Away From Home Tissue And Hygiene Market Size By Tissue Paper (Facial, Hand, Toilet), By Wipes (Disinfectant, Hand Sanitizing, General Purpose), By Napkins (Table, Dispenser), By End-User (Hospitals And Healthcare, Food And Beverage, Commercial), And Region for 2024-2031.
Report ID: 29059|No. of Pages: 202
Away From Home Tissue And Hygiene Market Size By Tissue Paper (Facial, Hand, Toilet), By Wipes (Disinfectant, Hand Sanitizing, General Purpose), By Napkins (Table, Dispenser), By End-User (Hospitals And Healthcare, Food And Beverage, Commercial), And Region for 2024-2031.
Away From Home Tissue And Hygiene Market Valuation – 2024-2031
The Away From Home Tissue And Hygiene Market is projected to grow at a significant rate due to the increasing investments in the food and accommodation service industry. The Away From Home Tissue And Hygiene Market size is estimated at USD 34.20 Billion in 2023, and is expected to reach USD 54 Billion by 2031.
The away from home tissue and hygiene industry growth is driven by several factors including greater emphasis on maintaining and providing hygiene-related products in public settings such as restaurants and cafes. This surge in demand enable the market to grow at a (CAGR) of 6.5% from 2024 to 2031.
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Away From Home Tissue And Hygiene Market: Definition/ Overview
Away From Home (AFH) wipes and hygiene products fall into a category of products specifically designed for use outside of the home environment. These products include a wide range of products such as toilet paper, paper towels, tissues, hand sanitizer, and disposable wipes. AFH products are unique in that they are intended for use in offices, restaurants, hotels, hospitals, schools, and other public or commercial spaces where large numbers of people congregate.
Unlike consumer products intended for personal use at home, AFH tissue and hygiene products are typically designed with higher standards of durability, convenience, and hygiene in mind. They are designed to withstand intensive use and provide an effective solution for keeping common areas clean and sanitary. Additionally, AFH products are often supplied in bulk packaging, such as large rolls or large dispensers, to meet the needs of high-traffic areas and minimize refill frequency.
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How Commercial Spaces are Expanding the Away From Home Tissue And Hygiene Market?
The increasing focus on hygiene and sanitation in public spaces has led to a surge in demand for Anti-Fungible Handwashing (AFH) products. Institutions and businesses prioritize cleanliness to maintain a healthy environment, resulting in the widespread use of AFH tissue, hand sanitizers, and other hygiene products. The expansion of commercial spaces, such as offices, hotels, restaurants, healthcare facilities, and educational institutions, also fuels the demand for AFH products. AFH products offer convenience and efficiency, making them essential in busy public environments.
Regulatory compliance is crucial, as businesses and institutions must adhere to strict hygiene standards in public spaces. Health and safety concerns, such as the COVID-19 outbreak, emphasize the importance of proper hygiene practices. AFH products like hand sanitizers and disinfectant wipes play a crucial role in preventing the spread of pathogens in public settings. Technological advancements, such as touchless dispensers, antibacterial coatings, and eco-friendly materials, enhance the performance and functionality of AFH products, attracting users and driving adoption.
What are the Challenges in Away From Home Tissue And Hygiene Market?
The increasing focus on hygiene and sanitation in public spaces has led to a surge in demand for Anti-Fungible Handwashing (AFH) products. Institutions and businesses prioritize cleanliness to maintain a healthy environment, resulting in the widespread use of AFH tissue, hand sanitizers, and other hygiene products. The expansion of commercial spaces, such as offices, hotels, restaurants, healthcare facilities, and educational institutions, also fuels the demand for AFH products. AFH products offer convenience and efficiency, making them essential in busy public environments.
Regulatory compliance is crucial, as businesses and institutions must adhere to strict hygiene standards in public spaces. Health and safety concerns, such as the COVID-19 outbreak, emphasize the importance of proper hygiene practices. AFH products like hand sanitizers and disinfectant wipes play a crucial role in preventing the spread of pathogens in public settings. Technological advancements, such as touchless dispensers, antibacterial coatings, and eco-friendly materials, enhance the performance and functionality of AFH products, attracting users and driving adoption.
Category-Wise Acumens
How Disinfectant Wipes Helps in Growth of the Away From Home Tissue And Hygiene Market?
Disinfectant wipes are a crucial tool for maintaining hygiene standards in high-traffic environments like offices, schools, hospitals, and restaurants. They offer a quick and efficient method for cleaning and disinfecting frequently touched surfaces, reducing the risk of cross-contamination and the spread of infectious diseases. This increased emphasis on hygiene and sanitation drives the demand for disinfectant wipes in the AFH market.
These wipes also contribute to operational efficiency and cost savings for businesses and institutions using AFH products. They offer a single-step solution for both cleaning and disinfection, reducing labor costs and the need for additional cleaning supplies. The portability and disposability of disinfectant wipes eliminate the need for bulky equipment and reduce the risk of cross-contamination between surfaces.
In addition to this, disinfectant wipes are versatile and suitable for a wide range of industries, such as healthcare, food service, and office buildings. The ongoing emphasis on hygiene and cleanliness, particularly in response to public health concerns like the COVID-19 pandemic, has further accelerated the adoption of disinfectant wipes in AFH settings. Businesses and institutions prioritize the use of effective disinfection solutions to reassure employees, customers, and visitors of their commitment to safety and well-being.
How Food & Beverage Influences the Growth of Away From Home Tissue And Hygiene Market?
Food service establishments, including restaurants, cafes, and fast-food chains, are major consumers of AFH tissue and hygiene products. These products, such as napkins, paper towels, and hand sanitizers, are crucial for maintaining cleanliness and hygiene standards for employees and customers. As the food service industry expands due to changing consumer preferences and increased dining-out habits, the demand for AFH products also grows.
Strict health and safety regulations in the industry mandate proper sanitation practices and hygiene protocols. AFH products help businesses comply by providing effective solutions for cleaning and sanitizing surfaces, utensils, and equipment. Disposable gloves and disinfectant wipes also ensure high standards of cleanliness while handling food, contributing to the growth of the AFH market.
Customer expectations regarding hygiene and sanitation in dining establishments have increased significantly in recent years due to growing awareness of food safety issues and public health concerns. AFH products help meet these expectations by providing convenient solutions for maintaining cleanliness and hygiene throughout the dining experience. These products include wiping down tables, providing hand sanitizing stations, and ensuring well-stocked restroom facilities, enhancing the overall dining experience.
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Country/Region-wise Acumens
Which Region has Most Potential for Growth of Away From Home Tissue And Hygiene Market?
The APAC region, including emerging markets like China, India, Southeast Asia, and Australia, is experiencing rapid urbanization and industrialization, leading to an increasing demand for AFH tissue and hygiene products in commercial and institutional settings. This growth is fueled by the growing urban population, rising disposable incomes, and changing lifestyles. Consumers are more likely to dine out, travel, and utilize commercial services, further driving the demand for AFH products.
Increased awareness of hygiene and sanitation, particularly due to global health crises, has led to increased emphasis on cleanliness in public spaces. Businesses and institutions are investing in AFH products to ensure compliance with hygiene standards and reassure customers and employees of their commitment to health and safety.
Governments and regulatory bodies in the region are also focusing on improving hygiene standards in public spaces, healthcare facilities, and food service establishments. Initiatives promoting public health and preventing the spread of infectious diseases contribute to the growth of the AFH market in the region.
Which Regions Dominates in Away From Home Tissue And Hygiene Market?
North America is a dominant region in the Away From Home (AFH) tissue and hygiene market, characterized by its mature economy, robust infrastructure, and stringent hygiene standards. The region, including the United States and Canada, has high consumption and demand for AFH products such as paper towels, toilet paper, hand sanitizers, and disinfectant wipes.
Also, the advanced infrastructure and technology facilitate the production, distribution, and consumption of these products. Leading manufacturers and suppliers in North America have state-of-the-art facilities and processes to meet the diverse needs of commercial and institutional customers. Established distribution networks and logistics infrastructure ensure efficient delivery of AFH products to end-users across various sectors. North America’s regulatory environment also plays a significant role in shaping the AFH market, with stringent health and safety regulations and industry standards governing hygiene practices and product quality in public spaces, healthcare facilities, and food service establishments.
Changing consumer preferences and evolving trends in the North American market contribute to the dominance of AFH products. Consumers increasingly value convenience, sustainability, and hygiene, leading businesses to invest in innovative AFH solutions. From touchless dispensers to eco-friendly materials, AFH products in North America are continually evolving to meet the demands of discerning consumers and businesses.
Competitive Landscape
The competitive landscape in the away from home tissue and hygiene market dynamic and evolving, driven by changing customer preferences, technological advancements, and market dynamics. Providers continue to innovate and differentiate their offerings to stay competitive and capture market share in this rapidly growing industry.
Some of the prominent players operating in the away from home tissue and hygiene market include:
Sofidel Group, Kimberly-Clark Corporation, SCA (Svenska Cellulosa Aktiebolaget), Procter & Gamble (P&G), Metsä Group, Asaleo Care Limited, Essity AB, Oji Holdings Corporation, Wausau Paper, Cascades Inc., Georgia-Pacific LLC.
Latest Developments:
- In August 2022, Kimberly-Clark Professional announced launching 100% bio-based and recyclable core plugs in its Scott and Kleenex hand towel ranges in Europe, the Middle East, and Africa. The plastic-free core plugs, which replace the ones now in use, are mostly constructed of starch and fiber. An estimated 1.5 million plastic bottles’ worth of plastic will be saved annually, or approximately 30 tons of plastic.
- In February 2022, SCA announced an investment of SEK 90 million (USD 9.7 million) in the pulp mill in Östrand, Sweden. The upgrade will reduce costs while also boosting the factory’s capability for production. Due to the decreased likelihood of olfactory disruptions, the investment will also enhance the local environment.
Report Scope
| REPORT ATTRIBUTES | DETAILS |
|---|---|
| Study Period | 2018-2031 |
| Growth Rate | CAGR of ~6.5% from 2024 to 2031 |
| Base Year for Valuation | 2023 |
| Historical Period | 2018-2022 |
| Forecast Period | 2024-2031 |
| Quantitative Units | Value in Billion |
| Report Coverage | Historical and Forecast Revenue Forecast, Historical and Forecast Volume, Growth Factors, Trends, Competitive Landscape, Key Players, Segmentation Analysis |
| Segments Covered |
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| Regions Covered |
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| Key Players |
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| Customization | Report customization along with purchase available upon request |
Away From Home Tissue And Hygiene Market, By Category
Tissue Paper
- Facial Tissues
- Hand Towels
- Toilet Tissues
Wipes
- Disinfectant Wipes
- Hand Sanitizing Wipes
- General Purpose Wipes
Napkins
- Table Napkins
- Dispenser Napkins
End-User
- Hospitals & Healthcare
- Food & Beverage
- Commercial
Region
- North America
- Europe
- Asia Pacific
- Rest of the world
Research Methodology of Verified Market Research:
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Reasons to Purchase this Report
• Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors
• Provision of market value (USD Billion) data for each segment and sub-segment
• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market
• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region
• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions and acquisitions in the past five years of companies profiled
• Extensive company profiles comprising of company overview, company insights, product benchmarking and SWOT analysis for the major market players
• The current as well as the future market outlook of the industry with respect to recent developments (which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions
• Includes an in-depth analysis of the market of various perspectives through Porter’s five forces analysis
• Provides insight into the market through Value Chain
• Market dynamics scenario, along with growth opportunities of the market in the years to come
• 6-month post-sales analyst support
Customization of the Report
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Frequently Asked Questions
1 INTRODUCTION OF GLOBAL AWAY FROM HOME TISSUE AND HYGIENE MARKET
1.1 Overview of the Market
1.2 Scope of Report
1.3 Assumptions
2 EXECUTIVE SUMMARY
3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH
3.1 Data Mining
3.2 Validation
3.3 Primary Interviews
3.4 List of Data Sources
4 GLOBAL AWAY FROM HOME TISSUE AND HYGIENE MARKET OUTLOOK
4.1 Overview
4.2 Market Dynamics
4.2.1 Drivers
4.2.2 Restraints
4.2.3 Opportunities
4.3 Porters Five Force Model
4.4 Value Chain Analysis
5 GLOBAL AWAY FROM HOME TISSUE AND HYGIENE MARKET, BY TISSUE PAPER
5.1 Overview
5.2 Facial Tissues
5.3 Hand Towels
5.4 Toilet Tissues
6 GLOBAL AWAY FROM HOME TISSUE AND HYGIENE MARKET, BY WIPES
6.1 Overview
6.2 Disinfectant Wipes
6.3 Hand Sanitizing Wipes
6.4 General Purpose Wipes
7 GLOBAL AWAY FROM HOME TISSUE AND HYGIENE MARKET, BY NAPKINS
7.1 Overview
7.2 Table Napkins
7.3 Dispenser Napkins
8 GLOBAL AWAY FROM HOME TISSUE AND HYGIENE MARKET, BY END-USER
8.1 Overview
8.2 Hospitals & Healthcare
8.3 Food & Beverage
8.4 Commercial
9 GLOBAL AWAY FROM HOME TISSUE AND HYGIENE MARKET, BY GEOGRAPHY
9.1 Overview
9.2 North America
9.2.1 U.S.
9.2.2 Canada
9.2.3 Mexico
9.3 Europe
9.3.1 Germany
9.3.2 U.K.
9.3.3 France
9.3.4 Rest of Europe
9.4 Asia Pacific
9.4.1 China
9.4.2 Japan
9.4.3 India
9.4.4 Rest of Asia Pacific
9.5 Rest of the World
9.5.1 Middle East and Africa
9.5.2 Latin America
10 GLOBAL AWAY FROM HOME TISSUE AND HYGIENE MARKET COMPETITIVE LANDSCAPE
10.1 Overview
10.2 Company Market Ranking
10.3 Key Development Strategies
11 COMPANY PROFILES
11.1 Sofidel Group
11.1.1 Overview
11.1.2 Financial Performance
11.1.3 Product Outlook
11.1.4 Key Developments
11.2 Kimberly-Clark Corporation
11.2.1 Overview
11.2.2 Financial Performance
11.2.3 Product Outlook
11.2.4 Key Developments
11.3 SCA (Svenska Cellulosa Aktiebolaget)
11.3.1 Overview
11.3.2 Financial Performance
11.3.3 Product Outlook
11.3.4 Key Developments
11.4 Procter & Gamble (P&G)
11.4.1 Overview
11.4.2 Financial Performance
11.4.3 Product Outlook
11.4.4 Key Developments
11.5 Metsä Group
11.5.1 Overview
11.5.2 Financial Performance
11.5.3 Product Outlook
11.5.4 Key Developments
11.6 Asaleo Care Limited
11.6.1 Overview
11.6.2 Financial Performance
11.6.3 Product Outlook
11.6.4 Key Developments
11.7 Essity AB
11.7.1 Overview
11.7.2 Financial Performance
11.7.3 Product Outlook
11.7.4 Key Developments
11.8 Oji Holdings Corporation
11.8.1 Overview
11.8.2 Financial Performance
11.8.3 Product Outlook
11.8.4 Key Developments
11.9 Wausau Paper
11.9.1 Overview
11.9.2 Financial Performance
11.9.3 Product Outlook
11.9.4 Key Developments
11.10 Cascades, Inc.
11.10.1 Overview
11.10.2 Financial Performance
11.10.3 Product Outlook
11.10.4 Key Developments
12 KEY DEVELOPMENTS
12.1 Product Launches/Developments
12.2 Mergers and Acquisitions
12.3 Business Expansions
12.4 Partnerships and Collaborations
13 Appendix
13.1 Related Research
Report Research Methodology
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This additionally supports the market researchers in segmenting different segments of the market for analysing them individually.
We appoint data triangulation strategies to explore different areas of the market. This way, we ensure that all our clients get reliable insights associated with the market. Different elements of research methodology appointed by our experts include:
Exploratory data mining
Market is filled with data. All the data is collected in raw format that undergoes a strict filtering system to ensure that only the required data is left behind. The leftover data is properly validated and its authenticity (of source) is checked before using it further. We also collect and mix the data from our previous market research reports.
All the previous reports are stored in our large in-house data repository. Also, the experts gather reliable information from the paid databases.
For understanding the entire market landscape, we need to get details about the past and ongoing trends also. To achieve this, we collect data from different members of the market (distributors and suppliers) along with government websites.
Last piece of the ‘market research’ puzzle is done by going through the data collected from questionnaires, journals and surveys. VMR analysts also give emphasis to different industry dynamics such as market drivers, restraints and monetary trends. As a result, the final set of collected data is a combination of different forms of raw statistics. All of this data is carved into usable information by putting it through authentication procedures and by using best in-class cross-validation techniques.
Data Collection Matrix
| Perspective | Primary Research | Secondary Research |
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Econometrics and data visualization model
Our analysts offer market evaluations and forecasts using the industry-first simulation models. They utilize the BI-enabled dashboard to deliver real-time market statistics. With the help of embedded analytics, the clients can get details associated with brand analysis. They can also use the online reporting software to understand the different key performance indicators.
All the research models are customized to the prerequisites shared by the global clients.
The collected data includes market dynamics, technology landscape, application development and pricing trends. All of this is fed to the research model which then churns out the relevant data for market study.
Our market research experts offer both short-term (econometric models) and long-term analysis (technology market model) of the market in the same report. This way, the clients can achieve all their goals along with jumping on the emerging opportunities. Technological advancements, new product launches and money flow of the market is compared in different cases to showcase their impacts over the forecasted period.
Analysts use correlation, regression and time series analysis to deliver reliable business insights. Our experienced team of professionals diffuse the technology landscape, regulatory frameworks, economic outlook and business principles to share the details of external factors on the market under investigation.
Different demographics are analyzed individually to give appropriate details about the market. After this, all the region-wise data is joined together to serve the clients with glo-cal perspective. We ensure that all the data is accurate and all the actionable recommendations can be achieved in record time. We work with our clients in every step of the work, from exploring the market to implementing business plans. We largely focus on the following parameters for forecasting about the market under lens:
- Market drivers and restraints, along with their current and expected impact
- Raw material scenario and supply v/s price trends
- Regulatory scenario and expected developments
- Current capacity and expected capacity additions up to 2027
We assign different weights to the above parameters. This way, we are empowered to quantify their impact on the market’s momentum. Further, it helps us in delivering the evidence related to market growth rates.
Primary validation
The last step of the report making revolves around forecasting of the market. Exhaustive interviews of the industry experts and decision makers of the esteemed organizations are taken to validate the findings of our experts.
The assumptions that are made to obtain the statistics and data elements are cross-checked by interviewing managers over F2F discussions as well as over phone calls.
Different members of the market’s value chain such as suppliers, distributors, vendors and end consumers are also approached to deliver an unbiased market picture. All the interviews are conducted across the globe. There is no language barrier due to our experienced and multi-lingual team of professionals. Interviews have the capability to offer critical insights about the market. Current business scenarios and future market expectations escalate the quality of our five-star rated market research reports. Our highly trained team use the primary research with Key Industry Participants (KIPs) for validating the market forecasts:
- Established market players
- Raw data suppliers
- Network participants such as distributors
- End consumers
The aims of doing primary research are:
- Verifying the collected data in terms of accuracy and reliability.
- To understand the ongoing market trends and to foresee the future market growth patterns.
Industry Analysis Matrix
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