GHANA Fresh And Frozen Mutton And Beef Market Size By Product (Beef, Mutton), By Distribution Channel (Open Market, Supermarkets and Hypermarkets), By Form (Fresh, Frozen), By Application (Individual Consumption, Hotels & Restaurants), And Forecast
Report ID: 371212|No. of Pages: 202
GHANA Fresh And Frozen Mutton And Beef Market Size By Product (Beef, Mutton), By Distribution Channel (Open Market, Supermarkets and Hypermarkets), By Form (Fresh, Frozen), By Application (Individual Consumption, Hotels & Restaurants), And Forecast
GHANA Fresh And Frozen Mutton And Beef Market Size And Forecast
GHANA Fresh And Frozen Mutton And Beef Market size was valued at USD 849.84 Million in 2022 and is projected to reach USD 1,496.48 Million by 2030, growing at a CAGR of 7.37% from 2024 to 2030.
Beef and mutton are essential sources of protein in Ghanaian diets. Consumption of these meats is relatively high, and they are commonly featured in local dishes such as soups and stews. The Global GHANA Fresh And Frozen Mutton And Beef Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.
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GHANA Fresh And Frozen Mutton And Beef Market Definition
The GHANA Fresh And Frozen Mutton And Beef Market can be defined as the commercial sector that involves the production, processing, distribution, and sale of beef and mutton products within Ghana. This market includes a wide range of meat-related operations, such as producing animals, processing meat, distributing it to stores and restaurants, and selling it to consumers as the last step. The market for fresh and frozen beef and mutton in Ghana is sizable and expanding.
The market is fueled by the rising middle class and the expanding population needing Ghana, there are three main types of husbandry systems used to produce livestock: extensive, semi-intensive, and/or intense. These systems typically have low, moderate, and high capital requirements, respectively. The most popular approach is most commonly favored by small ruminant producers in rural areas. Animals bred in this manner are allowed the freedom to go outside and have some control over their eating (via grazing), water intake, and other place to stay.
The free-range system of animal husbandry is another name for it. Several domestic and international producers supply the fresh and frozen beef and mutton market in Ghana. Domestic producers include small-scale farmers, large-scale commercial farms, and slaughterhouses. This growth is expected to be met by increased domestic production and imports. The market also extends to international trade, with the potential for exporting Ghanaian meat products to foreign markets for meat products.
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GHANA Fresh And Frozen Mutton And Beef Market Overview
Beef and mutton are essential sources of protein in Ghanaian diets. Consumption of these meats is relatively high, and they are commonly featured in local dishes such as soups and stews. Beef and mutton are sourced from local livestock farms as well as imported from neighboring countries. Ghana imports a significant amount of frozen meat, including beef and mutton, to meet the high demand. These imports come from countries like Australia, Brazil, and New Zealand.
Beef and mutton are widely available in local markets and supermarkets across the country. Consumers have various options, including fresh and frozen cuts. The price of beef and mutton can vary based on factors such as cut, quality, and location. Generally, imported frozen meat might be more expensive than locally sourced fresh meat. In Ghana, meat, especially beef and mutton, has cultural significance and is often served at special occasions and celebrations. Challenges in the industry include disease management, supply chain issues, and the need for modernization in the meat processing and distribution sector.
GHANA Fresh And Frozen Mutton And Beef Market: Segmentation Analysis
The GHANA Fresh And Frozen Mutton And Beef Market is segmented on the basis of Product, Distribution Channel, Form, and Application.
GHANA Fresh And Frozen Mutton And Beef Market, By Product
- Beef
- Mutton
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Based on Product, the market is segmented into Beef and Mutton. Mutton accounted for the largest market share of 52.78% in 2022, with a market Value of USD 448.53 Million and is projected to grow at a CAGR of 6.92% during the forecast period.
GHANA Fresh And Frozen Mutton And Beef Market, By Distribution Channel
- Open Market
- Supermarkets and Hypermarkets
- Departmental Stores
- Specialty Stores
- Online Stores
Based on Distribution Channel, the market is segmented into Open Market, Supermarkets and Hypermarkets, Departmental Stores, Specialty Stores, and Online Stores. Open Market accounted for the largest market share of 61.76% in 2022, with a market Value of USD 524.86 Million and is projected to grow at a CAGR of 7.01% during the forecast period.
GHANA Fresh And Frozen Mutton And Beef Market, By Form
- Fresh
- Frozen
Based on Form, the market is segmented into Fresh and Frozen. Fresh accounted for the largest market share of 60.56% in 2022, with a market value of USD 514.66 Million, and is projected to grow at a CAGR of 7.08% during the forecast period.
GHANA Fresh And Frozen Mutton And Beef Market, By Application
- Individual Consumption
- Hotels & Restaurants
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Based on Application, the market is segmented into Individual Consumption and Hotels & Restaurants. Individual Consumption accounted for the largest market share of 82.82% in 2022, with a market value of USD 703.84 Million, and is projected to grow at the highest CAGR of 7.52% during the forecast period.
Key Players
The “GHANA Fresh And Frozen Mutton And Beef Market” study report will provide valuable insight with an emphasis on the market. The major players in the market are Cargill Incorporated, LlamiGh Ghana Limited, Conagra Brands Inc., Labianca Company Ltd, Eliho Agro Farms, Francopat Food, Top Choice Meat Limited, Tyson Foods, and JBS SA.
Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis.
Report Scope
| Report Attributes | Details |
|---|---|
| Study Period | 2019-2030 |
| Base Year | 2022 |
| Forecast Period | 2024-2030 |
| Historical Period | 2019-2021 |
| Unit | Value (USD Million) |
| Key Companies Profiled | Cargill Incorporated, LlamiGh Ghana Limited, Conagra Brands Inc., Labianca Company Ltd, Eliho Agro Farms, Francopat Food. |
| Segments Covered | By Product, By Distribution Channel, By Form, and By Application. |
| Customization scope | Free report customization (equivalent to up to 4 analyst’s working days) with purchase. Addition or alteration to country, regional & segment scope |
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Frequently Asked Questions
1 INTRODUCTION
1.1 MARKET DEFINITION
1.2 MARKET SEGMENTATION
1.3 RESEARCH TIMELINES
1.4 ASSUMPTIONS
1.5 LIMITATIONS
2 RESEARCH METHODOLOGY
2.1 DATA MINING
2.2 APPROACHES
2.3 SOURCES
2.4 SUBJECT MATTER EXPERT ADVICE
2.5 SUBJECT MATTER EXPERT ADVICE
2.6 QUALITY CHECK
2.7 FINAL REVIEW
2.8 RESEARCH FLOW
2.9 DATA SOURCES
3 EXECUTIVE SUMMARY
3.1 GHANA FRESH & FROZEN, BEEF AND MUTTON MARKET OVERVIEW
3.2 GHANA FRESH & FROZEN, BEEF AND MUTTON MARKET ESTIMATES AND FORECAST (USD MILLION), 2021-2030
3.3 GHANA FRESH & FROZEN BEEF AND MUTTON ECOLOGY MAPPING (% SHARE IN 2022)
3.4 COMPETITIVE ANALYSIS: FUNNEL DIAGRAM
3.5 GHANA FRESH & FROZEN, BEEF AND MUTTON MARKET ABSOLUTE MARKET OPPORTUNITY
3.6 GHANA FRESH & FROZEN, BEEF AND MUTTON MARKET ATTRACTIVENESS ANALYSIS, BY PRODUCT
3.7 GHANA FRESH & FROZEN, BEEF AND MUTTON MARKET ATTRACTIVENESS ANALYSIS, BY APPLICATION
3.8 GHANA FRESH & FROZEN, BEEF AND MUTTON MARKET ATTRACTIVENESS ANALYSIS, BY FORM
3.9 GHANA FRESH & FROZEN, BEEF AND MUTTON MARKET ATTRACTIVENESS ANALYSIS, BY DISTRIBUTION CHANNEL
3.10 GHANA FRESH & FROZEN, BEEF AND MUTTON MARKET, BY PRODUCT (USD MILLION)
3.11 GHANA FRESH & FROZEN, BEEF AND MUTTON MARKET, BY APPLICATION (USD MILLION)
3.12 GHANA FRESH & FROZEN, BEEF AND MUTTON MARKET, BY FORM (USD MILLION)
3.13 GHANA FRESH & FROZEN, BEEF AND MUTTON MARKET, BY DISTRIBUTION CHANNELS (USD MILLION)
3.14 FUTURE MARKET OPPORTUNITIES
4 MARKET OUTLOOK
4.1 GHANA FRESH & FROZEN, BEEF & MUTTON MARKET EVOLUTION
4.2 FRESH & FROZEN, BEEF & MUTTON MARKET OUTLOOK
4.3 MARKET DRIVERS
4.3.1 GROWING DEMAND FOR HIGH-QUALITY MEAT PRODUCTS
4.3.2 INCREASING LOCAL PRODUCTION & CONSUMPTION PATTERNS
4.4 MARKET RESTRAINTS
4.4.1 CONCERNS ABOUT RISING COST OF FEED
4.4.2 CHALLENGES OF QUALITY ASSURANCE AND FOOD SAFETY
4.5 MARKET TRENDS
4.5.1 INCREASING POPULARITY OF PROCESSED MEAT PRODUCTS
4.5.2 RISING GROWTH OF THE FOOD SERVICE INDUSTRY
4.6 MARKET OPPORTUNITY
4.6.1 THE GROWING EXPORT OPPORTUNITIES
4.6.2 INCREASING MARKET OPPORTUNITY IN HALAL MEAT
4.7 IMPACT OF COVID – 19 ON FRESH & FROZEN, BEEF & MUTTON MARKET
4.8 PORTER’S FIVE FORCES ANALYSIS
4.8.1 THREAT OF NEW ENTRANTS
4.8.2 THREAT OF SUBSTITUTES
4.8.3 BARGAINING POWER OF SUPPLIERS
4.8.4 BARGAINING POWER OF BUYERS
4.9 MACROECONOMIC ANALYSIS
4.10 VALUE CHAIN ANALYSIS
4.11 PRICING ANALYSIS
4.12 NAME AND NUMBER OF MAJOR ABATTOIRS
4.13 ANNUAL CAPACITIES OF ABATTOIR (FOR TOP 3 ABATTOIRS)
4.14 LICENSE AND REGULATIONS FOR ABATTOIRS
4.15 PRICE INFORMATION
4.15.1 PRICE OF MEAT AT SLAUGHTERHOUSE
4.15.2 PRICE OF MEAT IN RETAIL MARKET
4.15.3 PRICING – FOB/CIF PRICE, RETAIL PRICE OF IMPORTED PRODUCTS IN THE MARKET
4.16 REGULATORY INFORMATION
4.16.1 PRODUCT LABELLING, PACKAGING, SPECIFICATIONS
4.16.2 TARIFFS/DUTIES/TAXES/CUSTOMS
4.16.3 GOVERNMENT POLICY ON IMPORTS SUCH AS QUOTAS, IMPORT LICENSES, OTHER NON-TARIFF BARRIERS, STANDARDS, COMPLIANCE, AND REGULATIONS CONCERNING MEAT IMPORT
4.16.4 GOVERNMENT INCENTIVES/POLICIES FOR LOCAL PRODUCERS AND EXPORTERS
4.17 NATIONAL CONSUMPTION DATA
4.17.1 CONSUMPTION
4.17.2 CONSUMPTION PER CAPITA
4.17.3 NATIONAL DEMAND AND SUPPLY DATA
4.18 INFORMATION ON THE QUANTITY IMPORTED
4.19 LOGISTICS & DISTRIBUTION
4.19.1 COST OF DISTRIBUTION I.E. TAXES, LOGISTICS COST, STORAGE COSTS
4.19.2 VALUE OF IMPORTS/EXPORTS OF MEAT OVER THE PAST (AT LEAST 5 YEARS)
4.2 CONSUMER PREFERENCE ASSESSMENT BY (LOCAL/FOREIGN) AND QUANTITY
4.21 GHANA MEAT MARKET OVERVIEW
5 MARKET, BY PRODUCT
5.1 OVERVIEW
5.2 GHANA FRESH & FROZEN, BEEF & MUTTON MARKET: BASIS POINT SHARE (BPS) ANALYSIS, BY PRODUCT
5.3 BEEF
5.4 MUTTON
6 MARKET, BY DISTRIBUTION CHANNEL
6.1 OVERVIEW
6.2 GHANA FRESH & FROZEN, BEEF & MUTTON MARKET: BASIS POINT SHARE (BPS) ANALYSIS, BY DISTRIBUTION CHANNEL
6.3 DEPARTMENTAL STORES
6.4 SUPERMARKETS AND HYPERMARKETS
6.5 SPECIALTY STORES
6.6 ONLINE STORES
6.7 OPEN MARKET
7 MARKET, BY FORM
7.1 OVERVIEW
7.2 GHANA FRESH & FROZEN, BEEF & MUTTON MARKET: BASIS POINT SHARE (BPS) ANALYSIS, BY FORM
7.3 FRESH
7.4 FROZEN
8 MARKET, BY APPLICATION
8.1 OVERVIEW
8.2 GHANA FRESH & FROZEN, BEEF & MUTTON MARKET: BASIS POINT SHARE (BPS) ANALYSIS, BY APPLICATION
8.3 HOTELS & RESTAURANTS
8.4 INDIVIDUAL CONSUMPTION
9 COMPETITIVE LANDSCAPE
9.1 OVERVIEW
9.2 KEY DEVELOPMENT
9.3 COMPANY MARKET RANKING ANALYSIS
9.4 COMPANY PRODUCT FOOTPRINT
9.5 ACE MATRIX
9.5.1 ACTIVE
9.5.2 CUTTING EDGE
9.5.3 EMERGING
9.5.4 INNOVATORS
9.6 ABATTOIRS COMPETITIVE LANDSCAPE
10 COMPANY PROFILES
10.1 CARGILL INCORPORATED
10.1.1 COMPANY OVERVIEW
10.1.2 COMPANY INSIGHTS
10.1.3 PRODUCT BENCHMARKING
10.1.4 KEY DEVELOPMENTS
10.1.5 SWOT ANALYSIS
10.1.6 CURRENT FOCUS & STRATEGIES
10.1.7 THREAT FROM COMPETITION
10.2 TYSON FOODS
10.2.1 COMPANY OVERVIEW
10.2.2 COMPANY INSIGHTS
10.2.3 SEGMENT BREAKDOWN
10.2.4 PRODUCT BENCHMARKING
10.2.5 KEY DEVELOPMENTS
10.2.6 SWOT ANALYSIS
10.2.7 CURRENT FOCUS & STRATEGIES
10.2.8 THREAT FROM COMPETITION
10.3 JBS SA
10.3.1 COMPANY OVERVIEW
10.3.2 COMPANY INSIGHTS
10.3.3 PRODUCT BENCHMARKING
10.3.4 SWOT ANALYSIS
10.3.5 2.3.3 CURRENT FOCUS & STRATEGIES
10.3.6 THREAT FROM COMPETITION
10.4 TOP CHOICE MEAT LIMITED
10.4.1 COMPANY OVERVIEW
10.4.2 COMPANY INSIGHTS
10.4.3 PRODUCT BENCHMARKING
10.5 LLAMIGH GHANA LIMITED
10.5.1 COMPANY OVERVIEW
10.5.2 COMPANY INSIGHTS
10.5.3 PRODUCT BENCHMARKING
10.6 CONAGRA BRANDS INC.
10.6.1 COMPANY OVERVIEW
10.6.2 COMPANY INSIGHTS
10.6.3 PRODUCT BENCHMARKING
10.6.4 KEY DEVELOPMENTS
10.7 LABIANCA COMPANY LTD
10.7.1 COMPANY OVERVIEW
10.7.2 COMPANY INSIGHTS
10.7.3 PRODUCT BENCHMARKING
10.7.4 KEY DEVELOPMENTS
10.8 ELIHO AGRO FARMS
10.8.1 COMPANY OVERVIEW
10.8.2 COMPANY INSIGHTS
10.8.3 PRODUCT BENCHMARKING
10.8.4 KEY DEVELOPMENTS
10.9 FRANCOPAT FOOD
10.9.1 COMPANY OVERVIEW
10.9.2 COMPANY INSIGHTS
10.9.3 PRODUCT BENCHMARKING
LIST OF TABLES
TABLE 1 PROJECTED REAL GDP GROWTH (ANNUAL PERCENTAGE CHANGE) OF KEY COUNTRIES
TABLE 2 PRICING ANALYSIS: GHANA FRESH & FROZEN, BEEF & MUTTON MARKET
TABLE 3 LIST OF MAJOR ABATTOIRS OR SLAUGHTERHOUSE IN GHANA
TABLE 4 LEADING ABATTOIRS OR SLAUGHTERHOUSE IN GHANA WITH CAPACITY
TABLE 5 PRICE OF MUTTON AND BEEF AT SLAUGHTERHOUSE IN GHANA
TABLE 6 RETAIL PRICE OF MUTTON AND BEEF IN GHANA
TABLE 7 RETAIL PRICE OF IMPORTED MUTTON AND BEEF IN GHANA
TABLE 8 BEEF AND MUTTON CONSUMPTION IN GHANA (IN METRIC TONNES)
TABLE 9 BEEF AND MUTTON CONSUMPTION PER CAPITA IN GHANA (IN METRIC TONNES)
TABLE 10 BEEF AND MUTTON CONSUMPTION DOMESTIC VS IMPORT (IN METRIC TONNES)
TABLE 11 QUANTITY OF FROZEN MEAT IMPORTS BY CATEGORY (MT)
TABLE 12 PERCENTAGE CONTRIBUTION TO TOTAL DISTRIBUTION COST
TABLE 13 TOP 10 EXPORTING COUNTRIES OF LIVESTOCK AND PRODUCTS (CATTLE, SHEEP, SWINE, BEEF, LAMB, AND PORK) TO GHANA, (IN USD)
TABLE 14 GHANA FRESH & FROZEN, BEEF & MUTTON MARKET, BY PRODUCT, 2021-2030 (USD MILLION)
TABLE 15 GHANA FRESH & FROZEN, BEEF & MUTTON MARKET, BY DISTRIBUTION CHANNEL, 2021-2030 (USD MILLION)
TABLE 16 GHANA FRESH & FROZEN, BEEF & MUTTON MARKET, BY FORM, 2021-2030 (USD MILLION)
TABLE 17 GHANA FRESH & FROZEN, BEEF & MUTTON MARKET, BY APPLICATION, 2021-2030 (USD MILLION)
TABLE 18 COMPANY MARKET RANKING ANALYSIS
TABLE 19 COMPANY PRODUCT FOOTPRINT
TABLE 20 CARGILL INCORPORATED: PRODUCT BENCHMARKING
TABLE 21 CARGILL INCORPORATED: KEY DEVELOPMENTS
TABLE 22 TYSON FOODS: PRODUCT BENCHMARKING
TABLE 23 TYSON FOODS: KEY DEVELOPMENTS
TABLE 24 JBS SA: PRODUCT BENCHMARKING
TABLE 25 TOP CHOICE MEAT LIMITED: PRODUCT BENCHMARKING
TABLE 26 LLAMIGH GHANA LIMITED: PRODUCT BENCHMARKING
TABLE 27 CONAGRA BRANDS INC.: PRODUCT BENCHMARKING
TABLE 28 CONAGRA BRANDS INC: KEY DEVELOPMENTS
TABLE 29 LABIANCA COMPANY LTD: PRODUCT BENCHMARKING
TABLE 30 LABIANCA COMPANY LTD: KEY DEVELOPMENTS
TABLE 31 ELIHO AGRO FARMS: PRODUCT BENCHMARKING
TABLE 32 ELIHO AGRO FARMS: KEY DEVELOPMENTS
TABLE 33 FRANCOPAT FOOD: PRODUCT BENCHMARKING
LIST OF FIGURES
FIGURE 1 GHANA FRESH & FROZEN, BEEF & MUTTON MARKET SEGMENTATION
FIGURE 2 RESEARCH TIMELINES
FIGURE 3 MARKET RESEARCH FLOW
FIGURE 4 DATA SOURCES
FIGURE 5 EXECUTIVE SUMMARY
FIGURE 6 GHANA FRESH & FROZEN, BEEF AND MUTTON MARKET ESTIMATES AND FORECAST (USD MILLION), 2021-2030
FIGURE 7 COMPETITIVE ANALYSIS: FUNNEL DIAGRAM
FIGURE 8 GHANA FRESH & FROZEN, BEEF AND MUTTON MARKET ABSOLUTE MARKET OPPORTUNITY
FIGURE 9 GHANA FRESH & FROZEN, BEEF AND MUTTON MARKET ATTRACTIVENESS ANALYSIS, BY PRODUCT
FIGURE 10 GHANA FRESH & FROZEN, BEEF AND MUTTON MARKET ATTRACTIVENESS ANALYSIS, BY APPLICATION
FIGURE 11 GHANA FRESH & FROZEN, BEEF AND MUTTON MARKET ATTRACTIVENESS ANALYSIS, BY FORM
FIGURE 12 GHANA FRESH & FROZEN, BEEF AND MUTTON MARKET ATTRACTIVENESS ANALYSIS, BY DISTRIBUTION CHANNEL
FIGURE 13 GHANA FRESH & FROZEN, BEEF AND MUTTON MARKET, BY PRODUCT (USD MILLION)
FIGURE 14 GHANA FRESH & FROZEN, BEEF AND MUTTON MARKET, BY APPLICATION (USD MILLION)
FIGURE 15 GHANA FRESH & FROZEN, BEEF AND MUTTON MARKET, BY FORM (USD MILLION)
FIGURE 16 GHANA FRESH & FROZEN, BEEF AND MUTTON MARKET, BY DISTRIBUTION CHANNELS (USD MILLION)
FIGURE 17 FUTURE MARKET OPPORTUNITIES
FIGURE 18 FRESH & FROZEN, BEEF & MUTTON MARKET OUTLOOK
FIGURE 19 MARKET DRIVERS_IMPACT ANALYSIS
FIGURE 20 GHANA_ TREND OF LIVESTOCK POPULATION (‘000)
FIGURE 21 RESTRAINTS_IMPACT ANALYSIS
FIGURE 22 GHANA _IMPORTS OF ANIMAL FEED (MT)
FIGURE 23 KEY TRENDS
FIGURE 24 PORTER’S FIVE FORCES ANALYSIS
FIGURE 25 GHANA FRESH & FROZEN, BEEF & MUTTON MARKET, BY PRODUCT
FIGURE 26 GHANA FRESH & FROZEN, BEEF & MUTTON MARKET BASIS POINT SHARE (BPS) ANALYSIS, BY PRODUCT
FIGURE 27 GHANA FRESH & FROZEN, BEEF & MUTTON MARKET, BY DISTRIBUTION CHANNEL
FIGURE 28 GHANA FRESH & FROZEN, BEEF & MUTTON MARKET BASIS POINT SHARE (BPS) ANALYSIS, BY DISTRIBUTION CHANNEL
FIGURE 29 GHANA FRESH & FROZEN, BEEF & MUTTON MARKET, BY FORM
FIGURE 30 GHANA FRESH & FROZEN, BEEF & MUTTON MARKET BASIS POINT SHARE (BPS) ANALYSIS, BY FORM
FIGURE 31 GHANA FRESH & FROZEN, BEEF & MUTTON MARKET, BY APPLICATION
FIGURE 32 GHANA FRESH & FROZEN, BEEF & MUTTON MARKET BASIS POINT SHARE (BPS) ANALYSIS, BY APPLICATION
FIGURE 33 KEY STRATEGIC DEVELOPMENTS
FIGURE 34 ACE MATRIX
FIGURE 35 CARGILL INCORPORATED: COMPANY INSIGHT
FIGURE 36 CARGILL INCORPORATED: SWOT ANALYSIS
FIGURE 37 TYSON FOODS: COMPANY INSIGHT
FIGURE 38 TYSON FOODS: SEGMENT BREAKDOWN
FIGURE 39 TYSON FOODS: SWOT ANALYSIS
FIGURE 40 JBS SA: COMPANY INSIGHT
FIGURE 41 JBS SA: SWOT ANALYSIS
FIGURE 42 TOP CHOICE MEAT LIMITED: COMPANY INSIGHT
FIGURE 43 LLAMIGH GHANA LIMITED: COMPANY INSIGHT
FIGURE 44 CONAGRA BRANDS INC.: COMPANY INSIGHT
FIGURE 45 LABIANCA COMPANY LTD: COMPANY INSIGHT
FIGURE 46 ELIHO AGRO FARMS: COMPANY INSIGHT
FIGURE 47 FRANCOPAT FOOD: COMPANY INSIGHT
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Industry Analysis Matrix
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