SVoD Market by Content Type (Movies, TV Shows, Sports, Kids’ Content, Documentaries, Original Content), Device Type (Smartphones and Tablets, Laptops and Desktops, Smart TVs, Streaming Media Players), Subscription Type (Monthly Subscription, Annual Subscription, Pay-Per-View, Freemium), Revenue Model (Ad-free Subscription, Ad-supported Subscription, Hybrid), Platform Type (International Platforms, Regional/Local Platforms, Niche Platforms), End User (Individual Subscribers, Households, Enterprises), & Region for 2024-2031
Report ID: 60345|No. of Pages: 202
SVoD Market by Content Type (Movies, TV Shows, Sports, Kids’ Content, Documentaries, Original Content), Device Type (Smartphones and Tablets, Laptops and Desktops, Smart TVs, Streaming Media Players), Subscription Type (Monthly Subscription, Annual Subscription, Pay-Per-View, Freemium), Revenue Model (Ad-free Subscription, Ad-supported Subscription, Hybrid), Platform Type (International Platforms, Regional/Local Platforms, Niche Platforms), End User (Individual Subscribers, Households, Enterprises), & Region for 2024-2031
SVoD Market Valuation – 2024-2031
Increasing internet penetration and the growing adoption of smart devices have significantly driven the expansion of the Subscription Video on Demand (SVoD) market, as content accessibility has been enhanced across various demographics. According to the analyst from Verified Market Research, the SVoD Market is estimated to reach a valuation of USD 37.46 Billion over the forecast subjugating around USD 27.38 Billion valued in 2024.
The rapid expansion of the SVoD market is primarily driven by the rising consumer demand for original content, as streaming services are increasingly investing in exclusive programming to attract and retain subscribers. It enables the market to grow at a CAGR of 4.41% from 2024 to 2031.
SVoD Market: Definition/ Overview
Subscription Video on Demand (SVoD) is a service model in which content is made available to subscribers for a recurring fee, enabling access to a vast library of films, television series, and original programming. This model has gained widespread adoption across various demographics and regions, facilitated by advancements in technology and the proliferation of internet-enabled devices, allowing users to consume content on demand and at their convenience.
Increasingly, the SVoD market is driven by several growth factors, including the rising consumer preference for on-demand content, the expansion of high-speed internet connectivity, and the continual enhancement of streaming platforms. Furthermore, the growing emphasis on original programming by major players in the industry has been recognized as a crucial element in attracting new subscribers and retaining existing ones, ultimately contributing to the overall market growth and sustainability of the SVoD ecosystem.
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What Impact is the Increasing Investment in Original Content having on Subscriber Growth in the SVoD Market?
The increasing investment in original content is recognized as a significant driver of subscriber growth in the SVoD market, as exclusive programming is sought after by consumers seeking unique entertainment experiences. It has been noted that platforms such as Netflix, Amazon Prime Video, and Disney+ have allocated substantial budgets for producing original series and films, thereby enhancing their content offerings. Netflix’s investment in original content reached USD 13 Billion in 2023. Disney+ committed USD 33 Billion to content spending in fiscal year 2022, with approximately 40% allocated to original productions.
This strategy has been adopted to differentiate services in a crowded marketplace, where consumer choices are expanding rapidly. Consequently, it has been observed that the availability of high-quality, exclusive content is directly correlated with subscriber retention and acquisition, leading to a robust growth trajectory for SVoD providers.
How is the Rising Competition Among Streaming Services Affecting Pricing Strategies within the SVoD Market?
The rising competition among streaming services is affecting pricing strategies within the SVoD market, as aggressive pricing models are increasingly being implemented to attract and retain customers. It has been documented that many platforms have engaged in promotional pricing, bundling options, and tiered subscription models to enhance their market positioning.
As competitors strive to capture larger market shares, the sustainability of pricing strategies is frequently evaluated to balance profitability with consumer appeal. Additionally, it has been reported that consumers are becoming more price-sensitive, prompting providers to reassess their pricing structures and offer more flexible subscription options, ultimately shaping the competitive landscape of the SVoD market.
Category-Wise Acumens
What are the Factors Contributing to the Dominance of Original Content within the SVoD Market?
The factors contributing to the dominance of original content within the SVoD market are recognized as pivotal in attracting and retaining subscribers. It has been observed that streaming platforms have increasingly invested in creating exclusive series and films, which are perceived as essential for differentiation in a competitive landscape.
Original content is often associated with high-quality storytelling and innovative production techniques, leading to heightened viewer engagement. Furthermore, consumer preferences for unique programming have been noted, as audiences are drawn to distinctive content that cannot be found elsewhere. Consequently, the establishment of original programming has been identified as a key strategy for driving subscriber growth and sustaining competitive advantages within the SVoD market.
How is the Growing Demand for Ad-supported Subscriptions Impacting Revenue Models in the SVoD Market?
According to VMR analyst, the growing demand for ad-supported subscriptions is impacting revenue models in the SVoD market, as a shift in consumer preferences towards more affordable viewing options is being observed. It has been reported that platforms are increasingly offering ad-supported tiers to capture price-sensitive audiences, thereby expanding their subscriber base. This model is often viewed as a way to balance revenue generation with consumer accessibility, as lower subscription fees are paired with advertising.
Additionally, it has been indicated that advertisers are recognizing the potential of reaching targeted demographics through these platforms, which is further encouraging the adoption of ad-supported models. As a result, the integration of advertising into subscription services is being considered a crucial trend shaping the future of revenue strategies within the SVoD market.
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Country/Region-wise Acumens
What Key Factors are Contributing to the Rapid Growth of the SVoD Market in North America?
The rapid growth of the SVoD market in North America is attributed to several key factors that enhance consumer engagement and subscription rates. It has been noted that a high level of disposable income among consumers enables greater spending on entertainment services, making subscription models appealing. North American SVoD providers invested USD 42 Billion in original content production in 2023, representing 48% of global SVoD content investment.
Furthermore, the proliferation of high-speed internet and advanced streaming technologies has facilitated seamless content delivery, allowing subscribers to enjoy diverse offerings without interruptions. The significant investment by major platforms in original programming has also been recognized as a crucial factor in attracting new subscribers, as audiences increasingly seek unique and high-quality content. Consequently, the combination of these elements has positioned North America as a leading region in the SVoD market.
How is the Increasing Internet Penetration in Asia Pacific Influencing the Expansion of the SVoD Market?
The increasing internet penetration in Asia Pacific is influencing the expansion of the SVoD market by providing greater accessibility to streaming services. It has been observed that improvements in broadband infrastructure and the widespread adoption of smartphones are driving the consumption of on-demand content. Mobile broadband subscriptions in APAC reached 3.8 billion in 2023, with a year-over-year growth rate of 8.5%. This trend is being supported by a growing middle class with a preference for affordable entertainment options, which has led to the rise of multiple local and international streaming platforms.
Moreover, regional players are increasingly tailoring content to local tastes and preferences, which is fostering subscriber growth. As a result, the combination of improved connectivity and tailored content offerings is significantly contributing to the growth of the SVoD market in Asia Pacific.
Competitive Landscape
The SVoD Market’s competitive landscape is characterized by a varied range of companies, including technology developers, plant operators, and service providers, all striving for market share in an increasingly dynamic and growing industry.
Some of the prominent players operating in the SVoD market include:
- Amazon Prime Instant Video
- Claro Video
- Crackle
- Globo Play
- Hulu
- Netflix
Latest Developments
- In December 2020, the publisher projects that a large number of subscribers to Disney+ (294 million) will overtake the Netflix total (286 million) in 2026. Moreover, Disney+ will only have more subs than Netflix in one country – India – 98 million Disney+ Hotstar subscribers versus 13 million for Netflix.
- In September 2021, Amazon Prime instant video, the premium video channel provides penetration to several on-demand video channels, indulging Lionsgate Play, discovery+, Eros Now, and others for its prime members.
- In April 2022, Netflix’s planned launch of an advertising video-on-demand (AVOD) service to address slowing core revenues has sent shockwaves through the subscription VOD market, prompting some to predict a peak, but Rethink TV research predicts a resurgent SVOD sector beginning in 2023. According to the study, the global SVOD industry will generate USD 171 Billion by 2027 from as many as 1.
- In April 2022, Amazon Prime Video intends to make a splash in the world of live sports broadcasting. Prime Video announced another deal to be the streaming home for a dominant sports franchise, this time the WNBA’s Seattle Storm, on the same day that their first exclusive radiation of a New York Yankees game will air on the service.
Report Scope
| REPORT ATTRIBUTES | DETAILS |
|---|---|
| Study Period | 2021-2031 |
| Growth Rate | CAGR of ~4.41% from 2024 to 2031 |
| Base Year for Valuation | 2024 |
| Historical Period | 2021-2023 |
| Forecast Period | 2024-2031 |
| Quantitative Units | Value in USD Billion |
| Report Coverage | Historical and Forecast Revenue Forecast, Historical and Forecast Volume, Growth Factors, Trends, Competitive Landscape, Key Players, Segmentation Analysis |
| Segments Covered |
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| Regions Covered |
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| Key Players | Amazon Prime Instant Video, Claro Video, Crackle, Globo Play, HBO, Hulu, Netflix. |
| Customization | Report customization along with purchase available upon request |
SVoD Market, By Category
Content Type:
- Movies
- TV Shows
- Sports
- Kids’ Content
- Documentaries
- Original Content
Device Type:
- Smartphones and Tablets
- Laptops and Desktops
- Smart TVs
- Gaming Consoles
- Set-top Boxes
- Streaming Media Players
Subscription Type:
- Monthly Subscription
- Annual Subscription
- Pay-Per-View
- Freemium
Revenue Model:
- Ad-free Subscription
- Ad-supported Subscription
- Hybrid
Platform Type:
- International Platforms
- Regional/Local Platforms
- Niche Platforms
End-User:
- Individual Subscribers
- Households
- Enterprises
Region:
- North America
- Europe
- Asia-Pacific
- South America
- Middle East & Africa
Research Methodology of Verified Market Research:
To know more about the Research Methodology and other aspects of the research study, kindly get in touch with our Sales Team at Verified Market Research.
Reasons to Purchase this Report
• Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors
• Provision of market value (USD Billion) data for each segment and sub-segment
• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market
• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region
• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled
• Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players
• The current as well as the future market outlook of the industry with respect to recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions
• Includes in-depth analysis of the market of various perspectives through Porter’s five forces analysis
• Provides insight into the market through Value Chain
• Market dynamics scenario, along with growth opportunities of the market in the years to come
• 6-month post-sales analyst support
Customization of the Report
• In case of any Queries or Customization Requirements please connect with our sales team, who will ensure that your requirements are met.
Frequently Asked Questions
1 INTRODUCTION OF GLOBAL SVOD MARKET
1.1 Overview of the Market
1.2 Scope of Report
1.3 Assumptions
2 EXECUTIVE SUMMARY
3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH
3.1 Data Mining
3.2 Validation
3.3 Primary Interviews
3.4 List of Data Sources
4 GLOBAL SVOD MARKET, OUTLOOK
4.1 Overview
4.2 Market Dynamics
4.2.1 Drivers
4.2.2 Restraints
4.2.3 Opportunities
4.3 Porters Five Force Model
4.4 Value Chain Analysis
5 GLOBAL SVOD MARKET, BY REVENUE MODEL
5.1 Overview
5.2 Subscription VoD
5.3 Transactional VoD
5.4 Advertisement VoD
6 GLOBAL SVOD MARKET, BY CONTENT-TYPE
6.1 Overview
6.2 Sports
6.3 Music
6.4 TV Entertainment
6.5 Others
7 GLOBAL SVOD MARKET, BY GEOGRAPHY
7.1 Overview
7.2 North America
7.2.1 U.S.
7.2.2 Canada
7.2.3 Mexico
7.3 Europe
7.3.1 Germany
7.3.2 U.K.
7.3.3 France
7.3.4 Rest of Europe
7.4 Asia Pacific
7.4.1 China
7.4.2 Japan
7.4.3 India
7.4.4 Rest of Asia Pacific
7.5 Rest of the World
7.5.1 Latin America
7.5.2 Middle East and Africa
8 GLOBAL SVOD MARKET, BY COMPETITIVE LANDSCAPE
8.1 Overview
8.2 Company Market Ranking
8.3 Key Development Strategies
9 COMPANY PROFILES
9.1 Netflix
9.1.1 Overview
9.1.2 Financial Performance
9.1.3 Product Outlook
9.1.4 Key Developments
9.2 Hulu
9.2.1 Overview
9.2.2 Financial Performance
9.2.3 Product Outlook
9.2.4 Key Developments
9.3 Amazon Prime Instant Video
9.3.1 Overview
9.3.2 Financial Performance
9.3.3 Product Outlook
9.3.4 Key Developments
9.4 Globo Play
9.4.1 Overview
9.4.2 Financial Performance
9.4.3 Product Outlook
9.4.4 Key Developments
9.5 Claro Video
9.5.1 Overview
9.5.2 Financial Performance
9.5.3 Product Outlook
9.5.4 Key Developments
9.6 Crackle
9.6.1 Overview
9.6.2 Financial Performance
9.6.3 Product Outlook
9.6.4 Key Developments
9.7 HBO
9.7.1 Overview
9.7.2 Financial Performance
9.7.3 Product Outlook
9.7.4 Key Developments
9.8 Now TV
9.8.1 Overview
9.8.2 Financial Performance
9.8.3 Product Outlook
9.8.4 Key Developments
9.9 TVPlayer
9.9.1 Overview
9.9.2 Financial Performance
9.9.3 Product Outlook
9.9.4 Key Developments
10 APPENDIX
10.1 Related Research
Report Research Methodology
Verified Market Research uses the latest researching tools to offer accurate data insights. Our experts deliver the best research reports that have revenue generating recommendations. Analysts carry out extensive research using both top-down and bottom up methods. This helps in exploring the market from different dimensions.
This additionally supports the market researchers in segmenting different segments of the market for analysing them individually.
We appoint data triangulation strategies to explore different areas of the market. This way, we ensure that all our clients get reliable insights associated with the market. Different elements of research methodology appointed by our experts include:
Exploratory data mining
Market is filled with data. All the data is collected in raw format that undergoes a strict filtering system to ensure that only the required data is left behind. The leftover data is properly validated and its authenticity (of source) is checked before using it further. We also collect and mix the data from our previous market research reports.
All the previous reports are stored in our large in-house data repository. Also, the experts gather reliable information from the paid databases.
For understanding the entire market landscape, we need to get details about the past and ongoing trends also. To achieve this, we collect data from different members of the market (distributors and suppliers) along with government websites.
Last piece of the ‘market research’ puzzle is done by going through the data collected from questionnaires, journals and surveys. VMR analysts also give emphasis to different industry dynamics such as market drivers, restraints and monetary trends. As a result, the final set of collected data is a combination of different forms of raw statistics. All of this data is carved into usable information by putting it through authentication procedures and by using best in-class cross-validation techniques.
Data Collection Matrix
| Perspective | Primary Research | Secondary Research |
|---|---|---|
| Supplier side |
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| Demand side |
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Econometrics and data visualization model
Our analysts offer market evaluations and forecasts using the industry-first simulation models. They utilize the BI-enabled dashboard to deliver real-time market statistics. With the help of embedded analytics, the clients can get details associated with brand analysis. They can also use the online reporting software to understand the different key performance indicators.
All the research models are customized to the prerequisites shared by the global clients.
The collected data includes market dynamics, technology landscape, application development and pricing trends. All of this is fed to the research model which then churns out the relevant data for market study.
Our market research experts offer both short-term (econometric models) and long-term analysis (technology market model) of the market in the same report. This way, the clients can achieve all their goals along with jumping on the emerging opportunities. Technological advancements, new product launches and money flow of the market is compared in different cases to showcase their impacts over the forecasted period.
Analysts use correlation, regression and time series analysis to deliver reliable business insights. Our experienced team of professionals diffuse the technology landscape, regulatory frameworks, economic outlook and business principles to share the details of external factors on the market under investigation.
Different demographics are analyzed individually to give appropriate details about the market. After this, all the region-wise data is joined together to serve the clients with glo-cal perspective. We ensure that all the data is accurate and all the actionable recommendations can be achieved in record time. We work with our clients in every step of the work, from exploring the market to implementing business plans. We largely focus on the following parameters for forecasting about the market under lens:
- Market drivers and restraints, along with their current and expected impact
- Raw material scenario and supply v/s price trends
- Regulatory scenario and expected developments
- Current capacity and expected capacity additions up to 2027
We assign different weights to the above parameters. This way, we are empowered to quantify their impact on the market’s momentum. Further, it helps us in delivering the evidence related to market growth rates.
Primary validation
The last step of the report making revolves around forecasting of the market. Exhaustive interviews of the industry experts and decision makers of the esteemed organizations are taken to validate the findings of our experts.
The assumptions that are made to obtain the statistics and data elements are cross-checked by interviewing managers over F2F discussions as well as over phone calls.
Different members of the market’s value chain such as suppliers, distributors, vendors and end consumers are also approached to deliver an unbiased market picture. All the interviews are conducted across the globe. There is no language barrier due to our experienced and multi-lingual team of professionals. Interviews have the capability to offer critical insights about the market. Current business scenarios and future market expectations escalate the quality of our five-star rated market research reports. Our highly trained team use the primary research with Key Industry Participants (KIPs) for validating the market forecasts:
- Established market players
- Raw data suppliers
- Network participants such as distributors
- End consumers
The aims of doing primary research are:
- Verifying the collected data in terms of accuracy and reliability.
- To understand the ongoing market trends and to foresee the future market growth patterns.
Industry Analysis Matrix
| Qualitative analysis | Quantitative analysis |
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