Global Bath Salts Market Size By Product (Bolivian Salt, Dead Sea Salt, Epsom Salt, Himalayan Bath Salt), By Form (Powder, Granular, Coarse), By Application (Therapeutic, Aromatherapy, Home Care & Bath Care, Fertilizer), By Geographic Scope And Forecast
Report ID: 31351|No. of Pages: 202
Global Bath Salts Market Size By Product (Bolivian Salt, Dead Sea Salt, Epsom Salt, Himalayan Bath Salt), By Form (Powder, Granular, Coarse), By Application (Therapeutic, Aromatherapy, Home Care & Bath Care, Fertilizer), By Geographic Scope And Forecast
Bath Salts Market Valuation – 2024-2031
The growing consumer preference for wellness and self-care products has resulted in increasing demand for bath salts that provide relaxation and therapeutic benefits. The trend toward natural and organic ingredients is also driving market growth, as consumers seek out products free of synthetic chemicals is surpassing USD 2.59 Billion in 2024 and reaching USD 3.41 Billion by 2031.
Furthermore, the increasing availability of bath salts via online platforms and specialty retail stores has made them more accessible and convenient for consumers. Furthermore, new product formulations, such as those containing essential oils, minerals, and skin-nourishing ingredients, are increasing the popularity of bath salts is expected to grow at a CAGR of about 3.5% from 2024 to 2031.
Bath Salts Market: Definition/ Overview
Bath salts are crystalline or powdered substances dissolved in bath water to improve the bathing experience, providing relaxation, skin nourishment, and therapeutic effects. They are frequently used in personal care routines and spas to reduce stress, soothe aching muscles, and improve skin health. Bath salts have applications in both consumer retail products and professional spa treatments. The future of bath salts will include a greater emphasis on natural and organic formulations, integration with advanced wellness trends, and product delivery and packaging innovations. As consumer interest in holistic health and self-care grows, so will the market for bath salts, with new product developments and expanded applications in both every day and luxury settings.
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Will Growing Preference for Personal Care Products Propel the Bath Salts Market?
The increasing demand for personal care products is a significant driver of the bath salts market. In August 2023, According to a comprehensive market report published by Verified Market Research, the global bath salts market is expected to reach USD 3.41 Billion by 2031, expanding at a CAGR of 3.5% between 2024 and 2031. According to the report, consumers are increasingly viewing bath time as a therapeutic experience rather than simply a cleansing routine. This shift in perception has resulted in an increase in demand for premium bath salts, which provide a variety of benefits including stress relief, muscle relaxation, and skin nourishment. In keeping with this trend, in September 2023, Unilever announced the launch of a new line of aromatherapy-infused bath salts under its Dove brand targeting customers looking for a spa-like experience at home. The product line contains natural ingredients and essential oils, meeting the growing demand for natural and luxurious personal care products.
In July 2023, the United States Food and Drug Administration (FDA) issued new guidelines for manufacturers of bath and body products, including bath salts, emphasizing the importance of clear ingredient labeling and potential benefits. This move is expected to boost consumer confidence and market transparency. Furthermore, in October 2023, Lush Cosmetics reported a 35% year-over-year increase in sales of their bath products, including bath salts, citing consumers’ increased emphasis on self-care and home spa treatments. These developments highlight the growing preference for personal care products, which is propelling the bath salts market forward.
Will Fluctuating Raw Material Costs Hinder the Growth of the Bath Salts Market?
Fluctuating raw material costs are likely to impede the growth of the bath salts market, as they can affect production costs and pricing strategies. The primary raw materials for bath salts, such as essential oils, salts, and various additives, can fluctuate in price due to supply chain disruptions, changes in demand, or geopolitical factors. For example, an increase in the cost of natural salts and essential oils caused by environmental and logistical issues can result in higher production costs for bath salt manufacturers.
In June 2024, Spa Lux Naturals reported a 15% increase in production costs due to rising prices for key ingredients such as Epsom salts and essential oils. The company has responded by reformulating some of its products with alternative ingredients and changing its pricing structure. Furthermore, in July 2024, the European Commission implemented new regulations aimed at reducing the environmental impact of mineral extraction, which may have an impact on the supply and cost of raw materials for European bath salt manufacturers.
Category-Wise Acumens
Will Rising Demand of Epsom Salt Propel the Growth of Bath Salts Market?
The rising demand for Epsom salt is expected to significantly boost the bath salts market. Epsom salt, which contains magnesium sulfate, is highly valued for its therapeutic benefits, such as muscle relaxation and stress relief. The increased consumer interest in wellness and self-care has resulted in an increase in demand for Epsom salt products.
In July 2024, Pure Epsom, reported a 20% increase in sales, citing increased consumer interest in therapeutic bath products. To meet rising demand, the company is expanding its product lineup and increasing production capacity. In August 2024, the United States Food and Drug Administration (FDA) updated its guidelines to support the use of magnesium sulfate for a variety of therapeutic applications, including bath products. This endorsement is expected to increase consumer confidence and market growth for Epsom salt-based bath products.
However, Himalayan bath salt is the fastest-growing segment, driven by rising consumer demand for natural, mineral-rich ingredients. Himalayan bath salt, known for its purity and trace mineral content, is popular among those looking for high-quality, health-conscious bath products.
Will Rising Usage of Therapeutic for Muscle Relation Drive the Bath Salts Market?
The increasing use of therapeutic bath salts for muscle relaxation is expected to fuel significant growth in the bath salts market. Therapeutic bath salts, particularly those containing Epsom salt and magnesium sulfate, are gaining popularity among consumers looking for relief from muscle soreness, tension, and stress. The effectiveness of these products in providing muscle relaxation and relieving physical discomfort is consistent with the larger wellness trend, in which consumers prioritize self-care and health.
In June 2024, Relaxation Remedies launched a new line of therapeutic bath salts designed specifically for muscle relaxation. This product launch is in direct response to growing consumer demand for effective muscle pain and stress management solutions. Furthermore, in July 2024, the American Physiological Society issued a report emphasizing the benefits of magnesium sulfate for muscle relaxation and recovery. This endorsement from a reputable health organization is expected to increase consumer interest and market growth in therapeutic bath salts. These developments highlight how the increasing use of therapeutic products for muscle relief is changing the dynamics of the bath salts market.
However, the Aromatherapy segment is expanding at the fastest rate, driven by a growing interest in holistic wellness and the use of essential oils for emotional and mental well-being. Aromatherapy bath salts, which combine therapeutic benefits and pleasant fragrances, meet the growing demand for natural and personalized self-care experiences.
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Country/Region-wise
Will Strong Retail Infrastructure in North America Drive the Bath Salts Market?
The strong retail infrastructure in North America is truly a significant driver for the bath salts. According to a report published by the National Retail Federation (NRF) in July 2023, despite economic challenges, retail sales in the United States are expected to increase by 4% to 6% in 2023, reaching more than USD 5.32 Trillion. This growth is due in part to the North American retail sector’s resilience and adaptability. According to the report, sales at health and personal care stores increased by 2.5% year on year, indicating that consumers are becoming more interested in self-care products such as bath salts.
In October 2023, Amazon reported that sales in the “Bath & Shower” category, which includes bath salts, increased by 28% year on year. The e-commerce behemoth also announced plans to improve its product recommendation algorithms for personal care items, which could drive additional growth in the bath salts market. Furthermore, in November 2023 the US Department of Commerce released data showing that e-commerce sales as a percentage of total retail sales reached a record high of 15.7% in the third quarter of 2023, up from 14.5% in the same period the year before. This increase in online retail, combined with the strong physical retail presence, lays a solid foundation for the bath salts market’s expansion in North America.
Will Growing Consumer Shifts towards Premium and Natural Bath Products in Asia Pacific Propel the Bath Salts Market?
The growing consumer preference for premium and natural bath products in the Asia Pacific region is a significant driver of the bath salts market. According to a comprehensive market report published by Euromonitor International in September 2023, the premium beauty and personal care market in Asia Pacific is expected to grow at a CAGR of 7.2% between 2023 and 2028, outpacing the global average. The report specifically mentioned bath salts as a category that is rapidly expanding within this segment.
The transition to natural products is also aided by regulatory changes and government initiatives. In July 2023, the China Food and Drug Administration (CFDA) implemented new regulations for “natural” and “organic” claims in cosmetic products, including bath salts, with the goal of ensuring product authenticity and increasing consumer trust. This move is expected to strengthen the credibility and appeal of natural bath salt products in the Chinese market. Furthermore, in November 2023 a study published in the Journal of Cosmetic Dermatology discovered that consumers in Asia Pacific countries, particularly in urban areas, are willing to pay up to 30% more for bath products perceived to be natural and eco-friendly the study also found a 45% increase in online searches for “natural bath salts” across major e-commerce platforms in the region over the previous year.
Competitive Landscape
The competitive landscape of the bath salts market is characterized by a diverse range of players, including established manufacturers, niche brands, and emerging companies. Market competition is influenced by factors such as product innovation, including unique blends and therapeutic benefits, as well as packaging and pricing strategies. The sector also sees competition from private label brands and artisanal producers offering natural and organic formulations. Additionally, there is a growing emphasis on digital marketing and e-commerce platforms, which has heightened competition and expanded market reach. Companies are increasingly focusing on differentiating their products through unique formulations, eco-friendly packaging, and personalized customer experiences to gain a competitive edge.
Some of the prominent players operating in the bath salts market include:
- Unilever Group
- Kao Corporation
- Shiseido Company Limited
- Kneipp GmbH
- Bathclin Corporation
- L’Occitane International SA
- Dadakarides Salt SA
- STENDERS SIA.
Latest Developments
- In July 2024, Bath Bliss Naturals entered the premium market with a new organic Himalayan salt collection infused with rose petals and coconut oil. The company intends to capitalize on the growing demand for natural and organic self-care products.
- In May 2024, SootheCo introduced a line of CBD-infused bath salts, capitalizing on the growing popularity of CBD for its relaxing and anti-inflammatory properties. The new product line caters to consumers seeking holistic wellness solutions.
Report Scope
| REPORT ATTRIBUTES | DETAILS |
|---|---|
| Study Period | 2021-2031 |
| Growth Rate | CAGR of ~3.5% from 2024 to 2031 |
| Base Year for Valuation | 2024 |
| Historical Period | 2021-2023 |
| Forecast Period | 2024-2031 |
| Quantitative Units | Value (USD Billion) |
| Report Coverage | Historical and Forecast Revenue Forecast, Historical and Forecast Volume, Growth Factors, Competitive Landscape, Key Players, Segmentation Analysis |
| Segments Covered |
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| Regions Covered |
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| Key Players | Unilever Group, Kao Corporation, Shiseido Company Limited, Kneipp GmbH, Bathclin Corporation, L’Occitane International SA, Dadakarides Salt SA, and STENDERS SIA. |
| Customization | Report customization along with purchase available upon request. |
Bath Salts Market, By Category
Product:
- Bolivian Salt
- Dead Sea Salt
- Epsom Salt
- Himalayan Bath Salt
Form:
- Powder
- Granular
- Coarse
Application:
- Therapeutic
- Aromatherapy
- Home Care & Bath Care
- Fertilizer
Region:
- North America
- Europe
- Asia-Pacific
- Latin America
- Middle East & Africa
Research Methodology of Verified Market Research:
To know more about the Research Methodology and other aspects of the research study, kindly get in touch with our Sales Team at Verified Market Research.
Reasons to Purchase this Report
• Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors
• Provision of market value (USD Billion) data for each segment and sub-segment
• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market
• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region
• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions and acquisitions in the past five years of companies profiled
• Extensive company profiles comprising of company overview, company insights, product benchmarking and SWOT analysis for the major market players
• The current as well as the future market outlook of the industry with respect to recent developments (which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions
• Includes an in-depth analysis of the market of various perspectives through Porter’s five forces analysis
• Provides insight into the market through Value Chain
• Market dynamics scenario, along with growth opportunities of the market in the years to come
• 6-month post-sales analyst support
Customization of the Report
• In case of any Queries or Customization Requirements please connect with our sales team, who will ensure that your requirements are met.
Frequently Asked Questions
1 INTRODUCTION OF GLOBAL BATH SALTS MARKET
1.1 Overview of the Market
1.2 Scope of Report
1.3 Assumptions
2 EXECUTIVE SUMMARY
3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH
3.1 Data Mining
3.2 Validation
3.3 Primary Interviews
3.4 List of Data Sources
4 GLOBAL BATH SALTS MARKET OUTLOOK
4.1 Overview
4.2 Market Dynamics
4.2.1 Drivers
4.2.2 Restraints
4.2.3 Opportunities
4.3 Porters Five Force Model
4.4 Value Chain Analysis
5 GLOBAL BATH SALTS MARKET, BY TYPE
5.1 Overview
5.2 Bolivian salt
5.3 Dead sea salt
5.4 Epsom salt
5.5 Himalayan bath salt
5.6 Others
6 GLOBAL BATH SALTS MARKET, BY FORM
6.1 Overview
6.2 Powder
6.3 Granular
6.4 Coarse
6.5 Others
7 GLOBAL BATH SALTS MARKET, BY APPLICATION
7.1 Overview
7.2 Therapeutic
7.3 Aromatherapy
7.4 Home Care and Bath Care
7.5 Fertilizer
8 GLOBAL BATH SALTS MARKET, BY GEOGRAPHY
8.1 Overview
8.2 North America
8.2.1 U.S.
8.2.2 Canada
8.2.3 Mexico
8.3 Europe
8.3.1 Germany
8.3.2 U.K.
8.3.3 France
8.3.4 Rest of Europe
8.4 Asia Pacific
8.4.1 China
8.4.2 Japan
8.4.3 India
8.4.4 Rest of Asia Pacific
8.5 Rest of the World
8.5.1 Latin America
8.5.2 Middle East
9 GLOBAL BATH SALTS MARKET COMPETITIVE LANDSCAPE
9.1 Overview
9.2 Company Market Ranking
9.3 Key Development Strategies
10 COMPANY PROFILES
10.1 The Unilever Group
10.1.1 Overview
10.1.2 Financial Performance
10.1.3 Product Outlook
10.1.4 Key Developments
10.2 Kao Corporation
10.2.1 Overview
10.2.2 Financial Performance
10.2.3 Product Outlook
10.2.4 Key Developments
10.3 Shiseido Company Limited
10.3.1 Overview
10.3.2 Financial Performance
10.3.3 Product Outlook
10.3.4 Key Developments
10.4 Kneipp GmbH
10.4.1 Overview
10.4.2 Financial Performance
10.4.3 Product Outlook
10.4.4 Key Developments
10.5 Bathclin Corporation
10.5.1 Overview
10.5.2 Financial Performance
10.5.3 Product Outlook
10.5.4 Key Developments
10.6 L’Occitane International SA
10.6.1 Overview
10.6.2 Financial Performance
10.6.3 Product Outlook
10.6.4 Key Developments
10.7 Dadakarides Salt SA
10.7.1 Overview
10.7.2 Financial Performance
10.7.3 Product Outlook
10.7.4 Key Developments
10.8 STENDERS SIA
10.8.1 Overview
10.8.2 Financial Performance
10.8.3 Product Outlook
10.8.4 Key Developments
11 Appendix
11.1 Related Research
Report Research Methodology
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This additionally supports the market researchers in segmenting different segments of the market for analysing them individually.
We appoint data triangulation strategies to explore different areas of the market. This way, we ensure that all our clients get reliable insights associated with the market. Different elements of research methodology appointed by our experts include:
Exploratory data mining
Market is filled with data. All the data is collected in raw format that undergoes a strict filtering system to ensure that only the required data is left behind. The leftover data is properly validated and its authenticity (of source) is checked before using it further. We also collect and mix the data from our previous market research reports.
All the previous reports are stored in our large in-house data repository. Also, the experts gather reliable information from the paid databases.
For understanding the entire market landscape, we need to get details about the past and ongoing trends also. To achieve this, we collect data from different members of the market (distributors and suppliers) along with government websites.
Last piece of the ‘market research’ puzzle is done by going through the data collected from questionnaires, journals and surveys. VMR analysts also give emphasis to different industry dynamics such as market drivers, restraints and monetary trends. As a result, the final set of collected data is a combination of different forms of raw statistics. All of this data is carved into usable information by putting it through authentication procedures and by using best in-class cross-validation techniques.
Data Collection Matrix
| Perspective | Primary Research | Secondary Research |
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| Supplier side |
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Econometrics and data visualization model
Our analysts offer market evaluations and forecasts using the industry-first simulation models. They utilize the BI-enabled dashboard to deliver real-time market statistics. With the help of embedded analytics, the clients can get details associated with brand analysis. They can also use the online reporting software to understand the different key performance indicators.
All the research models are customized to the prerequisites shared by the global clients.
The collected data includes market dynamics, technology landscape, application development and pricing trends. All of this is fed to the research model which then churns out the relevant data for market study.
Our market research experts offer both short-term (econometric models) and long-term analysis (technology market model) of the market in the same report. This way, the clients can achieve all their goals along with jumping on the emerging opportunities. Technological advancements, new product launches and money flow of the market is compared in different cases to showcase their impacts over the forecasted period.
Analysts use correlation, regression and time series analysis to deliver reliable business insights. Our experienced team of professionals diffuse the technology landscape, regulatory frameworks, economic outlook and business principles to share the details of external factors on the market under investigation.
Different demographics are analyzed individually to give appropriate details about the market. After this, all the region-wise data is joined together to serve the clients with glo-cal perspective. We ensure that all the data is accurate and all the actionable recommendations can be achieved in record time. We work with our clients in every step of the work, from exploring the market to implementing business plans. We largely focus on the following parameters for forecasting about the market under lens:
- Market drivers and restraints, along with their current and expected impact
- Raw material scenario and supply v/s price trends
- Regulatory scenario and expected developments
- Current capacity and expected capacity additions up to 2027
We assign different weights to the above parameters. This way, we are empowered to quantify their impact on the market’s momentum. Further, it helps us in delivering the evidence related to market growth rates.
Primary validation
The last step of the report making revolves around forecasting of the market. Exhaustive interviews of the industry experts and decision makers of the esteemed organizations are taken to validate the findings of our experts.
The assumptions that are made to obtain the statistics and data elements are cross-checked by interviewing managers over F2F discussions as well as over phone calls.
Different members of the market’s value chain such as suppliers, distributors, vendors and end consumers are also approached to deliver an unbiased market picture. All the interviews are conducted across the globe. There is no language barrier due to our experienced and multi-lingual team of professionals. Interviews have the capability to offer critical insights about the market. Current business scenarios and future market expectations escalate the quality of our five-star rated market research reports. Our highly trained team use the primary research with Key Industry Participants (KIPs) for validating the market forecasts:
- Established market players
- Raw data suppliers
- Network participants such as distributors
- End consumers
The aims of doing primary research are:
- Verifying the collected data in terms of accuracy and reliability.
- To understand the ongoing market trends and to foresee the future market growth patterns.
Industry Analysis Matrix
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