Digital Experience Management Software Market By Component (Solution, Service), By Vertical (Manufacturing, Media And Entertainment), By Deployment (Cloud-based, On-premises), And Region for 2024-2031
Report ID: 245865|No. of Pages: 202
Digital Experience Management Software Market By Component (Solution, Service), By Vertical (Manufacturing, Media And Entertainment), By Deployment (Cloud-based, On-premises), And Region for 2024-2031
Digital Experience Management Software Market Valuation – 2024-2031
The Digital Experience Management (DXM) software market aims to improve user experiences across digital channels. It includes tools for content management, personalization and analytics with the goal of optimizing consumer interactions and engagement. This market is being pushed by rising demand for seamless digital experiences. This is likely to enable the market size surpass USD 6.6 Billion valued in 2023 to reach a valuation of around USD 15.2 Billion by 2031.
The Asia-Pacific region’s DXM software industry is expanding rapidly as a result of increasing digital transformation investments and the expansion of ecommerce. Companies are implementing DXM solutions to remain competitive and meet customer expectations, hence fueling market growth and innovation. The rising demand for Digital Experience Management Software is enabling the market grow at a CAGR of 11.2% from 2024 to 2031.
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Digital Experience Management Software Market: Definition/ Overview
Digital Experience Management (DXM) software is a platform for creating, managing, and optimizing consumer interactions across digital media. It combines tools such as content management systems, analytics, and marketing automation. DXM ensures consistent branding and tailored experiences, allowing enterprises to streamline user engagement across websites, applications, and social media.
Businesses utilize DXM software to improve customer experiences, monitor behavior, and send personalized information. Companies use it to tailor marketing, improve consumer happiness, and build brand loyalty. It lets businesses to monitor interactions and optimize digital touchpoints in order to provide more engaging, relevant, and responsive user experiences.
The future of DXM software is to integrate AI, machine learning, and sophisticated analytics for hyper-personalization. With the rise of omnichannel experiences and shifting customer expectations, DXM platforms will focus on real-time data processing, adaptive content delivery, and predictive analytics, allowing businesses to stay agile in dynamic digital ecosystems.
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Will Growing E-commerce and Online Retail Sector Boost the Digital Experience Management Software Market Growth?
The increasing e-commerce and online retail sectors are pushing up demand for Digital Experience Management (DXM) software. According to UNCTAD, worldwide e-commerce sales totaled USD 26.7 Trillion in 2019, accounting for 30% of global GDP. This rise accelerated during the COVID-19 pandemic, with US online retail sales increasing by 32.4% in 2020, according to the US Department of Commerce.
As competition heats up, businesses look to differentiate themselves by providing seamless, tailored digital experiences. DXM solutions help businesses manage content, enhance customer journeys, and increase conversions, making them important in today’s crowded online economy. This tendency is projected to drive DXM market growth as e-commerce expands globally.
Will Data Security and Privacy Issues Hamper the Digital Experience Management Software Market?
Data security and privacy problems are serious threats to the Digital Experience Management (DXM) software business. As DXM platforms collect massive volumes of user data for personalization, the risk of data breaches and privacy violations increases. In 2021, the US Government Accountability Office (GAO) identified 1,244 data breaches that affected more than 280 million people.
With legislation such as GDPR and CCPA mandating tight data protection requirements, businesses must strike a balance between individualized digital experiences and compliance with privacy laws. Noncompliance can result in significant fines and reputational damage; thus, data security is a major responsibility. To succeed, DXM providers must improve their security measures while remaining transparent about how they manage user data and comply with growing privacy laws.
Category-Wise Acumens
How Does Personalized Digital Interactions Drive the IT & Telecommunication Segment?
Personalized digital interactions are being driven by the growing need for tailored customer experiences in the IT and telecommunications sectors. As customers demand personalized services, data analytics and AI techniques are being used to assess user behavior and preferences. The integration of Digital Experience Management (DXM) software enables real-time customization of content, marketing, and communication strategies, hence increasing customer engagement. Also, competition in the telecom business is forcing service providers to use customization to retain consumers and increase satisfaction.
This shift toward individualized digital connections has been aided by advances in AI, machine learning, and automation, allowing telecom providers to provide more relevant, timely encounters. These technologies help to speed customer service, reduce attrition, and increase overall customer happiness, setting the market for future growth.
Will Increasing Demand for Real-Time Data and Faster Updates Drive the Cloud-based Segment?
The growing demand for real-time data and speedier updates is likely to fuel expansion in the cloud-based Digital Experience Management (DXM) software market. Businesses rely on cloud-based solutions to offer continuous and immediate updates, allowing them to create responsive and personalized user experiences. The demand for agility in a competitive digital landscape drives enterprises to cloud systems that provide scalability, flexibility, and real-time data processing. This tendency is accelerated by the growth of multichannel customer engagement and the ongoing transformation of consumer expectations.
Cloud-based DXM platforms are popular because they can interface with many systems, providing real-time insights and updates without the delays associated with traditional on-premise solutions. These perks add to the segment’s growing popularity.
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Country/Region-wise Acumens
Will Widespread Adoption of Cloud Solutions Drive the Market in North America?
The digital experience management (DXM) market in North America is being driven by the increasing adoption of cloud solutions, enabling the region hold major share over the forecast period. Cloud-based DXM technologies provide scalability, real-time data access, and speedier updates, allowing businesses to provide personalized and seamless consumer experiences.
According to industry estimates, more than 90% of US firms have embraced cloud solutions, driving up demand for cloud-based DXM systems. This trend is fueled by the region’s advanced digital infrastructure, which improves the efficiency and dependability of cloud technology. As North American businesses prioritize client involvement and adaptability, the cloud-based DXM industry is expanding rapidly, assisting organizations in staying competitive in a rapidly changing digital landscape.
Will Rapid Digital Adoption and Internet Penetration Drive the Market in Asia Pacific Region?
Rapid digital usage and internet penetration are driving digital experience management (DXM) market grow in Asia Pacific. According to APEC, internet users in the region increasing from 1.1 billion in 2010 to 2.9 billion in 2020, a 163% rise.
This increase in internet usage is creating a massive market for digital experiences, encouraging organizations to implement DXM solutions to effectively manage and optimize consumer interactions across digital platforms. As more customers use online services, businesses in Asia Pacific are embracing DXM platforms to improve personalization and expedite customer journeys, increasing demand for these technologies in the region. Thus, the Asia Pacific region is anticipated to exhibit rapid growth overtime.
Competitive Landscape
The Digital Experience Management Software Market is a dynamic and competitive space, characterized by a diverse range of players vying for market share. These players are on the run for solidifying their presence through the adoption of strategic plans such as collaborations, mergers, acquisitions and political support. The organizations are focusing on innovating their product line to serve the vast population in diverse regions.
Some of the prominent players operating in the Digital Experience Management Software Market include:
Acquia, Inc., ADOBE, INC., International Business Machines Corporation, Liferay, Inc., Microsoft Corporation, Open Text Corporation, Oracle Corporation, Salesforce,com, Inc., SAP SE, Sitecore.
Latest Developments
- In February 2021, Sitecore partnered with Microsoft Corporation to expand their digital experience platform in the UAE. This partnership enables personalized digital experiences while ensuring efficiency, scale and dependability.
- In October 2020, At the virtual SAP Customer Experience Live conference, SAP SE announced its new customer data platform. By The new system combines data from internal and external sources, including web sources and social media outlets. The software allows businesses to construct anonymized 360-degree consumer profiles.
Report Scope
| Report Attributes | Details |
|---|---|
| Study Period | 2018-2031 |
| Growth Rate | CAGR of ~11.2% from 2024 to 2031 |
| Base Year for Valuation | 2023 |
| Historical Period | 2018-2022 |
| Forecast Period | 2024-2031 |
| Quantitative Units | Value in USD Billion |
| Report Coverage | Historical and Forecast Revenue Forecast, Historical and Forecast Volume, Growth Factors, Trends, Competitive Landscape, Key Players, Segmentation Analysis |
| Segments Covered |
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| Regions Covered |
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| Key Players |
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| Customization | Report customization along with purchase available upon request |
Digital Experience Management Software Market, By Category
Component:
- Solution
- Service
Vertical:
- Banking, Financial Services & Insurance (BFSI)
- IT & Telecommunication
- Healthcare
- Manufacturing
- Media & Entertainment
Deployment:
- Cloud-based
- On-premises
Region:
- North America
- Europe
- Asia-Pacific
- South America
- Middle East & Africa
Research Methodology of Verified Market Research:
To know more about the Research Methodology and other aspects of the research study, kindly get in touch with our Sales Team at Verified Market Research.
Reasons to Purchase this Report
• Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors
• Provision of market value (USD Billion) data for each segment and sub-segment
• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market
• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region
• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled
• Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players
• The current as well as the future market outlook of the industry with respect to recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions
• Includes in-depth analysis of the market of various perspectives through Porter’s five forces analysis
• Provides insight into the market through Value Chain
• Market dynamics scenario, along with growth opportunities of the market in the years to come
• 6-month post-sales analyst support
Customization of the Report
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Frequently Asked Questions
1 INTRODUCTION OF GLOBAL DIGITAL EXPERIENCE MANAGEMENT SOFTWARE MARKET
1.1 Overview of the Market
1.2 Scope of Report
1.3 Assumptions
2 EXECUTIVE SUMMARY
3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH
3.1 Data Mining
3.2 Validation
3.3 Primary Interviews
3.4 List of Data Sources
4 GLOBAL DIGITAL EXPERIENCE MANAGEMENT SOFTWARE MARKET OUTLOOK
4.1 Overview
4.2 Market Dynamics
4.2.1 Drivers
4.2.2 Restraints
4.2.3 Opportunities
4.3 Porters Five Force Model
4.4 Value Chain Analysis
5 GLOBAL DIGITAL EXPERIENCE MANAGEMENT SOFTWARE MARKET, BY COMPONENT
5.1 Overview
5.2 Solution
5.3 Service
6 GLOBAL DIGITAL EXPERIENCE MANAGEMENT SOFTWARE MARKET, BY VERTICAL
6.1 Overview
6.2 Banking, Financial Services & Insurance (BFSI)
6.3 IT & Telecommunication
6.4 Healthcare
6.5 Manufacturing
6.6 Media & Entertainment
7 GLOBAL DIGITAL EXPERIENCE MANAGEMENT SOFTWARE MARKET, BY DEPLOYMENT
7.1 Overview
7.2 Cloud-based
7.3 On-premises
8 GLOBAL DIGITAL EXPERIENCE MANAGEMENT SOFTWARE MARKET, BY GEOGRAPHY
8.1 Overview
8.2 North America
8.2.1 U.S.
8.2.2 Canada
8.2.3 Mexico
8.3 Europe
8.3.1 Germany
8.3.2 U.K.
8.3.3 France
8.3.4 Rest of Europe
8.4 Asia Pacific
8.4.1 China
8.4.2 Japan
8.4.3 India
8.4.4 Rest of Asia Pacific
8.5 Rest of the World
8.5.1 Latin America
8.5.2 Middle East and Africa
8 GLOBAL DIGITAL EXPERIENCE MANAGEMENT SOFTWARE MARKET COMPETITIVE LANDSCAPE
9.1 Overview
9.2 Company Market Ranking
9.3 Key Development Strategies
10 COMPANY PROFILES
10.1 Acquia Inc.
10.1.1 Overview
10.1.2 Financial Performance
10.1.3 Product Outlook
10.1.4 Key Developments
10.2 ADOBE INC.
10.2.1 Overview
10.2.2 Financial Performance
10.2.3 Product Outlook
10.2.4 Key Developments
10.3 International Business Machines Corporation
10.3.1 Overview
10.3.2 Financial Performance
10.3.3 Product Outlook
10.3.4 Key Developments
10.4 Liferay, Inc.
10.4.1 Overview
10.4.2 Financial Performance
10.4.3 Product Outlook
10.4.4 Key Developments
10.5 Microsoft Corporation
10.5.1 Overview
10.5.2 Financial Performance
10.5.3 Product Outlook
10.5.4 Key Developments
10.6 Open Text Corporation
10.6.1 Overview
10.6.2 Financial Performance
10.6.3 Product Outlook
10.6.4 Key Developments
10.7 Oracle Corporation
10.7.1 Overview
10.7.2 Financial Performance
10.7.3 Product Outlook
10.7.4 Key Developments
10.8 Salesforce.com, Inc.
10.8.1 Overview
10.8.2 Financial Performance
10.8.3 Product Outlook
10.8.4 Key Developments
10.9 SAP SE
10.9.1 Overview
10.9.2 Financial Performance
10.9.3 Product Outlook
10.9.4 Key Developments
10.10 Sitecore
10.10.1 Overview
10.10.2 Financial Performance
10.10.3 Product Outlook
10.10.4 Key Developments
11 Appendix
11.1 Related Research
Report Research Methodology
Verified Market Research uses the latest researching tools to offer accurate data insights. Our experts deliver the best research reports that have revenue generating recommendations. Analysts carry out extensive research using both top-down and bottom up methods. This helps in exploring the market from different dimensions.
This additionally supports the market researchers in segmenting different segments of the market for analysing them individually.
We appoint data triangulation strategies to explore different areas of the market. This way, we ensure that all our clients get reliable insights associated with the market. Different elements of research methodology appointed by our experts include:
Exploratory data mining
Market is filled with data. All the data is collected in raw format that undergoes a strict filtering system to ensure that only the required data is left behind. The leftover data is properly validated and its authenticity (of source) is checked before using it further. We also collect and mix the data from our previous market research reports.
All the previous reports are stored in our large in-house data repository. Also, the experts gather reliable information from the paid databases.
For understanding the entire market landscape, we need to get details about the past and ongoing trends also. To achieve this, we collect data from different members of the market (distributors and suppliers) along with government websites.
Last piece of the ‘market research’ puzzle is done by going through the data collected from questionnaires, journals and surveys. VMR analysts also give emphasis to different industry dynamics such as market drivers, restraints and monetary trends. As a result, the final set of collected data is a combination of different forms of raw statistics. All of this data is carved into usable information by putting it through authentication procedures and by using best in-class cross-validation techniques.
Data Collection Matrix
| Perspective | Primary Research | Secondary Research |
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| Demand side |
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Econometrics and data visualization model
Our analysts offer market evaluations and forecasts using the industry-first simulation models. They utilize the BI-enabled dashboard to deliver real-time market statistics. With the help of embedded analytics, the clients can get details associated with brand analysis. They can also use the online reporting software to understand the different key performance indicators.
All the research models are customized to the prerequisites shared by the global clients.
The collected data includes market dynamics, technology landscape, application development and pricing trends. All of this is fed to the research model which then churns out the relevant data for market study.
Our market research experts offer both short-term (econometric models) and long-term analysis (technology market model) of the market in the same report. This way, the clients can achieve all their goals along with jumping on the emerging opportunities. Technological advancements, new product launches and money flow of the market is compared in different cases to showcase their impacts over the forecasted period.
Analysts use correlation, regression and time series analysis to deliver reliable business insights. Our experienced team of professionals diffuse the technology landscape, regulatory frameworks, economic outlook and business principles to share the details of external factors on the market under investigation.
Different demographics are analyzed individually to give appropriate details about the market. After this, all the region-wise data is joined together to serve the clients with glo-cal perspective. We ensure that all the data is accurate and all the actionable recommendations can be achieved in record time. We work with our clients in every step of the work, from exploring the market to implementing business plans. We largely focus on the following parameters for forecasting about the market under lens:
- Market drivers and restraints, along with their current and expected impact
- Raw material scenario and supply v/s price trends
- Regulatory scenario and expected developments
- Current capacity and expected capacity additions up to 2027
We assign different weights to the above parameters. This way, we are empowered to quantify their impact on the market’s momentum. Further, it helps us in delivering the evidence related to market growth rates.
Primary validation
The last step of the report making revolves around forecasting of the market. Exhaustive interviews of the industry experts and decision makers of the esteemed organizations are taken to validate the findings of our experts.
The assumptions that are made to obtain the statistics and data elements are cross-checked by interviewing managers over F2F discussions as well as over phone calls.
Different members of the market’s value chain such as suppliers, distributors, vendors and end consumers are also approached to deliver an unbiased market picture. All the interviews are conducted across the globe. There is no language barrier due to our experienced and multi-lingual team of professionals. Interviews have the capability to offer critical insights about the market. Current business scenarios and future market expectations escalate the quality of our five-star rated market research reports. Our highly trained team use the primary research with Key Industry Participants (KIPs) for validating the market forecasts:
- Established market players
- Raw data suppliers
- Network participants such as distributors
- End consumers
The aims of doing primary research are:
- Verifying the collected data in terms of accuracy and reliability.
- To understand the ongoing market trends and to foresee the future market growth patterns.
Industry Analysis Matrix
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