Gluten-Free Baking Mixes Market by Product (Cookies, Cakes & Pastries, Bread, Pizza), Distribution Channel (Grocery Stores, Mass Merchandiser, Independent Natural or Health Food Store, Club Stores, Drug Stores), & Region for 2024-2031

Gluten-Free Baking Mixes Market Valuation – 2024-2031

The increasing acceptance of ‘free-from’ meals and ingredients, with more than half of consumers preferring ‘free-from’ goods with health claims over those without such labeling, is the primary driver of the Gluten-Free Baking Mixes Market. According to the analyst from Verified Market Research, the Gluten-Free Baking Mixes Market is estimated to reach a valuation of USD 761.99 Million over the forecast subjugating around USD 439.2 Million valued in 2024.

The growing global prevalence of celiac disease and gluten intolerance, which affects an estimated one in every 100 individuals, is driving demand for gluten-free baking mixes as a safe and simple alternative for those following a gluten-free diet. It enables the market to grow at a CAGR of 7.13% from 2024 to 2031.

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Gluten-Free Baking Mixes Market: Definition/ Overview

Gluten-free baking mixes are pre-packaged combinations of gluten-free flour, starches, and other components intended to substitute standard wheat-based flour in baking. These mixes are designed to provide the structure, texture, and rise that gluten normally provides, allowing users to bake a wide range of gluten-free foods with ease, including breads, cakes, cookies, and more.  Gluten-free baking mixes are an easy answer for those on a gluten-free diet because they eliminate the need to find and combine various specialist components.

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What are the Factors that Surge the Demand for the Gluten-Free Baking Mixes Market?

The growing number of people diagnosed with celiac disease and non-celiac gluten sensitivity is driving up demand for gluten-free foods. According to the Celiac Disease Foundation, celiac disease affects around one in every 100 persons globally. Celiac disease affects over 3 million people in the United States alone, with only about 5% of cases being detected.

The notion of gluten-free products as healthier alternatives is driving market growth. According to a 2020 survey performed by the International Food Information Council Foundation, 43% of consumers feel gluten-free products are healthier than traditional versions, even if they have no medical need to avoid gluten.

Furthermore, the gluten-free products’ taste and texture are constantly improving, which is fueling market expansion. According to Verified Market Research, the global gluten-free products market was valued at USD 5.26 billion in 2023 and is predicted to rise at a compound annual growth rate (CAGR) of 7.2% between 2024 and 2031. This growth is due in part to the increasing range and quality of gluten-free options available to customers.

What Factors Hinder the Growth of the Gluten-Free Baking Mixes Market?

Gluten-free ingredients are more expensive than wheat-based alternatives, resulting in greater production costs for producers. This difficulty is exacerbated by the requirement for specialized equipment and facilities to prevent cross-contamination. As a result, gluten-free baking ingredients are often more expensive, discouraging price-conscious customers and limiting market penetration in particular groups.

Gluten-free baking mixes continue to face considerable challenges in replicating the texture and taste of standard wheat-based products. Gluten imparts flexibility and structure to baked foods, and duplicating these features without gluten frequently necessitates complicated formulation. Manufacturers must continue to engage in research and development to improve the sensory qualities of their products, as consumers seek gluten-free options that are comparable to traditional baked goods.

Category-Wise Acumens

How does the Increasing Demand for Bread Propelling Market Growth?

According to VMR analysis, the bread segment is estimated to hold the largest market share during the forecast period. Bread is a dietary staple in many cultures around the world, and millions of people consume it every day. As more people switch to gluten-free diets, the demand for gluten-free bread alternatives has increased. This extensive, persistent consumption pattern motivates manufacturers to concentrate on developing and enhancing gluten-free bread mixes, ultimately increasing the segment’s market share.

Gluten-free bread mixes provide versatility in home baking, allowing users to make a variety of bread kinds, including sandwich loaves and artisanal bread. The convenience of these mixes appeals to both new and expert bakers looking for gluten-free solutions. This segment’s market domination is due in large part to its versatility and ease of usage.

Furthermore, major supermarkets and specialty stores have extended their gluten-free departments, with bread mixes frequently taking up prominent shelf space. This increased visibility and availability makes gluten-free bread mixes more accessible to a larger customer base. The bread segment’s rising retail presence, combined with aggressive marketing initiatives, has helped to solidify its market leadership.

How Do Grocery Stores Propel the Sales of the Gluten-free Baking Mixes?

The grocery stores segment is estimated to dominate the Gluten-Free Baking Mixes Market during the forecast period. Grocery stores are ubiquitous and are often visited by consumers for their daily shopping needs. Because of their ubiquitous availability, they are the most convenient way to get gluten-free baking mixes. The convenience of one-stop shopping allows customers to easily include these specialist products in their regular supermarket purchases, resulting in increased sales volumes.

Grocery stores are building specific departments for gluten-free food to meet rising demand. This targeted positioning improves visibility and makes it easier for customers to locate gluten-free baking mixes. The strategic location within stores attracts both habitual gluten-free shoppers and curious customers, hence increasing overall sales.

Furthermore, grocery stores have a broader selection of gluten-free baking mix brands and flavors than other distribution channels. This vast collection caters to a variety of consumer tastes and dietary requirements. Also, the competitive nature of supermarket retail frequently results in more attractive pricing and promotions, making these products cheaper and appealing to a larger client base.

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Country/Region-wise Acumens

How Does the High Prevalence of Gluten Sensitivity Influence the Growth of the Market in North America?

According to VMR analyst, North America is estimated to dominate the Gluten-Free Baking Mixes Market during the forecast period. North America has a large population with celiac disease and gluten sensitivity, which drives demand for gluten-free products. According to the Celiac Disease Foundation, celiac disease affects around one in every 133 Americans, or roughly 1% of the population. Also, it is estimated that 6% of the US population, or approximately 18 million people, have non-celiac gluten sensitivity, creating a sizable market for gluten-free baking mixes.

Furthermore, the well-developed retail sector in North America allows for the widespread distribution of gluten-free items. According to a Gluten-Free Certification Organization (GFCO) survey, the number of gluten-free certified products in North America increased by 30% between 2017 and 2019, to more than 60,000. This extensive product availability across various retail channels contributes to the region’s market dominance in gluten-free baking mixes.

What Factors Contribute to the Potential Opportunities in the Asia Pacific Region?

The Asia Pacific region is estimated to exhibit the highest growth within the Gluten-Free Baking Mixes Market during the forecast period. The rising prevalence of celiac disease and gluten sensitivity in Asia Pacific is fueling demand for gluten-free products. According to a study published in the Journal of Gastroenterology and Hepatology, the prevalence of celiac disease in Asia is increasing, with rates ranging from 0.5% to 1% in various Asian nations. According to a 2019 report by the Indian Council of Medical Research (ICMR), approximately 6-8 million Indians may have celiac disease.

The fast expansion of modern retail formats and e-commerce platforms in the Asia Pacific has increased the availability of gluten-free baking mixes. Euromonitor International reports that the e-commerce channel for packaged food in the Asia Pacific expanded by 30% in 2020, with gluten-free items among the fastest-growing categories. In Japan, the Ministry of Economy, Trade, and Industry reported a 21.7% year-on-year rise in online food sales in 2021, making it easier to distribute niche products such as gluten-free baking ingredients.

Furthermore, the gluten-free trend in the Asia Pacific is being driven by the adoption of Western dietary practices and increased health awareness. Mintel’s 2022 analysis found that 39% of urban Chinese consumers are interested in testing gluten-free baked items. Similarly, a poll by the Food Industry Asia (FIA) revealed that 68% of consumers in Southeast Asia are willing to pay a premium for healthier food options, including gluten-free products.

Competitive Landscape

The gluten-free baking mix market is extremely competitive, with several companies fighting for market dominance. Key market players are focused on product innovation, strategic collaborations, and geographical growth to improve their position.

Some of the prominent players operating in the Gluten-Free Baking Mixes Market include:

• General Mills, Inc.
• Conagra Brands, Inc.
• Kinnikinnick Foods, Inc.
• Williams-Sonoma, Inc.
• Continental Mills, Inc.
• Partake Foods
• Chebe
• Naturpro
• King Arthur Baking Company, Inc.
• SalDolce Fine Foods

Latest Developments

• In June 2023, Aldi Stores Limited announced that it would be testing gluten-free items from its own LiveGfree brand at locations across the United States. This decision by Aldi indicates the increased demand for gluten-free products, as well as the company’s aim to broaden its customer base by providing additional options in this market.
• In November 2023, Nabisco, a subsidiary of Mondelez International, announced the debut of two types of gluten-free cookies under the Oreo brand: Oreo Gluten-Free cookies and Oreo Double Stuff Gluten-Free cookies. This launch by a large brand like Oreo emphasizes the growing popularity of gluten-free cookies and the company’s effort to meet this demand.

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