Gambling Mobile Games Market By Type of Game (Sports Betting, Casino Games), Platform (iOS, Android), Monetization Model (Free-to-Play (F2P), Pay-to-Play (P2P), & Region for 2024-2031
Report ID: 60243|No. of Pages: 202
Gambling Mobile Games Market By Type of Game (Sports Betting, Casino Games), Platform (iOS, Android), Monetization Model (Free-to-Play (F2P), Pay-to-Play (P2P), & Region for 2024-2031
Gambling Mobile Games Market Valuation – 2024-2031
The rising adoption of smartphones globally is propelling the adoption of gambling mobile games. Improved internet infrastructure and the availability of high-speed connections enable seamless gaming experiences are driving the market size surpass USD 47.09 Billion valued in 2024 to reach a valuation of around USD 47.47 Billion by 2031.
In addition to this, innovations in graphics, user interfaces, and game design enhance user engagement and experience is spurring up the adoption of gambling mobile games. Also, easing of gambling regulations in various regions is enabling the market to grow at a CAGR of 0.10% from 2024 to 2031.
Gambling Mobile Games Market: Definition/ Overview
Gambling mobile games refer to digital games that simulate traditional gambling activities such as poker, slots, blackjack, and betting, and are played on mobile devices like smartphones and tablets. These games often mirror the experience of real-world gambling, allowing users to play for virtual or real money, and can be downloaded from app stores or accessed through mobile web browsers.
These games are widely used for entertainment and recreational purposes, providing users with the thrill and excitement of gambling without the need to visit physical casinos. They also serve as platforms for social interaction, with many games incorporating social features such as leaderboards, multiplayer modes, and social media integration. Additionally, some gambling mobile games offer real-money betting and gambling, subject to regional laws and regulations, attracting users who are interested in both the gaming experience and the potential financial rewards.
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How will Rising Smartphone Penetration Increase Adoption of Gambling Mobile Games?
The gambling mobile games market is experiencing explosive growth due to increasing smartphone penetration and evolving regulations. According to the American Gaming Association, mobile gambling revenue in the US reached USD 3.71 Billion in 2023, a 43% increase from 2022. The UK Gambling Commission reported that mobile devices accounted for 55% of all online gambling activity in 2023. This surge is further fueled by advancements in technology, with 5G networks enhancing game performance and user experience. In March 2024, DraftKings announced a partnership with Verizon to develop 5G-optimized mobile casino games, aiming to capture a larger market share.
The COVID-19 pandemic has accelerated the shift towards mobile gambling platforms. The European Gaming and Betting Association reported a 100% increase in mobile gambling app downloads across Europe between 2020 and 2023. This trend has persisted post-pandemic, with the global mobile gambling market projected to grow at a CAGR of 12.3% from 2024 to 2028, according to a report by Grand View Research. In response to this growth, Flutter Entertainment, owner of PokerStars, announced in February 2024 the launch of a new AI-powered personalization engine for its mobile platform, aiming to improve user retention and engagement.
Regulatory changes have opened up new markets for mobile gambling. In April 2024, the Canadian government passed legislation to legalize single-event sports betting on mobile platforms, potentially creating a market worth CAD 28 Billion annually. Similarly, Brazil’s recent regulation of sports betting is expected to generate significant opportunities for mobile gambling operators. In light of these developments, MGM Resorts International announced in May 2024 a $500 million investment in its BetMGM mobile platform to expand into newly regulated markets across the Americas, with a focus on localized content and payment solutions.
Will Complex and Restrictive Regulatory Environment Restraints Impact the Growth of Gambling Mobile Games Market?
One of the primary restraints of the gambling mobile games market is the complex and often restrictive regulatory environment. Gambling laws vary widely across different regions, with some countries imposing strict bans or heavy regulations on online gambling activities. These legal hurdles can limit market expansion, as developers and operators must navigate a patchwork of regulations, often requiring significant resources to ensure compliance.
The potential for addiction and associated social issues poses a significant challenge to the market. Gambling mobile games can lead to problematic gambling behaviors, particularly among vulnerable populations. This can result in financial problems, mental health issues, and negative social impacts. Growing awareness and concern about these issues have led to calls for tighter regulations and more responsible gaming measures, which can restrict market growth and increase operational costs for developers.
Security concerns and the risk of fraud are major restraints in the gambling mobile games market. As these games often involve financial transactions, they are attractive targets for cybercriminals. Ensuring the security of user data and financial information is crucial but can be costly and technically challenging. Any breaches or instances of fraud can damage the reputation of developers and operators, leading to a loss of user trust and potentially significant financial and legal repercussions.
Category-Wise Acumens
Which Factors Contribute to the Dominance of Casino Games Segment in Gambling Mobile Games Market?
Casino games is emerging as the dominant force in the mobile gambling market due to their immersive experience and accessibility. According to the American Gaming Association, mobile casino games accounted for 62% of all online gambling revenue in the US in 2023, up from 55% in 2022. The UK Gambling Commission reported that mobile slots alone generated £2.2 billion in gross gambling yield in the 2022-2023 fiscal year, representing a 40% year-over-year increase. This growth is fueled by advancements in graphics and gameplay, with augmented reality (AR) features becoming increasingly prevalent. In February 2024, Evolution Gaming launched its first AR-enhanced live dealer games for mobile devices, projecting a 25% increase in user engagement.
The integration of social features in mobile casino games has significantly boosted their popularity. A study by the National Council on Problem Gambling found that social casino games on mobile platforms increased by 35% between 2021 and 2023. This trend has caught the attention of major tech companies, with Facebook Gaming reporting in March 2024 that casino-style games were the fastest-growing category on its platform, with daily active users increasing by 50% year-over-year. Responding to this trend, Zynga announced in April 2024 the acquisition of a leading mobile casino game developer for USD 1 Billion, aiming to expand its portfolio of social casino games.
Will Android Segment Lead in the Gambling Mobile Games Market?
Android is establishing a commanding lead in the gambling mobile games market, driven by its widespread adoption and open ecosystem. According to Statista, Android held a 72.2% market share of mobile operating systems worldwide as of January 2024, providing a vast user base for gambling apps. The European Gaming and Betting Association reported that Android devices accounted for 68% of mobile gambling transactions in Europe in 2023, a 5% increase from the previous year. This dominance is further reinforced by Google’s decision in March 2024 to expand its policies allowing real-money gambling apps in 15 additional countries, potentially increasing the market size by 30% over the next two years.
The flexibility of the Android platform has enabled operators to offer a wider variety of gambling games and features. The UK Gambling Commission’s 2023 annual report revealed that Android users spent 25% more time on gambling apps compared to iOS users. This trend is partly attributed to the ease of sideloading apps on Android devices, allowing users to access a broader range of gambling options. Capitalizing on this advantage, Flutter Entertainment announced in April 2024 the launch of an Android-exclusive suite of high-stakes poker games for its PokerStars app, projecting a 15% increase in revenue from Android users.
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Country/Region-wise Acumens
Will Rising Industrialization Enhance Adoption of Gambling Mobile Games in Asia Pacific?
The Asia Pacific region has emerged as the dominant force in the gambling mobile games market, driven by a large population, increasing smartphone penetration, and evolving regulations. According to a report by the Asian Racing Federation, the region accounted for 47% of global mobile gambling revenue in 2023, up from 41% in 2021. China alone contributed to 32% of this market share, despite strict regulations on most forms of gambling. The Indian government reported a 150% increase in mobile gambling activities between 2020 and 2023, with an estimated market value of USD 1.5 Billion in 2023. In response to this growth, International Game Technology (IGT) announced in February 2024 a USD 500 Million investment to expand its mobile gaming offerings in key Asian markets.
Japan has become a significant contributor to the region’s dominance, following the legalization of casino resorts in 2018 and the subsequent expansion of mobile gambling options. The Japan Casino Regulatory Commission reported that mobile gambling revenues reached ¥280 billion (USD 2.5 Billion) in 2023, a 75% increase from the previous year. This growth has attracted major players, with Las Vegas Sands announcing in March 2024 a partnership with a leading Japanese mobile game developer to create a suite of localized casino games for the Japanese market, projecting a 30% market share within two years.
Will Early Adoption of Technologies in North America Mature Gambling Mobile Games Market?
North America is experiencing explosive growth in the gambling mobile games market, driven by regulatory changes and increasing consumer acceptance. According to the American Gaming Association, mobile gambling revenue in the US reached USD 5.8 Billion in 2023, a 72% increase from 2022. The Canadian Gaming Association reported that mobile gambling accounted for 45% of all online gambling activity in Canada in 2023, up from 30% in 2021. This surge is largely attributed to the Supreme Court’s 2018 decision to strike down the federal ban on sports betting, leading to rapid state-by-state legalization. In response to this growth, DraftKings announced in March 2024 a USD 1 Billion investment in expanding its mobile platform capabilities, projecting a 40% increase in user acquisition over the next two years.
The COVID-19 pandemic has accelerated the shift towards mobile gambling platforms in North America. The New Jersey Division of Gaming Enforcement reported a 90% increase in mobile casino game revenue between 2020 and 2023, reaching USD 1.7 Billion. Similarly, Pennsylvania’s Gaming Control Board noted that mobile sports betting accounted for 85% of all sports wagers in the state in 2023, up from 70% in 2021. Capitalizing on this trend, MGM Resorts International launched in April 2024 an AI-powered personalization engine for its BetMGM app, aiming to improve user retention and increase average revenue per user by 25% within the first year.
Emerging technologies are further fueling the market’s rapid growth in North America. The Ontario Lottery and Gaming Corporation reported a 120% increase in augmented reality (AR) casino game usage on mobile platforms between 2022 and 2024. In the US, the Nevada Gaming Control Board approved in January 2024 the use of blockchain technology for mobile gambling transactions, potentially revolutionizing the industry. In light of these developments, Scientific Games Corporation announced in May 2024 a partnership with a leading AR technology provider to develop a suite of immersive mobile casino games, projecting to capture 15% of the North American mobile gambling market share by 2026.
Competitive Landscape
The gambling mobile games market is a dynamic and competitive space, characterized by a diverse range of players vying for market share. These players are on the run for solidifying their presence through the adoption of strategic plans such as collaborations, mergers, acquisitions, and political support.
The organizations are focusing on innovating their product line to serve the vast population in diverse regions. Some of the prominent players operating in the gambling mobile games market include:
- Bet365
- William Hill
- Flutter Entertainment (Paddy Power Betfair)
- GVC Holdings (Entain)
- 888 Holdings
- Betsson AB
- LeoVegas AB
- Playtech PLC
- Scientific Games Corporation
- International Game Technology PLC (IGT)
- Zynga, Inc.
- Playtika Holding Corp.
- Aristocrat Leisure Limited
- NetEnt AB
- Microgaming
- Evolution Gaming Group AB
- DraftKings, Inc.
- MGM Resorts International
- Caesars Entertainment Corporation
- Kindred Group PLC.
Latest Developments
- In March 2024 marked the launch of a blockchain-based gambling mobile app by a prominent startup, offering decentralized gaming solutions with enhanced transparency and security.
- In January 2024, Electronic Arts (EA) announced a strategic partnership with a leading mobile gaming platform to develop new mobile casino games integrating augmented reality features for immersive player experiences.
Report Scope
| REPORT ATTRIBUTES | DETAILS |
|---|---|
| Study Period | 2021-2031 |
| Growth Rate | CAGR of ~0.10% from 2024 to 2031 |
| Base Year for Valuation | 2024 |
| Historical Period | 2021-2023 |
| Forecast Period | 2024-2031 |
| Quantitative Units | Value in USD Billion |
| Report Coverage | Historical and Forecast Revenue Forecast, Historical and Forecast Volume, Growth Factors, Trends, Competitive Landscape, Key Players, Segmentation Analysis |
| Segments Covered |
|
| Regions Covered |
|
| Key Players | Bet365, William Hill, Flutter Entertainment (Paddy Power Betfair), GVC Holdings (Entain), 888 Holdings, Betsson AB, LeoVegas AB, Playtech PLC, Scientific Games Corporation, International Game Technology PLC (IGT), Zynga, Inc., Playtika Holding Corp., Aristocrat Leisure Limited, NetEnt AB, Microgaming, Evolution Gaming Group AB, DraftKings, Inc., MGM Resorts International, Caesars Entertainment Corporation, Kindred Group PLC. |
| Customization | Report customization along with purchase available upon request |
Gambling Mobile Games Market, By Category
Type of Game:
- Sports Betting
- Casino Games
- Poker
- Lottery
- Bingo
- Fantasy Sports
Platform:
- iOS
- Android
- Windows Phone
Monetization Model:
- Free-to-Play (F2P)
- Pay-to-Play (P2P)
- Freemium
Region:
- North America
- Europe
- Asia-Pacific
- South America
- Middle East & Africa
Research Methodology of Verified Market Research:
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• Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors
• Provision of market value (USD Billion) data for each segment and sub-segment
• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market
• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region
• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions and acquisitions in the past five years of companies profiled
• Extensive company profiles comprising of company overview, company insights, product benchmarking and SWOT analysis for the major market players
• The current as well as the future market outlook of the industry with respect to recent developments (which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions
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Frequently Asked Questions
1. Introduction
• Market Definition
• Market Segmentation
• Research Methodology
2. Executive Summary
• Key Findings
• Market Overview
• Market Highlights
3. Market Overview
• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter’s Five Forces Analysis
4. Gambling Mobile Games Market, By Type of Game
• Sports Betting
• Casino Games
• Poker
• Lottery
• Bingo
• Fantasy Sports
5. Gambling Mobile Games Market, By Platform
• iOS
• Android
• Windows Phone
• Others
6. Gambling Mobile Games Market, By Monetization Model
• Free-to-Play (F2P)
• Pay-to-Play (P2P)
• Freemium
7. Regional Analysis
• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE
8. Market Dynamics
• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market
9. Competitive Landscape
• Key Players
• Market Share Analysis
10. Company Profiles
• Playtika (Israel)
• SciPlay Corporation (US)
• King (Sweden)
• Electronic Arts (US)
• Gamesys Group plc (UK)
• PlayStudios Inc. (US)
• Big Time Gaming (Australia)
• Ubisoft (France)
• PlayAGS (US)
• Netmarble (South Korea)
11. Market Outlook and Opportunities
• Emerging Technologies
• Future Market Trends
• Investment Opportunities
12. Appendix
• List of Abbreviations
• Sources and References
Report Research Methodology
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Data Collection Matrix
| Perspective | Primary Research | Secondary Research |
|---|---|---|
| Supplier side |
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Econometrics and data visualization model
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Analysts use correlation, regression and time series analysis to deliver reliable business insights. Our experienced team of professionals diffuse the technology landscape, regulatory frameworks, economic outlook and business principles to share the details of external factors on the market under investigation.
Different demographics are analyzed individually to give appropriate details about the market. After this, all the region-wise data is joined together to serve the clients with glo-cal perspective. We ensure that all the data is accurate and all the actionable recommendations can be achieved in record time. We work with our clients in every step of the work, from exploring the market to implementing business plans. We largely focus on the following parameters for forecasting about the market under lens:
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- Raw material scenario and supply v/s price trends
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We assign different weights to the above parameters. This way, we are empowered to quantify their impact on the market’s momentum. Further, it helps us in delivering the evidence related to market growth rates.
Primary validation
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The assumptions that are made to obtain the statistics and data elements are cross-checked by interviewing managers over F2F discussions as well as over phone calls.
Different members of the market’s value chain such as suppliers, distributors, vendors and end consumers are also approached to deliver an unbiased market picture. All the interviews are conducted across the globe. There is no language barrier due to our experienced and multi-lingual team of professionals. Interviews have the capability to offer critical insights about the market. Current business scenarios and future market expectations escalate the quality of our five-star rated market research reports. Our highly trained team use the primary research with Key Industry Participants (KIPs) for validating the market forecasts:
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The aims of doing primary research are:
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Industry Analysis Matrix
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