Global Nicotinamide Mononucleotide (NMN) Market Size By Product Form (Capsules/Pills, Powder, Liquid), By Application (Anti-Aging, Metabolic Health, Athletic Performance), By Distribution Channel (Online Retail, Offline Retail), By Geographic Scope and Forecast

Report ID: 246785|No. of Pages: 202

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Global Nicotinamide Mononucleotide (NMN) Market Size By Product Form (Capsules/Pills, Powder, Liquid), By Application (Anti-Aging, Metabolic Health, Athletic Performance), By Distribution Channel (Online Retail, Offline Retail), By Geographic Scope and Forecast

Report ID: 246785|Published Date: Oct 2024|No. of Pages: 202|Base Year for Estimate: 2024|Format:   Report available in PDF formatReport available in Excel Format

Nicotinamide Mononucleotide (NMN) Market Size And Forecast

Nicotinamide Mononucleotide (NMN) Market size was valued at USD 210.64 Million in 2024 and is projected to reach USD 428.14 Million by 2031, growing at a CAGR of 8.2% from 2024 to 2031.

  • Nicotinamide Mononucleotide (NMN) is a chemical that helps our bodies produce energy. It is a vitamin B3 (niacin) derivative that contributes to the formation of NAD+ (nicotinamide adenine dinucleotide), a key chemical that aids in the conversion of food into the energy required by our cells. NAD+ is crucial for numerous cellular activities including DNA repair, cell health maintenance, and metabolic regulation.
  • It is a chemical that is gaining popularity due to its potential health advantages, notably in the areas of aging and metabolism. One of the most significant applications of NMN is to promote cellular energy generation. NMN is a precursor of Nicotinamide Adenine Dinucleotide (NAD+), a key chemical in the energy production process of cells.
  • The future application of NMN may include it as a significant constituent in supplements targeted at increasing vitality, extending lifespan, and maybe even lowering the risk of age-related diseases such as cardiovascular disease, diabetes, and neurodegenerative disorders. If NMN proves beneficial, it might become a staple of wellness and anti-aging regimens providing a means to promote healthier aging and a higher quality of life.

Nicotinamide Mononucleotide (NMN) Market is estimated to grow at a CAGR of 8.2% & reach US$ 428.14 Mn by the end of 2031

Global Nicotinamide Mononucleotide (NMN) Market Dynamics

The key market dynamics that are shaping the global nicotinamide mononucleotide (NMN) market include:

Key Market Drivers:

  • Aging Population and Anti-Aging Demand: One of the key drivers of the NMN market is the growing demand for anti-aging products. Natural aging causes a reduction in cellular function and energy levels. NMN, a molecule that produces NAD+ (nicotinamide adenine dinucleotide), is essential for sustaining cellular health and energy metabolism.
  • Rising Health Consciousness: Another key factor is consumers’ increased health consciousness. Modern consumers are more aware of how nutrition and supplements affect overall health and wellness. NMN is becoming more popular as part of a healthy lifestyle due to its potential benefits in increasing energy levels boosting metabolic health, and supporting cognitive function.
  • Advancements in Scientific Study: Scientific study on the benefits of NMN is another important factor. NMN has been proven in studies to improve metabolic function, raise energy levels, and promote a variety of health outcomes including cardiovascular and cognitive functioning. The ongoing advancement of research provides new insights into the benefits of NMN and its possible uses.

Key Challenges:

  • High Production Costs: One of the most significant issues with NMN is its high production cost. The production of NMN necessitates sophisticated chemical processes and high-purity raw ingredients which can be costly. This makes NMN supplements more expensive for consumers restricting their availability and widespread use.
  • Lack of Long-Term Safety Data: While NMN has shown promise in animal research and preliminary human trials, comprehensive long-term safety information is scarce. The long-term effects of NMN supplementation are little understood, and there are worries regarding potential side effects or unforeseen outcomes.
  • Regulatory Uncertainty: The regulatory status of NMN is unknown and varies by area. Some nations classify NMN as a dietary supplement whereas others may have other restrictions or classifications. This might provide difficulties for businesses in terms of compliance and market access. Clear and consistent regulatory frameworks are required to ensure that NMN products are safe, effective, and properly labeled.

Key Trends:

  • Growing Interest in Anti-Aging: NMN has gained popularity due to its potential anti-aging properties. According to research, NMN can assist increase the levels of NAD+ (nicotinamide adenine dinucleotide), a chemical essential in energy production and cell repair. NAD+ levels naturally fall with age which has been linked to a variety of age-related diseases.
  • Advances in Scientific Research: There has been an increase in scientific studies looking at the benefits of NMN. Recent studies have demonstrated its ability to improve metabolic health, increase physical endurance, and promote cognitive function. For example, studies have found that NMN supplementation can enhance insulin sensitivity which may aid in weight management and lower the incidence of type 2 diabetes.
  • Increasing Availability of NMN Goods: As interest in NMN develops, so will the availability of NMN-based goods. Initially available mainly as specialty supplements, NMN is currently being used in a variety of health and wellness products. These include nutritional supplements, functional foods, and even skincare products. This increased availability is due to customer desire for health goods that promote longevity and overall well-being.

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Global Nicotinamide Mononucleotide (NMN) Market Regional Analysis

Here is a more detailed regional analysis of the global nicotinamide mononucleotide (NMN) market:

Asia Pacific:

  • The Nicotinamide Mononucleotide (NMN) market in Asia Pacific is dominant rapidly with Japan and China emerging as the leading players. This dominance can be linked to these countries’ increasing aging populations, as well as increased consumer awareness of health and well-being. The Asia Pacific region’s NMN market is primarily driven by an aging population. According to the United Nations Economic and Social Commission for Asia and the Pacific (ESCAP), the region’s elder population (aged 65 and more) is predicted to more than double from 535 million in 2015 to around 1.3 billion by 2050.
  • Growing research and development efforts in the region also help to drive market expansion. Japan, in particular, has been at the forefront of NMN research with institutions such as the University of Tokyo performing ground-breaking study into its potential benefits. A clinical investigation done by the University of Tokyo and published in the journal Nature in 2021 established the safety of NMN supplementation in people clearing the path for future research and product development. Furthermore, government assistance for healthy aging initiatives is driving the market.

North America:

  • The anti-aging category in the North American Nicotinamide Mononucleotide (NMN) market is emerging as the fastest-growing driver owing to rising consumer awareness and demand for longevity-promoting supplements. This trend is especially prominent among the elderly who want to maintain their vigor and combat age-related decline.
    The North American NMN market is primarily driven by an aging population and increased health consciousness.
  • According to the United States Census Bureau, the number of Americans aged 65 and up is expected to nearly double, from 52 million in 2018 to 95 million by 2060. This generational shift is generating a substantial demand for anti-aging products, particularly NMN supplements. The prevalence of age-related disorders is also driving market expansion. According to the Centers for Disease Control and Prevention (CDC), around 85% of older persons have at least one chronic health condition, with 60% having two or more. The incidence of age-related health disorders is prompting consumers to seek preventive measures such as NMN supplementation.

Global Nicotinamide Mononucleotide (NMN) Market: Segmentation Analysis

The Global Nicotinamide Mononucleotide (NMN) Market is segmented based on Product Form, Application, Distribution Channel, and Geography.

Nicotinamide Mononucleotide (NMN) Market Segmentation Analysis

Nicotinamide Mononucleotide (NMN) Market, By Product Form

  • Capsules/Pills
  • Powder
  • Liquid

Based on the Product Form, the Global Nicotinamide Mononucleotide (NMN) Market is bifurcated into Capsules/Pills, Powder, and Liquid. In the Nicotinamide Mononucleotide (NMN) market, Capsules/Pills are the dominant product form. This preference is primarily due to their convenience, precise dosing, and ease of use. Capsules and pills offer a straightforward way for consumers to incorporate NMN into their daily routine without the need for measurement or preparation which is particularly appealing to those seeking a hassle-free supplement experience.

Nicotinamide Mononucleotide (NMN) Market, By Application

  • Anti-Aging
  • Metabolic Health
  • Athletic Performance
  • Others

Based on the Application, the Global Nicotinamide Mononucleotide (NMN) Market is bifurcated into Anti-Aging, Metabolic Health, Athletic Performance, and Others. In the nicotinamide mononucleotide (NMN) market, the dominant application is anti-aging. This is driven by the growing consumer interest in longevity and youthful vitality. NMN is highly valued for its potential to boost NAD+ levels which decline with age and are linked to age-related health issues.

Nicotinamide Mononucleotide (NMN) Market, By Distribution Channel

  • Online Retail
  • Offline Retail

Based on the Distribution Channel, the Global Nicotinamide Mononucleotide (NMN) Market is bifurcated into Online Retail and Offline Retail. In the Nicotinamide Mononucleotide (NMN) market, online retail is the dominant distribution channel. This trend is driven by the growing preference for convenience and accessibility among consumers. Online platforms offer a wider range of NMN products, competitive pricing, and the ease of comparing different brands and formulations from the comfort of home. The online retail channel also benefits from direct-to-consumer models which can enhance brand loyalty and customer engagement through targeted marketing and personalized experiences.

Nicotinamide Mononucleotide (NMN) Market, By Geography

  • North America
  • Europe
  • Asia Pacific
  • Rest of the World

Based on Geography, the Global Nicotinamide Mononucleotide (NMN) Market is classified into North America, Europe, Asia Pacific, and the Rest of the World. The Asia-Pacific region is the dominant market for nicotinamide mononucleotide (NMN) due to rapid economic growth, increasing health awareness, and a high demand for anti-aging products. Countries like China and Japan are leading this trend driven by their large populations and rising middle class with growing disposable incomes. In addition, the region’s robust pharmaceutical and supplement industries are investing heavily in NMN research and development.

Key Players

The “Global Nicotinamide Mononucleotide (NMN) Market” study report will provide valuable insight with an emphasis on the global market.  The major players in the market are ChromaDex Corporation, Elixir Life International Limited, Igenex International, Inc., Les Labs, Life Extension Foundation, Metrobiotech Co., Ltd., Niagen Corporation, Okayasu Group Co., Ltd., Shin-Etsu Chemical Co., Ltd., and TRF.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Global Nicotinamide Mononucleotide (NMN) Market Key Developments

Nicotinamide Mononucleotide (NMN) Market Key Developments And Mergers

  • In July 2024, Microsoft completed its acquisition of Activision Blizzard, significantly expanding its gaming and metaverse capabilities. The transaction, valued at around USD 68.7 Billion, strengthens Microsoft’s position in the gaming industry and incorporates Activision Blizzard’s popular brands, including “Call of Duty” and “World of Warcraft.”
  • In March 2024, Eli Lilly announced that it would acquire Proxima Therapeutics for USD 5.2 Billion. This acquisition is intended to boost Eli Lilly’s position in the oncology industry by incorporating Proxima’s revolutionary cancer therapeutics and increasing its pipeline of targeted treatments.

Report Scope

REPORT ATTRIBUTESDETAILS
STUDY PERIOD

2021-2031

BASE YEAR

2024

FORECAST PERIOD

2024-2031

HISTORICAL PERIOD

2021-2023

UNIT

Value (USD Million)

KEY COMPANIES PROFILED

ChromaDex Corporation, Elixir Life International Limited, Igenex International, Inc., Les Labs, Life Extension Foundation, Metrobiotech Co., Ltd., Niagen Corporation, Okayasu Group Co., Ltd., Shin-Etsu Chemical Co., Ltd., and TRF

SEGMENTS COVERED

By Product Form, By Application, By Distribution Channel, And By Geography.

CUSTOMIZATION SCOPE

Free report customization (equivalent to up to 4 analyst’s working days) with purchase. Addition or alteration to country, regional & segment scope.

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Reasons to Purchase this Report:

Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors
Provision of market value (USD Billion) data for each segment and sub-segment
Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market
Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region
Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions and acquisitions in the past five years of companies profiled
Extensive company profiles comprising of company overview, company insights, product benchmarking and SWOT analysis for the major market players
The current as well as the future market outlook of the industry with respect to recent developments (which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions
Includes an in-depth analysis of the market of various perspectives through Porter’s five forces analysis
Provides insight into the market through Value Chain
Market dynamics scenario, along with growth opportunities of the market in the years to come
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Frequently Asked Questions

Nicotinamide Mononucleotide (NMN) Market was valued at USD 210.64 Million in 2024 and is projected to reach USD 428.14 Million by 2031, growing at a CAGR of 8.2% from 2024 to 2031.

One of the key drivers of the NMN market is the growing demand for anti-aging products. Another key factor is consumers’ increased health consciousness.

The major players are ChromaDex Corporation, Elixir Life International Limited, Igenex International, Inc., Les Labs, Life Extension Foundation, Metrobiotech Co., Ltd., Niagen Corporation, Okayasu Group Co., Ltd., Shin-Etsu Chemical Co., Ltd., and TRF.

The Global Nicotinamide Mononucleotide (NMN) Market is segmented based on Product Form, Application, Distribution Channel, and Geography.

The sample report for the Nicotinamide Mononucleotide (NMN) Market can be obtained on demand from the website. Also, the 24*7 chat support & direct call services are provided to procure the sample report.

1. Introduction
• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary
• Key Findings
• Market Overview
• Market Highlights

3. Market Overview
• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter’s Five Forces Analysis

4. Nicotinamide Mononucleotide (NMN) Market, By Product Form
• Capsules/Pills
• Powder
• Liquid

5. Nicotinamide Mononucleotide (NMN) Market, By Application
• Anti-Aging
• Metabolic Health
• Athletic Performance
• Others

6. Nicotinamide Mononucleotide (NMN) Market, By Distribution Channel
• Online Retail
• Offline Retail

7. Regional Analysis
• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

8. Market Dynamics
• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

9. Competitive Landscape
• Key Players
• Market Share Analysis

10. Company Profiles
• ChromaDex Corporation
• Elixir Life International Limited
• Igenex International Inc.
• Les Labs
• Life Extension Foundation
• Metrobiotech Co., Ltd.
• Niagen Corporation
• NMN.com
• Okayasu Group Co., Ltd.
• Shin-Etsu Chemical Co., Ltd.
• TRF (Les Laboratoires Clarins)

11. Market Outlook and Opportunities
• Emerging Technologies
• Future Market Trends
• Investment Opportunities

12. Appendix
• List of Abbreviations
• Sources and References

Report Research Methodology

Research methodology

Verified Market Research uses the latest researching tools to offer accurate data insights. Our experts deliver the best research reports that have revenue generating recommendations. Analysts carry out extensive research using both top-down and bottom up methods. This helps in exploring the market from different dimensions.

This additionally supports the market researchers in segmenting different segments of the market for analysing them individually.

We appoint data triangulation strategies to explore different areas of the market. This way, we ensure that all our clients get reliable insights associated with the market. Different elements of research methodology appointed by our experts include:

Exploratory data mining

Market is filled with data. All the data is collected in raw format that undergoes a strict filtering system to ensure that only the required data is left behind. The leftover data is properly validated and its authenticity (of source) is checked before using it further. We also collect and mix the data from our previous market research reports.

All the previous reports are stored in our large in-house data repository. Also, the experts gather reliable information from the paid databases.

expert data mining

For understanding the entire market landscape, we need to get details about the past and ongoing trends also. To achieve this, we collect data from different members of the market (distributors and suppliers) along with government websites.

Last piece of the ‘market research’ puzzle is done by going through the data collected from questionnaires, journals and surveys. VMR analysts also give emphasis to different industry dynamics such as market drivers, restraints and monetary trends. As a result, the final set of collected data is a combination of different forms of raw statistics. All of this data is carved into usable information by putting it through authentication procedures and by using best in-class cross-validation techniques.

Data Collection Matrix

PerspectivePrimary ResearchSecondary Research
Supplier side
  • Fabricators
  • Technology purveyors and wholesalers
  • Competitor company’s business reports and newsletters
  • Government publications and websites
  • Independent investigations
  • Economic and demographic specifics
Demand side
  • End-user surveys
  • Consumer surveys
  • Mystery shopping
  • Case studies
  • Reference customer

Econometrics and data visualization model

data visualiztion model

Our analysts offer market evaluations and forecasts using the industry-first simulation models. They utilize the BI-enabled dashboard to deliver real-time market statistics. With the help of embedded analytics, the clients can get details associated with brand analysis. They can also use the online reporting software to understand the different key performance indicators.

All the research models are customized to the prerequisites shared by the global clients.

The collected data includes market dynamics, technology landscape, application development and pricing trends. All of this is fed to the research model which then churns out the relevant data for market study.

Our market research experts offer both short-term (econometric models) and long-term analysis (technology market model) of the market in the same report. This way, the clients can achieve all their goals along with jumping on the emerging opportunities. Technological advancements, new product launches and money flow of the market is compared in different cases to showcase their impacts over the forecasted period.

Analysts use correlation, regression and time series analysis to deliver reliable business insights. Our experienced team of professionals diffuse the technology landscape, regulatory frameworks, economic outlook and business principles to share the details of external factors on the market under investigation.

Different demographics are analyzed individually to give appropriate details about the market. After this, all the region-wise data is joined together to serve the clients with glo-cal perspective. We ensure that all the data is accurate and all the actionable recommendations can be achieved in record time. We work with our clients in every step of the work, from exploring the market to implementing business plans. We largely focus on the following parameters for forecasting about the market under lens:

  • Market drivers and restraints, along with their current and expected impact
  • Raw material scenario and supply v/s price trends
  • Regulatory scenario and expected developments
  • Current capacity and expected capacity additions up to 2027

We assign different weights to the above parameters. This way, we are empowered to quantify their impact on the market’s momentum. Further, it helps us in delivering the evidence related to market growth rates.

Primary validation

The last step of the report making revolves around forecasting of the market. Exhaustive interviews of the industry experts and decision makers of the esteemed organizations are taken to validate the findings of our experts.

The assumptions that are made to obtain the statistics and data elements are cross-checked by interviewing managers over F2F discussions as well as over phone calls.

primary validation

Different members of the market’s value chain such as suppliers, distributors, vendors and end consumers are also approached to deliver an unbiased market picture. All the interviews are conducted across the globe. There is no language barrier due to our experienced and multi-lingual team of professionals. Interviews have the capability to offer critical insights about the market. Current business scenarios and future market expectations escalate the quality of our five-star rated market research reports. Our highly trained team use the primary research with Key Industry Participants (KIPs) for validating the market forecasts:

  • Established market players
  • Raw data suppliers
  • Network participants such as distributors
  • End consumers

The aims of doing primary research are:

  • Verifying the collected data in terms of accuracy and reliability.
  • To understand the ongoing market trends and to foresee the future market growth patterns.

Industry Analysis Matrix

Qualitative analysisQuantitative analysis
  • Global industry landscape and trends
  • Market momentum and key issues
  • Technology landscape
  • Market’s emerging opportunities
  • Porter’s analysis and PESTEL analysis
  • Competitive landscape and component benchmarking
  • Policy and regulatory scenario
  • Market revenue estimates and forecast up to 2027
  • Market revenue estimates and forecasts up to 2027, by technology
  • Market revenue estimates and forecasts up to 2027, by application
  • Market revenue estimates and forecasts up to 2027, by type
  • Market revenue estimates and forecasts up to 2027, by component
  • Regional market revenue forecasts, by technology
  • Regional market revenue forecasts, by application
  • Regional market revenue forecasts, by type
  • Regional market revenue forecasts, by component

Nicotinamide Mononucleotide (NMN) Market

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