Functional Water Market By Type (Vitamins and Minerals, Herb Infused), Distribution Channel (Supermarket or Hypermarket, Specialty Store), & Region for 2024-2031
Report ID: 42231|No. of Pages: 202
Functional Water Market By Type (Vitamins and Minerals, Herb Infused), Distribution Channel (Supermarket or Hypermarket, Specialty Store), & Region for 2024-2031
Functional Water Market Valuation – 2024-2031
The growing consumer shift toward healthier lifestyles and wellness-focused products is driving the increase in demand for functional waters. As individuals become more health-conscious, they look for beverages that not only hydrate but also offer extra health advantages. Functional water which is commonly fortified with vitamins, minerals, antioxidants, and other nutrients caters to this desire by providing improved hydration and health benefits by enabling the market to surpass a revenue of USD 6763.88 Million valued in 2024 and reach a valuation of around USD 11596.53 Million by 2031.
The growing awareness of chronic lifestyle disorders like diabetes and obesity has increased the demand for functional water. Consumers are increasingly interested in beverages that promote long-term health without the harmful effects of high sugar or artificial components by enabling the market to grow at a CAGR of 7.69% from 2024 to 2031.
Functional Water Market: Definition/ Overview
Functional water is a type of enhanced water product that goes beyond simple hydration to provide extra health advantages. These beverages are often fortified with vitamins, minerals, antioxidants, amino acids, or electrolytes, and are intended to assist a variety of wellness goals such as immunity, digestion, energy levels, and post-exercise recovery.
Because of its additional health benefits, functional water has grown in popularity as a multipurpose product in a variety of settings. Its principal applications include fitness and sports. Athletes and fitness enthusiasts frequently use functional water mixed with electrolytes, vitamins, and minerals to help with hydration, muscle rehabilitation, and restoring lost nutrients during physical activity.
The future use of functional water is predicted to grow dramatically driven by rising health awareness and desire for individualized wellness solutions. Functional water packed with vitamins, minerals, antioxidants, and electrolytes will continue to cater to consumers seeking improved hydration advantages beyond normal water.
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Will the Increasing Sports Activities Drive the Functional Water Market?
The growing engagement in sporting activities is a crucial driver for the functional water market. As more people engage in regular physical activity and sports, there is a growing demand for hydration solutions with added health advantages. According to the United States Bureau of Labor Statistics, the average American will spend 0.3 hours per day on sports, exercise, and recreation in 2021, up from 0.27 hours in 2019. This rise in physical activity corresponds to a rising need for functional water products. According to the Centers for Disease Control and Prevention (CDC), the percentage of persons who satisfy the Physical Activity Guidelines for aerobic activity rose from 63.2% in 2015 to 65.2% in 2018.
The global trend toward healthy lives is also driving the growth of the functional water market. According to the World Health Organization (WHO), a lack of physical exercise is a major risk factor for noncommunicable illnesses motivating many governments to encourage active lifestyles. For example, the U.S. Department of Health and Human Services’ “Move Your Way” program aims to improve physical activity among Americans which could raise demand for functional hydration products.
Will the Price Complexities Hamper the Functional Water Market?
Price issues can stymie the expansion of the functional water market, especially as these products are generally more expensive than ordinary bottled water. The addition of vitamins, minerals, antioxidants, and other functional additives raises production costs which are then passed on to consumers. In price-sensitive areas or regions where customers value affordability over extra health benefits, premium pricing may impede the widespread adoption of functional water.
Competition from lower-cost alternatives such as flavored water, sports drinks, or even homemade infused water may affect pricing dynamics. Consumers who are not completely informed about the health benefits of functional water may find it difficult to justify the increased price, especially when cheaper hydration options are readily available. To solve this challenge, functional water brands must effectively articulate the value proposition and health benefits connected with their products.
Category-Wise Acumens
Is the Vitamins and Minerals Segment Expected to Dominate the Functional Water Market?
Vitamins and minerals have emerged as the most dominant sector in the functional water market due to their widespread appeal and vital role in supporting overall health. Consumers are actively seeking ways to improve their health, and the popularity of vitamin- and mineral-infused beverages originates from their ability to address a wide range of health concerns. The prominence of vitamins and minerals indicates a significant shift in consumer health consciousness.
As the importance of balanced nutrition becomes more widely acknowledged, functional water enriched with essential nutrients provides an easy approach to filling dietary gaps and supporting optimal health. Herb-infused water is the rising star of the functional water industry. This area is expanding the fastest due to its distinct and natural approach to wellness. The variety of herbs used matches individual demands attracting a growing consumer base seeking natural solutions to improve their health.
Can the Expanding Presence of Supermarkets and Hypermarkets Boost the Growth of the Functional Water Market?
In the functional water industry, these retail stores will serve as critical distribution channels giving consumers easy access to a wide range of products including functional water. Supermarkets and hypermarkets are growing their global footprint, particularly in urban areas with high consumer foot traffic providing an ideal platform for functional water brands to showcase their products and attract a bigger audience. Furthermore, strategic positioning and exposure of functional water products in supermarkets and hypermarkets may contribute to increased customer awareness and adoption.
Firms with prominent shelf space and effective marketing tactics can successfully explain their product’s unique health benefits to customers resulting in purchase decisions and brand loyalty. However, online stores are anticipated to grow quickly. Furthermore, online subscriptions for functional water delivery give consumers a convenient option, which drives the segment’s growth.
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Country/Region-wise Acumens
Will the Rising Health Consciousness in North America Boost the Functional Water Market in the Region?
The functional water market is dominated by North America owing to increased consumer awareness and a strong preference for healthy beverage choices. The increased health consciousness in North America is driving the functional water market. According to the Centers for Disease Control and Prevention (CDC), 49.1% of American adults attempted to reduce weight in the previous 12 months in 2017-2018, demonstrating a significant emphasis on health and wellness.
Public health measures and shifting consumer tastes help to drive market expansion. The FDA’s (FDA) revised Nutrition Facts label which now includes added sugars has raised consumer awareness of sugar content in beverages, potentially leading more people to functional waters. Furthermore, Health Canada’s Healthy Eating Strategy which aims to improve the nutritional quality of foods and promote better eating is expected to increase demand for functional beverages such as enhanced waters. The increasing prevalence of chronic diseases in North America also adds to market growth.
Will the Increase in Disposable Income Drive Growth in the Functional Water Market in the Asia Pacific Region?
The Asia Pacific region is having the greatest development in the functional water market owing to rapidly expanding disposable incomes across the region. This rapid increase is being driven by economic development, urbanization, and shifting consumer preferences toward healthier beverage options. The rise in disposable income in Asia Pacific countries is driving the functional water market. According to the World Bank, the Gross National Income (GNI) per capita in East Asia and the Pacific region went from $7,370 in 2010 to $11,490 in 2020, reflecting a 55.9% rise over ten years.
The region’s expanding health consciousness combined with an increase in disposable income is propelling the functional water market forward. According to the World Health Organization (WHO), non-communicable diseases (NCDs) account for 71% of all deaths worldwide with a large proportion occurring in low- and middle-income nations many of which are located in the Asia Pacific area. This health concern is driving customers to seek healthier alternatives to sugary beverages which benefits the functional water industry.
Competitive Landscape
The Functional Water Market is a dynamic and competitive space, characterized by a diverse range of players vying for market share. These players are on the run for solidifying their presence through the adoption of strategic plans such as collaborations, mergers, acquisitions, and political support. The organizations are focusing on innovating their product line to serve the vast population in diverse regions.
Some of the prominent players operating in the functional water market include:
- PepsiCo, Inc.
- The Coca-Cola Co.
- Pepper Snapple Group, Inc.
- Balance Water Company
- Trimino Brands Company LLC
- Danone SA
- Unique Foods (Canada)
- Function Drinks
- San Benedetto
- Herbal Water
- Nestle SA
- Disruptive Beverages, Inc.
- NYSW Beverage Brands, Inc.
- Bridgepoint Group plc
Latest Developments
- In February 2023, Kyowa Hakko USA and Centr introduced Centr Enhanced, a sparkling water infused with nootropic and adaptogenic ingredients. Centr Enhanced marks Centr’s first entry into an area other than CBD. Center Enhanced sparkling water contains Kyowa Hakko’s Cognizin citicoline, a vitamin that supports “comprehensive brain health,” according to the company.
- In September 2023, UC Berkeley and PepsiCo renewed their cooperation, with PepsiCo being the campus’ official beverage partner for the next decade. This extended collaboration with PepsiCo is expected to increase the company’s support for Berkeley’s sustainability, equity, and health and wellness initiatives.
Report Scope
| REPORT ATTRIBUTES | DETAILS |
|---|---|
| Study Period | 2021-2031 |
| Growth Rate | CAGR of ~7.69% from 2024 to 2031 |
| Base Year for Valuation | 2024 |
| Historical Period | 2021-2023 |
| Forecast Period | 2024-2031 |
| Quantitative Units | Value in USD Million |
| Report Coverage | Historical and Forecast Revenue Forecast, Historical and Forecast Volume, Growth Factors, Trends, Competitive Landscape, Key Players, Segmentation Analysis |
| Segments Covered |
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| Regions Covered |
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| Key Players | Coca-Cola Company, PepsiCo, Danone Group, Pepper Snapple Group, Hint, Inc., Trimino Brands Company, Nestlé Water, Bai Brands LLC, Karma Culture LLC, Essentia Water LLC, and Neuro Brands LLC. |
| Customization | Report customization along with purchase available upon request |
Functional Water Market, By Category
Type:
- Vitamins and Minerals
- Herb Infused
- Fruit or Vegetables Infused
Distribution Channel:
- Supermarket or Hypermarket
- Specialty Store
- Online Store
Region:
- North America
- Europe
- Asia-Pacific
- South America
- Middle East & Africa
Research Methodology of Verified Market Research:
To know more about the Research Methodology and other aspects of the research study, kindly get in touch with our Sales Team at Verified Market Research.
Reasons to Purchase this Report
• Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors
• Provision of market value (USD Billion) data for each segment and sub-segment
• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market
• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region
• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled
• Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players
• The current as well as the future market outlook of the industry with respect to recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions
• Includes in-depth analysis of the market from various perspectives through Porter’s five forces analysis
• Provides insight into the market through Value Chain
• Market dynamics scenario, along with growth opportunities of the market in the years to come
• 6-month post-sales analyst support
Customization of the Report
• In case of any Queries or Customization Requirements please connect with our sales team, who will ensure that your requirements are met.
Frequently Asked Questions
1 INTRODUCTION OF GLOBAL FUNCTIONAL WATER MARKET
1.1 Overview of the Market
1.2 Scope of Report
1.3 Assumptions
2 EXECUTIVE SUMMARY
3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH
3.1 Data Mining
3.2 Validation
3.3 Primary Interviews
3.4 List of Data Sources
4 GLOBAL FUNCTIONAL WATER MARKET OUTLOOK
4.1 Overview
4.2 Market Dynamics
4.2.1 Drivers
4.2.2 Restraints
4.2.3 Opportunities
4.3 Porters Five Force Model
4.4 Value Chain Analysis
5 GLOBAL FUNCTIONAL WATER MARKET, BY TYPE
5.1 Overview
5.2 Vitamins and Minerals
5.3 Herb Infused
5.4 Fruit or Vegetables Infused
6 GLOBAL FUNCTIONAL WATER MARKET, BY DISTRIBUTION CHANNEL
6.1 Overview
6.2 Supermarket or Hypermarket
6.3 Specialty Store
6.4 Online Store
7 GLOBAL FUNCTIONAL WATER MARKET, BY GEOGRAPHY
7.1 Overview
7.2 North America
7.2.1 U.S.
7.2.2 Canada
7.2.3 Mexico
7.3 Europe
7.3.1 Germany
7.3.2 U.K.
7.3.3 France
7.3.4 Rest of Europe
7.4 Asia Pacific
7.4.1 China
7.4.2 Japan
7.4.3 India
7.4.4 Rest of Asia Pacific
7.5 Rest of the World
7.5.1 Latin America
7.5.2 Middle East & Africa
8 GLOBAL FUNCTIONAL WATER MARKET COMPETITIVE LANDSCAPE
8.1 Overview
8.2 Company Market Ranking
8.3 Key Development Strategies
9 COMPANY PROFILES
9.1 The Coca-Cola Company
9.1.1 Overview
9.1.2 Financial Performance
9.1.3 Product Outlook
9.1.4 Key Developments
9.2 PepsiCo
9.2.1 Overview
9.2.2 Financial Performance
9.2.3 Product Outlook
9.2.4 Key Developments
9.3 Danone Group
9.3.1 Overview
9.3.2 Financial Performance
9.3.3 Product Outlook
9.3.4 Key Developments
9.4 Dr. Pepper Snapple Group
9.4.1 Overview
9.4.2 Financial Performance
9.4.3 Product Outlook
9.4.4 Key Developments
9.5 Hint Inc.
9.5.1 Overview
9.5.2 Financial Performance
9.5.3 Product Outlook
9.5.4 Key Developments
9.6 Trimino Brands Company
9.6.1 Overview
9.6.2 Financial Performance
9.6.3 Product Outlook
9.6.4 Key Developments
10 Appendix
10.1 Related Research
Report Research Methodology
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Exploratory data mining
Market is filled with data. All the data is collected in raw format that undergoes a strict filtering system to ensure that only the required data is left behind. The leftover data is properly validated and its authenticity (of source) is checked before using it further. We also collect and mix the data from our previous market research reports.
All the previous reports are stored in our large in-house data repository. Also, the experts gather reliable information from the paid databases.
For understanding the entire market landscape, we need to get details about the past and ongoing trends also. To achieve this, we collect data from different members of the market (distributors and suppliers) along with government websites.
Last piece of the ‘market research’ puzzle is done by going through the data collected from questionnaires, journals and surveys. VMR analysts also give emphasis to different industry dynamics such as market drivers, restraints and monetary trends. As a result, the final set of collected data is a combination of different forms of raw statistics. All of this data is carved into usable information by putting it through authentication procedures and by using best in-class cross-validation techniques.
Data Collection Matrix
| Perspective | Primary Research | Secondary Research |
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| Supplier side |
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Econometrics and data visualization model
Our analysts offer market evaluations and forecasts using the industry-first simulation models. They utilize the BI-enabled dashboard to deliver real-time market statistics. With the help of embedded analytics, the clients can get details associated with brand analysis. They can also use the online reporting software to understand the different key performance indicators.
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The collected data includes market dynamics, technology landscape, application development and pricing trends. All of this is fed to the research model which then churns out the relevant data for market study.
Our market research experts offer both short-term (econometric models) and long-term analysis (technology market model) of the market in the same report. This way, the clients can achieve all their goals along with jumping on the emerging opportunities. Technological advancements, new product launches and money flow of the market is compared in different cases to showcase their impacts over the forecasted period.
Analysts use correlation, regression and time series analysis to deliver reliable business insights. Our experienced team of professionals diffuse the technology landscape, regulatory frameworks, economic outlook and business principles to share the details of external factors on the market under investigation.
Different demographics are analyzed individually to give appropriate details about the market. After this, all the region-wise data is joined together to serve the clients with glo-cal perspective. We ensure that all the data is accurate and all the actionable recommendations can be achieved in record time. We work with our clients in every step of the work, from exploring the market to implementing business plans. We largely focus on the following parameters for forecasting about the market under lens:
- Market drivers and restraints, along with their current and expected impact
- Raw material scenario and supply v/s price trends
- Regulatory scenario and expected developments
- Current capacity and expected capacity additions up to 2027
We assign different weights to the above parameters. This way, we are empowered to quantify their impact on the market’s momentum. Further, it helps us in delivering the evidence related to market growth rates.
Primary validation
The last step of the report making revolves around forecasting of the market. Exhaustive interviews of the industry experts and decision makers of the esteemed organizations are taken to validate the findings of our experts.
The assumptions that are made to obtain the statistics and data elements are cross-checked by interviewing managers over F2F discussions as well as over phone calls.
Different members of the market’s value chain such as suppliers, distributors, vendors and end consumers are also approached to deliver an unbiased market picture. All the interviews are conducted across the globe. There is no language barrier due to our experienced and multi-lingual team of professionals. Interviews have the capability to offer critical insights about the market. Current business scenarios and future market expectations escalate the quality of our five-star rated market research reports. Our highly trained team use the primary research with Key Industry Participants (KIPs) for validating the market forecasts:
- Established market players
- Raw data suppliers
- Network participants such as distributors
- End consumers
The aims of doing primary research are:
- Verifying the collected data in terms of accuracy and reliability.
- To understand the ongoing market trends and to foresee the future market growth patterns.
Industry Analysis Matrix
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