Global Spirit-Based RTD Mixes Market Size By Product (Dark Spirit-Based RTD Mixes, Light Spirit-Based RTD Mixes), By Application (Supermarkets and Hypermarkets, On-Trade), By Geographic Scope And Forecast

Spirit-Based RTD Mixes Market Size And Forecast

Spirit-Based RTD Mixes Market size was valued at USD 2.6328 Billion in 2024 and is projected to reach USD 41.516 Billion by 2031, growing at a CAGR of 36.49% from 2024 to 2031

The Global Spirit-Based RTD Mixes Market is being pushed by consumers’ rising desire for Spirit-Based RTD mixes. Moreover, increased spare income and hectic lifestyles are two additional market reasons. The Global Spirit-Based RTD Mixes Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

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Global Spirit-Based RTD Mixes Market Definition

Spirit-Based RTD mixes, sometimes known as alcopops, are ready-to-drink pre-mixed beverages. Cobbler, a beverage created with wine or sherry, citrus juice, and sugar, is one of the most popular forms of mixed drinks. A cocktail is a mixed drink made up of three or more tastes and consisting of booze, sugar, water, and bitters or citrus. Alcopops are alcoholic beverages. They’re usually made with vodka, white rum, or wine, and can be flavored to taste like a soda. These beverages are frequently promoted to young and inexperienced drinkers who prefer the sweet flavor of the drink to wine, beer, or spirits.

According to (michigan.gov), The concept of a mixed spirit drink was revised to include products that are widely referred to as ready-to-drink cocktails or canned cocktails and have a higher alcohol concentration than the previous definition. These beverages are manufactured with distilled spirits and other additives, contain no more than 13.5 percent alcohol by volume, and are packed in metal cans. The alcohol by volume (ABV) of mixed spirit drink products packaged in any other sort of container must not exceed 10%. Before being sold to wholesaler licensees or self-distributed to retailer licensees, mixed spirit drink goods with an ABV of 10% to 13.5 percent must be registered on the Michigan Wholesale Product Registry.

According to the Parliament of Australia (APH.GOV.AU), The majority of RTD drinks on the market (about 85 percent) contain a 5% alcohol content. RTDs can contain up to 9% liquor, which is still significantly below wine (11-15%) and spirits (37-50 percent). The alcohol concentration of RTDs is standardized because they are pre-mixed. Spirit drinks that are frequently thrown together at home or in a bar. For a large number of customers RTDs are preferred because they are easy to monitor and measure consumption. Many consumers, particularly women, prefer a sealed, packaged drink and believe that RTD packaging protects them against drink spiking better than an open glass.

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Global Spirit-Based RTD Mixes Market Overview

Due to the emergence of novel tastes and additional features, the Global Spirit-Based RTD Mixes Market is being pushed by consumers’ rising desire for Spirit-Based RTD mixes. Moreover, increased spare income and hectic lifestyles are two additional market reasons. Restraints- the growth of non-alcoholic beverages is likely to be hampered during the forecast period due to rising health concerns and increased public awareness. According to the (IWSR), the Avoidance of wheat, barley, and gluten among consumers has prompted companies to seek out alternative alcohol sources, and in some cases, to abandon malt altogether.

Many brands are filling this need with fermented cane sugar, which provides a gluten-free foundation for their RTDs. Some brands, on the other hand, are looking for their base alcohol elsewhere. Crook & Marker, founded by the founder of Bai Antioxidant Beverages, is one company that is leading the way in this sector. The better-for-you spiced seltzer promises to be grain-to-glass, made with ‘organic BaseBrew alcohol’ brewed from cassava root and ancient grains including quinoa, amaranth, and millet. Black Cherry, Tangerine, Strawberry Lemon, and Grapefruit are among the eight flavors available.

All have zero sugar and less than 1 gram of carbs per can, are naturally gluten-free and vegan, and use natural sweeteners. Social media’s visual aspect is having a significant impact on packaging across all categories. Take a look at the startling minimalism of German brewer And Union’s Unfiltered Lager packaging for proof. Only the words ‘Unfiltered Lager’ in black print can be found on the matte, plain white. However, in the RTD category, bright, eye-catching colors, simple designs, and slim cans are very popular This sleek but approachable look maintains canned RTDs accessible while also elevating them above soda and beer products in terms of appearance.

While known brands have been releasing RTD versions of their spirit lines, the arrival of craft labels into the category has been one of the most noticeable changes toward premiumization. Craft distilleries are releasing RTDs created with their unique gin or vodka, frequently with the inclusion of localized ingredients or botanicals, to provide more herbaceous and nuanced pre-mixed choices. These new products are part of a larger trend of modernizing classic dishes with unexpected or exotic components. According to the spirit business, more than 60% of consumers in the United Kingdom claim they have a favorite drink.

While Mojitos remain the UK’s favorite cocktail (32 percent of those polled said it was their favorite), the classics are making a comeback This is reflected in the last three cocktails respondents stated they drank – in order: Mojito, Martini, Manhattan, Cosmopolitan, and Old Fashioned according to the CGA Mixed Drinks Report Q3 2015. Looking beyond the bar is one of the most significant opportunities for cocktail ingredient and spirits manufacturers. Only 32% of hotels now serve drinks, which represents a significant opportunity. For cocktail drinkers, restaurants will become increasingly crucial. Cocktails should be served in a lot more restaurants.” Cocktails are served in only 26% of food pubs.

Global Spirit-Based RTD Mixes Market Segmentation Analysis

The Global Spirit-Based RTD Mixes Market is segmented on the basis of Product, Application, And Geography.

Spirit-Based RTD Mixes Market, By Product

• Dark Spirit-Based RTD Mixes
• Light Spirit-Based RTD Mixes

Based on Product, the market is segmented into Dark Spirit-Based RTD Mixes and Light Spirit-Based RTD Mixes. The Dark Spirit-Based RTD Mixes consist of dark rum. Although there is no legal definition for “dark rum,” it often refers to rum that has turned a dark brown color due to aging or the addition of molasses or caramel coloring. Expect flavors of vanilla, brown sugar, and caramel, as well as a hint of sweetness, making this rum a great choice for sipping or mixing into a variety of cocktails. Dark Rum Illustrations. Rum is a distilled alcoholic beverage manufactured from sugar cane or molasses. Bacardi Dark rum is an example of rum.

Spirit-Based RTD Mixes Market, By Application

• Supermarkets and Hypermarkets
• On-Trade
• Specialist Retailers
• Convenience Stores

Based on Application, the market is segmented into Supermarkets and Hypermarkets, On-Trade, Specialist Retailers, and Convenience Stores. The content delivery system for RTD is Supermarkets and Hypermarkets. Cans of beer and Coke are no longer the only beverages available. Canned wines, harsh seltzers, and ready-to-drink cocktails have all gained popularity. They allow customers to drink their favorite goods whenever and wherever they want, with the same quick enjoyment they’ve come to anticipate. RTD on trade has seen a steady stream of new RTD options. Malibu, which is owned by Pernod Ricard, debuted a line of canned rum-based cocktails in October, and Belvedere, a Polish company, just released a canned line of organic vodka sodas exclusively in Australia.

Spirit-Based RTD Mixes Market, By Geography

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Based on Geography, the Global Spirit-Based RTD Mixes Market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Asia Pacific region is anticipated to witness the highest CAGR during the projected period. This is primarily due to Spirit-Based RTD mixes, sometimes known as alcopops, being ready-to-drink pre-mixed beverages.

In a single serving and sealed container, these often include up to 5% alcohol and fresh & premium ingredients. RTD mixes based on spirits come in a range of packaging and shapes, including cans, bottles, shot glasses, and plastic balls. RTDs made with dark spirits, such as whiskey, rum, and bourbon, are available, while RTDs made with light spirits, such as vodka, gin, and white rum, are also accessible.

Key Players

The “Global Spirit-Based RTD Mixes Market” study report will provide a valuable insight with an emphasis on the global market including some of the major players such as Bacardi Limited, Beam Suntory, Diageo, Gruppo Campari, Pernod Ricard, Asahi Breweries, Beverage Brands, Halewood International, LA Martiniquaise, Mark Anthony Group, Radico Khaitan.

Our market analysis also entails a section solely dedicated for such major players wherein our analysts provide an insight to the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share and market ranking analysis of the above-mentioned players globally.

Key Developments

• FRESCA Mixed makes its debut on American retail shelves in 2022. The pre-mixed, ready-to-drink alcoholic drinks are made with real spirits that go well with the traditional flavors of FRESCA, giving social occasions a contemporary and enhanced feel.
• In 2021, Plume & Petal, a subsidiary of Bacardi Limited, introduced Plume & Petal Spritz ready-to-drink (RTD), a line of canned spritz drinks created with vodka flavored with natural flavors and sparkling water.
• In 2021, Glasgow-based Thomas Lowndes, the UK’s premier supplier of branded culinary alcohol, launched the 1826 collection of ready-to-drink (RTD) products. Since 2015, the company has become a part of Edrington-Beam Suntory UK.
• In 2021, The Boston Beer Company and Beam Suntory established a long-term strategic agreement to expand certain classic brands into some of the fastest-growing beverage alcohol markets.

Ace Matrix Analysis

The Ace Matrix provided in the report would help to understand how the major key players involved in this industry are performing as we provide a ranking for these companies based on various factors such as service features & innovations, scalability, innovation of services, industry coverage, industry reach, and growth roadmap. Based on these factors, we rank the companies into four categories as Active, Cutting Edge, Emerging, and Innovators.

Market Attractiveness

The image of market attractiveness provided would further help to get information about the region that is majorly leading in the global Spirit-Based RTD Mixes market. We cover the major impacting factors that are responsible for driving the industry growth in the given region.

Porter’s Five Forces

The image provided would further help to get information about Porter’s five forces framework providing a blueprint for understanding the behavior of competitors and a player’s strategic positioning in the respective industry. Porter’s five forces model can be used to assess the competitive landscape in the global Spirit-Based RTD Mixes market, gauge the attractiveness of a certain sector, and assess investment possibilities.

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Reasons to Purchase this Report

• Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors
• Provision of market value (USD Billion) data for each segment and sub-segment
• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market
• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region
• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled
• Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players
• The current as well as the future market outlook of the industry with respect to recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions
• Includes in-depth analysis of the market of various perspectives through Porter’s five forces analysis
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