Italy Veterinary Healthcare Market By Product Type (Therapeutics, Diagnostics), Animal Type (Domesticated, Companion), & Region for 2024-2031
Report ID: 467909|No. of Pages: 180
Italy Veterinary Healthcare Market By Product Type (Therapeutics, Diagnostics), Animal Type (Domesticated, Companion), & Region for 2024-2031
Italy Veterinary Healthcare Market Valuation -2024-2031
The growing tendency of Pet humanization is propelling the demand for the Italy Veterinary healthcare market. This transition is pushing demand for veterinary services, specialized treatments, improved diagnostics, and drugs presenting huge opportunities for firms that provide individualized, high-quality solutions. This is likely for Italy’s veterinary healthcare market to surpass USD 3.8 Billion in 2024 and reach a market valuation of around USD 4.3 Billion by 2031, growing at a CAGR of 6.4 % from 2024 to 2031.
Rising awareness of animal health is increasing the demand for Italy’s veterinary and healthcare market older pets are more likely to develop chronic ailments including arthritis, renal disease, and heart difficulties, which need specialist treatments, drugs, and continuing care. This development provides considerable opportunity for veterinary clinics and pharmaceutical businesses to develop personalized healthcare solutions to satisfy the unique needs of aging dogs, thus extending their service offerings in this growing market sector.
Italy Veterinary Healthcare Market: Overview/Definition
In Italy, Veterinary healthcare is the comprehensive medical treatment and services offered to animals such as pets, livestock, and wildlife. This discipline includes preventative care, illness diagnosis and treatment, surgery and emergency treatments, rehabilitation, and nutritional assistance. Veterinary healthcare seeks to enhance animal health, lengthen lifespans, and limit the transmission of zoonotic illnesses. Services range from basic check-ups and vaccines to advanced diagnostic testing and specialist treatments for cancer, arthritis, and heart disease.
The influence of veterinary healthcare is significant, affecting animal welfare, public health, food safety, and economic prosperity. Improved veterinarian care improves pet health and lifespan, promoting closer ties between humans and their animals.
This human-animal relationship is increasingly valued with dogs giving emotional support and helping their owners’ mental health. In terms of public health, veterinary healthcare is critical in treating zoonotic illnesses such as rabies and avian flu by limiting their transmission from animals to humans.
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Will the Increasing Pet Ownership Drive the Italy Veterinary Healthcare Market?
Increasing pet ownership is propelling the Italy veterinary healthcare market. According to the Italian Association of Pet Food and Pet Care Industries (ASSALCO), pet ownership in Italy has increased dramatically, with an estimated 62.1 million pets in Italian households by 2022. Dogs and cats account for a large percentage, with 8.7 million dogs and 10.1 million cats. This movement has directly benefited the veterinary healthcare business. According to the Italian National Institute of Statistics (ISTAT), Italian households spend an average of €1,400 per year on pet healthcare, up 12.3% over prior years. The Italian veterinary services market is expected to grow at a 5.8% CAGR through 2027, reaching €1.9 billion in 2022.
The trend for pet humanization has resulted in increasing spending on preventative care and specialist therapies. Approximately 45% of Italian pet owners schedule veterinarian check-ups regularly, up from 32% five years ago. Furthermore, the number of registered veterinary clinics in Italy has increased by 15% since 2019 to almost 7,900 establishments indicating market development to meet rising demand.
Will the High Costs of Veterinary Services Hamper the Italy Veterinary Healthcare Market?
The high cost of veterinary services is a significant challenge to the expansion of the Italian Veterinary healthcare market. Advanced diagnoses, treatments, and preventative care such as immunizations are frequently prohibitively expensive, discouraging pet owners and small-scale livestock producers from obtaining prompt medical attention. This problem is especially acute in areas with limited disposable resources, where pet care and cattle health may be overlooked.
Increased inflation and economic instability might compound this constraint, limiting access to critical veterinarian care.
However, the impact might be offset by variables such as increased pet insurance uptake and government attempts to support animal health programs. While high prices remain a barrier, the industry has the potential to develop owing to increased pet ownership, advances in veterinary practice, and more knowledge about animal health as long as these issues are adequately handled.
Category-Wise Acumens
Will Increasing Disease Prevalence in Pets Drive Growth in the Product Type Segment?
The therapeutics segment has the highest market share owing to the increasing Disease prevalence in pets. As more Italian homes acquire pets, the prevalence of numerous ailments has increased, including parasite infections, chronic disorders such as arthritis, and zoonotic diseases. This increased demand for medical intervention promotes the use of therapeutic items such as antibiotics, vaccinations, anti-inflammatory medicines, and better diagnostic techniques. The drive toward early and preventive treatment is driving growth in the Diagnostics area. Pet owners are increasingly requesting frequent health check-ups and illness testing, which allow for early identification and treatment.
Diagnostic breakthroughs such as fast testing kits, imaging technologies, and molecular diagnostics are gaining popularity due to their accuracy and ease. Growing awareness of zoonotic diseases those that may spread between animals and humans is driving demand for goods that safeguard pet health and safety. Companion animals frequently share living areas with their owners; therefore, their health is a consideration. The increased illness frequency and growing attention to animal welfare present a strong possibility for both product categories.
Will Advanced Therapeutics and Diagnostics Drive the Animal Type Segment?
The companion animal segment dominates the market due to advanced therapeutics and diagnostics. Veterinary medicine innovations such as targeted medicines, biologics, and improved imaging technology are changing the way illnesses in pets and animals are treated. These improvements address the growing demand for accurate, effective, and least intrusive therapies. Pet owners are increasingly choosing premium healthcare services for their companion animals, which include innovative therapies such as monoclonal antibodies for allergies or arthritis as well as individualized medication suited to certain breeds or illnesses.
Similarly, diagnostic innovations such as molecular testing, wearable health monitors, and AI-powered imaging improve early illness identification and monitoring, resulting in improved results. In the domesticated (livestock) category, improved diagnostics are crucial for assuring herd health and production. Rapid disease detection technologies and vaccinations customized for endemic illnesses are critical for avoiding outbreaks and compliance.
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Country/Region-wise Acumens
Will the Presence of Large Veterinary Institutes Drive the Market in the Milan City?
Milan city dominates the Italy veterinary healthcare market due to large veterinary institutes. Institutions such as the University of Milan’s Faculty of veterinary medicine play critical roles in improving veterinary research, teaching, and innovation. These institutions support the development of cutting-edge diagnostics, treatments, and preventative care solutions for both companion animals and cattle. Veterinary colleges attract qualified people, resulting in a strong ecosystem of expertise and engagement with industry participants.
They frequently collaborate with pharmaceutical businesses and technology suppliers to create innovative veterinary products, hence driving market growth. Milan’s veterinary institutes also serve as training centers for aspiring veterinarians, assuring a consistent supply of competent experts to fulfill the growing need for veterinary care. With a high pet ownership rate and closeness to the agricultural Lombardy area, the presence of these institutes strengthens Milan’s position as a leader in Italy’s veterinary healthcare sector.
Will the Urbanization and Affluence Drive the Market in the Rome City?
Rome city is the fastest growing city in the Italy veterinary healthcare market. Rome, Italy’s capital city, has experienced fast urbanization and a growth in its rich population. Urbanization increases the number of pet owners who see their dogs as more than just partners but as important members of their families. This cultural shift is driving rising demand for high-quality veterinarian services such as regular check-ups, vaccines, and sophisticated treatments for both companion and exotic pets.
Affluence is an important factor in this development, as wealthier pet owners are more ready to pay for high-end veterinarian services such as specialist treatments, procedures, and preventative care, including pet insurance. This rising disposable income enables increasing spending on pet healthcare products such as medications, diagnostics, and wellness items. The surge in urban life frequently results in greater pet adoption rates, as individuals seek companionship in hectic metropolitan surroundings. Consequently, both urbanization and prosperity are helping the rise of the veterinary healthcare industry in Rome, preparing it for further growth.
Competitive Landscape
The Italy Veterinary Healthcare Market is a dynamic and competitive marketplace, with existing companies and new entrants contending for market share. Companies in this industry frequently do research and development to improve the performance of veterinary goods, lower prices, and satisfy the changing needs of pet owners and veterinary professionals.
Some of the prominent players operating in the Italy veterinary healthcare market include:
- Zoetis Inc.
- Virbac
- Scil Animal Care Company GmbH
- Fatro S.p.A.,
- Livisto
- Candioli Pharma
- Teknofarma S.r.l.,
- Dox-al Italia S.p.A.
- Friulchem
Latest Developments
- In October 2023, Zoetis collaborated with the Italian Veterinary Medical Association (ANMVI) to offer educational programs and training to Italian veterinarians on the most recent advances in animal healthcare.
- In September 2024, Zoetis introduced its cutting-edge mobile veterinary clinic, which will provide advanced care services directly to neglected populations in rural and suburban Italy.
- In July 2024, Virbac bought a controlling share in a tiny Italian veterinary diagnostics firm. This strategic move aims to increase Virbac’s diagnostic skills and broaden its array of in-clinic testing options in the Italian market. The purchase will enable Virbac to provide a more complete range of veterinary care products to its Italian consumers.
- In October 2024, Virbac announced the launch of a modern production plant in northern Italy. The plant will manufacture veterinary biologicals, such as vaccinations and specialized medications. This investment is projected to boost Virbac’s production capacity and speed up product distribution to veterinary clinics across the country
Report Scope
| Report Attributes | Details |
|---|---|
| Study Period | 2021-2031 |
| Growth Rate | CAGR of ~6.4% from 2024 to 2031 |
| Base Year for Valuation | 2024 |
| Historical Period | 2021-2023 |
| Forecast Period | 2024-2031 |
| Quantitative Units | Value in USD Billion |
| Report Coverage | Historical and Forecast Revenue Forecast, Historical and Forecast Volume, Growth Factors, Trends, Competitive Landscape, Key Players, Segmentation Analysis |
| Segments Covered |
|
| Regions Covered | Italy |
| Key Players | Zoetis Inc., Virbac, Scil Animal Care Company GmbH, Fatro S.p.A., Livisto, Candioli Pharma, Teknofarma S.r.l., Dox-al Italia S.p.A. |
| Customization | Report customization along with purchase available upon request |
Italy Veterinary Healthcare Market, By Category
Product Type:
- Therapeutics
- Diagnostics
Animal Type:
- Domesticated
- Companion
Region:
- Italy
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Industry Analysis Matrix
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