Organic Dried Fruit Market By Product (Apricots, Dates, Raisins), Application (Snacking, Breakfast Cereals), Distribution Channel (Supermarkets & Hypermarkets, Online), & Region for 2024-2031

Organic Dried Fruit Market Valuation – 2024-2031

The increased demand for the organic dried fruit market, consumers are increasingly valuing health and wellness, preferring natural, minimally processed meals. Organic dried fruit is seen as a healthier option to regular snacks as it contains no artificial additives, preservatives, or hazardous chemicals. The market size surpass USD 9.67 Billion valued in 2024 to reach a valuation of around USD 15.77 Billion by 2031.

Furthermore, increasing consumer knowledge of the environmental benefits of organic farming, such as reduced pesticide use and enhanced soil health, is driving demand for organic products. The rising demand for cost-effective and efficient organic dried fruit is enabling the market grow at a CAGR of 6.3% from 2024 to 2031.

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Organic Dried Fruit Market: Definition/ Overview

Organic dried fruit is a fruit that has been dehydrated to eliminate water content while farmed without the use of synthetic pesticides, fertilizers, or genetically modified organisms (GMOs). These fruits, including raisins, apricots, dates, and figs, are preserved by natural drying methods such as sun-drying or air-drying, maintaining many of their nutrients and aromas. Organic dried fruits are utilized in a variety of applications, such as snacks, baking, confectioneries, breakfast cereals, and energy bars. Their long shelf life and portability make them a popular choice for health-conscious consumers searching for quick and nutritious meals.

The organic dried fruit industry is predicted to expand rapidly due to increased consumer demand for organic and clean-label products. This trend is being driven by an increased knowledge of health benefits such as high fiber content and the absence of chemical residues. The global movement toward sustainable agriculture, as well as the increased availability of organic certifications, are driving growth in the market. Technological developments in drying technologies to improve nutrient retention, as well as the expansion of distribution channels such as online shopping, are projected to contribute to the increased global consumption of organic dried fruits.

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How Does the Growing Health Consciousness Among Consumers Drive the Organic Dried Fruit Market?

The organic dried fruit market is being driven by customers’ increasing health consciousness. As more people become aware of the health benefits of organic foods, the demand for chemical-free, nutrient-dense alternatives such as organic dried fruits grows. According to a 2023 Organic Trade Association poll, organic food sales in the United States hit USD 62.3 Billion in 2022, up 4.3% from the previous year, suggesting a growing demand for cleaner, natural foods that fit into health and wellness-focused lifestyles.

The growing demand for convenient and healthy snack options is propelling the organic dried fruit market. As consumers seek nutritious, on-the-go snacks, organic dried fruits are becoming a popular option. The International Dried Fruit and Nut Council (INC) reported that global dried fruit consumption increased by 8% between 2019 and 2023, reaching 3.2 million metric tons. This reflects an increasing preference for portable, nutritious foods that promote healthy eating habits.

How will the Shelf-Life Concerns Hamper the Growth of the Organic Dried Fruit Market?

Concerns about shelf life may impede the expansion of the organic dried fruit market. Organic dried fruits, which lack synthetic preservatives, have a shorter shelf life than their regular counterparts. This can cause spoiling and storage concerns, reducing their appeal to retailers and consumers alike. Temperature and humidity fluctuations during storage and transit can further affect the quality and shelf stability of organic dried fruits, making it difficult for the market to grow in locations with less developed supply chains.

Packaging problems could hamper the expansion of the organic dried fruit business. Organic dried fruits frequently require unique, eco-friendly packaging to meet consumer sustainability standards, which can be more expensive and difficult to obtain. Inadequate or poor packaging can also cause product deterioration, shorter shelf life, and quality degradation due to moisture or air exposure. These problems make it more difficult for manufacturers to strike a balance between cost-effectiveness and the demand for long-lasting, environmentally friendly packaging, thereby impeding market growth.

Category-Wise Acumens

Will the Nutritional Benefits Propel the Raisins Segment for the Organic Dried Fruit Market?

Raisins have long been a staple in the dried fruit market, and their organic versions continue to dominate. The nutritional benefits will propel the raisins portion of the organic dried fruit market. Raisins are high in key nutrients such as fiber, antioxidants, and natural sugars, making them a popular choice for health-conscious people. Their appeal as a natural energy booster, as well as their versatility in a variety of diets and recipes, drive demand for raisins in the organic dried fruit market.

Raisins, which are recognizable and popular among consumers, will drive the raisins segment of the organic dried fruit market. Raisins are a well-known and trusted food that has strong consumer preference and established uses in baking, cooking, and as a quick snack. This familiarity, combined with their organic appeal, makes them a popular choice among customers looking for healthy, natural snacks, supporting market growth in the raisins area.

Will the Established Brand Presence Raise the Supermarkets & Hypermarkets Segment for the Organic Dried Fruit Market?

Supermarkets and hypermarkets is rapidly gaining traction as a distribution channel for organic dried fruit. The organic dried fruit market will be driven by established brand presence in supermarkets and hypermarkets. Consumer-known and trusted brands create a sense of familiarity and reliability, encouraging customers to pick their items over less well-known alternatives. This brand awareness not only boosts consumer confidence in the quality of organic dried fruits, but it also increases sales because these companies frequently have extensive distribution networks in supermarkets and hypermarkets, making their products more accessible to a larger audience.

The organic dried fruit market will be driven by a large customer base in supermarkets and hypermarkets. Supermarkets and hypermarkets can assure consistent exposure to organic dried fruit goods by serving a big and loyal customer base that visits on a frequent basis. This frequent connection improves the possibility of impulse purchases while also reinforcing brand loyalty as buyers grow more familiar with their options.

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Country/Region-wise Acumens

Will the Strong Consumer Base Prioritizing Health and Wellness Accelerate the Organic Dried Fruit Market in North America?

North America is the leading region in the organic dried fruit market. The North American organic dried fruit market is driven by a strong consumer base that values health and wellness. The increased emphasis on health-conscious eating is indicated by the Organic Trade Association’s 2023 Organic Industry Survey, which found that organic food sales in the United States reached a record USD 67.6 Billion in 2022, up 5.4% from the previous year. Additionally, organic fruit sales, including dried fruits, increased by 6.8%, exceeding conventional produce growth. A Nielsen survey from 2023 adds to this trend, indicating that 67% of North American consumers actively seek healthier snack alternatives, with 41% explicitly seeking organic options.
The organic dried fruit market in North America will be driven by increased awareness of the benefits of organic products. This awareness is reflected in the Organic Trade Association’s research, which states that organic food sales will reach $67.6 billion in 2022, with organic fruits, including dried fruits, increasing by 6.8%. The United States Department of Agriculture (USDA) reported that 76% of customers recognized the USDA organic seal in 2023, up from 65% in 2018. A 2023 Food Marketing Institute (FMI) survey found that 68% of consumers believe organic products are healthier, with 42% citing the absence of synthetic pesticides as a crucial benefit.

Will the Increasing Urbanization and Changing Lifestyles Expand the Asian Pacific Region for the Organic Dried Fruit Market?

The Asia-Pacific region is experiencing rapid growth in the organic dried fruit market. The Organic Dried Fruit Market in Asia Pacific will be driven by increased urbanization and changing lifestyles. According to the United Nations Economic and Social Commission for Asia and the Pacific (UNESCAP), the region’s urban population is predicted to increase from 2.3 billion in 2020 to 3.5 billion by 2050, resulting in an urbanization rate of 51% to 66%. This rapid urbanization is significantly changing dietary habits and increasing demand for convenient, healthy snacks, according to an Asia Pacific Food Industry (APFI) report from 2023, which shows that 62% of urban consumers actively seek healthier snack alternatives, with organic dried fruits preferred by 37% of respondents.

The growing awareness of the health advantages of organic dried fruit is a major driver of the Asia Pacific Organic Dried Fruit Market. According to the Asia Pacific Food Information Centre (APFIC)’s 2023 research, 72% of consumers now consider organic dried fruits to be healthier alternatives to conventional snacking. This growing awareness is mirrored in the organic food industry, which is expected to reach USD 15.5 Billion by 2022, with a CAGR of 16.2% from 2023 to 2028. The Asia Pacific Association of Agricultural Research Institutions (APAARI) predicts that the market would reach USD 7.2 Billion by 2027, owing to consumer awareness of the antioxidant content and health advantages associated with organic dried fruits.

Competitive Landscape

The organic dried fruit market is a dynamic and competitive space, characterized by a diverse range of players vying for market share. These players are on the run for solidifying their presence through the adoption of strategic plans such as collaborations, mergers, acquisitions, and political support.

The organizations are focusing on innovating their product line to serve the vast population in diverse regions. Some of the prominent players operating in the organic dried fruit market include:

• Sun-Maid Growers of California
• Three Squirrels
• Navitas Organics
• Made in Nature
• Peeled Snacks
• Bergin Fruit and Nut Company
• Bella Viva Orchards
• Tierra Farm
• Steve’s PaleoGoods
• Traina Foods
• Organic Traditions
• Royal Nut Company
• Nutiva
• Natierra
• Truly Organic Foods

Latest Developments

• In August 2023, Bolas, an Indian dry fruit brand, intends to expand globally beginning. They have opened 70 outlets in India since 2020 and plan to add 100 more by mid-2024 to increase brand awareness.
• In April 2022, Norfund invested USD 8 Million in Redsun, a South African raisin processor and distributor, with the goal of achieving a USD 33 Billion market share in healthy snacks.

Report Scope

Organic Dried Fruit Market, By Category

Product:

• Apricots
• Dates
• Raisins
• Figs
• Berries

Application:

• Snacking
• Bakery and Confectionery
• Breakfast Cereals

Distribution Channel:

• Supermarkets & Hypermarkets
• Convenience Stores
• Online

Region:

• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

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