Global Text-to-Speech (TTS) Market Size By Product (Clouds-Based, On-Premise), Offering (Software, Services), Application (Commercial Users, Private Users), By Geographic Scope And Forecast

Text-to-Speech (TTS) Market Size and Forecast

Text-to-Speech (TTS) Market size was valued at USD 2.96 Billion in 2024 and is projected to reach USD 9.36 Billion by 2031, growing at a CAGR of 15.50% from 2024 to 2031.

• Text-to-Speech (TTS) technology converts written text into spoken language, allowing computers to read aloud text-based content.
• The system first analyzes the text, breaking it down into individual words, sentences, and paragraphs.
• A language model is used to understand the context and meaning of the text, which helps in generating natural-sounding speech.
• TTS can be used to create automated customer service systems that can answer frequently asked questions and provide support.
• Text-to-speech technology can be used to create language learning tools for medical students and professionals, helping them to learn medical terminology and communicate effectively with patients from different cultural backgrounds.

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Global Text-to-Speech (TTS) Market Dynamics

The key market dynamics that are shaping the global text-to-speech (TTS) market include:

Key Market Drivers

• Growing Application of Text-To-Speech (TTS) Solutions in Healthcare Sector: The broad application of text-to-speech (TTS) solutions in healthcare is significantly fueling market adoption, particularly due to its ability to enhance medical education and research efficiencies. In healthcare, TTS is used to convert medical literature, research papers, and patient data into audible formats, allowing professionals to consume information more easily, especially in situations where multitasking is necessary. For instance, in February 2023, Laerdal Medical, a prominent provider in the healthcare sector specializing in cardiopulmonary resuscitation (CPR) manikins and lifesaving technologies, announced its intention to invest in artificial intelligence and machine learning, including Azure Text to Speech. This initiative aims to contribute to the goal of saving 1 million lives each year by 2030.
• Growing Adoption of AI and Machine Learning: AI-powered TTS systems can mimic human-like speech patterns, tone, and intonation, resulting in more realistic and engaging interactions. Machine learning models continuously improve over time by learning from data inputs, which allows for dynamic adjustments to different languages, accents, and speech styles. This capability is especially valuable in industries such as customer service, where AI-enhanced TTS systems are used in virtual assistants and chatbots to provide more natural and conversational interactions. In media and entertainment, AI-driven TTS is enabling automated narration, audiobooks, and voice-overs. For instance, on 06 February 2024, OpenAI announced a new text-to-speech (TTS) model that offers 6 preset voices to choose from, in their standard format as well as their respective high-definition (HD) equivalents.
• Growing Use in E-Learning and Education: E-learning platforms leverage TTS to enhance the user experience by providing auditory learning options that cater to different learning styles and needs. This integration supports better engagement and accessibility, particularly for individuals with visual impairments or reading difficulties. For instance, 11 December, 2023, ReadSpeaker B.V. announced certified text-to-speech integration for blackboard learn ultra, expanding opportunity for over millions of users.
• Expansion of Multilingual Content: As companies expand their operations internationally, they need TTS systems capable of handling multiple languages and dialects to effectively communicate with their global customer base. Multilingual TTS systems enable businesses to offer localized customer experiences by providing spoken content in various languages, thus improving user engagement and satisfaction. This is particularly important in industries such as customer service, e-commerce, and media, where personalized and accessible communication is key to retaining a global audience. For instance, on 22 August 2023, ElevenLabs, the world-leader in voice AI software, launched a new multilingual voice generation model capable of accurately producing ‘emotionally rich’ AI audio in nearly 30 languages.

Key Challenges:

• High Development Costs: Developing advanced TTS systems, especially those incorporating AI and machine learning, involves substantial investment in research and development, data collection, and technology integration.
• Complexity of Multilingual Support: Creating TTS systems that accurately and naturally handle multiple languages and dialects is complex. It requires extensive training data and sophisticated algorithms to ensure quality across different linguistic and cultural contexts.
• Data Privacy and Security Concerns: As TTS systems often process sensitive information, including personal and financial data, there are concerns regarding data privacy and security. Ensuring robust protection and compliance with regulations like GDPR can be challenging.
• Accuracy and Naturalness of Speech: While TTS technology has advanced, achieving a level of speech synthesis that fully mimics human-like naturalness, including emotion and intonation, remains a challenge. Inaccurate or unnatural speech can affect user experience and acceptance.

Key Trends

• Enhanced Cloud-Based Solutions: Cloud-based TTS services are gaining traction due to their scalability, ease of integration, and cost-effectiveness. These solutions offer flexibility and accessibility, allowing businesses to implement TTS technology without significant upfront investment in infrastructure. For instance, on 17 June 2022, Picovoice Inc. announced its Speech-to-Text engines. The developers have access to voice recognition technology for all needs and that works across platforms without relying on the cloud.
• Voice Cloning and Customization: Advances in voice cloning technology are enabling the creation of custom synthetic voices that closely mimic specific individuals or brands. This trend is being used for personalized user experiences and branding purposes, offering more tailored and recognizable voice interactions. For instance, on 04 June 2024, Synthesia Limited announced our partnership with ElevenLabs, a leading provider of advanced text-to-speech (TTS) and voice API technology.
• Focus on Accessibility: There is an increasing emphasis on using TTS to improve accessibility for individuals with disabilities, including those with visual impairments or reading difficulties. TTS is becoming a critical tool in creating inclusive digital environments and educational resources.
• Integration with Voice-Activated Devices: The proliferation of voice-activated devices such as smart speakers, wearables, and home automation systems is boosting the demand for TTS technology. These devices rely on TTS to provide spoken responses and enhance user interaction through natural language processing. For instance, on 11 March 2024, Deepgram launched Voice AI Platform, Deepgram Aura–the first text-to-speech model built for responsive, conversational AI agents and applications.

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Global Text-to-Speech (TTS) Market Regional Analysis

Here is a more detailed regional analysis of the global text-to-speech (TTS) market:

North America

• North America is substantially dominating the Global Text-to-Speech (TTS) Market and is expected to continue its dominance throughout the forecast period.
• The expansion of E-learning platforms in North America, particularly in the USA and Canada, is driven by a significant proportion of tech-smart individuals. This trend presents a market opportunity, as the incorporation of TTS solutions into E-learning platforms enables educators to enhance the productivity of learning sessions through audio-based content. This approach aids learners in boosting engagement and effectively acquiring new skills.
• For instance, in February 2023, Duolingo, an American language-learning application, collaborated with Microsoft to leverage artificial intelligence (AI) for improving the learner experience through innovative Text-to-speech solutions. This partnership resulted in the development of distinctive text-to-speech voices, thereby enhancing engagement in lessons, and highlighting the significant market potential of TTS solutions within the North American market.
• Audiobooks can be produced efficiently and economically through the utilization of text-to-speech solutions. TTS enables publishers to transform written books into audio format without relying on a human narrator, resulting in significant time and cost savings. This approach maintains a listening experience for consumers and presents a market opportunity in North America, bolstered by the growth of audiobooks in the USA.

Europe

• Europe is anticipated to be the fastest-growing region in the Global Text-to-Speech (TTS) Market during the forecast period.
• Europe is home to a diverse range of languages, making it a lucrative market for text-to-speech technology. The ability to provide accurate and natural-sounding speech in multiple languages is essential for businesses operating in the region.
• Europe has a strong focus on technological innovation, leading to advancements in text-to-speech technology. This includes the development of more natural-sounding voices and improved language support.
• For instance, on 12 April 2021, Microsoft acquired clinical voice-to-text company Nuance Communications for $19.7B, two years after first inking an R&D partnership with the speech-to-text market leader.

Global Text-to-Speech (TTS) Market: Segmentation Analysis

The Global Text-to-Speech (TTS) Market is segmented based on Product, Offering, Application, And Geography.

Text-to-Speech (TTS) Market, By Product

• Clouds-Based
• On-Premise

Based on Product, the Global Text-to-Speech (TTS) Market is bifurcated into Clouds-Based, On-Premise. The cloud-based segment is expected to experience dominance throughout the forecast period, driven by the rising adoption of SaaS applications among businesses. Organizations find cloud-based TTS systems attractive due to their scalability, ease of implementation, and cost-effectiveness. The demand for cloud-based TTS deployment is anticipated to increase at a faster rate compared to on-premise systems, primarily due to the advantages of flexibility and lower maintenance costs associated with cloud infrastructure. The on-premises segment to grow at a robust CAGR during the forecast period.

Text-to-Speech (TTS) Market, By Offering

• Software
• Services

Based on Offering, the Global Text-to-Speech (TTS) Market is bifurcated into Software, Services. The Agrochemical segment is dominating the Global Text-to-Speech (TTS) Market growth. The advancements in NLP and machine learning algorithms have notably enhanced the quality and naturalness of synthesized speech, thereby increasing the appeal of TTS technology for a range of applications. The emergence of cloud-based TTS solutions has streamlined the integration of speech synthesis capabilities into products and services for businesses, eliminating the necessity for intricate infrastructure or substantial initial investment. The services segment market is experiencing rapid growth due to several factors.

Text-to-Speech (TTS) Market, By Application

• Commercial Users
• Private Users

Based on Application, the Global Text-To-Speech Market is bifurcated into Commercial Users, Private Users. The Commercial Users segment is currently dominating the global text-to-speech market. This is due to the extensive use of TTS technology in various commercial applications, such as customer service, education, and entertainment. Businesses of all sizes, from small startups to large corporations, are adopting TTS solutions to improve their operations and provide better customer experiences. TTS solutions help businesses create more inclusive products and services by making them accessible to people with disabilities. TTS can automate tasks, reducing the need for human labor and improving operational efficiency. The private users segment is expected to grow rapidly during the forecast period.

Text-to-Speech (TTS) Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the world

Based on Geography, the Global Text-to-Speech (TTS) Market is classified into North America, Europe, Asia Pacific, and the Rest of the world. North America is substantially dominating the Global Text-to-Speech (TTS) Market and is expected to continue its dominance throughout the forecast period The expansion of E-learning platforms in North America, particularly in the USA and Canada, is driven by a significant proportion of tech-smart individuals. This trend presents a market opportunity, as the incorporation of TTS solutions into E-learning platforms enables educators to enhance the productivity of learning sessions through audio-based content. This approach aids learners in boosting engagement and effectively acquiring new skills. Europe is anticipated to be the fastest-growing region in the Global Text-to-Speech (TTS) Market during the forecast period.

Key Players

The “Global Text-to-Speech (TTS) Market” study report will provide valuable insight with an emphasis on the global market.  The major players in the market are Amazon, NaturalSoft, WordTalk, Panopreter, Zabaware, Linguatec, ISpeech, Acapela., WellSource, and ReadSpeaker.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Global Text-to-Speech (TTS) Market Key Developments

• In July 2023, Artifact, a personalized news application, announced its intention to enhance user experience by introducing an AI-driven text-to-speech feature in collaboration with Speechify. This development will enable users to listen to news articles being read aloud. Furthermore, it would provide a voice that resembles robotic speech and allows for customization through the selection of various accents and audio speeds.
• In May 2023, Microsoft Corporation unveiled VALL-E, a novel approach to text-to-speech synthesis capable of replicating any voice after just 3 seconds of audio input. This technology has potential applications across various sectors, including entertainment and customer service, aimed at enhancing engagement and personalization in user experiences. The enhancement of the company’s text-to-speech capabilities is poised to bolster the market throughout the forecast period.

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