and Forecast Volume, Growth Factors, Trends, Competitive Landscape, Key Players, Segmentation Analysis |
| Segments Covered |
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| Regions Covered |
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| Key Players |
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| Customization | Report customization along with purchase available upon request |
Automotive Over The Air (OTA) Market, By Category
Vehicle Type
- Passenger Vehicles
- Commercial Vehicles
Application
- Telematics
- Infotainment
- Safety and Security
Technology
- Firmware Over-The-Air (FOTA)
- Software Over-The-Air (SOTA)
Region
- North America
- Europe
- Asia-Pacific
- South America
- Middle East & Africa
Research Methodology of Verified Market Research:
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Reasons to Purchase this Report:
• Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors
• Provision of market value (USD Billion) data for each segment and sub-segment
• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market
• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region
• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions and acquisitions in the past five years of companies profiled
• Extensive company profiles comprising of company overview, company insights, product benchmarking and SWOT analysis for the major market players
• The current as well as the future market outlook of the industry with respect to recent developments (which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions
• Includes an in-depth analysis of the market of various perspectives through Porter’s five forces analysis
• Provides insight into the market through Value Chain
• Market dynamics scenario, along with growth opportunities of the market in the years to come
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Customization of the Report
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Frequently Asked Questions
1 INTRODUCTION OF GLOBAL APPLICATION LIFECYCLE MANAGEMENT MARKET
1.1 Overview of the Market
1.2 Scope of Report
1.3 Assumptions
2 EXECUTIVE SUMMARY
3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH
3.1 Data Mining
3.2 Validation
3.3 Primary Interviews
3.4 List of Data Sources
4 GLOBAL APPLICATION LIFECYCLE MANAGEMENT MARKET OUTLOOK
4.1 Overview
4.2 Market Dynamics
4.2.1 Drivers
4.2.2 Restraints
4.2.3 Opportunities
4.3 Porters Five Force Model
4.4 Value Chain Analysis
4.5 Regulatory Framework
5 GLOBAL AUTOMOTIVE OVER THE AIR (OTA) MARKET, BY VEHICLE TYPE
5.1 Overview
5.2 Passenger Vehicles
5.3 Commercial Vehicles
6 GLOBAL AUTOMOTIVE OVER THE AIR (OTA) MARKET, BY APPLICATION
6.1 Overview
6.2 Telematics
6.3 Infotainment
6.4 Safety and Security
7 GLOBAL AUTOMOTIVE OVER THE AIR (OTA) MARKET, BY TECHNOLOGY
7.1 Overview
7.2 Firmware Over-The-Air (FOTA)
7.3 Software Over-The-Air (SOTA)
8 GLOBAL AUTOMOTIVE OVER THE AIR (OTA) MARKET, BY GEOGRAPHY
8.1 Overview
8.2 North America
8.2.1 U.S.
8.2.2 Canada
8.2.3 Mexico
8.3 Europe
8.3.1 Germany
8.3.2 U.K.
8.3.3 France
8.3.4 Rest of Europe
8.4 Asia Pacific
8.4.1 China
8.4.2 Japan
8.4.3 India
8.4.4 Rest of Asia Pacific
8.5 Rest of the World
8.5.1 South America
8.5.2 Middle East and Africa
9 GLOBAL AUTOMOTIVE OVER THE AIR (OTA) MARKET COMPETITIVE LANDSCAPE
9.1 Overview
9.2 Company Market Share
9.3 Vendor Landscape
8.4 Key Development Strategies
10 COMPANY PROFILES
10.1 Atlassian
10.1.1 Overview
10.1.2 Financial Performance
10.1.3 Product Outlook
10.1.4 Key Developments
10.2 IBM
10.2.1 Overview
10.2.2 Financial Performance
10.2.3 Product Outlook
10.2.4 Key Developments
10.3 Microsoft
10.3.1 Overview
10.3.2 Financial Performance
10.3.3 Product Outlook
10.3.4 Key Developments
10.4 Micro Focus
10.4.1 Overview
10.4.2 Financial Performance
10.4.3 Product Outlook
10.4.4 Key Developments
10.5 CollabNet VersionOne
10.5.1 Overview
10.5.2 Financial Performance
10.5.3 Product Outlook
10.5.4 Key Developments
10.6 Bunnyshell
10.6.1 Overview
10.6.2 Financial Performance
10.6.3 Product Outlook
10.6.4 Key Developments
10.7 Favro
10.7.1 Overview
10.7.2 Financial Performance
10.7.3 Product Outlook
10.7.4 Key Developments
10.8 ReQtest
10.8.1 Overview
10.8.2 Financial Performance
10.8.3 Product Outlook
10.8.4 Key Developments
10.9 Siemens PLM Software
10.9.1 Overview
10.9.2 Financial Performance
10.9.3 Product Outlook
10.9.4 Key Developments
10.10 Dynatrace
10.10.1 Overview
10.10.2 Financial Performance
10.10.3 Product Outlook
10.10.4 Key Developments
11 KEY DEVELOPMENTS
11.1 Product Launches/Developments
11.2 Mergers and Acquisitions
11.3 Business Expansions
11.4 Partnerships and Collaborations
12 Appendix
12.1 Related Research
Report Research Methodology
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Exploratory data mining
Market is filled with data. All the data is collected in raw format that undergoes a strict filtering system to ensure that only the required data is left behind. The leftover data is properly validated and its authenticity (of source) is checked before using it further. We also collect and mix the data from our previous market research reports.
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For understanding the entire market landscape, we need to get details about the past and ongoing trends also. To achieve this, we collect data from different members of the market (distributors and suppliers) along with government websites.
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Data Collection Matrix
| Perspective | Primary Research | Secondary Research |
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Econometrics and data visualization model
Our analysts offer market evaluations and forecasts using the industry-first simulation models. They utilize the BI-enabled dashboard to deliver real-time market statistics. With the help of embedded analytics, the clients can get details associated with brand analysis. They can also use the online reporting software to understand the different key performance indicators.
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The collected data includes market dynamics, technology landscape, application development and pricing trends. All of this is fed to the research model which then churns out the relevant data for market study.
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Analysts use correlation, regression and time series analysis to deliver reliable business insights. Our experienced team of professionals diffuse the technology landscape, regulatory frameworks, economic outlook and business principles to share the details of external factors on the market under investigation.
Different demographics are analyzed individually to give appropriate details about the market. After this, all the region-wise data is joined together to serve the clients with glo-cal perspective. We ensure that all the data is accurate and all the actionable recommendations can be achieved in record time. We work with our clients in every step of the work, from exploring the market to implementing business plans. We largely focus on the following parameters for forecasting about the market under lens:
- Market drivers and restraints, along with their current and expected impact
- Raw material scenario and supply v/s price trends
- Regulatory scenario and expected developments
- Current capacity and expected capacity additions up to 2027
We assign different weights to the above parameters. This way, we are empowered to quantify their impact on the market’s momentum. Further, it helps us in delivering the evidence related to market growth rates.
Primary validation
The last step of the report making revolves around forecasting of the market. Exhaustive interviews of the industry experts and decision makers of the esteemed organizations are taken to validate the findings of our experts.
The assumptions that are made to obtain the statistics and data elements are cross-checked by interviewing managers over F2F discussions as well as over phone calls.
Different members of the market’s value chain such as suppliers, distributors, vendors and end consumers are also approached to deliver an unbiased market picture. All the interviews are conducted across the globe. There is no language barrier due to our experienced and multi-lingual team of professionals. Interviews have the capability to offer critical insights about the market. Current business scenarios and future market expectations escalate the quality of our five-star rated market research reports. Our highly trained team use the primary research with Key Industry Participants (KIPs) for validating the market forecasts:
- Established market players
- Raw data suppliers
- Network participants such as distributors
- End consumers
The aims of doing primary research are:
- Verifying the collected data in terms of accuracy and reliability.
- To understand the ongoing market trends and to foresee the future market growth patterns.
Industry Analysis Matrix
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