Global Healthy Snacks Market Size By Demographics (Age, Gender, Income, Family size, Geographic location), By Psychographic Division (Lifestyle, Values and beliefs, Personality traits), By Behavior (Usage Occasion, Purchasing Habits, and Channel Preference), By Geographic Scope And Forecast

Report ID: 144401|No. of Pages: 202

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Global Healthy Snacks Market Size By Demographics (Age, Gender, Income, Family size, Geographic location), By Psychographic Division (Lifestyle, Values and beliefs, Personality traits), By Behavior (Usage Occasion, Purchasing Habits, and Channel Preference), By Geographic Scope And Forecast

Report ID: 144401|Published Date: Oct 2024|No. of Pages: 202|Base Year for Estimate: 2024|Format:   Report available in PDF formatReport available in Excel Format

Healthy Snacks Market Size And Forecast

Healthy snacks market size was valued at USD 87.68 Billion in 2024 and is projected to reach USD 135.58 Billion by 2031, growing at a CAGR of 5.60% from 2024 to 2031.

  • Healthy snacks are nutrient-dense foods that give necessary vitamins, minerals, and energy without high-calorie counts, saturated fats, sweets, or chemicals.
  • These snacks often contain fruits, vegetables, nuts, seeds, whole grains, and lean protein sources, providing a mix of carbohydrates, protein, and good fats to promote overall health and satiety.
  • When combined with a balanced diet, healthy snacks help to maintain stable blood sugar levels promote sustained energy levels, aid in weight control, and lower the risk of chronic diseases.
  • Applications are how a specific tool, technique, or concept is employed or implemented in different contexts. In the broadest sense, applications refer to something’s practical uses, functions, or purposes.
  • In the field of technology, applications can refer to software programs developed for certain jobs or activities such as word processing, photo editing, or navigation.
  • Applications in science might involve the practical use of research discoveries or technologies in fields such as medicine, agriculture, and environmental conservation.
  • The applications provide practical instances of how something might be used to attain specific aims or meet particular requirements.
  • Future aspects include predicted advancements, trends, and potentials in a specific field or subject. In a general sense, future elements comprise breakthroughs, innovations, problems, and opportunities that are expected to impact the trajectory of a certain field.
  • Future technological developments include the emergence of artificial intelligence, the Internet of Things, or sustainable energy technologies.
  • Personalized medicine, telemedicine, and medical device improvements are all potential future features of healthcare.

Healthy Snacks Market is estimated to grow at a CAGR of 5.60% & reach US 135.58 Bn by the end of 2031

Global Healthy Snacks Market Dynamics

The key market dynamics that are shaping the global healthy snacks Market include:

Key Market Drivers

  • Rising Health Consciousness: Increasing awareness about the benefits of a balanced diet and healthier eating habits is driving the demand for nutritious snacks.
  • Growth in On-the-go Consumption: According to a recent Nielsen report, 73% of millennials are willing to pay more for sustainable, healthier food options. The International Food Information Council’s (IFIC) 2022 Food and Health Survey found that 73% of Gen Z consumers say that having a healthy eating pattern is very or somewhat important to them, highlighting the potential for continued market expansion. Busy lifestyles and the need for convenient, healthy food options have boosted the popularity of portable and ready-to-eat healthy snacks.
  • Increasing Demand for Organic and Clean-Label Products: Consumers are seeking snacks made from natural ingredients, free from artificial additives, preservatives, and GMOs.
  • Innovations in Product Offerings: Companies are focusing on developing new products that combine health benefits with taste, such as high-protein, low-calorie, and gluten-free options.
  • Rising Incidence of Chronic Diseases: Growing concerns about obesity, diabetes, and cardiovascular diseases have led consumers to opt for healthier snack alternatives.

Key Challenges

  • High Cost of Premium Products: The higher price of organic, gluten-free, and clean-label snacks can deter price-sensitive consumers.
  • Shorter Shelf Life: Natural and preservative-free snacks often have a shorter shelf life, presenting challenges for manufacturers and retailers.
  • Intense Competition: The market is highly competitive with both established brands and new entrants vying for market share, which can impact profitability.
  • Supply Chain Disruptions: Ensuring consistent availability of high-quality ingredients can be challenging, especially for organic and specialty products.
  • Consumer Misinformation: Misinformation or confusion around what constitutes “healthy” can lead to skepticism or misinterpretation of product labels.

Key Trends

  • Plant-based Snacks: The increasing popularity of plant-based diets is driving the demand for snacks made from nuts, seeds, legumes, and plant proteins.
  • Personalized Nutrition: Brands are offering snacks tailored to specific dietary needs, such as keto, paleo, and vegan diets.
  • Sustainability and Ethical Sourcing: Consumers are favoring brands that emphasize sustainability, ethical sourcing, and eco-friendly packaging.
  • Functional Snacks: Snacks with added health benefits, such as probiotics for gut health or antioxidants for immune support, are gaining popularity.
  • Direct-to-Consumer Sales: The growth of e-commerce and direct-to-consumer sales channels is transforming how healthy snacks are marketed and distributed.

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Global Healthy Snacks Market Regional Analysis

Here is a more detailed regional analysis of the global healthy snacks Market:

North America

  • North America dominates the Global Healthy Snacks Market due to rising health consciousness among consumers and the growing demand for convenient, on-the-go food options.
  • According to the Centers for Disease Control and Prevention (CDC), the obesity rate in the United States reached 41.9% in 2020, marking a significant increase from 30.5% in 2000.
  • The region has seen a surge in the consumption of nutritious snacks as individuals shift towards healthier lifestyle choices to combat rising obesity rates and chronic health issues such as diabetes and cardiovascular diseases.
  • The U.S., in particular, holds the largest share of the market due to the high disposable income, greater awareness of nutrition, and a growing inclination towards organic and clean-label products.
  • The innovation in snack offerings, such as gluten-free, plant-based, and low-calorie options, has driven the market’s growth.
  • The rise in e-commerce has also made it easier for consumers to access a variety of healthy snack products, further boosting demand in the region.
  • The price sensitivity and competition from conventional snacks pose challenges for manufacturers.
  • Despite these obstacles, North America’s healthy snacks market is expected to grow steadily, driven by ongoing trends in fitness, wellness, and demand for functional and personalized nutrition options.
  • The influence of fitness trends and rising gym culture has led to the increased consumption of protein bars, energy snacks, and other performance-oriented snacks.
  • North America’s diverse consumer base, paired with constant product innovation, is expected to keep the market on a steady growth trajectory in the coming years.

Asia Pacific

  • The Asia Pacific region is anticipated to be the fastest-growing region in the Global Healthy Snacks Market, driven by changing consumer lifestyles, rising health awareness, and increasing disposable incomes.
  • As more people in the region, especially in urban areas, shift towards healthier eating habits, the demand for nutritious and convenient snack options has surged.
  • Consumers are increasingly looking for snacks that provide both health benefits and convenience, leading to the rise in popularity of products such as protein bars, trail mixes, and fruit snacks.
  • A key driver in this region is the growing middle-class population, particularly in countries like China, India, and Japan, where consumers are willing to spend more on premium, healthy snacks.
  • The influence of Western food culture, coupled with local preferences for traditional healthy ingredients, has created a unique fusion of snack offerings.
  • Companies are also capitalizing on the growing demand for plant-based, organic, and clean-label products, which are seen as healthier alternatives to conventional snacks.
  • The rise of e-commerce and online grocery platforms has further fueled market growth, allowing consumers to access a wider range of healthy snacks with ease.
  • This, combined with increasing government initiatives to promote healthy eating habits and tackle lifestyle-related diseases like obesity and diabetes, positions Asia Pacific as a fast-growing market for healthy snacks.

Global Healthy Snack Market: Segmentation Analysis

The Global Healthy Snacks Market is segmented based on Demographics, Psychographic Division, Behavior, And Geography.

Healthy Snack Market: Segmentation Analysis

Healthy Snack Market, By Demographics

  • Age
  • Gender
  • Income
  • Family size
  • Geographic location

Based on the Demographics Category, the Global Healthy Snacks Market is categorized by Age, Gender, Income, Family Size, and Geographic Location. The Age segment is experiencing significant growth, driven by the increasing adoption of snacks, particularly among younger consumers who are increasingly health-conscious and prefer nutritious, on-the-go snack options.

Healthy Snack Market, By Psychographic Division

  • Lifestyle
  • Values and beliefs
  • Personality traits

Based on the Psychographic Division, the Global Healthy Snacks Market is categorized by Lifestyle, Values and Beliefs, and Personality Traits. The Lifestyle segment is experiencing growth in the market as consumers with active, health-conscious lifestyles increasingly seek snacks that align with their fitness goals and dietary habits.

Healthy Snack Market, By Behavior

  • Usage occasion
  • Purchasing habits
  • Channel preference

Based on the Behavior Category, the Global Healthy Snacks Market is segmented into Usage Occasion, Purchasing Habits, and Channel Preference. The Usage Occasion segment is seeing substantial growth in the market as consumers increasingly seek healthy snacks for various moments, including work breaks, pre/post-workout, or on-the-go meals.

Healthy Snack Market, By Geography

  • North America
  • Europe
  • Asia-Pacific
  • Rest of the World

Based on Geography, the Global Healthy Snacks Market is categorized into North America, Europe, Asia-Pacific, and Rest of the World. North America dominates the Global Healthy Snacks Market due to rising health consciousness among consumers and the growing demand for convenient, on-the-go food options.  According to the Centers for Disease Control and Prevention (CDC), the obesity rate in the United States reached 41.9% in 2020, marking a significant increase from 30.5% in 2000.  The region has seen a surge in the consumption of nutritious snacks as individuals shift towards healthier lifestyle choices to combat rising obesity rates and chronic health issues such as diabetes and cardiovascular diseases.

Key Players

The “Global Healthy Snacks Market” study report provides valuable insight with an emphasis on the global market. The major players in the market are Nestlé, The Kellogg Company, Unilever, Danone, PepsiCo, Mondel?z International, Hormel Foods Corporation, Dole Packaged Foods, LLC., Del Monte Foods, Inc., and Select Harvests.

This section offers in-depth analysis through a company overview, position analysis, the regional and industrial footprint of the company, and the ACE matrix for insightful competitive analysis. The section also provides an exhaustive analysis of the financial performances of mentioned players in the given market.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Global Healthy Snacks Market Key Developments

Healthy Snacks Market Key Developments And Mergers

  • In September 2023, Kellanova’s RXBAR brand announced the collaboration with podcaster Maria Menounos to release a limited edition RXBAR ManifX bar with customizable wrapping. The RXBAR ManifX bars were available in Chocolate Sea Salt flavor and included 12g of protein.
  • In September 2023, Danone UK&I announced the launch of a new line of high-protein dairy snacks under the GetPRO brand, designed for individuals looking to enhance their workouts.

Report Scope

REPORT ATTRIBUTESDETAILS
STUDY PERIOD

2021-2031

BASE YEAR

2024

FORECAST PERIOD

2024-2031

HISTORICAL PERIOD

2021-2023

UNIT

Value (USD Billion)

KEY COMPANIES PROFILED

Nestlé, The Kellogg Company, Unilever, Danone, PepsiCo, Mondel?z International, Hormel Foods Corporation, Dole Packaged Foods, LLC., Del Monte Foods, Inc., Select Harvests

SEGMENTS COVERED

By Demographics, By Psychographic Division, By Behavior, By Geography

CUSTOMIZATION SCOPE

Free report customization (equivalent to up to 4 analyst working days) with purchase. Addition or alteration to country, regional & segment scope

Research Methodology of Verified Market Research:

Research Methodology VMR

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Reasons to Purchase this Report

• Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors
• Provision of market value (USD Billion) data for each segment and sub-segment
• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market
• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region
• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions and acquisitions in the past five years of companies profiled
• Extensive company profiles comprising of company overview, company insights, product benchmarking and SWOT analysis for the major market players
• The current as well as a future market outlook of the industry with respect to recent developments (which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions
• Includes in-depth analysis of the market of various perspectives through Porter’s five forces analysis
• Provides insight into the market through Value Chain
• Market dynamics scenario, along with growth opportunities of the market in the years to come
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Frequently Asked Questions

Healthy snacks market was valued at USD 87.68 Billion in 2024 and is projected to reach USD 135.58 Billion by 2031, growing at a CAGR of 5.60% from 2024 to 2031.

Consumer Demand and Preferences, Technological Advancements, Regulatory Environment and Policy Changes are the factors driving the growth of the Healthy snacks market.

The major players in the global Healthy Snacks Market are Nestlé, The Kellogg Company, Unilever, Danone, PepsiCo, Mondelēz International, Hormel Foods Corporation, Dole Packaged Foods, LLC., Del Monte Foods, Inc., Select Harvests

The Global Healthy Snacks Market is segmented on the basis of Demographics, Psychographic Division, Behavior and Geography.

The sample report for the Healthy Snacks Market can be obtained on demand from the website. Also, the 24*7 chat support & direct call services are provided to procure the sample report.

1. Introduction
• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary
• Key Findings
• Market Overview
• Market Highlights

3. Market Overview
• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter’s Five Forces Analysis

4. Healthy Snacks Market, By Demographics
•  Age
• Gender
• Income
• Family size
• Geographic location

5. Healthy Snacks Market, By Psychographic Division
• Lifestyle
• Values and beliefs
• Personality traits

6. Healthy Snacks Market, By Behavior
• Usage occasion
• Purchasing habits
• Channel preference

7. Regional Analysis
• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

8. Market Dynamics
• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

9. Competitive Landscape
• Key Players
• Market Share Analysis

10. Company Profiles
• Nestlé
• The Kellogg Company
• Unilever
• Danone
• PepsiCo
• Mondel?z International
• Hormel Foods Corporation
• Dole Packaged Foods, LLC.
• Del Monte Foods, Inc.
• Select Harvests

11. Market Outlook and Opportunities
• Emerging Technologies
• Future Market Trends
• Investment Opportunities

12. Appendix
• List of Abbreviations
• Sources and References

Report Research Methodology

Research methodology

Verified Market Research uses the latest researching tools to offer accurate data insights. Our experts deliver the best research reports that have revenue generating recommendations. Analysts carry out extensive research using both top-down and bottom up methods. This helps in exploring the market from different dimensions.

This additionally supports the market researchers in segmenting different segments of the market for analysing them individually.

We appoint data triangulation strategies to explore different areas of the market. This way, we ensure that all our clients get reliable insights associated with the market. Different elements of research methodology appointed by our experts include:

Exploratory data mining

Market is filled with data. All the data is collected in raw format that undergoes a strict filtering system to ensure that only the required data is left behind. The leftover data is properly validated and its authenticity (of source) is checked before using it further. We also collect and mix the data from our previous market research reports.

All the previous reports are stored in our large in-house data repository. Also, the experts gather reliable information from the paid databases.

expert data mining

For understanding the entire market landscape, we need to get details about the past and ongoing trends also. To achieve this, we collect data from different members of the market (distributors and suppliers) along with government websites.

Last piece of the ‘market research’ puzzle is done by going through the data collected from questionnaires, journals and surveys. VMR analysts also give emphasis to different industry dynamics such as market drivers, restraints and monetary trends. As a result, the final set of collected data is a combination of different forms of raw statistics. All of this data is carved into usable information by putting it through authentication procedures and by using best in-class cross-validation techniques.

Data Collection Matrix

PerspectivePrimary ResearchSecondary Research
Supplier side
  • Fabricators
  • Technology purveyors and wholesalers
  • Competitor company’s business reports and newsletters
  • Government publications and websites
  • Independent investigations
  • Economic and demographic specifics
Demand side
  • End-user surveys
  • Consumer surveys
  • Mystery shopping
  • Case studies
  • Reference customer

Econometrics and data visualization model

data visualiztion model

Our analysts offer market evaluations and forecasts using the industry-first simulation models. They utilize the BI-enabled dashboard to deliver real-time market statistics. With the help of embedded analytics, the clients can get details associated with brand analysis. They can also use the online reporting software to understand the different key performance indicators.

All the research models are customized to the prerequisites shared by the global clients.

The collected data includes market dynamics, technology landscape, application development and pricing trends. All of this is fed to the research model which then churns out the relevant data for market study.

Our market research experts offer both short-term (econometric models) and long-term analysis (technology market model) of the market in the same report. This way, the clients can achieve all their goals along with jumping on the emerging opportunities. Technological advancements, new product launches and money flow of the market is compared in different cases to showcase their impacts over the forecasted period.

Analysts use correlation, regression and time series analysis to deliver reliable business insights. Our experienced team of professionals diffuse the technology landscape, regulatory frameworks, economic outlook and business principles to share the details of external factors on the market under investigation.

Different demographics are analyzed individually to give appropriate details about the market. After this, all the region-wise data is joined together to serve the clients with glo-cal perspective. We ensure that all the data is accurate and all the actionable recommendations can be achieved in record time. We work with our clients in every step of the work, from exploring the market to implementing business plans. We largely focus on the following parameters for forecasting about the market under lens:

  • Market drivers and restraints, along with their current and expected impact
  • Raw material scenario and supply v/s price trends
  • Regulatory scenario and expected developments
  • Current capacity and expected capacity additions up to 2027

We assign different weights to the above parameters. This way, we are empowered to quantify their impact on the market’s momentum. Further, it helps us in delivering the evidence related to market growth rates.

Primary validation

The last step of the report making revolves around forecasting of the market. Exhaustive interviews of the industry experts and decision makers of the esteemed organizations are taken to validate the findings of our experts.

The assumptions that are made to obtain the statistics and data elements are cross-checked by interviewing managers over F2F discussions as well as over phone calls.

primary validation

Different members of the market’s value chain such as suppliers, distributors, vendors and end consumers are also approached to deliver an unbiased market picture. All the interviews are conducted across the globe. There is no language barrier due to our experienced and multi-lingual team of professionals. Interviews have the capability to offer critical insights about the market. Current business scenarios and future market expectations escalate the quality of our five-star rated market research reports. Our highly trained team use the primary research with Key Industry Participants (KIPs) for validating the market forecasts:

  • Established market players
  • Raw data suppliers
  • Network participants such as distributors
  • End consumers

The aims of doing primary research are:

  • Verifying the collected data in terms of accuracy and reliability.
  • To understand the ongoing market trends and to foresee the future market growth patterns.

Industry Analysis Matrix

Qualitative analysisQuantitative analysis
  • Global industry landscape and trends
  • Market momentum and key issues
  • Technology landscape
  • Market’s emerging opportunities
  • Porter’s analysis and PESTEL analysis
  • Competitive landscape and component benchmarking
  • Policy and regulatory scenario
  • Market revenue estimates and forecast up to 2027
  • Market revenue estimates and forecasts up to 2027, by technology
  • Market revenue estimates and forecasts up to 2027, by application
  • Market revenue estimates and forecasts up to 2027, by type
  • Market revenue estimates and forecasts up to 2027, by component
  • Regional market revenue forecasts, by technology
  • Regional market revenue forecasts, by application
  • Regional market revenue forecasts, by type
  • Regional market revenue forecasts, by component

Healthy Snacks Market

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