Raisins Market By Nature (Organic, Conventional), Product Type (Natural Seedless, Golden Seedless, Black Currant), Application (Households, Food Service Providers, Food Industry), & Region for 2024-2031

Raisins Market Valuation – 2024-2031

Raisin’s diversity in culinary applications as well as its rising use in the food and beverage industries contribute to increased market demand. Raisins are widely used in baking, cooking, and as ingredients in a variety of culinary products such as cereals, energy bars, and trail mixes. Their capacity to improve flavor, texture, and nutritional value makes them a useful component in a variety of dishes. The growth of the food and beverage industry combined with improvements in product formulas has raised the demand for raisins by enabling the market to surpass a revenue of USD 2.73 Billion valued in 2024 and reach a valuation of around USD 3.78 Billion by 2031.

Several main factors are driving the market demand for raisins including rising demand for nutritious snacks, increased consumer knowledge of nutritional benefits, and the expansion of their use in a variety of culinary applications. Raisins are naturally high in key elements including fiber, vitamins, and antioxidants which coincide with current health and wellness trends by enabling the market to grow at a CAGR of 4.55% from 2024 to 2031. 

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Raisins Market: Definition/ Overview

Raisins are dried grapes that are prized for their natural sweetness, rich flavor, and adaptability in culinary and baking applications. Raisins are made by eliminating moisture from grapes concentrating their sugars and tastes. Dehydration can be accomplished by a variety of processes including sun-drying, air-drying, and mechanical drying. Sun-drying is a traditional procedure in which grapes are put out in the sun to naturally dehydrate.

Raisins are versatile foodstuffs with a wide range of applications in the culinary and industrial industries. Raisins’ natural sweetness and chewy texture make them popular in both sweet and savory meals. They are often used in baked goods such as cakes, cookies, and bread, to enhance taste, moisture, and nutrition.

Raisins’ future use is expected to grow dramatically across a variety of industries owing to shifting customer preferences and advances in food technology. Raisins are a popular snack and ingredients in baking are progressively being integrated into a wider range of culinary products due to their health benefits and natural sweetness.

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Will the Growth in the Foodservice Industry Drive the Glass Fiber Market?

The rise of the food service business is proving to be a crucial driver for the raisin market. As more people dine out and seek quick food options, the demand for components such as raisins in food service applications is expanding. The global food service industry has been steadily growing, opening up new prospects for raisin farmers and suppliers. According to the National Restaurant Association, the US food service industry’s revenues are expected to reach USD 997 Billion in 2023, up 6.4% from 2022. This expansion is also evident in other places. The food service market in Europe was valued at €427 billion in 2021 and is predicted to increase at a CAGR of 3.7% between 2022 and 2027, according to the European Commission.

The growing popularity of health-conscious and plant-based menu alternatives in the food service industry is another factor driving higher raisin consumption. Raisins being a natural and nutrient-dense component complement the growing customer preference for healthier food options while dining out. According to the International Food Information Council’s 2022 Food and Health Survey, 52% of Americans adhere to a particular diet or eating pattern with many looking for healthier options when dining out. This trend is encouraging food service providers to include more fruit-based items such as raisins on their menus. Furthermore, the growth of fast-casual eateries which frequently offer customizable salads and grain bowls has increased demand for raisins as a popular topping.

Will the Climate and Weather Conditions Hamper the Glass Fiber Market?

Climate and weather conditions can have a substantial impact on the glass fiber market, although to varying degrees. Glass fibers are widely employed in a variety of industries including construction, automotive, aerospace, and wind energy due to their strength, lightweight characteristics, and corrosion resistance. Extreme climatic conditions such as excessive humidity, intense heat, or severe cold can all have an impact on glass fiber product manufacture, quality, and performance. For example, excessive humidity levels might interfere with the curing process of glass fiber resins, perhaps resulting in flaws or weakening the final product.

Despite these obstacles, advances in glass fiber technology are helping to lessen the effects of climate and weather. Manufacturers are creating specific glass fibers and composite materials that can survive harsh weather conditions and environmental challenges. For example, novel formulations and treatments are being used to improve the UV resistance, thermal stability, and moisture resistance of glass fibers ensuring their dependability and endurance in a variety of applications. Furthermore, the glass fiber market is reacting to climate change and weather-related difficulties focusing on improving product performance and durability.

Category-Wise Acumens

Will the Adaptability in Both Sweet and Savory Dishes Drive Growth in the Product Type Segment?

Natural seedless raisins are the most dominant product kind with the biggest market share. Natural seedless raisins, noted for their traditional flavor and versatility are made from grape types that do not naturally contain seeds. This type of raisin is popular for its natural sweetness, chewy texture, and versatility in several culinary uses. According to Statista, Natural Seedless Raisins account for around 45% of the market indicating widespread popularity among both customers and manufacturers.

Natural seedless raisin’s success stems from their widespread appeal and stable quality. They are widely available and are often the most cost-effective option for both consumers and food makers which contributes to their market dominance. Furthermore, the manufacturing procedure for natural seedless raisins is rather simple when compared to other types such as golden seedless or black currant which require specific drying processes or other treatments. This simplicity in production reduces costs and provides a consistent supply, further strengthening their dominance. As customer preferences shift towards natural and minimally processed goods, natural seedless raisins are projected to maintain their market leadership.

Will the Widespread Availability and Lower Production Costs Drive the Nature Segment?

Conventional raisins are the dominant part. This supremacy stems largely from their broad availability, reduced production costs, and established supply lines. Conventional raisins are grown using regular farming procedures which often include synthetic fertilizers and pesticides. These approaches are well-integrated into current agricultural systems enabling large-scale production and distribution at lower costs. As a result, conventional raisins are more accessible and economical to a wider customer base making them the preferred option in many regions.

The organic raisins category is rapidly expanding and gaining popularity among health-conscious consumers. Organic raisins are grown using sustainable agricultural practices that eliminate synthetic chemicals, improving environmental sustainability and appealing to customers who value organic products. The increased awareness of health and wellness combined with a growing consumer preference for organic goods is driving demand for organic raisins. Despite greater production costs and premium pricing, organic raisins are being driven by a growing customer preference for healthier, more ecologically friendly food options. This trend represents a larger movement in the food

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Country/Region-wise Acumens

Will the Robust Agricultural Sector Drive the Market in the North American Region?

In North America, the raisins market is primarily driven by the strong agricultural industry in the United States, particularly California. This supremacy is attributable to the region’s excellent climate, advanced farming practices, and established processing infrastructure all of which contribute to the large-scale production of high-quality raisins. This significant production is sustained by nearly 140,000 acres dedicated to raisin-type grape varieties as stated by the California Department of Food.

The North American raisin industry is also supported by rising consumer desire for healthy snack options as well as raisin’s adaptability in a variety of food products. The Dietary Guidelines for Americans 2020-2025 published by the United States Department of Health and Human Services recommend that people consume more fruits including dried fruits like raisins as part of their healthy diet. This endorsement has led to sustained domestic consumption. Furthermore, foreign markets play an important role in boosting the North American raisin sector.

Will the Rising Disposable Incomes Drive the Market in the Asia Pacific Region?

The Asia Pacific region is experiencing the fastest growth in the raisins market owing to rapidly expanding disposable incomes. China and India are at the forefront of this trend with their enormous populations and developing middle classes driving up demand for dried fruits, particularly raisins as part of a growing preference for healthier snack options. Rising disposable incomes in the Asia Pacific are considerably boosting the raisins market. According to the World Bank, GDP per capita (current US dollars) in East Asia and the Pacific increased by 49.7% between 2010 and 2022 from $8,254 to $12,358.

Rising incomes are having an even greater impact on the raisins market as consumers in the Asia Pacific region become more health-conscious. As disposable incomes rise, people become more aware of raisin’s health benefits such as their high fiber content and antioxidant capabilities. This trend is particularly noticeable in urban areas. For example, a report conducted by the Indian Council of Medical Research-National Institute of Nutrition discovered that fruit consumption in urban India increased by 20-30% from 2012 to 2021.

Competitive Landscape

The Raisins Market is a dynamic and competitive space, characterized by a diverse range of players vying for market share. These players are on the run for solidifying their presence through the adoption of strategic plans such as collaborations, mergers, acquisitions, and political support. The organizations are focusing on innovating their product line to serve the vast population in diverse regions.

Some of the prominent players operating in the raisins market include:

• Sunbeam Foods Pty Ltd.
• Dole Food Company, Inc.
• Geobres Nemean Currants
• Sultana Raisins S.A.
• Bergin Fruit and Nut Company, Inc.
• Sun-Maid Growers of California
• Kiantama Oy
• Sunsweet Growers, Inc.
• Citadelle Maple Syrup Producers’ Cooperative
• Decas Cranberry Products, Inc.
• Traina Foods, Inc.
• Lion Raisins, Inc.
• JAB Dried Fruit Products (Pty) Ltd.
• Murray River Organics Ltd
• Del Monte Foods, Inc.
• National Raisin Company
• Mariani Packing Company

Raisins Market Latest Developments

• In April 2024, Keebler® introduced Sandies Oatmeal Raisin cookies, intending to enhance ‘ me moments’ with a new indulgent flavor created by Ernie and the elves and including buttery shortbread and raisins.
• In December 2023Sun-Maid raisins declared a split with fruitcake, presenting new dessert recipes such as ‘Bacon Raisin Cornbread Chicken’ and ‘Forget Fruitcake Cookie’ to highlight the variety of dried fruit and boost raisin sales over the holiday season.

Report Scope

Raisins Market, By Category

Nature:

• Organic
• Conventional

Product Type:

• Natural Seedless
• Golden Seedless
• Black Currant
• Sultana
• Muscat
• Monukka

Application:

• Households
• Food Service Providers
• Food Industry

Region:

• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

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• Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors
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