Transactional Video On Demand Market Size By Movies (New Releases and Classics/Cult Favorites), By TV Shows (Current Seasons, Past Seasons), By Special Events And Live Performances (Concerts and Music Events, Sports Events), By Geographic Scope And Forecast
Report ID: 93197|No. of Pages: 202
Transactional Video On Demand Market Size By Movies (New Releases and Classics/Cult Favorites), By TV Shows (Current Seasons, Past Seasons), By Special Events And Live Performances (Concerts and Music Events, Sports Events), By Geographic Scope And Forecast
Transactional Video On Demand Market Size and Forecast
Transactional Video On Demand Market size was valued at USD 14.07 Billion in 2024 and is projected to reach USD 270.04 Billion by 2031, growing at a CAGR of 13.4% from 2024 to 2031.
- Transactional video on demand (TVOD) is a digital content distribution paradigm in which consumers pay for specific videos on a per-view basis. Unlike subscription-based services, TVOD lets users rent or buy films, TV series, and other video content for immediate viewing usually via internet platforms. This strategy provides flexibility and on-demand access to a diverse choice of material without requiring continuous subscription commitments.
- Transactional video on demand (TVOD) has applications across digital entertainment platforms allowing consumers to rent or buy films, TV shows, and special events on demand. It serves as a flexible distribution platform for content creators and distributors providing consumers with rapid access to a diverse range of entertainment options without the need for subscriptions.
- Future developments in transactional video on demand (TVOD) include personalised content recommendations, improved user interfaces for seamless navigation, integration with emerging technologies such as augmented reality (AR) and virtual reality (VR) for immersive viewing experiences, and expansion into new global markets. TVOD platforms are projected to evolve further to suit customer demands for flexible on-demand access to a wide selection of high-quality video content across various devices.
Global Transactional Video On Demand Market Dynamics
The key market dynamics that are shaping the transactional video on demand market include:
Key Market Drivers:
- Variety and Accessibility: The growing demand for a varied selection of films, TV shows, and unique material available on a pay-per-view basis promotes market expansion. TVOD systems provide easy access to a large range of material catering to a variety of customer preferences without requiring long-term commitments.
- Technological Advancements: Continuous advances in streaming technology including as better compression algorithms, faster internet speeds, and improved user interfaces improve the viewing experience and attract more people to TVOD services. Integration with smart TVs, mobile devices, and game consoles broadens market reach.
- Global Expansion and Market Penetration: TVOD services are growing worldwide entering new markets and reaching a larger audience. Strategic alliances, localised content offerings, and multilingual assistance help to drive market growth by catering to regional preferences and boosting global subscriber bases.
Key Challenges:
- Competition from Subscription Services: Subscription-based streaming companies that offer flat-rate access to massive content libraries present a challenge. Customers may prefer the value and convenience of unlimited streaming to pay-per-view options, influencing TVOD adoption rates.
- Piracy and material Protection: TVOD providers continue to be concerned about protecting their material from piracy and unauthorised distribution. Digital rights management (DRM) systems and strong security measures are critical for protecting material and retaining confidence among content creators and distributors.
- User Acquisition and Retention: Getting and keeping users in a competitive market necessitates effective marketing methods and attractive content offers. To prevent churn, TVOD platforms must consistently attract new viewers while engaging existing customers with personalised suggestions, exclusive content, and seamless user experiences.
Key Trends:
- TVOD Platforms: They are increasingly using hybrid strategies that combine pay-per-view rentals or purchases with subscription-based possibilities. This method allows consumers to choose between temporary access to individual titles and continuous subscription benefits catering to a variety of watching preferences.
- Focus on unique and Exclusive Content: To stand out in a competitive market, TVOD services are increasing their investment on unique and exclusive content. Exclusive releases, original films, and series attract members looking for unique viewing experiences that are not available on other platforms resulting in increased viewer engagement and subscription retention.
- Integration of Interactive and Immersive Technologies: Adding interactive features like interactive narrative and audience involvement opportunities boosts engagement and interactivity on TVOD platforms. Additionally, advancements in virtual reality (VR) and augmented reality (AR) technologies are expanding immersive viewing experiences offering new ways for users to engage with content beyond traditional viewing methods.
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Global Transactional Video On Demand Market Regional Analysis
Here is a more detailed regional analysis of the transactional video on demand market:
North America:
- According to Verified Market Research analyst, the biggest market share for transactional video on demand market is held by the North America region. It is home to some of the largest TVOD service providers which benefit from a mature digital entertainment economy and ubiquitous internet access. Major US-based companies such Apple iTunes, Google Play Movies, and Amazon Prime Video have established strong footholds in the TVOD market providing enormous content libraries and flawless user experiences.
- North America’s powerful technological infrastructure enables high-speed internet connectivity and superior streaming technologies which are required for delivering high-quality video material on demand. This technological edge improves the viewing experience and promotes the expansion of TVOD platforms by enabling consistent access to content across several devices such as smart TVs, smartphones and tablets.
- North America’s dominant position in the TVOD market is due in part to favourable legal frameworks and consumer behaviour. Clear intellectual property laws and digital rights management practices help protect content rights fostering trust and collaboration among content creators, distributors, and consumers. Moreover, North American consumers are accustomed to digital entertainment options and are early adopters of new technologies driving continuous innovation and market expansion in the TVOD sector.
Asia-Pacific:
- Asia-Pacific is seeing a rapid growth in transactional video on demand market. The region has experienced tremendous economic expansion resulting in a thriving middle class with rising disposable incomes. This demographic transition has increased demand for digital entertainment options such as TVOD services, as customer’s desire easy access to premium material on a pay-per-view basis.
- Widespread adoption of smartphones and affordable internet connectivity across Asia-Pacific has democratized access to digital content. TVOD provider’s mobile-first strategies take advantage of this trend providing smooth streaming experiences customised to mobile devices which are frequently used for entertainment consumption in the region.
- Diverse cultural and linguistic preferences in Asia-Pacific create demand for localised content on TVOD platforms. Providers who offer material in many languages and cater to regional interests have a competitive advantage by drawing a diverse audience from various nations with distinct entertainment preferences.
Transactional Video On Demand Market: Segmentation Analysis
The Global Transactional Video On Demand Market is segmented on the basis of Movies, TV Shows, Special Events and Live Performances, and Geography.
Transactional Video On Demand Market, By Movies
- New Releases
- Classics and Cult Favourites
Based on Movies, the Transactional Video On Demand Market is bifurcated into New Releases and Classics/Cult Favourites. New Releases are dominant due to their appeal to viewers eager to watch the latest blockbuster films shortly after theatrical release driving high demand and revenue for TVOD platforms.
Transactional Video On Demand Market, By TV Shows
- Current Seasons
- Past Seasons
Based on TV Shows, the Transactional Video On Demand Market is bifurcated into Current Seasons, Past Seasons. Current seasons are dominating because they encourage users to catch up on ongoing programmes or binge-watch the most recent episodes resulting in sustained viewer engagement and income for TVOD platforms whereas past seasons cater to audiences who want to revisit or discover completed TV series.
Transactional Video On Demand Market, By Special Events and Live Performances
- Concerts and Music Events
- Sports Events
Based on Special Events and Live Performances, the Transactional Video On Demand Market is bifurcated into Concerts and Music Events, Sports Events. Sports events are prominent because they appeal to sports fans who want to watch live matches and events from home resulting in strong demand and revenue for TVOD platforms.
Transactional Video On Demand Market, By Geography
- North America
- Europe
- Asia-Pacific
- Middle East
- Latin America
Based on regional analysis, the market is divided into North America, Europe, Asia Pacific, and Latin America, the Middle East, and Africa. North America dominates due to its rich sports culture, high viewer engagement in sporting events, and strong market presence of TVOD platforms offering premium sports content which drive significant income and growth in the region.
Key Players
The Global Digital Transactional Video On Demand market study report will provide valuable insight with an emphasis on the global market. The major players in the market are Apple Inc., Google Inc., Amazon.com, The Walt Disney Company (through Hulu and Disney+), Warner Bros. Discovery, Comcast Corporation, Paramount Global, Sony Pictures Entertainment, Netflix, Redbox.
Our market analysis also includes a part dedicated specifically to such significant firms, in which our experts provide insights into their financial statements, as well as product benchmarking and SWOT analysis. The competitive landscape section also contains important development strategies, market share, and market ranking analysis for the aforementioned competitors worldwide.
Transactional Video On Demand Market Recent Developments
- In February 2024, Netflix announced that Expedia Group will be its first worldwide advertising partner to launch a multi-market campaign on the streamer’s ad-supported plan through 2024. Expedia Group will accelerate its international expansion as part of this partnership, while Netflix’s multi-country advertising offering to marketers and members will be strengthened.
- In January 2024, The Walt Disney Company’s relationship with Apple Vision Pro, which begins, marks a significant step forward in the future of entertainer storytelling. Disney hopes to transform how fans encounter their favourite stories and characters by leveraging Apple’s cutting-edge augmented reality (AR) technology.
Report Scope
| REPORT ATTRIBUTES | DETAILS |
|---|---|
| STUDY PERIOD | 2021-2031 |
| BASE YEAR | 2024 |
| FORECAST PERIOD | 2024-2031 |
| HISTORICAL PERIOD | 2021-2023 |
| UNIT | Value (USD Billion) |
| KEY COMPANIES PROFILED | Apple Inc., Google Inc., Amazon.com, The Walt Disney Company (through Hulu and Disney+), Warner Bros. Discovery, Comcast Corporation, Paramount Global, Sony Pictures Entertainment, Netflix, Redbox. |
| SEGMENTS COVERED | By Movies, By TV Shows, By Special Events and Live Performances, and By Geography. |
| CUSTOMIZATION SCOPE | Free report customization (equivalent up to 4 analyst’s working days) with purchase. Addition or alteration to country, regional & segment scope. |
Research Methodology of Verified Market Research:
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• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions and acquisitions in the past five years of companies profiled
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Frequently Asked Questions
1. Introduction
• Market Definition
• Market Segmentation
• Research Methodology
2. Executive Summary
• Key Findings
• Market Overview
• Market Highlights
3. Market Overview
• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter’s Five Forces Analysis
4. Transactional Video On Demand Market, By Movies
• New Releases
• Classics and Cult Favorites
5. Transactional Video On Demand Market, By TV Shows
• Current Seasons
• Past Seasons
6. Transactional Video On Demand Market, By Special Events and Live Performances
• Concerts and Music Events
• Sports Events
7. Regional Analysis
• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE
8. Market Dynamics
• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market
9. Competitive Landscape
• Key Players
• Market Share Analysis
10. Company Profiles
• Apple Inc.
• Google Inc.
• Amazon.com
• The Walt Disney Company (through Hulu and Disney+)
• Warner Bros. Discovery
• Comcast Corporation
• Paramount Global
• Sony Pictures Entertainment
• Netflix
• Redbox
11. Market Outlook and Opportunities
• Emerging Technologies
• Future Market Trends
• Investment Opportunities
12. Appendix
• List of Abbreviations
• Sources and References
Report Research Methodology
Verified Market Research uses the latest researching tools to offer accurate data insights. Our experts deliver the best research reports that have revenue generating recommendations. Analysts carry out extensive research using both top-down and bottom up methods. This helps in exploring the market from different dimensions.
This additionally supports the market researchers in segmenting different segments of the market for analysing them individually.
We appoint data triangulation strategies to explore different areas of the market. This way, we ensure that all our clients get reliable insights associated with the market. Different elements of research methodology appointed by our experts include:
Exploratory data mining
Market is filled with data. All the data is collected in raw format that undergoes a strict filtering system to ensure that only the required data is left behind. The leftover data is properly validated and its authenticity (of source) is checked before using it further. We also collect and mix the data from our previous market research reports.
All the previous reports are stored in our large in-house data repository. Also, the experts gather reliable information from the paid databases.
For understanding the entire market landscape, we need to get details about the past and ongoing trends also. To achieve this, we collect data from different members of the market (distributors and suppliers) along with government websites.
Last piece of the ‘market research’ puzzle is done by going through the data collected from questionnaires, journals and surveys. VMR analysts also give emphasis to different industry dynamics such as market drivers, restraints and monetary trends. As a result, the final set of collected data is a combination of different forms of raw statistics. All of this data is carved into usable information by putting it through authentication procedures and by using best in-class cross-validation techniques.
Data Collection Matrix
| Perspective | Primary Research | Secondary Research |
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Econometrics and data visualization model
Our analysts offer market evaluations and forecasts using the industry-first simulation models. They utilize the BI-enabled dashboard to deliver real-time market statistics. With the help of embedded analytics, the clients can get details associated with brand analysis. They can also use the online reporting software to understand the different key performance indicators.
All the research models are customized to the prerequisites shared by the global clients.
The collected data includes market dynamics, technology landscape, application development and pricing trends. All of this is fed to the research model which then churns out the relevant data for market study.
Our market research experts offer both short-term (econometric models) and long-term analysis (technology market model) of the market in the same report. This way, the clients can achieve all their goals along with jumping on the emerging opportunities. Technological advancements, new product launches and money flow of the market is compared in different cases to showcase their impacts over the forecasted period.
Analysts use correlation, regression and time series analysis to deliver reliable business insights. Our experienced team of professionals diffuse the technology landscape, regulatory frameworks, economic outlook and business principles to share the details of external factors on the market under investigation.
Different demographics are analyzed individually to give appropriate details about the market. After this, all the region-wise data is joined together to serve the clients with glo-cal perspective. We ensure that all the data is accurate and all the actionable recommendations can be achieved in record time. We work with our clients in every step of the work, from exploring the market to implementing business plans. We largely focus on the following parameters for forecasting about the market under lens:
- Market drivers and restraints, along with their current and expected impact
- Raw material scenario and supply v/s price trends
- Regulatory scenario and expected developments
- Current capacity and expected capacity additions up to 2027
We assign different weights to the above parameters. This way, we are empowered to quantify their impact on the market’s momentum. Further, it helps us in delivering the evidence related to market growth rates.
Primary validation
The last step of the report making revolves around forecasting of the market. Exhaustive interviews of the industry experts and decision makers of the esteemed organizations are taken to validate the findings of our experts.
The assumptions that are made to obtain the statistics and data elements are cross-checked by interviewing managers over F2F discussions as well as over phone calls.
Different members of the market’s value chain such as suppliers, distributors, vendors and end consumers are also approached to deliver an unbiased market picture. All the interviews are conducted across the globe. There is no language barrier due to our experienced and multi-lingual team of professionals. Interviews have the capability to offer critical insights about the market. Current business scenarios and future market expectations escalate the quality of our five-star rated market research reports. Our highly trained team use the primary research with Key Industry Participants (KIPs) for validating the market forecasts:
- Established market players
- Raw data suppliers
- Network participants such as distributors
- End consumers
The aims of doing primary research are:
- Verifying the collected data in terms of accuracy and reliability.
- To understand the ongoing market trends and to foresee the future market growth patterns.
Industry Analysis Matrix
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