Male Aesthetics Market By Age Group (Young Adults, Senior Adults), Concerns (Anti-Aging, Acne and Scarring, Body Contouring), End-Users (Retail, Clinics and Spas, Salons), & Region for 2024-2031

Male Aesthetics Market Valuation – 2024-2031

The male aesthetics market is expanding at an unprecedented rate as society’s perceptions toward male grooming and appearance shift. Men are increasingly aware of the value of self-care and actively seek items and treatments to improve their physical appearance. This transition is being driven by a number of causes, including the rise of social media, where appearance-focused content is common, and the growing acceptance of males investing in their appearances. The market size surpass USD 15.1 Billion valued in 2024 to reach a valuation of around USD 95.08 Billion by 2031.

The demand for a variety of male aesthetic goods and services has increased. From skincare and grooming to hair restoration and shaping their bodies, the market is quickly expanding to meet the different needs of male consumers. This creates a tremendous opportunity for firms to create innovative and targeted solutions to gain a portion of this rising market. The rising demand for cost-effective and efficient male aesthetics is enabling the market grow at a CAGR of 25.9% from 2024 to 2031.

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Male Aesthetics Market: Definition/ Overview

Male aesthetics are the visual and stylistic characteristics associated with masculinity, including standards of masculine attractiveness, grooming, and fashion. This idea encompasses several facets, including body image, dress, and general personal presentation. In practice, male aesthetics appear in grooming routines, diets, and clothes choices that reflect societal standards and cultural influences on what is attractive or appropriate for men. Male aesthetics, for instance, can include the emphasis on well-defined muscles, a well-groomed beard, or tailored suits, all of which demonstrate how people portray themselves under contemporary masculinity norms.

As contemporary perceptions toward gender and identity develop, the breadth of male aesthetics is expected to expand. As traditional gender norms shift, there may be a greater emphasis on more diverse and inclusive depictions of masculinity. This could lead to a greater acceptance of different body shapes, grooming techniques, and fashion choices that challenge traditional preconceptions.

Advances in technology and materials may open up new avenues for personal care goods and clothes, revolutionizing how male aesthetics are perceived and pursued. As these changes continue, the definition and application of male aesthetics are expected to become more fluid and customized, reflecting a greater range of personal expressions and cultural influences.

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Will the Growth of Social Media Influence Drive the Male Aesthetics Market?

The increase in social media influence is projected to push the male aesthetics market significantly. According to the American Academy of Facial Plastic and Reconstructive Surgery’s (AAFPRS) 2023 survey, 74% of facial plastic surgeons reported an increase in patients seeking cosmetic operations to improve their appearance in selfies and social media posts, including a significant increase in male patients. This trend suggests that as social media continues to affect ideas of beauty and self-image, more men will engage in aesthetic treatments and grooming solutions to match the idealized pictures they see online, strengthening the male aesthetics market.

Changing societal attitudes regarding male aesthetics are propelling the male aesthetics market by boosting demand for cosmetic operations among men. According to the 2023 study published in the Journal of Cosmetic Dermatology, 45% of men aged 18-55 are interested in such procedures, up from 30% in 2018. This increased acceptability of male aesthetic enhancements reflects a larger societal shift that encourages more men to invest in grooming and cosmetic operations, expanding the market and stimulating greater innovation and variety in male aesthetic products and services.

How Does the Social Stigma Affect the Growth of the Male Aesthetics Market?

Social stigma impacts the expansion of the male aesthetics market, but it may be reduced as cultural attitudes change. Historically, males seeking cosmetic operations were stigmatized as non-masculine or vain. However, as acceptability grows and more men express interest in aesthetic treatments—as indicated by a 2023 study indicating an increase in interest among men—this stigma is rapidly fading. As societal norms evolve toward greater tolerance and acceptance of various displays of masculinity, the negative influence of social stigma on the male aesthetics market is expected to diminish, allowing for further expansion and innovation in this area.

A lack of understanding hinders the growth of the male aesthetics market by discouraging potential clients from examining available treatment options. If men are not informed about the benefits and opportunities for cosmetic operations, they are less likely to seek them out or consider them realistic solutions. However, as the business continues to educate the public via marketing, social media, and more presence in mainstream media, awareness is expected to rise. This enhanced understanding can lead to higher acceptability and demand, resulting in market expansion and the removal of initial awareness obstacles.

Category-Wise Acumens

Will the Growing Concern about Visible Signs of Aging Propel the Anti-Aging Category for the Male Aesthetics Market?

In the male aesthetics market, the increased concern about obvious symptoms of aging is expected to propel the anti-aging segment. The anti-aging segment is currently dominating the male aesthetics market. As men become increasingly aware and sensitive to the effects of aging, such as wrinkles, fine lines, and loss of skin elasticity, there is a greater need for treatments that address these issues. This increased awareness is reflected in the growing interest in anti-aging methods and solutions, which is driving growth in this market category. As public attitudes evolve toward more acceptance of male grooming and cosmetic interventions, the anti-aging market is likely to grow further, catering to the requirements of an aging male demographic wishing to maintain a young appearance.

Higher disposable money among older groups is expected to fuel the anti-aging segment of the male aesthetics market. As older men’s financial security improves, they are better able to invest in cosmetic surgeries and products designed to combat the physical effects of aging. This financial capability enables people to seek out high-quality treatments and services that would have been available in previous years. The rising disposable income of older age groups is predicted to considerably contribute to the expansion of the anti-aging sector, as these consumers are prepared to spend money to keep a young appearance and improve their overall aesthetic.

Will the Professional Expertise Boost the Clinics and Spas Segment for the Male Aesthetics Market?

The male aesthetics market will propel the clinics and spas section of professional expertise. As males seek dependable and successful aesthetic treatments, they tend to visit clinics and spas with specialized knowledge and trained practitioners. The certainty that you will receive high-quality treatment from trained specialists makes these institutions more appealing. The expertise provided by clinics and spas can result in better outcomes and increased satisfaction, encouraging repeat business and favorable word-of-mouth referrals. This professional edge makes clinics and spas a popular choice among males, driving growth in this section of the male aesthetics market.

Trust and credibility will propel the clinics and spas section of the male aesthetics market. Men are more inclined to seek therapy from recognized facilities known for their dependability and favorable outcomes. Clinics and spas that establish a good reputation for providing consistently excellent service and professional knowledge will attract more customers, creating loyalty and promoting referrals. This trust and trustworthiness increase the attraction of clinics and spas, fueling growth in this section of the male aesthetics market.

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Country/Region-wise Acumens

Will the Advanced Technology Drive the Market in North America?

North America dominates the male aesthetics market. Advanced technologies will propel the North American male aesthetics market. The rapid advancement and early adoption of cutting-edge aesthetic technologies have greatly increased the market, as evidenced by a 72% increase in non-surgical aesthetic procedures performed on men in the United States between 2019 and 2023, according to the American Society for Aesthetic Plastic Surgery (ASAPS). Furthermore, a 2024 study in the Journal of Clinical and Aesthetic Dermatology discovered that 68% of North American men aged 25-45 want to test new, technologically advanced aesthetic procedures within the coming year. The growing desire for minimally invasive procedures that require less downtime and produce better results is pushing the development and use of new technologies like AI-assisted body contouring and high-intensity focused ultrasound (HIFU) devices.

North America’s male aesthetics market will be driven by strong discretionary income. Consumers in North America are growing their disposable income and spending power, which considerably boosts the market. In 2023, personal disposable income in the United States increased by 3.1%, averaging $57,230 per capita, which was directly attributable to increased spending on aesthetic treatments among men. The American Society for Cosmetic Plastic Surgery (ASAPS) predicted that male customers will spend around $3.2 billion on cosmetic operations in 2023, a 28% increase from 2019.

Furthermore, according to a 2024 survey conducted by the International Society of Cosmetic Plastic Surgery (ISAPS), 58% of North American men are more inclined to invest in cosmetic treatments as their disposable income increases, up from 41% in 2020. Higher disposable incomes and increased acceptance of male grooming are driving demand for a wide range of aesthetic treatments, from non-invasive procedures to advanced surgical interventions.

Will the Rapid Economic Growth Fuel the Asia Pacific Regions for the Male Aesthetics Market?

Asia-Pacific is the fastest-growing region for the male aesthetics market. Rapid economic growth will propel the Asia-Pacific male aesthetics market. The region’s strong economic progress, with GDP expanding by 4.8% in 2023 and expected to rise to 5.2% in 2024, has resulted in higher disposable incomes, particularly in emerging economies. This has resulted in increasing spending on cosmetic treatments, with the male aesthetics market growing by 32% between 2020 and 2023, reaching $8.7 billion. Men performed 21% of all aesthetic treatments in the region in 2023, up from 15% in 2019. Rising disposable incomes and shifting cultural attitudes about male grooming and aesthetics are boosting demand for a variety of treatments, particularly non-invasive ones.

The expanding middle class in Asia-Pacific will drive the male aesthetics market. According to the Asian Development Bank (ADB), the middle class is predicted to grow from 2 billion individuals in 2020 to 3.5 billion by 2030, driving up demand for male aesthetic services. Furthermore, Euromonitor International predicts that the men’s skincare market in the region would reach USD 2.1 billion by 2025, led by rising disposable incomes and shifting attitudes around male grooming.

Competitive Landscape

The male aesthetics market is a dynamic and competitive space, characterized by a diverse range of players vying for market share. These players are on the run for solidifying their presence through the adoption of strategic plans such as collaborations, mergers, acquisitions, and political support.

The organizations are focusing on innovating their product line to serve the vast population in diverse regions. Some of the prominent players operating in the male aesthetics market include:

• Allergan
• Cutera
• Cynosure
• Merz Pharma
• Galderma
• Lumenis
• Syneron Medical
• Bausch Health
• Alma Lasers
• AQTIS Medical
• AART
• Andrew Technologies
• Body BeneFits
• BTL

Latest Developments

• In January 2023, Galderma released FACE, a sophisticated augmented reality application. This approach allows aesthetic practitioners and patients to visualize treatment results during the initial planning stage. It was given during the International Master Course on Aging Science (IMCAS) World Congress 2023 in Paris. This would eventually allow the firm to obtain more clients.
• In December 2018, Alma purchased Medical Nova, an Israel-based medical aesthetic distributor. The acquisition enabled the establishment of a direct business in Israel, expanding the customer base.

Report Scope

Male Aesthetics Market, By Category

Age Group:

• Young Adults
• Middle-Aged Adults
• Senior Adults

Concerns:

• Anti-Aging
• Acne and Scarring
• Hair Restoration
• Body Contouring
• Skin Rejuvenation

End-Users:

• Retail
• Clinics and Spas
• Salons
• Direct-to-Consumer

Region:

• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

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• Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors
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• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled
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