North America Ready to Drink Coffee Market By Soft Drink Type (Cold Brew Coffee, Iced coffee), By Packaging Type (Aseptic packages, Glass Bottles), By Distribution Channel (Off-trade, On-trade) Size and Forecast

North America Ready to Drink Coffee Market Size and Forecast

The North America ready to drink coffee market size was valued at USD 12.5 Billion in 2024 and is projected to reach USD 24.8 Billion by 2031, growing at a CAGR of 8.9% from 2024 to 2031.

• Ready-to-drink (RTD) coffee refers to pre-packaged, bottled, or canned coffee beverages that are ready for immediate consumption without the need for brewing or preparation. These products typically contain brewed coffee, milk, sugar, and flavouring agents, offering a convenient, on-the-go option for coffee lovers. Ready to drink coffee is available in various forms, including iced coffee, cold brew, and flavoured lattes, catering to diverse consumer tastes.
• The application of ready to drink coffee is centered around providing a quick, convenient, and portable coffee option for busy individuals. It is popular among commuters, students, and working professionals who seek a fast caffeine boost without the hassle of making coffee at home. Additionally, ready to drink coffee is used by consumers who enjoy specialty coffee flavours and prefer a chilled, ready-made beverage, further driving its popularity in cafes, convenience stores, and supermarkets.

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North America Ready to Drink Coffee Market Dynamics

The key market dynamics that are shaping the North America ready to drink coffee market include:

Key Market Drivers:

• Rising Consumer Demand for Convenience: The growing demand for convenience is a key driver in the North American ready-to-drink (RTD) coffee market. With an increasing number of consumers leading busy lifestyles, the need for quick and easy beverage options has surged. According to the National Coffee Association (NCA), approximately 64% of U.S. adults drink coffee daily, and a significant portion of this is from ready-to-drink coffee options. This shift towards convenient, on-the-go products is expected to accelerate ready to drink coffee market growth in North America.
• Growing Popularity of Specialty Coffees: As coffee culture evolves, consumers are increasingly seeking premium and specialty coffee beverages. ready to drink coffee brands have responded by introducing high-quality, flavoured, and iced coffee options to cater to this demand. In 2023, Starbucks introduced a new line of ready-to-drink cold brew coffees to target this growing interest in gourmet coffee experiences. The rise of the specialty coffee market is expected to continue fuelling the ready-to-drink coffee segment, as more consumers opt for unique and high-end products.
• Health and Wellness Trends: Health-conscious consumers are increasingly turning to low-sugar, organic, and plant-based ready-to-drink coffee options, which has boosted the market for healthier beverages. In response, brands are introducing formulations that include less sugar and added nutrients like protein or vitamins. 35% of North American consumers prefer low-sugar ready-to-drink coffees, propelling the growth of functional beverages in the coffee sector.
• Expansion of Distribution Channels: The expansion of distribution channels, particularly through e-commerce and retail, is another important driver of the North American ready-to-drink coffee market. As more consumers turn to online shopping for convenience, the availability of ready-to-drink coffee through online platforms has increased dramatically. According to a 2023 study by the Specialty Coffee Association, e-commerce sales for coffee products have grown by 18% annually, providing ready-to-drink coffee brands with a larger customer base and boosting overall market growth.

Key Challenges:

• High Price Point of Premium Products: One of the primary restraints for the North America ready-to-drink (RTD) coffee market is the high price of premium ready-to-drink coffee products. Many consumers perceive ready-to-drink coffee, especially high-end and specialty variants, as expensive compared to traditional brewed coffee. According to the 2023 Beverage Digest report, the average price of a premium ready-to-drink coffee is approximately 25-30% higher than that of regular coffee, which limits its affordability for price-sensitive consumers.
• Health Concerns Regarding Added Sugar: The high sugar content in many ready-to-drink coffee drinks poses a significant challenge, as consumers increasingly seek healthier options. Despite the availability of low-sugar versions, the market is still dominated by sugary products, which are facing scrutiny from health-conscious buyers. The American Heart Association (AHA) states that sugary drinks contribute to rising obesity rates, with over 70% of U.S. adults being overweight or obese, making sugar-laden ready-to-drink coffees less appealing to health-focused consumers.
• Competition from Other Beverage Segments: The ready-to-drink coffee market faces strong competition from other ready-to-drink beverage segments, such as energy drinks, bottled teas, and soft drinks. These beverages often offer similar convenience and flavour profiles, making it challenging for ready-to-drink coffee brands to differentiate themselves. According to a 2022 report by Mintel, energy drinks is anticipated to grow at 7.2% in 2023, intensifying the competition for consumers’ attention in the beverage aisle.

Key Trends:

• Growth of Plant-Based and Dairy-Free Options: There is a rising trend toward plant-based and dairy-free ready-to-drink (RTD) coffee options, driven by increasing demand for vegan and lactose-free beverages. Brands are introducing almond milk, oat milk, and other plant-based alternatives in their ready-to-drink coffee products to cater to health-conscious and dietary-restricted consumers.
• Rise of Cold Brew Coffee: Cold brew coffee continues to dominate the ready-to-drink coffee market due to its smooth flavour profile and lower acidity, making it more appealing to a broader range of consumers. This trend has been amplified by its increasing availability in retail and convenience stores.
• Introduction of Functional Ingredients: Ready-to-drink coffee brands are increasingly incorporating functional ingredients such as added protein, vitamins, and adaptogens to attract health-conscious consumers. These innovations cater to the growing demand for beverages that offer additional health benefits beyond caffeine.

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North America Ready to Drink Coffee Market Regional Analysis

Here is a more detailed regional analysis of the Ready to drink coffee market:

• The United States and Canada dominate the North American ready-to-drink (RTD) coffee market due to their high coffee consumption rates and advanced retail infrastructure. Both countries have well-established coffee cultures, with the U.S. being one of the largest coffee consumers. In addition, major cities like New York, Los Angeles, and Toronto have a high demand for convenient coffee options. Recent market developments, such as Starbucks’ continuous expansion of ready-to-drink products in retail stores, have further bolstered this demand. In 2023, Starbucks announced a plan to increase its ready-to-drink coffee offerings by 25%, expanding its reach across the U.S. and Canada.
• Mexico is emerging as the fastest-growing market for ready-to-drink coffee in North America, driven by a younger population that is increasingly adopting coffee drinking habits. As coffee culture continues to grow in the country, the demand for ready-to-drink coffee is surging, particularly in urban centres like Mexico City and Guadalajara. Local players such as Café de la Plaza and international brands like Nescafé are expanding their product lines to cater to the increasing preference for convenience and ready-to-consume beverages. Mexico’s growing retail and e-commerce networks are also facilitating greater access to these products, leading to a projected market growth of 10% annually in the coming years.

North America Ready to Drink Coffee Market: Segmentation Analysis

The North America Ready to Drink Coffee Market is segmented on the basis of Soft Drink Type, Packaging Type, Distribution Channel.

North America Ready to Drink Coffee Market, By Soft Drink Type

• Cold Brew Coffee
• Iced coffee

Based on Soft Drink Type, the North America Ready to Drink Coffee Market is segmented into Cold Brew Coffee, Iced Coffee. The cold brew coffee segment dominates the North American ready-to-drink coffee market, driven by its smooth taste and lower acidity, making it a preferred choice among coffee enthusiasts. Cold brew is particularly popular in urban areas, where consumers increasingly seek premium coffee options that offer a unique and refreshing taste. The iced coffee segment is experiencing rapid growth, as it caters to a wide range of consumers seeking refreshing and convenient caffeine options. This segment is highly popular during warmer months, especially in retail stores, convenience shops, and online platforms.

North America Ready to Drink Coffee Market, By Packaging Type

• Aseptic packages
• Glass Bottles
• Metal Can
• PET Bottles

Based on Packaging Type, the North America Ready to Drink Coffee Market is segmented into Aseptic packages, Glass Bottles, Metal Can, PET Bottles. The aseptic packaging segment dominates the North American ready-to-drink coffee market, driven by its ability to preserve the freshness and taste of coffee without the need for refrigeration. This packaging type is particularly favoured by brands looking to extend the shelf life of their products and cater to on-the-go consumers. The metal can segment is growing rapidly in the ready-to-drink coffee market, primarily due to its durability, portability, and recyclability. Cans are favoured for their ease of transport and on-the-go consumption, and their increasing use in the iced coffee and energy coffee sectors is driving growth.

North America Ready to Drink Coffee Market, By Distribution Channel

• Off-trade
• On-trade

Based on Distribution Channel, the North America Ready to Drink Coffee Market is segmented into Off-trade, On-trade. The off-trade segment, which includes retail stores, supermarkets, and convenience stores, dominates the North American ready-to-drink (RTD) coffee market. Consumers increasingly prefer to purchase ready-to-drink coffee in bulk from these locations due to convenience and availability. As of 2023, off-trade sales accounted for around 70% of the total ready-to-drink coffee market share, with key retailers like Walmart and Amazon expanding their coffee sections to meet growing demand. The popularity of on-the-go consumption has driven significant growth in this channel, particularly for bottled and canned ready-to-drink coffee beverages.

Key Players

The “North America ready to drink coffee market” study report will provide valuable insight with an emphasis on the market. The major players in the market are Starbucks Corporation, PepsiCo, Inc., Coca-Cola Company, Nestlé, Dunkin’ Brands Group, Inc.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players.

North America Ready to Drink Coffee Market: Recent Developments

• In September 2023, PepsiCo expanded its Starbucks Ready-to-Drink portfolio with the launch of new Cold Brew Nitro beverages. This innovation enhances the brand’s offerings, tapping into the growing trend for smoother, nitrogen-infused coffee options, meeting the increasing demand for premium ready-to-drink coffee products.
• In June 2023, Nestlé partnered with Coca-Cola to increase the availability of Nescafé Ready-to-Drink Coffee across North America. This strategic collaboration will enhance distribution channels and help both companies meet the growing consumer demand for convenient coffee beverages.

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