United States Graphic Film Market Size By Film Type (Reflective, Opaque, Transparent), By Polymer-Type (Polyethylene (PE), Polypropylene (PP), Polyvinyl Chloride (PVC)), By End-User (Promotional & Advertisement, Industrial, Automotive), By Geographic Scope And Forecast
Report ID: 88743|No. of Pages: 202
United States Graphic Film Market Size By Film Type (Reflective, Opaque, Transparent), By Polymer-Type (Polyethylene (PE), Polypropylene (PP), Polyvinyl Chloride (PVC)), By End-User (Promotional & Advertisement, Industrial, Automotive), By Geographic Scope And Forecast
United States Graphic Film Market Size And Forecast
United States Graphic Film Market size was valued at USD 6,447.10 Million in 2019 and is projected to reach USD 8,960.59 Million by 2027, growing at a CAGR of 5.26% from 2020 to 2027.
Graphic Films are polymeric films made from different variants of plastics for improving the aesthetic appeal of the substrates. These films have a layer or sheet made of polymer compounds, which are used to provide protection from the exterior environment and enhance their aesthetic appeal. There are varieties of graphic films available such as Reflective, Opaque, Transparent, and Translucent, which are used for different applications depending on their properties. Graphic film has application in various industries such as automotive, construction, pharmaceutical, electronics, and others. Furthermore, they are utilized for advertising banners, advertisement brochures, and anti-graffiti applications. The rising adoption of the films in the signage, automobile and architectural, for communication, and fleet marketing applications will lead increase the demand and the market is expected to grow at a faster pace.
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United States Graphic Film Market Overview
With the increasing demand for the graphic film from various industries such as the Automotive, Industrial Packaging Industry, Food, and Beverage industries, and many others, the United States Graphic Film Market is experiencing significant growth. In addition, the growing application of graphic films in the construction and manufacturing sector impels a positive outlook on the market.
In addition, the rising demand from the wrap advertisement in order to increase the popularity and sales of their products and services contributes to fuels the market growth. The popularity of the wrap advertising or vehicle wrap is considered as the potential method of covering a vehicle with a vinyl material. However, the steadily increasing demand for printed walls is expected to restrict the growth of the market.
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United States Graphic Film Market Segmentation Analysis
The United States Graphic Film Market is segmented on the basis of Film Type, Polymer-Type, And End-User.
United States Graphic Film Market, By Film Type
• Reflective
• Opaque
• Transparent
• Translucent
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On the basis of Film Type, The market is classified into Reflective, Opaque, Transparent, and Translucent. Opaque accounted for the largest market share in 2019 and is projected to grow at a CAGR of 5.55% during the forecast period. Transparent was the second-largest market in 2019. The application areas of opaque graphic films include non-illuminated signage, sign directory systems, vehicle markings, window graphics, and product marking. In addition, Transparent Graphic films are the form of plastic films on which design, animation, or informative matter is printed. However, Translucent films are used extensively in numerous establishments including hotels, hospitals, restaurants, schools, and colleges as privacy films and Reflective graphic films are specialty vinyl that is extensively available in the market.
United States Graphic Film Market, By Polymer-Type
• Polyethylene (PE)
• Polypropylene (PP)
• Polyvinyl Chloride (PVC)
• Others
On the basis of Polymer-Type, The market is classified into Polyethylene (PE), Polypropylene (PP), Polyvinyl Chloride (PVC), and Others. Polyvinyl Chloride (PVC) accounted for the largest market share in 2019 and is projected to grow at a CAGR of 5.40% during the forecast period. Polyethylene (PE) was the second-largest market in 2019. PE is extensively acceptable a film with a wide range of applications, PP is is one of the multipurpose polymers used in construction, automobile, packaging, electrical & electronics, and medical industries. PVC is a thermoplastic compound that gains more attention because of its flexibility.
United States Graphic Film Market, By End-User
• Promotional & Advertisement
• Industrial
• Automotive
• Others
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On the basis of End-User, The market is classified into Promotional & Advertisement, Industrial, Automotive, and Others. Graphic films are considered to be the most cost-effective option as opposed to conventional films owing to their high durability and other beneficial factors. The growing sign and graphics industry, low cost, and growing demand for mobile ads are projected to drive growth in the automotive industry. In addition, graphic film majorly finds its application in the industrial environment to serve the production process for these films with distinct design and superior features.
Key Players
The “United States Graphic Film Market” study report will provide a valuable insight with an emphasis on the market including some of the major players such as Avery Dennison Corporation, 3M Company, E. I. du Pont de Nemours and Company, CCL Industries, Inc, and Amcor Limited.
Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players.
Key Developments
Company Name |
Key Development |
Description |
|---|---|---|
| Avery Dennison Corporation | Product Development |
|
| E. I. du Pont de Nemours and Company | Product Development |
|
Report Scope
| REPORT ATTRIBUTES | DETAILS |
|---|---|
| STUDY PERIOD | 2016-2027 |
| BASE YEAR | 2019 |
| FORECAST PERIOD | 2020-2027 |
| HISTORICAL PERIOD | 2016-2018 |
| UNIT | Value (USD Million) |
| KEY COMPANIES PROFILED | Avery Dennison Corporation, 3M Company, E. I. du Pont de Nemours and Company, CCL Industries, Inc, and Amcor Limited |
| SEGMENTS COVERED |
|
| CUSTOMIZATION SCOPE | Free report customization (equivalent up to 4 analyst’s working days) with purchase. Addition or alteration to country, regional & segment scope |
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• Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors.
• Provision of market value (USD Billion) data for each segment and sub-segment.
• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market.
• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region.
• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions and acquisitions in the past five years of companies profiled.
• Extensive company profiles comprising of company overview, company insights, product benchmarking and SWOT analysis for the major market players
• The current as well as the future market outlook of the industry with respect to recent developments (which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions.
• Includes in-depth analysis of the market of various perspectives through Porter’s five forces analysis.
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Frequently Asked Questions
1.1MARKET DEFINITION 1.2MARKET SEGMENTATION 1.3RESEARCH TIMELINES 1.4ASSUMPTIONS 1.5LIMITATIONS
2 RESEARCH METHODOLOGY2.1DATA MINING 14 2.2SECONDARY RESEARCH 14 2.3PRIMARY RESEARCH 2.4SUBJECT MATTER EXPERT ADVICE 2.5QUALITY CHECK 2.6FINAL REVIEW 2.7DATA TRIANGULATION 2.8BOTTOM-UP APPROACH 2.9TOP DOWN APPROACH 2.10RESEARCH FLOW
3 EXECUTIVE SUMMARY3.1MARKET OVERVIEW 3.2U.S. GRAPHIC FILM MARKET, BY FILM TYPE (USD MILLION) 3.3U.S. GRAPHIC FILM MARKET, BY POLYMER TYPE (USD MILLION) 3.4U.S. GRAPHIC FILM MARKET, BY END-USER (USD MILLION) 3.5FUTURE MARKET OPPORTUNITIES 3.6U.S. MARKET SPLIT
4 MARKET OUTLOOK4.1U.S. GRAPHIC FILM MARKET OUTLOOK
4.2MARKET DRIVERS
4.2.1 RISING DEMAND FOR WRAP ADVERTISEMENTS 4.2.2 LOWER INSTALLATION AND MAINTENANCE COST
4.3MARKET RESTRAINT
4.3.1 RISING DEMAND FOR PAINTED WALLS
4.4MARKET OPPORTUNITY
4.4.1 INCREASING APPLICATION OF GRAPHIC FILMS IN CONSTRUCTION INDUSTRY
4.5VALUE CHAIN ANALYSIS
4.5.1 RAW MATERIAL AND RESIN PREPARATION 4.5.2 GRAPHIC FILMS MANUFACTURING 4.5.3 DISTRIBUTION
4.6PRICING ANALYSIS
4.7IMPACT OF COVID - 19 ON GRAPHIC FILM MARKET
5 MARKET, BY FILM TYPE5.1OVERVIEW 5.2OPAQUE 5.3TRANSPARENT 5.4TRANSLUCENT 5.5REFLECTIVE
6 MARKET, BY POLYMER-TYPE6.1OVERVIEW 6.2POLYETHYLENE (PE) 6.3POLYPROPYLENE (PP) 6.4POLYVINYL CHLORIDE (PVC) 6.5OTHERS
7 MARKET, BY END-USER7.1OVERVIEW 7.2PROMOTIONAL & ADVERTISEMENT 7.3INDUSTRIAL 7.4AUTOMOTIVE 7.5OTHERS
8 COMPETITIVE LANDSCAPE8.1OVERVIEW 8.2COMPETITIVE SCENARIO 8.3COMPANY MARKET RANKING ANALYSIS
9 COMPANY PROFILES9.1AVERY DENNISON CORPORATION
9.1.1 COMPANY OVERVIEW 9.1.2 COMPANY INSIGHTS 9.1.3 PRODUCT BENCHMARKING 9.1.4 KEY DEVELOPMENT 9.1.5 SWOT ANALYSIS
9.2 3M COMPANY
9.2.1 COMPANY OVERVIEW 9.2.2 COMPANY INSIGHTS 9.2.3 SEGMENT BREAKDOWN 9.2.4 PRODUCT BENCHMARKING 9.2.5 SWOT ANALYSIS
9.3 E. I. DU PONT DE NEMOURS AND COMPANY
9.3.1 COMPANY OVERVIEW 9.3.2 COMPANY INSIGHTS 9.3.3 SEGMENT BREAKDOWN 9.3.4 PRODUCT BENCHMARKING 9.3.5 KEY DEVELOPMENT 9.3.6 SWOT ANALYSIS
9.4CCL INDUSTRIES, INC.
9.4.1 COMPANY OVERVIEW 9.4.2 COMPANY INSIGHTS 9.4.3 SEGMENT BREAKDOWN 9.4.4 PRODUCT BENCHMARKING 9.4.5 KEY DEVELOPMENT
9.5CONSTANTIA FLEXIBLES GROUP
9.5.1 COMPANY OVERVIEW 9.5.2 COMPANY INSIGHTS 9.5.3 SEGMENT BREAKDOWN 9.5.4 PRODUCT BENCHMARKING 9.5.5 KEY DEVELOPMENT
9.6AMCOR PLC
9.6.1 COMPANY OVERVIEW 9.6.2 COMPANY INSIGHTS 9.6.3 SEGMENT BREAKDOWN 9.6.4 PRODUCT BENCHMARKING 9.6.5 KEY DEVELOPMENT
9.7DUNMORE CORPORATION
9.7.1 COMPANY OVERVIEW 9.7.2 COMPANY INSIGHTS 9.7.3 PRODUCT BENCHMARKING 9.7.4 KEY DEVELOPMENT
9.8ACHILLES USA, INC.
9.8.1 COMPANY OVERVIEW 9.8.2 COMPANY INSIGHTS 9.8.3 PRODUCT BENCHMARKING
9.9KAY PREMIUM MARKING FILMS LTD.
9.9.1 COMPANY OVERVIEW 9.9.2 COMPANY INSIGHTS 9.9.3 PRODUCT BENCHMARKING
9.10HEXIS U.S.A.
9.10.1 COMPANY OVERVIEW 9.10.2 COMPANY INSIGHTS 9.10.3 PRODUCT BENCHMARKING
LIST OF TABLESTABLE 1 U.S. GRAPHIC FILM MARKET, BY FILM TYPE, 2020 – 2027 (USD MILLION) TABLE 2 U.S. GRAPHIC FILM MARKET, BY FILM TYPE, 2020 – 2027 (MILLION SQ. MTR.) TABLE 3 U.S. GRAPHIC FILM MARKET, BY POLYMER-TYPE, 2020 – 2027 (USD MILLION) TABLE 4 U.S. GRAPHIC FILM MARKET, BY POLYMER-TYPE, 2020 – 2027 (MILLION SQ. MTR.) TABLE 5 U.S. GRAPHIC FILM MARKET, BY END-USER, 2020 – 2027 (USD MILLION) TABLE 6 U.S. GRAPHIC FILM MARKET, BY END-USER, 2020 – 2027 (MILLION SQ. MTR.) TABLE 7 COMPANY MARKET RANKING ANALYSIS TABLE 8 AVERY DENNISON CORPORATION: PRODUCT BENCHMARKING TABLE 9 AVERY DENNISON CORPORATION: KEY DEVELOPMENTS TABLE 10 3M COMPANY: PRODUCT BENCHMARKING TABLE 11 E. I. DU PONT DE NEMOURS AND COMPANY: PRODUCT BENCHMARKING TABLE 12 E. I. DU PONT DE NEMOURS AND COMPANY: KEY DEVELOPMENTS TABLE 13 CCL INDUSTRIES, INC.: PRODUCT BENCHMARKING TABLE 14 CCL INDUSTRIES, INC.: KEY DEVELOPMENTS TABLE 15 CONSTANTIA FLEXIBLES GROUP: PRODUCT BENCHMARKING TABLE 16 CONSTANTIA FLEXIBLES GROUP: KEY DEVELOPMENTS TABLE 17 AMCOR PLC: PRODUCT BENCHMARKING TABLE 18 AMCOR PLC: KEY DEVELOPMENTS TABLE 19 DUNMORE CORPORATION: PRODUCT BENCHMARKING TABLE 20 DUNMORE CORPORATION: KEY DEVELOPMENTS TABLE 21 ACHILLES USA, INC.: PRODUCT BENCHMARKING TABLE 22 KAY PREMIUM MARKING FILMS LTD: PRODUCT BENCHMARKING TABLE 23 HEXIS U.S.A.: PRODUCT BENCHMARKING
LIST OF FIGURESFIGURE 1 U.S. GRAPHIC FILM MARKET SEGMENTATION FIGURE 2 RESEARCH TIMELINES FIGURE 3 DATA TRIANGULATION FIGURE 4 MARKET RESEARCH FLOW FIGURE 5 U.S. GRAPHIC FILM MARKET OVERVIEW FIGURE 6 U.S. GRAPHIC FILM MARKET, BY FILM TYPE (USD MILLION) FIGURE 7 U.S. GRAPHIC FILM MARKET, BY POLYMER TYPE (USD MILLION) FIGURE 8 U.S. GRAPHIC FILM MARKET, BY END-USER (USD MILLION) FIGURE 9 FUTURE MARKET OPPORTUNITIES FIGURE 10 POLYVINYL CHLORIDE (PVC) DOMINATED THE MARKET IN 2019 FIGURE 11 U.S. GRAPHIC FILM MARKET OUTLOOK FIGURE 12 UNITED STATES GRAPHIC FILM MARKET VALUE CHAIN ANALYSIS FIGURE 13 PRICING TREND FOR GRAPHIC FILMS BASED ON POLYMER TYPE IN 2019 (AVERAGE PRICES) FIGURE 14 PRICING TREND FOR GRAPHIC FILMS BASED ON END USE IN 2019 (AVERAGE PRICES) FIGURE 15 PRICING TREND FOR GRAPHIC FILMS BASED ON FILM TYPE IN 2019 (AVERAGE PRICES) FIGURE 16 AVERAGE PRICES FORECAST FOR GRAPHIC FILMS IN 2020 AND 2027 FIGURE 17 U.S. GRAPHIC FILM MARKET, BY FILM TYPE FIGURE 18 U.S. GRAPHIC FILM MARKET, BY POLYMER-TYPE FIGURE 19 U.S. GRAPHIC FILM MARKET, BY END-USER FIGURE 20 KEY STRATEGIC DEVELOPMENTS FIGURE 21 AVERY DENNISON CORPORATION: COMPANY INSIGHT FIGURE 22 AVERY DENNISON CORPORATION: SEGMENT BREAKDOWN FIGURE 23 AVERY DENNISON CORPORATION: SWOT ANALYSIS FIGURE 24 3M COMPANY: COMPANY INSIGHTS FIGURE 25 3M COMPANY: SEGMENT BREAKDOWN FIGURE 26 3M COMPANY: SWOT ANALYSIS FIGURE 27 E. I. DU PONT DE NEMOURS AND COMPANY: COMPANY INSIGHTS FIGURE 28 E. I. DU PONT DE NEMOURS AND COMPANY: SEGMENT BREAKDOWN FIGURE 29 E. I. DU PONT DE NEMOURS AND COMPANY: SWOT ANALYSIS FIGURE 30 CCL INDUSTRIES, INC.: COMPANY INSIGHT FIGURE 31 CCL INDUSTRIES, INC.: SEGMENT BREAKDOWN FIGURE 32 CONSTANTIA FLEXIBLES GROUP.: COMPANY INSIGHT FIGURE 33 CONSTANTIA FLEXIBLES GROUP.: SEGMENT BREAKDOWN FIGURE 34 AMCOR PLC:COMPANY INSIGHT FIGURE 35 AMCOR PLC:SEGMENT BREAKDOWN FIGURE 36 DUNMORE CORPORATION:COMPANY INSIGHT FIGURE 37 ACHILLES USA, INC.: COMPANY INSIGHT FIGURE 38 KAY PREMIUM MARKING FILMS LTD:COMPANY INSIGHT FIGURE 39 HEXIS U.S.A.: COMPANY INSIGHT
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This additionally supports the market researchers in segmenting different segments of the market for analysing them individually.
We appoint data triangulation strategies to explore different areas of the market. This way, we ensure that all our clients get reliable insights associated with the market. Different elements of research methodology appointed by our experts include:
Exploratory data mining
Market is filled with data. All the data is collected in raw format that undergoes a strict filtering system to ensure that only the required data is left behind. The leftover data is properly validated and its authenticity (of source) is checked before using it further. We also collect and mix the data from our previous market research reports.
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Last piece of the ‘market research’ puzzle is done by going through the data collected from questionnaires, journals and surveys. VMR analysts also give emphasis to different industry dynamics such as market drivers, restraints and monetary trends. As a result, the final set of collected data is a combination of different forms of raw statistics. All of this data is carved into usable information by putting it through authentication procedures and by using best in-class cross-validation techniques.
Data Collection Matrix
| Perspective | Primary Research | Secondary Research |
|---|---|---|
| Supplier side |
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| Demand side |
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Econometrics and data visualization model
Our analysts offer market evaluations and forecasts using the industry-first simulation models. They utilize the BI-enabled dashboard to deliver real-time market statistics. With the help of embedded analytics, the clients can get details associated with brand analysis. They can also use the online reporting software to understand the different key performance indicators.
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The collected data includes market dynamics, technology landscape, application development and pricing trends. All of this is fed to the research model which then churns out the relevant data for market study.
Our market research experts offer both short-term (econometric models) and long-term analysis (technology market model) of the market in the same report. This way, the clients can achieve all their goals along with jumping on the emerging opportunities. Technological advancements, new product launches and money flow of the market is compared in different cases to showcase their impacts over the forecasted period.
Analysts use correlation, regression and time series analysis to deliver reliable business insights. Our experienced team of professionals diffuse the technology landscape, regulatory frameworks, economic outlook and business principles to share the details of external factors on the market under investigation.
Different demographics are analyzed individually to give appropriate details about the market. After this, all the region-wise data is joined together to serve the clients with glo-cal perspective. We ensure that all the data is accurate and all the actionable recommendations can be achieved in record time. We work with our clients in every step of the work, from exploring the market to implementing business plans. We largely focus on the following parameters for forecasting about the market under lens:
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- Raw material scenario and supply v/s price trends
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We assign different weights to the above parameters. This way, we are empowered to quantify their impact on the market’s momentum. Further, it helps us in delivering the evidence related to market growth rates.
Primary validation
The last step of the report making revolves around forecasting of the market. Exhaustive interviews of the industry experts and decision makers of the esteemed organizations are taken to validate the findings of our experts.
The assumptions that are made to obtain the statistics and data elements are cross-checked by interviewing managers over F2F discussions as well as over phone calls.
Different members of the market’s value chain such as suppliers, distributors, vendors and end consumers are also approached to deliver an unbiased market picture. All the interviews are conducted across the globe. There is no language barrier due to our experienced and multi-lingual team of professionals. Interviews have the capability to offer critical insights about the market. Current business scenarios and future market expectations escalate the quality of our five-star rated market research reports. Our highly trained team use the primary research with Key Industry Participants (KIPs) for validating the market forecasts:
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The aims of doing primary research are:
- Verifying the collected data in terms of accuracy and reliability.
- To understand the ongoing market trends and to foresee the future market growth patterns.
Industry Analysis Matrix
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