North America and Europe Ad Tech Software Market Size By Product (Cloud-Based, On-Premises), By Application (Small and Medium-Sized Enterprise, Large Enterprises), By Geographical Analysis And Forecast
Report ID: 156246|No. of Pages: 202
North America and Europe Ad Tech Software Market Size By Product (Cloud-Based, On-Premises), By Application (Small and Medium-Sized Enterprise, Large Enterprises), By Geographical Analysis And Forecast
North America and Europe Ad Tech Software Market Size And Forecast
According to Verified Market Research, North America and Europe Ad Tech Software Market were valued at USD 16011.45 Million in 2024 and are projected to reach USD 28386.51 Million by 2031, growing at a CAGR of 7.42% from 2024 to 2031.
When the first advertising technology was introduced at the dawn of digital advertising evolution, the most significant change occurred. Every year, new ad tech solutions emerge, and marketers polish their strategies by adding more complex tools to their strategies. Advertisers may utilize sophisticated tools, extensive data, and cutting-edge methods to create flawless campaigns that get their messages to the correct users, rather than posting ads at random and hoping for luck. In addition, the programmatic advertising market relies heavily on ad tech tools. Modern advertisements are sent to the most appropriate viewers at the right time and in the right context thanks to Ad tech. Moreover, increasing internet penetration and the growing adoption of smart devices have resulted in the growing demand for the Ad-tech Software Market. Ad tech methods assisted by influential data allow agencies to make smarter placements of ads at the perfect time.
North America and Europe Ad Tech Software Market Overview
The market is experiencing tremendous growth owing to the rising internet penetration across the globe. The advancement in the technology allows seamless connectivity owing to which the demand for the software increased. In addition, the growing prevalence of the adoption of smartphones aids the market growth by increasing the scope of customers and enhance the user experience. Mobile technology has quickly spread worldwide. Moreover, the growth in the popularity of digital advertising media and digital signage contributes to the market growth. The effect of this digital revolution is seen more in the Americas and Europe, where there is tremendous growth in digital signage advertisement. However, the concerns related to data security and privacy expected to restrict the market growth.
North America and Europe Ad Tech Software Market: Segmentation Analysis
North America and Europe Ad Tech Software Market are segmented on the basis of Product, Application, and Geographical Analysis.
North America and Europe Ad Tech Software Market by Product
Cloud-Based accounted for the largest market share in 2020, during the forecast period. On-Premises was the second-largest market in 2020. The cloud-based advertising software contributes to transforming the traditional way of carrying out the advertisement by the integration of artificial intelligence and machine learning algorithms. The On-Premises advertising technology software is the in-house server and the computing infrastructure with the availability of the physical location in an enterprise. This type of model serves the organization’s native computing resources and is considered the traditional method of deploying enterprising and consumer applications.
North America and Europe Ad Tech Software Market by Application
Large Enterprises accounted for the largest market share in 2020, with a market value during the forecast period. Small and Medium-Sized Enterprise was the second-largest market in 2020. Large enterprise in the market is modernizing with the modernizing technologies and the IT infrastructure and the demand for Ad-tech software is accelerating tremendously. This leads to creating a positive impact on the business strategies and growth of the market.
North America and Europe Ad Tech Software Market by Geography
North America accounted for the largest market share in 2020, during the forecast period. Europe was the second-largest market in 2020. The North American region has witnessed rapid adoption of mobile handheld devices that have in turn made digital content consumption one of the largest growth areas in consumer technology. In addition, European countries are undergoing transformation to a more sophisticated, powerful, and wide-ranging digital system that is contributing to market growth.
Key Players In The Market
The “North America and Europe Ad Tech Software Market” study report will provide a valuable insight with an emphasis on the global market including some of the major players such as Criteo, Google, MediaMath, Inc, The Trade Desk, InMobi, and others.
Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share and market ranking analysis of the above-mentioned players globally.
Key Developments in the Market
Company Name |
Key Developments |
Description |
|---|---|---|
| Criteo | Expansion |
|
| Product Expansion |
|
Market Report Scope
| REPORT ATTRIBUTES | DETAILS |
|---|---|
| STUDY PERIOD | 2021-2031 |
| BASE YEAR | 2024 |
| FORECAST PERIOD | 2024-2031 |
| HISTORICAL PERIOD | 2021-2023 |
| UNIT | Value (USD Million) |
| KEY COMPANIES PROFILED | The major players in the market are Criteo, Google, MediaMath, Inc, The Trade Desk, InMobi, and others. |
| SEGMENTS COVERED | The North America and Europe Ad Tech Software Market is segmented on the basis of Product, Application, and Region. |
| CUSTOMIZATION SCOPE | Free report customization (equivalent up to 4 analyst’s working days) with purchase. Addition or alteration to country, regional & segment scope. |
Research Methodology of Verified Market Research:
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Reasons to Purchase this Report
• Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors
• Provision of market value (USD Billion) data for each segment and sub-segment
• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market
• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region
• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled
• Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players
• The current as well as the future market outlook of the industry with respect to recent developments (which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions
• Includes in-depth analysis of the market of various perspectives through Porter’s five forces analysis
• Provides insight into the market through Value Chain
• Market dynamics scenario, along with growth opportunities of the market in the years to come
• 6-month post-sales analyst support
Customization of the Report
• In case of any Queries or Customization Requirements please connect with our sales team, who will ensure that your requirements are met.
Frequently Asked Questions
1 INTRODUCTION
1.1 MARKET DEFINITION
1.2 MARKET SEGMENTATION
1.3 RESEARCH TIMELINES
1.4 ASSUMPTIONS
1.5 LIMITATIONS
2 RESEARCH METHODOLOGY
2.1 DATA MINING
2.2 SECONDARY RESEARCH
2.3 PRIMARY RESEARCH
2.4 SUBJECT MATTER EXPERT ADVICE
2.5 QUALITY CHECK
2.6 FINAL REVIEW
2.7 DATA TRIANGULATION
2.8 BOTTOM-UP APPROACH
2.9 TOP DOWN APPROACH
2.10 RESEARCH FLOW
3 EXECUTIVE SUMMARY
3.1 MARKET OVERVIEW
3.2 NORTH AMERICA AND EUROPE AD TECH SOFTWARE MARKET GEOGRAPHICAL ANALYSIS (CAGR %)
3.3 NORTH AMERICA AND EUROPE AD TECH SOFTWARE MARKET, BY PRODUCT (USD MILLION)
3.4 NORTH AMERICA AND EUROPE AD TECH SOFTWARE MARKET, BY APPLICATION (USD MILLION)
3.5 FUTURE MARKET OPPORTUNITIES
3.6 NORTH AMERICA AND EUROPE MARKET SPLIT
4 MARKET OUTLOOK
4.1 NORTH AMERICA AND EUROPE AD TECH SOFTWARE MARKET OUTLOOK
4.2 MARKET DRIVERS
4.2.1 RISING INTERNET PENETRATION AND ADOPTION OF SMARTPHONES
4.2.2 GROWING POPULARITY OF DIGITAL ADVERTISING MEDIA AND DIGITAL SIGNAGE
4.3 MARKET RESTRAINT
4.3.1 DATA SECURITY AND PRIVACY CONCERNS
4.4 MARKET OPPORTUNITIES
4.4.1 INCREASING DIGITAL TRANSFORMATION
4.5 IMPACT OF COVID – 19 ON AD TECH SOFTWARE MARKET
4.6 PORTER’S FIVE FORCES ANALYSIS OF THE MARKET
5 MARKET, BY PRODUCT
5.1 OVERVIEW
5.2 CLOUD-BASED
5.3 ON-PREMISES
6 MARKET, BY APPLICATION
6.1 OVERVIEW
6.2 LARGE ENTERPRISES
6.3 SMALL AND MEDIUM-SIZED ENTERPRISES
7 MARKET, BY GEOGRAPHY
7.1 OVERVIEW
7.2 NORTH AMERICA
7.2.1 U.S.
7.2.2 CANADA
7.2.3 MEXICO
7.3 EUROPE
7.3.1 GERMANY
7.3.2 U.K.
7.3.3 FRANCE
7.3.4 REST OF EUROPE
8 COMPETITIVE LANDSCAPE
8.1 OVERVIEW
8.2 COMPETITIVE SCENARIO
8.3 COMPANY MARKET RANKING ANALYSIS
9 COMPANY PROFILES
9.1 CRITEO
9.1.1 COMPANY OVERVIEW
9.1.2 COMPANY INSIGHTS
9.1.3 SEGMENT BREAKDOWN
9.1.4 PRODUCT BENCHMARKING
9.1.5 KEY DEVELOPMENT
9.1.6 SWOT ANALYSIS
9.2 GOOGLE
9.2.1 COMPANY OVERVIEW
9.2.2 COMPANY INSIGHTS
9.2.3 SEGMENT BREAKDOWN
9.2.4 PRODUCT BENCHMARKING
9.2.5 KEY DEVELOPMENT
9.2.6 SWOT ANALYSIS
9.3 MEDIAMATH, INC.
9.3.1 COMPANY OVERVIEW
9.3.2 COMPANY INSIGHTS
9.3.3 PRODUCT BENCHMARKING
9.3.4 KEY DEVELOPMENT
9.3.5 SWOT ANALYSIS
9.4 THE TRADE DESK
9.4.1 COMPANY OVERVIEW
9.4.2 COMPANY INSIGHTS
9.4.3 PRODUCT BENCHMARKING
9.4.4 KEY DEVELOPMENT
9.4.5 SWOT ANALYSIS
9.5 INMOBI
9.5.1 COMPANY OVERVIEW
9.5.2 COMPANY INSIGHTS
9.5.3 PRODUCT BENCHMARKING
9.5.4 KEY DEVELOPMENT
9.6 AMOBEE INC.
9.6.1 COMPANY OVERVIEW
9.6.2 COMPANY INSIGHTS
9.6.3 PRODUCT BENCHMARKING
9.6.4 KEY DEVELOPMENT
9.7 ADFORM
9.7.1 COMPANY OVERVIEW
9.7.2 COMPANY INSIGHTS
9.7.3 PRODUCT BENCHMARKING
9.7.4 KEY DEVELOPMENT
9.8 SIZMEK
9.8.1 COMPANY OVERVIEW
9.8.2 COMPANY INSIGHTS
9.8.3 PRODUCT BENCHMARKING
9.8.4 KEY DEVELOPMENT
9.9 ADROLL
9.9.1 COMPANY OVERVIEW
9.9.2 COMPANY INSIGHTS
9.9.3 PRODUCT BENCHMARKING
9.10 PERMUTIVE
9.10.1 COMPANY OVERVIEW
9.10.2 COMPANY INSIGHTS
9.10.3 PRODUCT BENCHMARKING
LIST OF TABLES
TABLE 1 NORTH AMERICA AND EUROPE AD TECH SOFTWARE MARKET, BY PRODUCT, 2021 – 2028 (USD MILLION)
TABLE 2 NORTH AMERICA AND EUROPE AD TECH SOFTWARE MARKET, BY APPLICATION, 2021 – 2028 (USD MILLION)
TABLE 3 NORTH AMERICA AND EUROPE AD TECH SOFTWARE MARKET, BY GEOGRAPHY, 2021 – 2028 (USD MILLION)
TABLE 4 NORTH AMERICA AD TECH SOFTWARE MARKET, BY COUNTRY, 2021 – 2028 (USD MILLION)
TABLE 5 NORTH AMERICA AD TECH SOFTWARE MARKET, BY PRODUCT, 2021 – 2028 (USD MILLION)
TABLE 6 NORTH AMERICA AD TECH SOFTWARE MARKET, BY APPLICATION, 2021 – 2028 (USD MILLION)
TABLE 7 U.S. AD TECH SOFTWARE MARKET, BY PRODUCT, 2021 – 2028 (USD MILLION)
TABLE 8 U.S. AD TECH SOFTWARE MARKET, BY APPLICATION, 2021 – 2028 (USD MILLION)
TABLE 9 CANADA AD TECH SOFTWARE MARKET, BY PRODUCT, 2021 – 2028 (USD MILLION)
TABLE 10 CANADA AD TECH SOFTWARE MARKET, BY APPLICATION, 2021 – 2028 (USD MILLION)
TABLE 11 MEXICO AD TECH SOFTWARE MARKET, BY PRODUCT, 2021 – 2028 (USD MILLION)
TABLE 12 MEXICO AD TECH SOFTWARE MARKET, BY APPLICATION, 2021 – 2028 (USD MILLION)
TABLE 13 EUROPE AD TECH SOFTWARE MARKET, BY COUNTRY, 2021 – 2028 (USD MILLION)
TABLE 14 EUROPE AD TECH SOFTWARE MARKET, BY PRODUCT, 2021 – 2028 (USD MILLION)
TABLE 15 EUROPE AD TECH SOFTWARE MARKET, BY APPLICATION, 2021 – 2028 (USD MILLION)
TABLE 16 GERMANY AD TECH SOFTWARE MARKET, BY PRODUCT, 2021 – 2028 (USD MILLION)
TABLE 17 GERMANY AD TECH SOFTWARE MARKET, BY APPLICATION, 2021 – 2028 (USD MILLION)
TABLE 18 U.K. AD TECH SOFTWARE MARKET, BY PRODUCT, 2021 – 2028 (USD MILLION)
TABLE 19 U.K. AD TECH SOFTWARE MARKET, BY APPLICATION, 2021 – 2028 (USD MILLION)
TABLE 20 FRANCE AD TECH SOFTWARE MARKET, BY PRODUCT, 2021 – 2028 (USD MILLION)
TABLE 21 FRANCE AD TECH SOFTWARE MARKET, BY APPLICATION, 2021 – 2028 (USD MILLION)
TABLE 22 REST OF EUROPE AD TECH SOFTWARE MARKET, BY PRODUCT, 2021 – 2028 (USD MILLION)
TABLE 23 REST OF EUROPE AD TECH SOFTWARE MARKET, BY APPLICATION, 2021 – 2028 (USD MILLION)
TABLE 24 COMPANY MARKET RANKING ANALYSIS
TABLE 25 CRITEO: PRODUCT BENCHMARKING
TABLE 26 CRITEO: KEY DEVELOPMENT
TABLE 27 GOOGLE LLC: PRODUCT BENCHMARKING
TABLE 28 GOOGLE LLC: KEY DEVELOPMENT
TABLE 29 MEDIAMATH, INC.: PRODUCT BENCHMARKING
TABLE 30 MEDIAMATH, INC.: KEY DEVELOPMENT
TABLE 31 THE TRADE DESK: PRODUCT BENCHMARKING
TABLE 32 THE TRADE DESK: KEY DEVELOPMENT
TABLE 33 INMOBI: PRODUCT BENCHMARKING
TABLE 34 INMOBI: KEY DEVELOPMENT
TABLE 35 AMOBEE INC: PRODUCT BENCHMARKING
TABLE 36 AMOBEE INC: KEY DEVELOPMENT
TABLE 37 ADFORM.: PRODUCT BENCHMARKING
TABLE 38 ADFORM.: KEY DEVELOPMENT
TABLE 39 SIZMEK: PRODUCT BENCHMARKING
TABLE 40 SIZMEK: KEY DEVELOPMENT
TABLE 41 ADROLL: PRODUCT BENCHMARKING
TABLE 42 PERMUTIVE: PRODUCT BENCHMARKING
LIST OF FIGURES
FIGURE 1 NORTH AMERICA AND EUROPE AD TECH SOFTWARE MARKET SEGMENTATION
FIGURE 2 RESEARCH TIMELINES
FIGURE 3 DATA TRIANGULATION
FIGURE 4 MARKET RESEARCH FLOW
FIGURE 5 NORTH AMERICA AND EUROPE AD TECH SOFTWARE MARKET OVERVIEW
FIGURE 6 NORTH AMERICA AND EUROPE AD TECH SOFTWARE MARKET GEOGRAPHICAL ANALYSIS, 2021-2028
FIGURE 7 NORTH AMERICA AND EUROPE AD TECH SOFTWARE MARKET, BY PRODUCT (USD MILLION)
FIGURE 8 NORTH AMERICA AND EUROPE AD TECH SOFTWARE MARKET, BY APPLICATION (USD MILLION)
FIGURE 9 FUTURE MARKET OPPORTUNITIES
FIGURE 10 NORTH AMERICA DOMINATED THE MARKET IN 2020
FIGURE 11 NORTH AMERICA AND EUROPE AD TECH SOFTWARE MARKET OUTLOOK
FIGURE 12 GLOBAL INTERNET USER SHARE BY REGION, JAN 2021
FIGURE 13 SMARTPHONES SOLD TO END USERS WORLDWIDE (BILLION UNITS)
FIGURE 14 DESKTOP VS. MOBILE DIGITAL ADVERTISING REVENUE, 2009-2018 (USD BILLION)
FIGURE 15 GLOBAL DIGITAL TRANSFORMATION MARKET OUTLOOK, USD BILLION
FIGURE 16 PORTER’S FIVE FORCES ANALYSIS
FIGURE 17 NORTH AMERICA AND EUROPE AD TECH SOFTWARE MARKET, BY PRODUCT
FIGURE 18 NORTH AMERICA AND EUROPE AD TECH SOFTWARE MARKET, BY APPLICATION
FIGURE 19 NORTH AMERICA AND EUROPE AD TECH SOFTWARE MARKET, BY GEOGRAPHY, 2019 – 2028 (USD MILLION)
FIGURE 20 NORTH AMERICA MARKET SNAPSHOT
FIGURE 21 EUROPE MARKET SNAPSHOT
FIGURE 22 KEY STRATEGIC DEVELOPMENTS
FIGURE 23 CRITEO.:COMPANY INSIGHT
FIGURE 24 CRITEO.: BREAKDOWN
FIGURE 1 CRITEO: SWOT ANALYSIS
FIGURE 2 ALPHABET INC.:COMPANY INSIGHT
FIGURE 3 ALPHABET INC.: BREAKDOWN
FIGURE 4 GOOGLE LLC: SWOT ANALYSIS
FIGURE 5 MEDIAMATH, INC.: COMPANY INSIGHT
FIGURE 6 MEDIAMATH, INC.: SWOT ANALYSIS
FIGURE 7 THE TRADE DESK: COMPANY INSIGHT
FIGURE 8 THE TRADE DESK: SWOT ANALYSIS
FIGURE 9 INMOBI: COMPANY INSIGHT
FIGURE 10 AMOBEE INC.: COMPANY INSIGHT
FIGURE 11 ADFORM.: COMPANY INSIGHT
FIGURE 12 SIZMEK: COMPANY INSIGHT
FIGURE 13 ADROLL: COMPANY INSIGHT
FIGURE 14 PERMUTIVE: COMPANY INSIGHT
Report Research Methodology
Verified Market Research uses the latest researching tools to offer accurate data insights. Our experts deliver the best research reports that have revenue generating recommendations. Analysts carry out extensive research using both top-down and bottom up methods. This helps in exploring the market from different dimensions.
This additionally supports the market researchers in segmenting different segments of the market for analysing them individually.
We appoint data triangulation strategies to explore different areas of the market. This way, we ensure that all our clients get reliable insights associated with the market. Different elements of research methodology appointed by our experts include:
Exploratory data mining
Market is filled with data. All the data is collected in raw format that undergoes a strict filtering system to ensure that only the required data is left behind. The leftover data is properly validated and its authenticity (of source) is checked before using it further. We also collect and mix the data from our previous market research reports.
All the previous reports are stored in our large in-house data repository. Also, the experts gather reliable information from the paid databases.
For understanding the entire market landscape, we need to get details about the past and ongoing trends also. To achieve this, we collect data from different members of the market (distributors and suppliers) along with government websites.
Last piece of the ‘market research’ puzzle is done by going through the data collected from questionnaires, journals and surveys. VMR analysts also give emphasis to different industry dynamics such as market drivers, restraints and monetary trends. As a result, the final set of collected data is a combination of different forms of raw statistics. All of this data is carved into usable information by putting it through authentication procedures and by using best in-class cross-validation techniques.
Data Collection Matrix
| Perspective | Primary Research | Secondary Research |
|---|---|---|
| Supplier side |
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| Demand side |
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Econometrics and data visualization model
Our analysts offer market evaluations and forecasts using the industry-first simulation models. They utilize the BI-enabled dashboard to deliver real-time market statistics. With the help of embedded analytics, the clients can get details associated with brand analysis. They can also use the online reporting software to understand the different key performance indicators.
All the research models are customized to the prerequisites shared by the global clients.
The collected data includes market dynamics, technology landscape, application development and pricing trends. All of this is fed to the research model which then churns out the relevant data for market study.
Our market research experts offer both short-term (econometric models) and long-term analysis (technology market model) of the market in the same report. This way, the clients can achieve all their goals along with jumping on the emerging opportunities. Technological advancements, new product launches and money flow of the market is compared in different cases to showcase their impacts over the forecasted period.
Analysts use correlation, regression and time series analysis to deliver reliable business insights. Our experienced team of professionals diffuse the technology landscape, regulatory frameworks, economic outlook and business principles to share the details of external factors on the market under investigation.
Different demographics are analyzed individually to give appropriate details about the market. After this, all the region-wise data is joined together to serve the clients with glo-cal perspective. We ensure that all the data is accurate and all the actionable recommendations can be achieved in record time. We work with our clients in every step of the work, from exploring the market to implementing business plans. We largely focus on the following parameters for forecasting about the market under lens:
- Market drivers and restraints, along with their current and expected impact
- Raw material scenario and supply v/s price trends
- Regulatory scenario and expected developments
- Current capacity and expected capacity additions up to 2027
We assign different weights to the above parameters. This way, we are empowered to quantify their impact on the market’s momentum. Further, it helps us in delivering the evidence related to market growth rates.
Primary validation
The last step of the report making revolves around forecasting of the market. Exhaustive interviews of the industry experts and decision makers of the esteemed organizations are taken to validate the findings of our experts.
The assumptions that are made to obtain the statistics and data elements are cross-checked by interviewing managers over F2F discussions as well as over phone calls.
Different members of the market’s value chain such as suppliers, distributors, vendors and end consumers are also approached to deliver an unbiased market picture. All the interviews are conducted across the globe. There is no language barrier due to our experienced and multi-lingual team of professionals. Interviews have the capability to offer critical insights about the market. Current business scenarios and future market expectations escalate the quality of our five-star rated market research reports. Our highly trained team use the primary research with Key Industry Participants (KIPs) for validating the market forecasts:
- Established market players
- Raw data suppliers
- Network participants such as distributors
- End consumers
The aims of doing primary research are:
- Verifying the collected data in terms of accuracy and reliability.
- To understand the ongoing market trends and to foresee the future market growth patterns.
Industry Analysis Matrix
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