Rice Bran Oil Market By Source (Organic and Conventional), End-User (Cooking Oil, Industrial Uses, Cosmetics and Personal Care) Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Online Retail Stores), & Region for 2024-2031

Rice Bran Oil Market Valuation – 2024-2031

Increasing awareness of the health benefits of rice bran oil is one of the key factors driving its market growth. The growing demand for healthier cooking oils, rich in antioxidants and nutrients like Vitamin E and Omega-3 fatty acids, has been fueled by the product’s perceived ability to lower cholesterol and improve cardiovascular health. According to the analyst from Verified Market Research, the Rice Bran Oil Market is estimated to reach a valuation of USD 8.56 Billion over the forecast subjugating around USD 5.47 Billion valued in 2024.

The rapid expansion of the rice bran oil market is primarily driven by increasing consumer preference for natural and minimally processed oils due to rising health consciousness. The growing adoption of rice bran oil in food, cosmetics, and pharmaceuticals has been fueled by its beneficial properties, contributing to a steady increase in the market’s CAGR. It enables the market to grow at a CAGR of 6.36% from 2024 to 2031.

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Rice Bran Oil Market: Definition/ Overview

Rice bran oil is derived from the outer layer of rice grains and is widely recognized for its nutritional and health-enhancing properties. It is composed of essential fatty acids, antioxidants, and vitamins, making it a popular choice in the food industry for cooking and frying. Applications of rice bran oil extend beyond food use and are also seen in skincare and pharmaceutical products, where its natural properties are leveraged for various health and wellness benefits.

Growing demand for healthier alternatives in cooking oils has been observed, driven by the rising awareness of heart-friendly oils. The increasing utilization of rice bran oil in cosmetic formulations and medicinal products contributes to the market’s steady growth. Furthermore, the ongoing development of advanced extraction techniques has enabled enhanced production efficiency, which is expected to further boost its market presence globally.

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How is the Increasing Awareness of the Health Benefits of Rice Bran Oil Influencing its Market Growth?

The increasing awareness of the health benefits associated with rice bran oil has been seen as a significant driver of its market growth. Rising consumer preference for healthier cooking oils has been fueled by the oil’s reputation for reducing cholesterol levels and supporting cardiovascular health. A study published in the Journal of Nutritional Biochemistry found that consuming rice bran oil reduced LDL cholesterol by 7% in participants with moderately elevated cholesterol levels.

Additionally, its rich composition of antioxidants, Vitamin E, and essential fatty acids has been recognized, leading to higher demand in both the food and cosmetics industries. Additionally, the Food and Agriculture Organization (FAO) states that rice bran oil is rich in vitamin E, comprising approximately 32% of total tocotrienols, which are recognized for their antioxidant properties. This shift in consumer behavior has been instrumental in expanding the market’s size and pushing the demand for rice bran oil across various sectors globally.

What Impact is the Fluctuation in Raw Material Availability having on the Growth of the Rice Bran Oil Market?

The fluctuation in raw material availability has been identified as a significant barrier to the growth of the rice bran oil market, as the availability of rice bran is directly tied to rice production volumes and regional agricultural conditions. In key rice-producing countries such as India, China, and Thailand, seasonal variations, unpredictable weather patterns, and climate-related challenges, such as droughts or floods, have been impacting rice harvest yields. This has resulted in inconsistent supplies of rice bran, the by-product used for oil extraction.

Supply chain disruptions have been further exacerbated by logistical issues, such as inadequate infrastructure and transportation delays, especially in developing markets. These disruptions have created bottlenecks in the processing and distribution of rice bran, leading to delays in production and increased reliance on intermediaries. As a result, production costs for rice bran oil have been rising, driven by the increased expense of sourcing and transporting raw materials.

Category-Wise Acumens

What Factors are Contributing to the Rapid Growth of the Organic Segment in the Rice Bran Oil Market?

According to VMR Analyst, the rapid growth of the organic segment in the rice bran oil market is being driven by increasing consumer preference for chemical-free and sustainably sourced products. Organic rice bran oil has been favored due to rising concerns about the long-term health effects of synthetic chemicals used in conventional farming.

This trend has been particularly strong in developed markets, where higher disposable incomes and greater awareness of organic certifications have been observed. The expanding presence of organic product lines by major food retailers has also contributed to the dominance of the organic sub-segment, which has been gaining traction across various applications, including cooking oil, cosmetics, and personal care products.

How is the Growing Popularity of Online Retail Stores Influencing the Distribution of Rice Bran Oil?

According to VMR Analyst, the growing popularity of online retail stores has significantly influenced the distribution of rice bran oil by providing wider consumer access to a variety of brands and product types. Online platforms have been offering competitive pricing, convenience, and detailed product descriptions, which have contributed to an increase in direct-to-consumer sales.

The online retail channel has been experiencing rapid growth, particularly among urban and tech-savvy consumers seeking niche products such as organic rice bran oil or specific cosmetic formulations. E-commerce platforms have been expanding their presence in both established and emerging markets, enhancing the availability and visibility of rice bran oil products and allowing manufacturers to reach a broader audience.

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Country/Region-wise Acumens

What are the Key Factors Driving the Dominance of the Asia Pacific Region in the Rice Bran Oil Market?

According to VMR Analyst, the dominance of the Asia Pacific region in the rice bran oil market is being driven by the high production and consumption levels in countries like India, China, and Japan, which are major rice-producing nations. A significant portion of global rice bran oil production has been concentrated in this region due to the abundant availability of rice bran, the by-product of rice milling. Additionally, increasing awareness of the health benefits associated with rice bran oil among consumers in Asia Pacific has been contributing to the market’s expansion.

Government initiatives in India and other countries to promote rice bran oil for its cardiovascular benefits and sustainable use of agricultural by-products have also been influential in boosting the market share of this region. In June 2021, the Ministry of Consumer Affairs, Government of India, introduced fortified rice bran oil to the Indian market. This initiative was launched under the National Agricultural Cooperative Marketing Federation of India Ltd (NAFED), the country’s leading agri-marketing organization. The fortified rice bran oil is recognized for its high content of Vitamin A, ?-oryzanol, and phytosterols, and is noted for its various medicinal properties.

How is the Rising Health Consciousness in North America Shaping the Demand for Rice Bran Oil?

According to VMR Analyst, the rising health consciousness in North America has been shaping the growing demand for rice bran oil, particularly as consumers seek healthier alternatives to traditional cooking oils. According to the International Food Information Council’s 2020 Food and Health Survey, 54% of all consumers, and 63% of those aged 50+, care more about the healthfulness of their food and beverage choices in 2020 than they did in 2010. Rice bran oil’s reputation for lowering cholesterol and improving heart health has been recognized, leading to an increase in adoption, especially within the U.S. and Canada.

The growing trend of incorporating non-GMO, minimally processed oils in dietary plans has been further supported by the presence of a strong retail and e-commerce infrastructure, allowing easier access to rice bran oil products. As a result, the North American market has been witnessing steady growth, driven by health-driven preferences and an increasing focus on natural, nutrient-rich oils.

Competitive Landscape

The Rice Bran Oil Market’s competitive landscape is characterized by a varied range of companies, including technology developers, plant operators, and service providers, all striving for market share in an increasingly dynamic and growing industry.

Some of the prominent players operating in the rice bran oil market include:

• AAK AB
• ADM (Archer Daniels Midland Company)
• Bunge Limited
• Cargill, Incorporated
• Ingredion Incorporated
• KOOGI (Shandong) Cereal & Oils Holding Co., Ltd.
• Louis Dreyfus Company B.V.
• Olam International Limited
• Sinar Mas Agribusiness and Food PLC
• Wilmar International Limited

 Latest Developments

• In October 2022, Emami Agrotech Limited reintroduced its edible oil brand “Healthy & Tasty” in the Indian market. This product range includes rice bran oil, mustard oil, soybean oil, and other edible oils. The company is promoting the brand extensively through celebrity endorsements and nationwide marketing campaigns.
• In September 2021, TSUNO, a Japanese company, launched its premium Expeller Pressed Rice Bran Oil, made using natural production processes.
• In September 2021, Gemini Edibles & Fats India Ltd introduced a 5-liter jar of physically refined rice bran oil under its well-known brand “Freedom” in India. The product is widely available across supermarkets and convenience stores throughout the country, with the company utilizing advertising strategies to highlight the health benefits of rice bran oil.

Report Scope

Rice Bran Oil Market, By Category

Source:

• Organic
• Conventional

End-User:

• Cooking Oil
• Industrial Uses
• Cosmetics and Personal Care

Distribution Channel:

• Hypermarkets/Supermarkets
• Convenience Stores
• Online Retail Stores
• Other Distribution Channels

Region:

• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

Research Methodology of Verified Market Research:

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