Europe & Benelux Volumetric Video Market Size By Volumetric Capture (Hardware, Software, and Services), By Application (Signage & Advertisement, Medical, Education & Training), By Geographic Scope And Forecast

Europe & Benelux Volumetric Video Market Size And Forecast

Europe & Benelux Volumetric Video Market size was valued at USD 449.97 Million in 2021 and is projected to reach USD 3,749.33 Million by 2030, growing at a CAGR of 27.35% from 2022 to 2030.

The increasing demand for AR technology in retail and e-commerce is driving Europe and the Benelux collection Video market. Furthermore, with the increasing demand for advanced imaging, surgery creates lucrative opportunities for the volumetric Video Market to thrive worldwide. The Europe & Benelux Volumetric Video Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

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Europe & Benelux Volumetric Video Market Definition

Volumetric video is a video technique that captures images of a person, object, or place in 3D or 2D. Pictures of an object are captured from multiple cameras quickly and make dynamic 3D models. The information needed for 3D models is captured from different angles around someone or an object, merged, and regenerated into a homogenous, natural, and dynamic 3D representation. The volumetric video uses the motion detection technique, which may analyze 2D or 3D object images comprehensively and scan them directly through 360-degree cameras; integration of augmented reality (AR) in advertising ambitions at constructing higher consumer relationships, boosting sales, and including a fee-to-purchaser experience.

Volumetric video records video in 3D, capturing the object or area three-dimensionally in real-time; the volumetrically captured object, environment, and living beings are transferred to the web, mobile, or virtual worlds to be viewed naturally in 3D. A 360-degree video is recorded by cameras that capture 360 degrees. A person looking at a 360-degree video will look in all three hundred and sixty degrees, but they don’t have any depth to the image. A 360-degree video is like being in a snow globe volumetric video that has depth and area. The volumetric video provides the user with a far clearer sense of presence. To capture volumetric video, multiple cameras area units trained on the article or set to be recorded; when the initial video is captured, the scene is processed to provide a collection of 3D models organized in a sequence.

Lastly, the meshes area unit is unwrapped, textures are generated, and the full issue is compressed into a knowledge file prepared for viewing. AR is a progressive device that permits advertising makers to move with shoppers on their cellular devices. It creates spic-and-span virtual clients, improving the association between clients and advertising makers. Volumetric video capture technology is an approach that digitizes a three-dimensional area like an object, the volume of the area, or the environment in a period employing an assortment of cameras set around a target.

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Europe & Benelux Volumetric Video Market Overview

The increasing demand for AR technology in retail and e-commerce is driving Europe and the Benelux collection Video market. With the increase in AR technology in retail and e-commerce, the demand for volumetric video has increased due to 3D holograms’ use to get a product online. Video content is established to increase traffic on e-commerce or online retail websites and facilitate customers obtaining the proper product. In April 2021, Arcturus and ANAYI highlighted its new spring and summer assortment 2021 by releasing 19 original meter videos. Through this, customers will choose a video from their desktop mistreatment in any browser and view a model in motion from any angle, including a close-up to see how the fabric would drape and move with the wearer. Potential customers can also faucet the 3D photograph button or scan a QR code on their mobile device to put a 3D hologram of the model in their room using web-based AR.

Volumetric video is being adopted rapidly in entertainment media, sports, and entertainment applications, and tech giants have already introduced volumetric VR studios to enhance the viewer experience. Therefore, market players are targeting specific applications to gain a competitive advantage within the market. Increased use of AR / VR application devices worldwide is one of the major drivers of the volumetric Video Market; the proliferation of digital delivery devices that drive the necessity for 3D content, still as the use of volume video by medical professionals to think about body parts in a very in a and easier method, accelerate market growth. With the growth of AR technology in online sales and marketing, the demand for video volume has enhanced because of the utilization of 3D holograms to buy products online.

Video content is proven one of the traffic to e-commerce or online store websites and facilitates customers’ purchase of the correct product. Shoppers will choose a video from their desktop using any browser and think about a model in motion – from any angle, including close-ups – to check how the fabric would drape and move with the user. Potential consumers can also tap the “3D Hologram” button or scan a QR code on a mobile device to place a 3D hologram of the model in their room using web-based increased reality.

Furthermore, with the increasing demand for advanced imaging, surgery creates lucrative opportunities for the volumetric Video Market to thrive worldwide. The rise in demand for 3D / 360° content in the show biz, as well as the increase in the range of studios involved in the production of film and theatres, have an impression on the market. A 360-degree video is recorded by cameras that capture 360 degrees. Someone looking at a 360-degree video will look at 300 and sixty degrees, but they do not have any depth to the image. A 360-degree video is like being in a snow globe where volumetric video has space and depth. Therefore, the rise in the need for advanced medical image-guided surgery can create new opportunities for the market to grow with a higher CAGR.

However, the high cost associated with volumetric video technology might hamper the growth of the market. The initial capital investment required for acquiring a volumetric capture answer is high once the length of the volumetric video is recorded long. Therefore, the expected video quality is extremely high for action scenes in movies or capturing musical concerts. High-end volumetric video captures are done in skilled recording studios, with systems that embody varied cameras positioned around the subjects that capture the performance from every angle and convert these shots into holograms. Some studios, like Canon’s volumetric Studio Kawasaki or Microsoft’s Mixed Reality Capture Studios, work with over 100 cameras to capture the holograms. The technology is dear because of the high price of cameras, processors, and specialized digital imaging devices.

Europe & Benelux Volumetric Video Market: Segmentation Analysis

The Europe & Benelux Volumetric Video Market is segmented on the basis of Volumetric Capture, Application, and Geography.

Europe & Benelux Volumetric Video Market, By Volumetric Capture

• Hardware
• Software
• Services

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Based on Volumetric Capture, the market is bifurcated into Hardware, Software, and Services. The Hardware segment accounted for the largest market share in 2021 and is projected to grow at a CAGR of 26.94% during the forecast period. The rise of studios being built by big firms for sports, filmmaking, gaming, medical, and advertising applications is the main driver of the volumetric video hardware market. By placing several cameras all around a target, volumetric video hardware may digitize a three-dimensional space. Things that can be digitally transformed, repositioned on mobile devices, websites, or virtual worlds, and viewed in 3D, are captured using devices like cameras and processing units. Projectors, AR/VR head-mounted displays (HMD), smartphones, and volumetric displays are a few ways that volumetric video material can be delivered.

Europe & Benelux Volumetric Video Market, By Application

• Sports, Events, & Entertainment
• Signage & Advertisement
• Medical
• Education & Training
• Others

Based on Application, the Europe & Benelux Volumetric Video Market has been segmented into Sports, Events, & Entertainment, Signage & Advertisement, Medical, Education & Training, and Others. In 2021, the Sports, Events, & Entertainment segment accounted for the largest market share and is projected to grow at the highest CAGR of 28.46% during the forecast period. In sports, it’s crucial to create special moments with the audience, and it’s even more crucial to ensure the audience can share those experiences because fans connect with sports through emotion, which is one of the reasons why people follow sports. Using visual storytelling tools effectively helps build a club’s brand awareness program when combined with interesting material. Utilizing volumetric video can be used to produce lifelike holograms, highlight 3D settings, develop augmented reality (AR) projects, and more. It can be used to create characters for VFX and video games, or it can be used to show prospective customers how clothing might appear in motion on a real person from any angle.

Europe & Benelux Volumetric Video Market, By Geography

• UK
• Germany
• France
• Italy
• Spain
• Benelux
• Rest of Europe

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Based on regional analysis, the Europe & Benelux Volumetric Video Market is classified into the UK, Germany, France, Italy, Spain, Benelux, and the Rest of Europe. The UK accounted for the largest market share and is projected to grow at a CAGR of 28.56% during the forecast period. Researchers working on immersive material and experiences can access it, which is a major asset to the UK’s research base. For the upcoming wave of immersive content, Dimension Studio is a cutting-edge volumetric video and 3D capture studio. A step-change in the realism that can be reached for the production of virtual individuals and settings, Dimension uses 106 cameras to capture life in volumetric detail, giving new vitality to tales, games, and experiences for both immersive and 2D media. This top-notch facility was developed in collaboration between Digital Catapult, Dimension, and Microsoft Mixed Reality Capture Studio.

Key Players

The “Europe & Benelux Volumetric Video Market” study report will provide valuable insight with an emphasis on the market including some of the major players such as Google LLC., Microsoft Corporation, Facebook, Inc., Dimension, RealView Imaging Ltd., and Others. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the players mentioned above.

Key Developments

• In April 2022, Avatar Dimension launched its new, transportable volumetric capture stage. The company will now provide its cutting-edge, 3D volumetric capture studio to clients, including businesses, military and governmental organizations, museums, sports, fashion, and entertainment organizations

• In August 2021, RealView Imaging Ltd. has announced that it has received FDA 510(k) clearance for its HOLOSCOPE-i holographic system. Based on information from conventional CT scans and 3D ultrasound devices, the system generates spatially precise, three-dimensional interactive medical holograms

Report Scope

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• Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors
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