Global B2B Exhibitions Market Size By Type (Retail, Energy, Healthcare, Business Services), By Application (Women and Men), By Geographic Scope And Forecast
Report ID: 227763|No. of Pages: 202
Global B2B Exhibitions Market Size By Type (Retail, Energy, Healthcare, Business Services), By Application (Women and Men), By Geographic Scope And Forecast
B2B Exhibitions Market Size And Forecast
B2B Exhibitions Market size was valued at USD 498.69 Billion in 2024 and is projected to reach USD 931.1 Billion by 2031, growing at a CAGR of 7.5% from 2024 to 2031.
With the digital transformation, the market is experiencing significant growth. This can be attributed to the increasing relevance of online and social media. The using application of the exhibition industry in several different industries is another factor driving the market growth. In addition, the increasing spending and event count in the exhibition industry accelerate the market growth. The Global B2B Exhibitions Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.
Global B2B Exhibitions Market Definition
B2B is an abbreviation for the term “business-to-business which is a transaction between businesses, such as a wholesaler and a retailer, manufacturer and a wholesaler, B2B event marketing is defined as an offline marketing channel. The exhibitions are designed to promote a product, brand, or service through in-person interactions with the ultimate goal of actualized business values, such as customer retention, increased event revenue, sales promotion, business relationship, and brand awareness. In the case of B2B dynamics, it involves running events for a company that is targeting other businesses, or a dynamic that involves gathering multiple brands in the same place.
One needs to host professionals and decision-makers who, depending on their goals, want to make a purchase or a business interaction based on logical arguments, financial scrutiny, and data. When planning B2B events, one might feel a greater responsibility to secure the right environment and circumstances that will get businesses to another level. According to a study from CEIR (Center for Exhibition Industry Research), nearly 41% of the marketing budget goes into B2B exhibiting.
The most common type of B2B event marketing is attending an event as an exhibitor. An exhibition enables the companies to provide hand-on, face-to-face demonstrations of your products and services to get valuable insights, ask them for feedback, and get valuable insights into their reactions. Companies take advantage of those opportunities to create a standout booth and connect with people who are interested in their products and services.
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Global B2B Exhibitions Market Overview
The digital transformation is one of the important factors that are driving the growth of the market. Digital transformation is becoming increasingly prominent across the globe. This can be attributed to the increasing relevance of online and social media. There are several measures that are taken today to digitalize an exhibition such as the promotion of exhibitions effectively with digital media, the registration of data and the digitalization of the trade fair visit.
In addition, the increasing demand for business-focused events is another factor expected to drive the market. Exhibition market is largely driven by an increase in the need for specialized, effective, and high-quality exhibition events, which would attract international buyers to take part in local exhibitions. With the increasing popularity of exhibitions there is an increasing focus on various business sectors. The coverage for organizing exhibitions includes IT and Telecom, Design, Construction, Health, Homes, Property, Travel, Entertainment, Engineering, Aerospace, and Marine.
The increasing spending and event counts in the exhibition industry are expected to fuels the market. The introduction to the proactive policies of the government and its bureaucracy has allowed the ecosystem to develop the businesses. The exhibition industry is among the first to generate the benefit and make it a pulsating multi-core industry. In addition, the exhibition industry also drives the sector growth in tourism, government initiatives, hotel reservations, pumps event companies, supplier business, and a host of ancillary businesses, which is related to the exhibitions
However, the concerns regarding the operational hindrance are expected hamper the market growth. These hindrances have the potential to arise due to factors such as the conflicts in objectives of the exhibitors and the organizers, mismatch between the synchrony between various activities, and the costs. Some of the operational problems in the exhibition industry include long lead time, huge deposit, high risk, inaccurate forecast and more others.
Furthermore the technological advancements or trends have significantly aided in the exhibition market as they enable an enhanced customer experience. Specific uses for technology within exhibitions include an increased level of accessibility for individuals.
Global B2B Exhibitions Market: Segmentation Analysis
The Global B2B Exhibitions Market is segmented on the basis of Type, Application, and Geography.
B2B Exhibitions Market, By Type
• Retail
• Energy
• Healthcare
• Business Services
• Machinery
• IT
• Others
Based on the Type, the market is bifurcated into Retail, Energy, Healthcare, Business Services, Machinery, IT, and Others. The market is witnessing the highest market share with strong market growth during the forecast period with a global perspective. The Segment centres on the standing and opportunity for significant application value, market share, and growth valuation of each application.
B2B Exhibitions Market, By Application
• Women
• Men
Based on the Application, the market is segmented into Women and Men. The market is witnessing the highest market share with strong market growth during the forecast period with a global perspective. The Segment centres on the standing and opportunity for significant application value, market share, and growth valuation of each application.
B2B Exhibitions Market, By Geography
• North America
• Europe
• Asia Pacific
• Rest of the world
On the basis of Geography, the Global B2B Exhibitions Market is classified into North America, Europe, Asia Pacific, and the Rest of the world. The presence of players in the market is one of the factors that make the market more dominant. The market stake is predicted to grow substantially and dominate the Global B2B Exhibitions Market throughout the forecast period.
Key Players
The “Global B2B Exhibitions Market” study report will provide valuable insight with an emphasis on the global market. The major players in the market are RELX Group, Tarsus Group, UBM, Emerald Expositions, PennWell Corp., Informa Exhibitions, MCH Group, Messe Frankfurt, Koelnmesse, and ITE Group. Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.
Report Scope
| REPORT ATTRIBUTES | DETAILS |
|---|---|
| STUDY PERIOD | 2021-2031 |
| BASE YEAR | 2024 |
| FORECAST PERIOD | 2024-2031 |
| HISTORICAL PERIOD | 2021-2023 |
| UNIT | Value (USD Billion) |
| KEY COMPANIES PROFILED | RELX Group, Tarsus Group, UBM, Emerald Expositions, PennWell Corp., Informa Exhibitions, MCH Group, Messe Frankfurt, Koelnmesse, and ITE Group. |
| SEGMENTS COVERED | By Type, By Application, And By Geography. |
| CUSTOMIZATION SCOPE | Free report customization (equivalent up to 4 analyst’s working days) with purchase. Addition or alteration to country, regional & segment scope. |
Research Methodology of Verified Market Research:
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• Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors.
• Provision of market value (USD Billion) data for each segment and sub-segment.
• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market.
• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region.
• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions and acquisitions in the past five years of companies profiled.
• Extensive company profiles comprising of company overview, company insights, product benchmarking and SWOT analysis for the major market players
• The current as well as the future market outlook of the industry with respect to recent developments (which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions.
• Includes in-depth analysis of the market of various perspectives through Porter’s five forces analysis.
• Provides insight into the market through Value Chain.
• Market dynamics scenario, along with growth opportunities of the market in the years to come.
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Frequently Asked Questions
TABLE OF CONTENT
1 INTRODUCTION OF GLOBAL B2B EXHIBITIONS MARKET
1.1 Overview of the Market
1.2 Scope of Report
1.3 Assumptions
2 EXECUTIVE SUMMARY
3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH
3.1 Data Mining
3.2 Validation
3.3 Primary Interviews
3.4 List of Data Sources
4 GLOBAL B2B EXHIBITIONS MARKET OUTLOOK
4.1 Overview
4.2 Market Dynamics
4.2.1 Drivers
4.2.2 Restraints
4.2.3 Opportunities
4.3 Porters Five Force Model
4.4 Value Chain Analysis
5 GLOBAL B2B EXHIBITIONS MARKET, BY TYPE
5.1 Overview
5.2 Retail
5.3 Energy
5.4 Healthcare
5.5 Business Services
5.6 Machinery
5.7 IT
5.8 Others
6 GLOBAL B2B EXHIBITIONS MARKET, BY APPLICATION
6.1 Overview
6.2 Women
6.3 Men
7 GLOBAL B2B EXHIBITIONS MARKET, BY GEOGRAPHY
7.1 Overview
7.2 North America
7.2.1 U.S.
7.2.2 Canada
7.2.3 Mexico
7.3 Europe
7.3.1 Germany
7.3.2 U.K.
7.3.3 France
7.3.4 Rest of Europe
7.4 Asia Pacific
7.4.1 China
7.4.2 Japan
7.4.3 India
7.4.4 Rest of Asia Pacific
7.5 Rest of the World
7.5.1 Latin America
7.5.2 Middle East and Africa
8 GLOBAL B2B EXHIBITIONS MARKET COMPETITIVE LANDSCAPE
8.1 Overview
8.2 Company Market Ranking
8.3 Key Development Strategies
9 COMPANY PROFILES
9.1 RELX Group
9.1.1 Overview
9.1.2 Financial Performance
9.1.3 Product Outlook
9.1.4 Key Developments
9.2 Tarsus Group
9.2.1 Overview
9.2.2 Financial Performance
9.2.3 Product Outlook
9.2.4 Key Developments
9.3 UBM
9.3.1 Overview
9.3.2 Financial Performance
9.3.3 Product Outlook
9.3.4 Key Developments
9.4 Emerald Expositions
9.4.1 Overview
9.4.2 Financial Performance
9.4.3 Product Outlook
9.4.4 Key Developments
9.5 PennWell Corp
9.5.1 Overview
9.5.2 Financial Performance
9.5.3 Product Outlook
9.5.4 Key Developments
9.6 Informa Exhibitions
9.6.1 Overview
9.6.2 Financial Performance
9.6.3 Product Outlook
9.6.4 Key Development
9.7 MCH Group
9.7.1 Overview
9.7.2 Financial Performance
9.7.3 Product Outlook
9.7.4 Key Developments
9.8 Messe Frankfurt
9.8.1 Overview
9.8.2 Financial Performance
9.8.3 Product Outlook
9.8.4 Key Developments
9.9 Koelnmesse
9.9.1 Overview
9.9.2 Financial Performance
9.9.3 Product Outlook
9.9.4 Key Developments
9.10 ITE Group
9.10.1 Overview
9.10.2 Financial Performance
9.10.3 Product Outlook
9.10.4 Key Developments
10 KEY DEVELOPMENTS
10.1 Product Launches/Developments
10.2 Mergers and Acquisitions
10.3 Business Expansions
10.4 Partnerships and Collaborations
11 Appendix
11.1 Related Research
Report Research Methodology
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This additionally supports the market researchers in segmenting different segments of the market for analysing them individually.
We appoint data triangulation strategies to explore different areas of the market. This way, we ensure that all our clients get reliable insights associated with the market. Different elements of research methodology appointed by our experts include:
Exploratory data mining
Market is filled with data. All the data is collected in raw format that undergoes a strict filtering system to ensure that only the required data is left behind. The leftover data is properly validated and its authenticity (of source) is checked before using it further. We also collect and mix the data from our previous market research reports.
All the previous reports are stored in our large in-house data repository. Also, the experts gather reliable information from the paid databases.
For understanding the entire market landscape, we need to get details about the past and ongoing trends also. To achieve this, we collect data from different members of the market (distributors and suppliers) along with government websites.
Last piece of the ‘market research’ puzzle is done by going through the data collected from questionnaires, journals and surveys. VMR analysts also give emphasis to different industry dynamics such as market drivers, restraints and monetary trends. As a result, the final set of collected data is a combination of different forms of raw statistics. All of this data is carved into usable information by putting it through authentication procedures and by using best in-class cross-validation techniques.
Data Collection Matrix
| Perspective | Primary Research | Secondary Research |
|---|---|---|
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| Demand side |
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Econometrics and data visualization model
Our analysts offer market evaluations and forecasts using the industry-first simulation models. They utilize the BI-enabled dashboard to deliver real-time market statistics. With the help of embedded analytics, the clients can get details associated with brand analysis. They can also use the online reporting software to understand the different key performance indicators.
All the research models are customized to the prerequisites shared by the global clients.
The collected data includes market dynamics, technology landscape, application development and pricing trends. All of this is fed to the research model which then churns out the relevant data for market study.
Our market research experts offer both short-term (econometric models) and long-term analysis (technology market model) of the market in the same report. This way, the clients can achieve all their goals along with jumping on the emerging opportunities. Technological advancements, new product launches and money flow of the market is compared in different cases to showcase their impacts over the forecasted period.
Analysts use correlation, regression and time series analysis to deliver reliable business insights. Our experienced team of professionals diffuse the technology landscape, regulatory frameworks, economic outlook and business principles to share the details of external factors on the market under investigation.
Different demographics are analyzed individually to give appropriate details about the market. After this, all the region-wise data is joined together to serve the clients with glo-cal perspective. We ensure that all the data is accurate and all the actionable recommendations can be achieved in record time. We work with our clients in every step of the work, from exploring the market to implementing business plans. We largely focus on the following parameters for forecasting about the market under lens:
- Market drivers and restraints, along with their current and expected impact
- Raw material scenario and supply v/s price trends
- Regulatory scenario and expected developments
- Current capacity and expected capacity additions up to 2027
We assign different weights to the above parameters. This way, we are empowered to quantify their impact on the market’s momentum. Further, it helps us in delivering the evidence related to market growth rates.
Primary validation
The last step of the report making revolves around forecasting of the market. Exhaustive interviews of the industry experts and decision makers of the esteemed organizations are taken to validate the findings of our experts.
The assumptions that are made to obtain the statistics and data elements are cross-checked by interviewing managers over F2F discussions as well as over phone calls.
Different members of the market’s value chain such as suppliers, distributors, vendors and end consumers are also approached to deliver an unbiased market picture. All the interviews are conducted across the globe. There is no language barrier due to our experienced and multi-lingual team of professionals. Interviews have the capability to offer critical insights about the market. Current business scenarios and future market expectations escalate the quality of our five-star rated market research reports. Our highly trained team use the primary research with Key Industry Participants (KIPs) for validating the market forecasts:
- Established market players
- Raw data suppliers
- Network participants such as distributors
- End consumers
The aims of doing primary research are:
- Verifying the collected data in terms of accuracy and reliability.
- To understand the ongoing market trends and to foresee the future market growth patterns.
Industry Analysis Matrix
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