Global Popcorn Market by Type (Microwave Popcorn, Ready-to-Eat (RTE) Popcorn), By End-User (Household, Commercial), By Geographic Scope And Forecast

Popcorn Market Size And Forecast

Popcorn Market size was valued at USD 14.17 Billion in 2023 and is projected to reach USD 22.24 Billion by 2031, growing at a CAGR of 5.80% from 2024 to 2031.

• The popcorn is an industry focused on the production, distribution, and consumption of various types of popcorn, including ready-to-eat, microwave, and raw kernels.
• Popcorn, made from specific types of corn that puff up when heated, has become a popular snack worldwide due to its light texture, versatility, and health benefits.
• Popcorn is widely consumed because of its low-calorie content, making it a preferred snack for health-conscious consumers. It is also rich in fiber and whole grains, contributing to better digestion.
• It can be customized with flavors ranging from butter and caramel to cheese and spicy blends, which increases its appeal to different taste preferences.
• Its simplicity, affordability, and ability to pair well with beverages make it an attractive option for both casual and festive occasions.
• Popcorn is a staple snack in cinemas, sporting events, and amusement parks.
• It is also heavily consumed at home for movie nights, parties, and casual snacking. Retail stores and supermarkets offer microwaveable popcorn for convenience, while gourmet popcorn is increasingly popular at specialty food shops and online platforms.
• The ability to enhance the flavor by adding sweet or savory toppings has broadened its appeal across different consumer segments. Popcorn is easy to prepare, store, and package, adding to its convenience factor.

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Global Popcorn Market Dynamics

The key market dynamics that are shaping the global popcorn market include:

Key Market Drivers

• Rising Health Consciousness: The National Confectioners Association reports that innovative flavors in the ready-to-eat popcorn category led to a 13.3% sales increase in 2021. The Packaging Federation notes that eco-friendly packaging solutions for snack foods, including popcorn, have seen a 28% increase in adoption from 2019 to 2022. Consumers prefer popcorn for its low-calorie and high-fiber content, driving demand for healthier snack options.
• Growth of the Cinema Industry: The Motion Picture Association reports that the global theatrical and home/mobile entertainment market reached $80 billion in 2022, a 21% increase from 2021. The association of popcorn with movie culture continues to boost demand, particularly in theaters.
• Product Innovation: The availability of gourmet popcorn with unique flavors (e.g., caramel, cheese, and spicy options) attracts diverse consumer groups.
• Increased Home Entertainment Trends: Streaming services and home movie nights drive the purchase of popcorn for at-home consumption.
• Expansion of Retail Distribution Channels: Wider availability in supermarkets, convenience stores, and online platforms increases product accessibility.

Key Challenges

• Rising Health Consciousness: The National Confectioners Association reports that innovative flavors in the ready-to-eat popcorn category led to a 13.3% sales increase in 2021. The Packaging Federation notes that eco-friendly packaging solutions for snack foods, including popcorn, have seen a 28% increase in adoption from 2019 to 2022. Consumers prefer popcorn for its low-calorie and high-fiber content, driving demand for healthier snack options.
• Growth of the Cinema Industry: The Motion Picture Association reports that the global theatrical and home/mobile entertainment market reached $80 billion in 2022, a 21% increase from 2021. The association of popcorn with movie culture continues to boost demand, particularly in theaters.
• Product Innovation: The availability of gourmet popcorn with unique flavors (e.g., caramel, cheese, and spicy options) attracts diverse consumer groups.
• Increased Home Entertainment Trends: Streaming services and home movie nights drive the purchase of popcorn for at-home consumption.
• Expansion of Retail Distribution Channels: Wider availability in supermarkets, convenience stores, and online platforms increases product accessibility.

Key Trends

• Increasing Demand for Gourmet Popcorn: Premium flavors like truffle, chocolate-drizzled, and exotic spices are becoming popular.
• Organic and Non-GMO Popcorn Trends: Consumers increasingly opt for organic popcorn varieties without artificial additives.
• Microwave Popcorn Innovation: Brands are developing healthier microwave popcorn options with reduced fats and salts.
• Growth of Ready-to-Eat (RTE) Popcorn Segment: RTE popcorn is gaining traction due to its convenience and grab-and-go nature.
• Eco-friendly Packaging Solutions: Manufacturers are adopting sustainable packaging to attract environmentally-conscious consumers.

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Global Popcorn Market Regional Analysis

Here is a more detailed regional analysis of the global popcorn market:

North America

• North America holds a significant share of the Global Popcorn Market, driven by high consumer demand and the region’s deep-rooted association of popcorn with entertainment.
• According to the U.S. Department of Agriculture (USDA), popcorn is a whole-grain food containing fiber, which aligns with dietary guidelines recommending increased whole-grain consumption.
• The International Food Information Council’s 2022 Food and Health Survey found that 52% of consumers are following a specific dietary pattern, with many seeking healthier snack alternatives.
• The Whole Grains Council reports that popcorn consumption in the U.S. has increased by 32% between 2014 and 2020, with the average American consuming 43 quarts (172 cups) of popcorn annually.
• Popcorn remains a staple snack in cinemas, sports events, and home movie nights, especially in the United States and Canada. The growing trend of home entertainment, fueled by the rise of streaming platforms, has further increased at-home consumption of ready-to-eat (RTE) and microwave popcorn.
• Health-conscious consumers in North America are opting for low-calorie, organic, and non-GMO popcorn options.
• This shift in preference has encouraged manufacturers to innovate with healthier formulations, such as reduced-fat and air-popped varieties.
• Gourmet popcorn flavors like cheddar, caramel, and sweet-and-spicy blends are becoming increasingly popular, catering to diverse taste preferences.
• The region benefits from a well-established retail infrastructure, with supermarkets, convenience stores, and online channels providing easy access to popcorn products.
• Seasonal events like holidays and sports seasons also create peak demand, further driving market growth. However, competition from other healthy snack options poses a challenge.
• Sustainability trends are influencing packaging innovations, as brands are adopting eco-friendly materials to appeal to environmentally-conscious consumers.
• North America is expected to maintain its dominance in the popcorn market due to evolving consumer preferences and ongoing product innovations.

Asia Pacific

• The Asia Pacific region is anticipated to be the fastest-growing region in the Global Popcorn Market, driven by evolving consumer lifestyles, rising disposable income, and the increasing popularity of Western-style snacking habits.
• The expansion of cinema chains and entertainment hubs in countries like China, India, Japan, and South Korea is a key factor boosting demand for popcorn, as it remains a preferred snack for moviegoers.
• The growth of home entertainment platforms, including OTT services, has led to increased consumption of microwave and ready-to-eat (RTE) popcorn for at-home snacking.
• Health-conscious consumers in the region are becoming more inclined toward snacks that are perceived as healthy alternatives to traditional fried snacks.
• Air-popped and low-calorie popcorn options are gaining popularity. Manufacturers are also innovating with local flavors such as wasabi, seaweed, and spicy chili to cater to regional tastes, further expanding market reach.
• The growing trend of online shopping and food delivery services has made popcorn products more accessible to consumers, boosting market growth.
• The market faces challenges from alternative snack options, including traditional snacks like rice crackers.
• The rising adoption of premium and organic popcorn variants, coupled with increasing consumer preference for convenient snacks, is expected to propel market growth in the Asia Pacific region.

Global Popcorn Market: Segmentation Analysis

The Global Popcorn Market is segmented based on Type, End-User, And Geography.

Popcorn Market, By Type

• Microwave Popcorn
• Ready-to-Eat (RET) Popcorn

Based on the Type, the Global Popcorn Market is bifurcated into Microwave Popcorn and Ready-to-Eat (RTE) Popcorn. The RTE segment is showing significant growth in the Global Popcorn Market owing to increasing consumer demand for convenient, on-the-go snacks. This shift is driven by a rise in busy lifestyles and a growing preference for pre-prepared foods. The health-conscious trend has also fueled the demand for RTE popcorn, especially varieties marketed as low-calorie and organic.

Popcorn Market, By End-User

• Household
• Commercial

Based on the End-User, the Global Popcorn Market is divided into Household and Commercial segments. The Household segment is witnessing substantial growth in the Global Popcorn Market owing to the increasing trend of home entertainment and streaming services, where consumers prefer having snacks like popcorn while watching movies or shows. Additionally, health-conscious consumers are shifting towards homemade popcorn as a healthier alternative to other processed snacks.

Key Players

The “Global Popcorn Market” study report will provide valuable insight with an emphasis on the global market. The major players in the market are ConAgra Brands, PepsiCo, The Hershey Company, Kellogg Company, Archer Daniels Midland Company, Conagra Brands, Jinmai Langfang Food Co., Rajkot Popcorn Industries Ltd., Grupo Bimbo, Yokomo, Angie’s Boom Chicka Pop, Garrett Popcorn Shops, Joe & Seph’s, SkinnyPop Popcorn, BOOM SNACK.

This section offers in-depth analysis through a company overview, position analysis, the regional and industrial footprint of the company, and the ACE matrix for insightful competitive analysis. The section also provides an exhaustive analysis of the financial performances of mentioned players in the given market.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Global Popcorn Market Key Developments

• In April 2024, ConAgra Brands announced a cooperation to enhance its product distribution in China.
• In April 2024, The Hershey Company announced the launch of a new range of sugar-free Reese’s Peanut Butter Puffs, which could have influenced popcorn sales.

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• Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors
• Provision of market value (USD Billion) data for each segment and sub-segment
• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market
• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region
• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled
• Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players
• The current as well as the future market outlook of the industry with respect to recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions
• Includes in-depth analysis of the market of various perspectives through Porter’s five forces analysis
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