Ready-To-Drink Green Tea Market by Product Type (Flavoured, Unflavoured), Packaging Type (Bottled, Canned), Distribution Channel (Supermarkets & Hypermarkets, Online Retail), & Region for 2024-2031
Report ID: 60329|No. of Pages: 202
Ready-To-Drink Green Tea Market by Product Type (Flavoured, Unflavoured), Packaging Type (Bottled, Canned), Distribution Channel (Supermarkets & Hypermarkets, Online Retail), & Region for 2024-2031
Ready-To-Drink Green Tea Market Valuation – 2024-2031
Increasing consumer demand for healthier beverages has driven the growth of the ready-to-drink green tea market, as more people are seeking natural and antioxidant-rich drink options. This demand is further fueled by rising awareness about the health benefits of green tea, including its role in weight management and reducing the risk of chronic diseases. According to the analyst from Verified Market Research, the Ready-To-Drink Green Tea Market is estimated to reach a valuation of USD 5.21 Billion over the forecast subjugating around USD 3.54 Billion valued in 2024.
The rapid expansion of the ready-to-drink green tea market is primarily driven by increasing consumer preference for convenient and health-conscious beverages. The CAGR of this market is being boosted by rising urbanization, busy lifestyles, and growing awareness of the health benefits of green tea consumption. It enables the market to grow at a CAGR of 4.93% from 2024 to 2031.
Ready-To-Drink Green Tea Market: Definition/ Overview
Ready-to-drink (RTD) green tea is a pre-packaged, ready-to-consume beverage made from green tea extracts or leaves, offering consumers the convenience of enjoying its health benefits without the need for preparation. It is typically available in bottled, canned, or Tetra Pak formats, making it easily accessible across various retail channels. Widely recognized for its antioxidant properties, RTD green tea is used as a refreshing drink, as well as a functional beverage aimed at promoting wellness and enhancing lifestyle choices.
Increasing consumer interest in healthier, on-the-go beverages has significantly contributed to the growth of the ready-to-drink green tea market. Rising awareness of the numerous health benefits, including weight management, improved digestion, and reduced risk of chronic diseases, has fueled demand. Additionally, growing urbanization and busier lifestyles have made RTD green tea a popular choice among health-conscious consumers seeking convenience.
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How has the Rising Demand for Health-Conscious Beverages acted as a Driver for the Ready-To-Drink Green Tea Market?
The rising demand for health-conscious beverages has been recognized as a major driver for the ready-to-drink green tea market. Growing consumer awareness about the health benefits associated with green tea, such as its antioxidant properties and potential to support weight management, has led to increased adoption of these products.
The World Health Organization (WHO) reports that non-communicable diseases (NCDs) account for 71% of all deaths globally. This has led to increased awareness of the health benefits of green tea, which is rich in antioxidants and may help in preventing various chronic diseases.
A shift toward natural and functional beverages, driven by preferences for low-sugar and natural alternatives, has further expanded market opportunities. In addition, the market has been propelled by changing lifestyle patterns, where urbanization and hectic schedules have enhanced the demand for convenient, ready-to-drink options.
What are the Key Restraints Limiting the Growth of the Ready-To-Drink Green Tea Market?
High competition from other health-focused beverages, such as flavored water, cold-pressed juices, and other functional drinks, has been noted as a significant challenge.
Moreover, fluctuating raw material costs, especially for high-quality green tea leaves, have impacted profit margins for manufacturers. Concerns over the added sugar content in some RTD green tea products have also led to consumer hesitation, especially in health-conscious segments, further restraining market expansion.
Category-Wise Acumens
Which Product Type is Dominating the Ready-To-Drink Green Tea Market?
According to VMR Analyst, the flavored product type has been identified as dominating the ready-to-drink green tea market. Consumers’ growing preference for varied taste profiles has driven higher demand for flavored options over unflavored counterparts. Increasing innovation in flavors, such as citrus, honey, and berry-infused green tea, has broadened the appeal of these products to a wider demographic.
Additionally, the enhanced sensory experience offered by flavored RTD green tea has led to greater market penetration, particularly in regions where traditional green tea consumption is lower. This dominance has been reinforced by the strategic marketing efforts of key players to cater to consumer preferences.
Which Distribution Channel is Growing Rapidly in the Ready-To-Drink Green Tea Market?
According to VMR Analyst, online retail has been identified as the rapidly growing distribution channel in the ready-to-drink green tea market. The growth has been propelled by increasing consumer preference for the convenience of online shopping, supported by the expansion of e-commerce platforms. The availability of a wider variety of products, coupled with frequent discounts and promotional offers, has made online retail an attractive option for consumers.
In addition, the ease of product comparison, the growth of mobile commerce, and the integration of subscription-based delivery models have further accelerated the expansion of this channel in both developed and emerging markets.
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Country/Region-wise Acumens
What Factors Contribute to Asia Pacific’s Dominance in the Ready-To-Drink Green Tea Market?
According to VMR Analyst, Asia Pacific’s dominance in the ready-to-drink green tea market has been driven by the region’s deep-rooted cultural affinity for green tea consumption, especially in countries like China, Japan, and South Korea. According to a report by the Food and Agriculture Organization of the United Nations (FAO), Asia accounted for 85% of global tea production in 2018. China alone produced 2.8 million tons of tea, representing 45% of the world’s total tea production. This cultural significance translates into high consumption rates in the Asia Pacific region.
A large consumer base, coupled with growing disposable incomes, has further expanded the demand for convenient, ready-to-drink formats. The increasing urbanization and rising health consciousness among consumers in the region have accelerated market growth. Additionally, the presence of key market players and manufacturers, combined with advancements in product innovation and distribution, has solidified Asia Pacific’s leadership in the global market.
How is the Ready-To-Drink Green Tea Market Growing in North America?
According to VMR Analyst, the ready-to-drink green tea market in North America has been experiencing rapid growth, primarily fueled by rising health consciousness and increasing demand for low-calorie, functional beverages. The market has been further expanded by a growing focus on wellness trends, particularly among younger consumers, who are seeking alternatives to sugary soft drinks.
The growing awareness of the negative health impacts of sugary sodas is driving consumers towards healthier alternatives like RTD green tea. According to the Centers for Disease Control and Prevention (CDC), from 2011-2014, 63% of youth and 49% of adults in the United States consumed a sugar-sweetened beverage on a given day.
The widespread availability of RTD green tea in supermarkets, hypermarkets, and convenience stores, along with a robust online retail infrastructure, has contributed to the market’s expansion. Strategic marketing efforts and product diversification by key brands have also played a significant role in accelerating growth in this region.
Competitive Landscape
The Ready-To-Drink Green Tea Market’s competitive landscape is characterized by a varied range of companies, including technology developers, plant operators, and service providers, all striving for market share in an increasingly dynamic and growing industry.
Some of the prominent players operating in the ready-to-drink green tea market include:
- Arizona Beverage
- Coca-Cola
- OISHI GROUP
- TG
- Ting Hsin International
- Unilever
- Uni-President
- Vivid
- Wahaha
- Yeo Hiap Seng
Latest Developments
- In November 2023, Coca-Cola India introduced Honest Tea, a ready-to-drink iced green tea, during the Bengal Global Business Summit. The product, featuring organic green tea sourced from Makaibari Tea Estate, is offered in two flavors: Lemon-Tulsi and Mango. Initially, the launch is focused on providing consumers with more beverage choices and is exclusively available via eCommerce platforms in key cities such as Bangalore, Mumbai, Hyderabad, Chennai, and Pune.
- In April 2024, ITO EN unveiled its flagship brand, Oi Ocha, in the Indian market. Known globally as the top-selling natural unsweetened ready-to-drink green tea, the brand’s entry into India will rely on e-commerce for the initial phase. The company aims to build a strong market presence in India, where consumer awareness of green tea is still emerging.
Report Scope
| REPORT ATTRIBUTES | DETAILS |
|---|---|
| Study Period | 2021-2031 |
| Growth Rate | CAGR of ~4.93% from 2024 to 2031 |
| Base Year for Valuation | 2024 |
| Historical Period | 2021-2023 |
| Forecast Period | 2024-2031 |
| Quantitative Units | Value in USD Billion |
| Report Coverage | Historical and Forecast Revenue Forecast, Historical and Forecast Volume, Growth Factors, Trends, Competitive Landscape, Key Players, Segmentation Analysis |
| Segments Covered |
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| Regions Covered |
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| Key Players | Arizona Beverage, Coca-Cola, OISHI GROUP, TG, Ting Hsin International, Unilever, Uni-President, Vivid, Wahaha, Yeo Hiap Seng. |
| Customization | Report customization along with purchase available upon request |
Ready-To-Drink Green Tea Market, By Category
Product Type:
- Flavored
- Unflavored
Packaging Type:
- Bottled
- Canned
Distribution Channel:
- Supermarkets & Hypermarkets
- Online Retail
Region:
- North America
- Europe
- Asia-Pacific
- South America
- Middle East & Africa
Research Methodology of Verified Market Research:
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Reasons to Purchase this Report
• Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors
• Provision of market value (USD Billion) data for each segment and sub-segment
• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market
• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region
• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled
• Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players
• The current as well as the future market outlook of the industry with respect to recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions
• Includes in-depth analysis of the market of various perspectives through Porter’s five forces analysis
• Provides insight into the market through Value Chain
• Market dynamics scenario, along with growth opportunities of the market in the years to come
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Customization of the Report
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Frequently Asked Questions
1 INTRODUCTION OF GLOBAL READY-TO-DRINK GREEN TEA MARKET
1.1 Overview of the Market
1.2 Scope of Report
1.3 Assumptions
2 EXECUTIVE SUMMARY
3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH
3.1 Data Mining
3.2 Validation
3.3 Primary Interviews
3.4 List of Data Sources
4 GLOBAL READY-TO-DRINK GREEN TEA MARKET OUTLOOK
4.1 Overview
4.2 Market Dynamics
4.2.1 Drivers
4.2.2 Restraints
4.2.3 Opportunities
4.3 Porters Five Force Model
4.4 Value Chain Analysis
5 GLOBAL READY-TO-DRINK GREEN TEA MARKET, BY TYPE
5.1 Overview
5.2 Flavored
5.3 Unflavored
6 GLOBAL READY-TO-DRINK GREEN TEA MARKET, BY DISTRIBUTION CHANNEL
6.1 Overview
6.2 Supermarkets/Hypermarkets
6.3 Convenience Stores
6.4 Specialty Stores
6.5 Online stores
6.6 Others
7 GLOBAL READY-TO-DRINK GREEN TEA MARKET, BY GEOGRAPHY
7.1 Overview
7.2 North America
7.2.1 U.S.
7.2.2 Canada
7.2.3 Mexico
7.3 Europe
7.3.1 Germany
7.3.2 U.K.
7.3.3 France
7.3.4 Rest of Europe
7.4 Asia Pacific
7.4.1 China
7.4.2 Japan
7.4.3 India
7.4.4 Rest of Asia Pacific
7.5 Rest of the World
7.5.1 Latin America
7.5.2 Middle East and Africa
8 GLOBAL READY-TO-DRINK GREEN TEA MARKET COMPETITIVE LANDSCAPE
8.1 Overview
8.2 Company Market Ranking
8.3 Key Development Strategies
9 COMPANY PROFILES
9.1 Coca-Cola
9.1.1 Overview
9.1.2 Financial Performance
9.1.3 Product Outlook
9.1.4 Key Developments
9.2 Unilever
9.2.1 Overview
9.2.2 Financial Performance
9.2.3 Product Outlook
9.2.4 Key Developments
9.3 Wahaha
9.3.1 Overview
9.3.2 Financial Performance
9.3.3 Product Outlook
9.3.4 Key Developments
9.4 OISHI GROUP
9.4.1 Overview
9.4.2 Financial Performance
9.4.3 Product Outlook
9.4.4 Key Developments
9.5 Arizona Beverage
9.5.1 Overview
9.5.2 Financial Performance
9.5.3 Product Outlook
9.5.4 Key Developments
9.6 Vivid
9.6.1 Overview
9.6.2 Financial Performance
9.6.3 Product Outlook
9.6.4 Key Developments
9.7 TG
9.7.1 Overview
9.7.2 Financial Performance
9.7.3 Product Outlook
9.7.4 Key Developments
9.8 Yeo Hiap Seng
9.8.1 Overview
9.8.2 Financial Performance
9.8.3 Product Outlook
9.8.4 Key Developments
9.9 Ting Hsin International
9.9.1 Overview
9.9.2 Financial Performance
9.9.3 Product Outlook
9.9.4 Key Developments
9.10 Uni-President
9.10.1 Overview
9.10.2 Financial Performance
9.10.3 Product Outlook
9.10.4 Key Developments
10 Appendix
10.1 Related Research
Report Research Methodology
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This additionally supports the market researchers in segmenting different segments of the market for analysing them individually.
We appoint data triangulation strategies to explore different areas of the market. This way, we ensure that all our clients get reliable insights associated with the market. Different elements of research methodology appointed by our experts include:
Exploratory data mining
Market is filled with data. All the data is collected in raw format that undergoes a strict filtering system to ensure that only the required data is left behind. The leftover data is properly validated and its authenticity (of source) is checked before using it further. We also collect and mix the data from our previous market research reports.
All the previous reports are stored in our large in-house data repository. Also, the experts gather reliable information from the paid databases.
For understanding the entire market landscape, we need to get details about the past and ongoing trends also. To achieve this, we collect data from different members of the market (distributors and suppliers) along with government websites.
Last piece of the ‘market research’ puzzle is done by going through the data collected from questionnaires, journals and surveys. VMR analysts also give emphasis to different industry dynamics such as market drivers, restraints and monetary trends. As a result, the final set of collected data is a combination of different forms of raw statistics. All of this data is carved into usable information by putting it through authentication procedures and by using best in-class cross-validation techniques.
Data Collection Matrix
| Perspective | Primary Research | Secondary Research |
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| Supplier side |
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Econometrics and data visualization model
Our analysts offer market evaluations and forecasts using the industry-first simulation models. They utilize the BI-enabled dashboard to deliver real-time market statistics. With the help of embedded analytics, the clients can get details associated with brand analysis. They can also use the online reporting software to understand the different key performance indicators.
All the research models are customized to the prerequisites shared by the global clients.
The collected data includes market dynamics, technology landscape, application development and pricing trends. All of this is fed to the research model which then churns out the relevant data for market study.
Our market research experts offer both short-term (econometric models) and long-term analysis (technology market model) of the market in the same report. This way, the clients can achieve all their goals along with jumping on the emerging opportunities. Technological advancements, new product launches and money flow of the market is compared in different cases to showcase their impacts over the forecasted period.
Analysts use correlation, regression and time series analysis to deliver reliable business insights. Our experienced team of professionals diffuse the technology landscape, regulatory frameworks, economic outlook and business principles to share the details of external factors on the market under investigation.
Different demographics are analyzed individually to give appropriate details about the market. After this, all the region-wise data is joined together to serve the clients with glo-cal perspective. We ensure that all the data is accurate and all the actionable recommendations can be achieved in record time. We work with our clients in every step of the work, from exploring the market to implementing business plans. We largely focus on the following parameters for forecasting about the market under lens:
- Market drivers and restraints, along with their current and expected impact
- Raw material scenario and supply v/s price trends
- Regulatory scenario and expected developments
- Current capacity and expected capacity additions up to 2027
We assign different weights to the above parameters. This way, we are empowered to quantify their impact on the market’s momentum. Further, it helps us in delivering the evidence related to market growth rates.
Primary validation
The last step of the report making revolves around forecasting of the market. Exhaustive interviews of the industry experts and decision makers of the esteemed organizations are taken to validate the findings of our experts.
The assumptions that are made to obtain the statistics and data elements are cross-checked by interviewing managers over F2F discussions as well as over phone calls.
Different members of the market’s value chain such as suppliers, distributors, vendors and end consumers are also approached to deliver an unbiased market picture. All the interviews are conducted across the globe. There is no language barrier due to our experienced and multi-lingual team of professionals. Interviews have the capability to offer critical insights about the market. Current business scenarios and future market expectations escalate the quality of our five-star rated market research reports. Our highly trained team use the primary research with Key Industry Participants (KIPs) for validating the market forecasts:
- Established market players
- Raw data suppliers
- Network participants such as distributors
- End consumers
The aims of doing primary research are:
- Verifying the collected data in terms of accuracy and reliability.
- To understand the ongoing market trends and to foresee the future market growth patterns.
Industry Analysis Matrix
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