New England Frozen Broccoli Market Size By Product Type (Baby Broccoli, Cuts Broccoli), By Packaging Bag Size (Small (Upto 1 Pound), Medium (1 Pound - 3 Pound)), By End-Use Application (Retail, Industrial), By Distribution Channel (Convenience Stores, Online Retail), And Forecast
Report ID: 416796|No. of Pages: 202
New England Frozen Broccoli Market Size By Product Type (Baby Broccoli, Cuts Broccoli), By Packaging Bag Size (Small (Upto 1 Pound), Medium (1 Pound - 3 Pound)), By End-Use Application (Retail, Industrial), By Distribution Channel (Convenience Stores, Online Retail), And Forecast
New England Frozen Broccoli Market Size And Forecast
New England Frozen Broccoli Market size was valued at USD 54,004.10 Thousand in 2023 and is projected to reach USD 64,188.05 Thousand by 2031, growing at a CAGR of 2.50% from 2024 to 2031.
Demand for frozen broccoli, both conventional and organic and significant technological advancements in the cold chain industry are the factors driving market growth. The New England Frozen Broccoli Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.
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New England Frozen Broccoli Market Definition
Frozen broccoli refers to broccoli that has been harvested and then immediately frozen to preserve its freshness, flavor, and nutritional value. Frozen broccoli is a convenient and versatile vegetable product made by freezing fresh broccoli florets and sometimes stalks soon after harvesting. The process of freezing broccoli typically involves washing and blanching the broccoli to preserve its vibrant green color, flavor, and nutritional value. It involves quickly lowering the temperature of the broccoli to below freezing, which helps to retain its natural color, texture, and taste.
In addition to its nutritional content, frozen broccoli is also convenient and easy to use. Frozen broccoli is available in various cuts, including whole florets, chopped pieces, and broccoli spears, catering to different culinary needs and preferences. It is commonly found in the freezer section of grocery stores, packaged in bags or boxes, and is sold both as a standalone vegetable and as a component in mixed vegetable blends. Frozen broccoli can be easily added to dishes such as stir-fries, casseroles, soups, and salads, providing a boost of nutrients and flavor.
One of the main advantages of frozen broccoli is its extended shelf life compared to fresh broccoli. When properly stored in a freezer, it can last for several months without significant loss of quality. This makes it an excellent option for individuals and families looking to reduce food waste and ensure they have a healthy vegetable option readily available at all times. One of the main benefits of frozen broccoli is that it allows to enjoy the nutritional benefits of this vegetable even when it is not in season. Broccoli is known for being an excellent source of vitamins, minerals, and antioxidants, including vitamin C, vitamin K, and fiber. By choosing frozen broccoli, you can have access to these nutrients year-round.
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New England Frozen Broccoli Market Overview
In New England, the deep-rooted traditions of agriculture and the seasonal rhythms of life are intertwined with a landscape that often dictates the flow of daily activities. As winter tightens its icy grip, residents turn to preserved foods to sustain themselves through the long, frigid months. Among the variety of preserved foods, frozen broccoli stands out as a staple in many New England households, cherished not only for its nutritional value but also for its versatility and convenience. The frozen broccoli market in New England is experiencing steady growth in recent years, driven by increasing consumer demand for convenient and healthy food options. Broccoli is known for its several health benefits, including being rich in minerals, vitamins, and antioxidants. Consumers are increasingly opting for frozen broccoli as a convenient way to incorporate this nutritious vegetable into their diets.
The frozen broccoli also plays a role in the broader context of New England’s commitment to sustainability and local agriculture. By preserving broccoli at its peak, New England farmers reduce food waste and ensure that their produce can be enjoyed year-round. This practice supports the local economy and reduces the reliance on imported vegetables, which can have a larger carbon footprint due to transportation and refrigeration needs. Additionally, the process of freezing vegetables helps to balance supply and demand, allowing farmers to sell their crops in a way that is economically viable and environmentally responsible.
One of the main factors contributing to the growth of the frozen broccoli market in New England is the rising awareness of the importance of a healthy diet and the benefits of consuming vegetables like broccoli. Consumers are becoming more health-conscious and are actively seeking out convenient and easy ways to add more vegetables to their meals. Frozen broccoli offers a convenient option as it is readily available year-round and can be easily stored for longer periods without compromising on quality or nutritional value.
Another key driver of the frozen broccoli market in New England is the increasing trend of plant-based diets and vegetarianism. Many consumers are opting to reduce their consumption of animal products and incorporate more plant-based foods into their diets. Broccoli is a popular choice for vegetarians and vegans as it is a good source of plant-based protein and essential nutrients. Frozen broccoli provides a convenient option for consumers looking to incorporate more plant-based foods into their meals without the hassle of purchasing and preparing fresh produce. The convenience factor of frozen broccoli is also a significant driver of its market growth in New England. Frozen broccoli is pre-cut and pre-washed, making it easy to incorporate into various recipes and dishes. Busy consumers who may not have the time to shop for fresh produce or the skills to prepare vegetables from scratch can easily turn to frozen broccoli as a convenient and time-saving option.
Additionally, frozen broccoli has a longer shelf life compared to fresh broccoli, making it a practical choice for consumers looking to reduce food waste and save money. In terms of distribution, frozen broccoli is widely available in supermarkets, grocery stores, and online retailers across New England. Many frozen food companies offer a variety of frozen broccoli products, including plain broccoli florets, broccoli cuts, and broccoli blends with other vegetables. These products cater to a wide range of consumer preferences and culinary needs, further driving the growth of the frozen broccoli market in the region.
New England Frozen Broccoli Market: Segmentation Analysis
The New England Frozen Broccoli Market is segmented on the basis of Product Type, Packaging Bag Size, End-Use Applications, and Distribution Channel.
New England Frozen Broccoli Market, By Product Type
- All Florets Broccoli
- Baby Broccoli
- Cuts Broccoli
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Based on Product type, the market is bifurcated into All Florets Broccoli, Baby Broccoli, and Cuts Broccoli. The all-florets broccoli segment dominated the market in 2024. All florets broccoli offers several key advantages that make it a popular choice for consumers. Firstly, it provides convenience by eliminating the need for additional preparation, saving time and effort in the kitchen. This is especially beneficial for busy individuals and families. Secondly, all florets ensure uniformity in cooking, resulting in evenly cooked dishes, whether steamed, stir-fried, or baked. Additionally, the nutritional value of broccoli florets is high, rich in vitamins A, C, K, and fibre, contributing to a healthy diet. The product also reduces food waste by utilizing the most desirable part of the broccoli, appealing to sustainability-conscious consumers. Lastly, all florets broccoli is versatile and can be used in a variety of recipes, enhancing the texture and appearance of meals. These advantages make all florets broccoli a practical, nutritious, and eco-friendly option for modern kitchens.
New England Frozen Broccoli Market, By Packaging Bag Size
- Small (Upto 1 Pound)
- Medium (1 Pound – 3 Pound)
- Large (3 Pound – 5 Pound)
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Based on Packaging Bag Size, the market is bifurcated into Small (Upto 1 Pound), Medium (1 Pound – 3 Pound), and Large (3 Pound – 5 Pound)). The small (Upto 1 Pound) segment dominated the market in 2024. The popularity of small (up to 1 pound) packages of frozen broccoli can be attributed to several factors. Firstly, these smaller packages offer convenience and ease of use, particularly for individuals and small families. They allow consumers to use the precise amount needed without the hassle of storing leftovers, thus reducing food waste. Secondly, smaller packages are more affordable, making them an attractive option for budget-conscious shoppers. This size also fits well in small freezer spaces, which is beneficial for those with limited storage capacity.
New England Frozen Broccoli Market, By End-Use Application
- Retail
- Institutional (Hotels Restaurants Catering)
- Industrial
- Others
Based on End-Use Application, the market is bifurcated into Retail, Institutional (Hotels Restaurants Catering), Industrial, and Others. The retail segment dominated the market in 2024. The retail segment dominates as the end-user of frozen broccoli primarily due to its wide accessibility and convenience. Supermarkets and hypermarkets offer a vast selection of frozen broccoli products, catering to the diverse needs of consumers. This availability ensures that consumers can easily find and purchase frozen broccoli during their regular grocery shopping trips. Furthermore, the retail segment benefits from the growing consumer preference for convenient and time-saving food options. Retailers also frequently offer promotions and discounts, making frozen broccoli an attractive and affordable choice for budget-conscious shoppers.
New England Frozen Broccoli Market, By Distribution Channel
- Supermarkets & Hypermarkets
- Convenience Stores
- Online Retail
- Others
Based on Distribution Channel, The market is segmented into Supermarkets & Hypermarkets, Convenience Stores, Online Retail, and Others.
Key Players
The “New England Frozen Broccoli Market” study report will provide a valuable insight with an emphasis on the New England market. The major players in the market are Green Giant (B&G FOODS NORTH AMERICA, INC.), Birds Eye (Congara Brands, Inc.), Cascadian Farm Organic (General Mills), Trader Joe’s, Hanover Foods, Goya Foods, Inc., PNW Veg Co., LLC dba NORPAC, and Jain Farm Fresh Foods Inc.
Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with Hummus benchmarking and SWOT analysis.
Report Scope
| REPORT ATTRIBUTES | DETAILS |
|---|---|
| Study Period | 2020-2031 |
| BASE YEAR | 2023 |
| FORECAST PERIOD | 2024-2031 |
| HISTORICAL PERIOD | 2020-2022 |
| UNIT | Value (USD Thousand) |
| KEY COMPANIES PROFILED | Green Giant (B&G FOODS NORTH AMERICA, INC.), Birds Eye (Congara Brands, Inc.), Cascadian Farm Organic (General Mills), Trader Joe’s, Hanover Foods, Goya Foods, Inc. |
| SEGMENTS COVERED | By Product Type, By Packaging Bag Size, By End-Use Application, and By Distribution Channel. |
| CUSTOMIZATION SCOPE | Free report customization (equivalent up to 4 analyst’s working days) with purchase. Addition or alteration to country, regional & segment scope. |
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• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled
• Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players
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Frequently Asked Questions
1 INTRODUCTION
1.1 MARKET DEFINITION
1.2 MARKET SEGMENTATION
1.3 RESEARCH TIMELINES
1.4 ASSUMPTIONS
1.5 LIMITATIONS
2 RESEARCH METHODOLOGY
2.1 DATA MINING
2.1.1 SECONDARY RESEARCH
2.1.2 PRIMARY RESEARCH
2.1.3 SUBJECT MATTER EXPERT ADVICE
2.1.4 QUALITY CHECK
2.1.5 FINAL REVIEW
2.2 DATA TRIANGULATION
2.3 BOTTOM-UP APPROACH
2.4 TOP-DOWN APPROACH
2.5 RESEARCH FLOW
2.6 DATA SOURCES
3 EXECUTIVE SUMMARY
3.1 NEW ENGLAND FROZEN BROCCOLI MARKET OVERVIEW
3.2 NEW ENGLAND FROZEN BROCCOLI MARKET ESTIMATES AND FORECAST (USD THOUSAND), 2018-2031
3.3 NEW ENGLAND FROZEN BROCCOLI MARKET ECOLOGY MAPPING
3.4 NEW ENGLAND FROZEN BROCCOLI MARKET ABSOLUTE MARKET OPPORTUNITY
3.5 NEW ENGLAND FROZEN BROCCOLI MARKET, BY PRODUCT TYPE (USD THOUSAND)
3.6 NEW ENGLAND FROZEN BROCCOLI MARKET, BY PACKAGING BAG SIZE (USD THOUSAND)
3.7 NEW ENGLAND FROZEN BROCCOLI MARKET, BY END-USE APPLICATIONS (USD THOUSAND)
3.8 NEW ENGLAND FROZEN BROCCOLI MARKET, BY DISTRIBUTION CHANNEL (USD THOUSAND)
3.9 FUTURE MARKET OPPORTUNITIES
4 NEW ENGLAND FROZEN BROCCOLI MARKET OUTLOOK
4.1 NEW ENGLAND FROZEN BROCCOLI MARKET EVOLUTION
4.2 NEW ENGLAND FROZEN BROCCOLI MARKET OUTLOOK
4.3 MARKET DRIVERS
4.3.1 DEMAND FOR FROZEN BROCCOLI, BOTH CONVENTIONAL AND ORGANIC
4.3.2 SIGNIFICANT TECHNOLOGICAL ADVANCEMENTS IN THE COLD CHAIN INDUSTRY
4.4 MARKET RESTRAINTS
4.4.1 HIGH INITIAL CAPITAL INVESTMENT REQUIRED FOR STATE-OF-THE-ART COLD CHAIN INFRASTRUCTURE
4.4.2 REGULATORY COMPLIANCE AND FOOD SAFETY STANDARDS CREATE A COMPLEX LANDSCAPE AND ENVIRONMENTAL CONCERNS ASSOCIATED WITH REFRIGERATION TECHNOLOGIES POSE ANOTHER RESTRAINT ON THE FROZEN BROCCOLI MARKET
4.5 MARKET TRENDS
4.5.1 RISE OF PLANT-BASED EATING AND FLEXITARIANISM
4.5.2 EMPHASIS ON TRANSPARENCY AND FOOD TRACEABILITY
4.6 MARKET OPPORTUNITY
4.6.1 EXPANSION OF PRODUCT OFFERINGS AND VALUE-ADDED VARIETIES
4.6.2 TARGETED MARKETING AND PROMOTION TO HEALTH-CONSCIOUS DEMOGRAPHICS
4.7 PORTER’S FIVE FORCES ANALYSIS
4.7.1 THREAT OF NEW ENTRANTS
4.7.2 THREAT OF SUBSTITUTES
4.7.3 BARGAINING POWER OF SUPPLIERS
4.7.4 BARGAINING POWER OF BUYERS
4.7.5 INTENSITY OF COMPETITIVE RIVALRY
4.8 VALUE CHAIN ANALYSIS
4.9 PRICING ANALYSIS
4.10 RETAIL VS INSTITUTIONAL – NEW ENGLAND FROZEN BROCCOLI MARKET ANALYSIS
4.11 MARKET DEMAND ON LOCALLY GROWN, LOCALLY PROCESSED PRODUCTS – NEW ENGLAND FROZEN BROCCOLI MARKET ANALYSIS5 MARKET, BY PRODUCT TYPE 65
5.1 OVERVIEW
5.2 NEW ENGLAND FROZEN BROCCOLI MARKET: BASIS POINT SHARE (BPS) ANALYSIS, BY PRODUCT TYPE
5.1 ALL FLORETS BROCCOLI
5.2 BABY BROCCOLI
5.3 CUTS BROCCOLI
6 MARKET, BY PACKAGING BAG SIZE
6.1 OVERVIEW
6.2 NEW ENGLAND FROZEN BROCCOLI MARKET: BASIS POINT SHARE (BPS) ANALYSIS, BY PACKAGING BAG SIZE
6.3 SMALL (UPTO 1 POUND)
6.4 MEDIUM (1 POUND – 3 POUND)
6.5 LARGE (3 POUND – 5 POUND)
7 MARKET, BY END-USE APPLICATION
7.1 OVERVIEW
7.2 NEW ENGLAND FROZEN BROCCOLI MARKET: BASIS POINT SHARE (BPS) ANALYSIS, BY END-USE APPLICATIONS
7.3 RETAIL
7.4 INSTITUTIONAL (HOTELS, RESTAURANTS, CATERING)
7.5 INDUSTRIAL
7.6 OTHERS
8 MARKET, BY DISTRIBUTION CHANNEL
8.1 OVERVIEW
8.2 NEW ENGLAND FROZEN BROCCOLI MARKET: BASIS POINT SHARE (BPS) ANALYSIS, BY DISTRIBUTION CHANNEL
8.3 SUPERMARKETS & HYPERMARKETS
8.4 CONVENIENCE STORES
8.5 ONLINE RETAIL
8.6 OTHERS
9 COMPETITIVE LANDSCAPE
9.1 OVERVIEW
9.2 COMPANY MARKET RANKING ANALYSIS
9.3 COMPANY INDUSTRY FOOTPRINT
9.4 FARM LOCATION, PROCESSOR LOCATION – NEW ENGLAND FROZEN BROCCOLI MARKET
9.5 PRIVATE AND INDEPENDENT BRANDS ANALYSIS – NEW ENGLAND FROZEN BROCCOLI MARKET
9.6 ACE MATRIX
9.6.1 ACTIVE
9.6.2 CUTTING EDGE
9.6.3 EMERGING
9.6.4 INNOVATORS
10 COMPANY PROFILES
10.1 JAIN FARM FRESH FOODS INC.
10.1.1 COMPANY OVERVIEW
10.1.2 COMPANY INSIGHTS
10.1.3 PRODUCT BENCHMARKING
10.1.4 WINNING IMPERATIVES
10.1.5 CURRENT FOCUS & STRATEGIES
10.1.6 THREAT FROM COMPETITION
10.1.7 SWOT ANALYSIS
10.2 GREEN GIANT (B&G FOODS)
10.2.1 COMPANY OVERVIEW
10.2.2 COMPANY INSIGHTS
10.2.3 PRODUCT BENCHMARKING
10.2.4 WINNING IMPERATIVES
10.2.5 CURRENT FOCUS & STRATEGIES
10.2.6 THREAT FROM COMPETITION
10.2.7 SWOT ANALYSIS
10.3 BIRDS EYE (CONAGRA BRANDS INC)
10.3.1 COMPANY OVERVIEW
10.3.2 COMPANY INSIGHTS
10.3.3 PRODUCT BENCHMARKING
10.3.4 WINNING IMPERATIVES
10.3.5 CURRENT FOCUS & STRATEGIES
10.3.6 THREAT FROM COMPETITION
10.3.7 SWOT ANALYSIS
10.4 CASCADIAN FARM ORGANIC (GENERAL MILLS)
10.4.1 COMPANY OVERVIEW
10.4.2 COMPANY INSIGHTS
10.4.3 PRODUCT BENCHMARKING
10.4.4 WINNING IMPERATIVES
10.4.5 CURRENT FOCUS & STRATEGIES
10.4.6 THREAT FROM COMPETITION
10.4.7 SWOT ANALYSIS
10.5 TRADER JOE’S
10.5.1 COMPANY OVERVIEW
10.5.2 COMPANY INSIGHTS
10.5.3 PRODUCT BENCHMARKING
10.5.4 WINNING IMPERATIVES
10.5.5 CURRENT FOCUS & STRATEGIES
10.5.6 THREAT FROM COMPETITION
10.5.7 SWOT ANALYSIS
10.6 HANOVER FOODS
10.6.1 COMPANY OVERVIEW
10.6.2 COMPANY INSIGHTS
10.6.3 PRODUCT BENCHMARKING
10.6.4 WINNING IMPERATIVES
10.6.5 CURRENT FOCUS & STRATEGIES
10.6.6 THREAT FROM COMPETITION
10.6.7 SWOT ANALYSIS
10.7 GOYA FOODS, INC.
10.7.1 COMPANY OVERVIEW
10.7.2 COMPANY INSIGHTS
10.7.3 PRODUCT BENCHMARKING
10.7.4 WINNING IMPERATIVES
10.7.5 CURRENT FOCUS & STRATEGIES
10.7.6 THREAT FROM COMPETITION
10.7.7 SWOT ANALYSIS
10.8 PNW VEG CO., LLC DBA NORPAC
10.8.1 COMPANY OVERVIEW
10.8.2 COMPANY INSIGHTS
10.8.3 PRODUCT BENCHMARKING
10.8.4 WINNING IMPERATIVES
10.8.5 CURRENT FOCUS & STRATEGIES
10.8.6 THREAT FROM COMPETITION
10.8.7 SWOT ANALYSIS
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Verified Market Research uses the latest researching tools to offer accurate data insights. Our experts deliver the best research reports that have revenue generating recommendations. Analysts carry out extensive research using both top-down and bottom up methods. This helps in exploring the market from different dimensions.
This additionally supports the market researchers in segmenting different segments of the market for analysing them individually.
We appoint data triangulation strategies to explore different areas of the market. This way, we ensure that all our clients get reliable insights associated with the market. Different elements of research methodology appointed by our experts include:
Exploratory data mining
Market is filled with data. All the data is collected in raw format that undergoes a strict filtering system to ensure that only the required data is left behind. The leftover data is properly validated and its authenticity (of source) is checked before using it further. We also collect and mix the data from our previous market research reports.
All the previous reports are stored in our large in-house data repository. Also, the experts gather reliable information from the paid databases.
For understanding the entire market landscape, we need to get details about the past and ongoing trends also. To achieve this, we collect data from different members of the market (distributors and suppliers) along with government websites.
Last piece of the ‘market research’ puzzle is done by going through the data collected from questionnaires, journals and surveys. VMR analysts also give emphasis to different industry dynamics such as market drivers, restraints and monetary trends. As a result, the final set of collected data is a combination of different forms of raw statistics. All of this data is carved into usable information by putting it through authentication procedures and by using best in-class cross-validation techniques.
Data Collection Matrix
| Perspective | Primary Research | Secondary Research |
|---|---|---|
| Supplier side |
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| Demand side |
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Econometrics and data visualization model
Our analysts offer market evaluations and forecasts using the industry-first simulation models. They utilize the BI-enabled dashboard to deliver real-time market statistics. With the help of embedded analytics, the clients can get details associated with brand analysis. They can also use the online reporting software to understand the different key performance indicators.
All the research models are customized to the prerequisites shared by the global clients.
The collected data includes market dynamics, technology landscape, application development and pricing trends. All of this is fed to the research model which then churns out the relevant data for market study.
Our market research experts offer both short-term (econometric models) and long-term analysis (technology market model) of the market in the same report. This way, the clients can achieve all their goals along with jumping on the emerging opportunities. Technological advancements, new product launches and money flow of the market is compared in different cases to showcase their impacts over the forecasted period.
Analysts use correlation, regression and time series analysis to deliver reliable business insights. Our experienced team of professionals diffuse the technology landscape, regulatory frameworks, economic outlook and business principles to share the details of external factors on the market under investigation.
Different demographics are analyzed individually to give appropriate details about the market. After this, all the region-wise data is joined together to serve the clients with glo-cal perspective. We ensure that all the data is accurate and all the actionable recommendations can be achieved in record time. We work with our clients in every step of the work, from exploring the market to implementing business plans. We largely focus on the following parameters for forecasting about the market under lens:
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We assign different weights to the above parameters. This way, we are empowered to quantify their impact on the market’s momentum. Further, it helps us in delivering the evidence related to market growth rates.
Primary validation
The last step of the report making revolves around forecasting of the market. Exhaustive interviews of the industry experts and decision makers of the esteemed organizations are taken to validate the findings of our experts.
The assumptions that are made to obtain the statistics and data elements are cross-checked by interviewing managers over F2F discussions as well as over phone calls.
Different members of the market’s value chain such as suppliers, distributors, vendors and end consumers are also approached to deliver an unbiased market picture. All the interviews are conducted across the globe. There is no language barrier due to our experienced and multi-lingual team of professionals. Interviews have the capability to offer critical insights about the market. Current business scenarios and future market expectations escalate the quality of our five-star rated market research reports. Our highly trained team use the primary research with Key Industry Participants (KIPs) for validating the market forecasts:
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The aims of doing primary research are:
- Verifying the collected data in terms of accuracy and reliability.
- To understand the ongoing market trends and to foresee the future market growth patterns.
Industry Analysis Matrix
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