North America Lash Extension Market Size By Product (Strips, Individual, Cluster/Accent), By Constituent (Synthetic, Natural), By Distribution Channel (Convenience Stores, Online, Hypermarkets & Supermarkets), By Geographic Scope And Forecast

North America Lash Extension Market Size And Forecast

North America Lash Extension Market size was valued at USD 1,893.65 Million in 2022 and is projected to reach USD 3,331.93 Million by 2030, growing at a CAGR of 7.18% from 2024 to 2030.

The need to look immaculate, along with the convenience lash extensions provide, has spurred their broad popularity throughout the area. Furthermore, the availability of various types of lash extensions and customers’ better lifestyles support global market expansion. The North America Lash Extension Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

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What is Lash Extension?

Eyelash extensions are technically the procedure of isolating and applying an extension to a single eyelash hair. They are applied to the hair and do not come into contact with the skin. The extension remains on the eyelash until it sheds naturally. They should not harm the lashes if done correctly. With no mascara, eyelash extensions give lashes a full, long, dark, curled look. Eyelash extensions are available in single or combination lashes and can be applied in a variety of styles to achieve the most natural-looking and customizable results. It is critical to find a professional lash therapist who is trained and has an eye for perfection, as well as the ability to do different styles of lashes so that the “clumpy” look is avoided.

The increased demand for lash extensions resulted in the establishment of specialized lash studios and training schools to satisfy the needs of an ever-growing customer base looking for the ultimate lash augmentation. The industry grew more diverse and attracted a varied clientele with expanded accessibility, innovations in application approaches, and high-quality lash materials. Furthermore, celebrities flashing their extensions of lashes on red carpets and, in interviews with the press, boosted the trend, making it desirable for customers of all ages.

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North America Lash Extension Market Overview

Lash extensions, an increasingly popular cosmetic fad, have been a common feature of the business, providing consumers a chance to enhance their natural lashes and obtain a fascinating appeal. Beauty consciousness has risen to unprecedented levels in North America, with people looking for new methods to improve their looks and raise their self-confidence. Lash extensions have emerged as a game changer in the cosmetics industry, offering customers long, voluminous, and glossy lashes that remove their requirement for regular mascara application. The need to look immaculate, along with the convenience lash extensions provide, has spurred their broad popularity throughout the area. Furthermore, the availability of various types of lash extensions and customers’ better lifestyles support global market expansion.

In addition, innovations in application techniques have also played an essential part in the sector’s evolution. Lash artists have created new techniques, such as the hybrid lash technique, which blends traditional and volume lash applications to produce a customized, textured effect. The volume technique, which involves using numerous ultra-fine lash extensions per natural lash, has enabled professionals to create more dramatic and voluminous lash styles. Furthermore, developments in isolation methods and lash mapping have led to accurate and smooth lash application, resulting in a faultless finish. Innovation in lash products and procedures has been a driving element in the expansion and development of the North American eyelash extension business.

North America Lash Extension Market: Segmentation Analysis

The North America Lash Extension Market is segmented on the basis of Product, Constituent, Distribution Channel, and Region.

North America Lash Extension Market, By Product

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Based on Product, the market is bifurcated into Strips, Individual, Cluster/Accent, Others. Strips is expected to dominated the Lash Extension market over the forecast period. Strip lashes are lashes connected to a fabric band that is adhered to the skin in a single piece just above our lash line. Strip lashes, unlike eyelash extensions, are removable and can be reapplied and worn multiple times before they lose their effectiveness. Furthermore, strip false eyelashes are pre-styled and come in a variety of designs to suit a variety of occasions. As a result, it is widely used throughout the world and has the potential to generate significant revenue during the forecast period.

North America Lash Extension Market, By Constituent

On the basis of Constituent, the North America Lash Extension Market has been segmented into Synthetic, Natural. Synthetic is expected to dominated the Lash Extension market over the forecast period. Synthetic extensions are manufactured items. Synthetic lashes are made of thermoplastic poly-fiber. This material is extremely durable and holds its shape well. Synthetic lashes are recommended for those with thick eyelashes because they are heavier than natural fibers. They are shinier and glossier than their natural counterparts, providing a more dramatic appearance. As a result, demand for synthetic eyelashes is expected to increase during the forecast period.

North America Lash Extension Market, By Distribution Channel

On the basis of Distribution Channel, the North America Lash Extension Market has been segmented into Convenience Stores, Online, Hypermarkets & Supermarkets. Convenience Stores is expected to dominate the Lash Extension market over the forecast period. The majority of false eyelash users are very particular about the shape and quality of this product, so they prefer to buy them in stores rather than online. Convenience stores have experts who not only recommend products that are best suited to their preferences but also explain how to use and care for the product. Modern convenience stores have evolved into a one-stop shop for a wide range of product categories. As a result, it is more appealing to consumers and encourages impulse purchases.

North America Lash Extension Market, By Geography

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On the basis of regional analysis, the North America Lash Extension Market is classified into U.S., Canada, and Mexico. U.S. accounted for the largest market share and is projected to grow at a rapid rate during the forecast period. The presence of numerous manufacturers, as well as the growing popularity of TV and film actors and social media influencers, has aided in driving demand for artificial eyelashes and making them more mainstream. Eyelash extensions, which last two to three weeks, are becoming popular in the region. Furthermore, in countries such as the United States, the demand for false eyelashes is primarily determined by celebrity trends, implying that the industry is significant in trend-focused urban areas on the West and East coasts.

Key Players

The major players in the market are Oracle Corporation, SAP SE, Blue Yonder Inc., Descartes Systems Group Inc., Epicor Software Corporation, Highjump Software Inc., International Business Machines (IBM) Corporation, Infor Inc., Kinaxis Inc., and Logility Inc. Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players.

Key Developments

• In October 2022, KISS Products, Inc. established BEAUTIFY TIPS, a new digital platform featuring all things beauty, to meet the needs of discerning and diverse beauty consumers.
• In November 2022, Ardell, an artificial eyelash business established in the United States, introduced 100% organic and eco-designed Eco-lashes made from biodegradable and recyclable ingredients. The innovative natural fake eyelashes are sewn on an organic cotton stripe, according to the firm. The package is made of recycled and recyclable paper and designed with soy ink.

Report Scope

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• Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors
• Provision of market value (USD Billion) data for each segment and sub-segment
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• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled
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