United States Rice Market by Type (Long Grain, Medium Grain, Short Grain), By Category (White Rice, Brown Rice, Organic Rice), By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, E-commerce), By Application (Food, Feed, Industrial) and Forecast
Report ID: 144785|No. of Pages: 202
United States Rice Market by Type (Long Grain, Medium Grain, Short Grain), By Category (White Rice, Brown Rice, Organic Rice), By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, E-commerce), By Application (Food, Feed, Industrial) and Forecast
United States Rice Market Size and Forecast
The United States Rice Market was valued at USD 8 Billion in 2024 and is projected to reach USD 12 Billion by 2031 growing at a CAGR of 3.55% from 2024 to 2031.
- Rice is a staple food crop in the United States, with significant production concentrated in six main states: Arkansas, California, Louisiana, Mississippi, Missouri and Texas.
- The market serves various segments including direct consumption, food processing, animal feed and industrial applications, offering both conventional and specialty rice varieties.
- The future of the U.S. rice market is driven by changing consumer preferences, sustainability initiatives and technological advancements in cultivation and processing.
United States Rice Market Dynamics
The key market dynamics that are shaping the United States rice market include:
Key Market Drivers:
- Diverse Consumer Demographics: The growing multicultural population in the United States has significantly increased the demand for various rice varieties. This demographic shift, combined with the rising popularity of ethnic cuisines and rice-based dishes, has created a more diverse and expanding market for both traditional and specialty rice products across different consumer segments.
- Health and Wellness Trends: The increasing consumer focus on health-conscious eating habits has boosted demand for nutritious rice varieties like brown rice and fortified products. This trend is supported by growing awareness of whole grain benefits, gluten-free diets and the nutritional value of rice as a clean-label, minimally processed food source.
- Food Service Industry Growth: The expansion of the food service sector, including restaurants, hotels and institutional facilities, has driven substantial demand for rice products. The versatility of rice in various cuisines, its cost-effectiveness as a menu ingredient and its broad appeal across different dining concepts contribute to steady market growth.
- Sustainable Agriculture Practices: The adoption of sustainable farming methods and water-efficient cultivation techniques has strengthened the U.S. rice industry’s position. These practices enhance production efficiency, reduce environmental impact and meet growing consumer demand for sustainably produced food products, driving market value and competitiveness.
Key Challenges:
- Water Resource Management: Rice cultivation requires significant water resources, making water availability and management a critical challenge. The increasing pressure on water resources, combined with environmental regulations and climate change impacts, creates operational complexities for rice producers and affects production costs and sustainability efforts.
- International Competition: The U.S. rice industry faces intense competition from international producers offering lower-priced products. This price competition affects market share both domestically and in export markets, challenging American producers to maintain profitability while competing with countries having lower production and labor costs.
- Climate Change Impact: Extreme weather events and changing climate patterns pose significant risks to rice production. These environmental challenges affect crop yields, quality consistency and production planning, requiring farmers to adapt cultivation practices and invest in resilient farming methods to maintain stable supply.
- Labor Availability: The agricultural sector faces ongoing challenges in securing adequate labor for rice cultivation and processing. The shortage of skilled agricultural workers, combined with rising labor costs and seasonal workforce demands, impacts operational efficiency and production costs across the rice industry.
Key Trends:
- Technology Integration: Advanced farming technologies, including precision agriculture and automated harvesting systems, are revolutionizing rice production. These innovations improve yield efficiency, reduce resource consumption and enable data-driven decision-making, helping producers optimize operations and maintain competitive advantages in the market.
- Value-Added Products: The market is experiencing growing demand for premium and specialty rice products, including aromatic varieties and ready-to-cook options. These value-added offerings cater to consumer preferences for convenience, unique flavors and premium quality, driving higher margins and market differentiation.
- Sustainable Packaging: Rice producers are increasingly adopting eco-friendly packaging solutions in response to environmental concerns. The shift towards recyclable materials and reduced packaging waste aligns with consumer sustainability preferences while helping companies meet environmental regulations and corporate responsibility goals.
- Direct-to-Consumer Channels: The rise of e-commerce and digital platforms has expanded direct-to-consumer distribution channels for rice products. This trend enables producers to reach consumers directly, offer specialized products and build brand loyalty while adapting to changing shopping preferences and market demands.
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United States Rice Market Regional Analysis
Here is a more detailed regional analysis of the United States rice market:
Southern Region:
- According to Verified Market Research, Southern Region is expected to dominate the United States Rice market.
- Accounts for approximately 65% of U.S. rice production, making it a vital component of the country’s agricultural sector.
- Arkansas leads national rice production, followed by Louisiana and Mississippi, showcasing the region’s significance in the rice industry.
- The region benefits from a favorable climate and established infrastructure, providing ideal conditions for efficient rice cultivation and growth.
- Strong processing and distribution networks enhance market growth, ensuring rice products reach consumers efficiently and effectively across various channels.
Western Region:
- According to Verified Market Research, Western Region is the fastest growing region in United States Rice market.
- California dominates rice production in the U.S., particularly with premium medium-grain varieties that meet high consumer quality standards.
- The state focuses on specialty and sushi-grade rice production, catering to specific culinary markets and increasing overall demand.
- California has a strong presence in export markets, particularly to Asia, enhancing its global influence in the rice trade.
- Advanced water management systems in California support sustainable rice production, ensuring efficient resource use in a water-scarce environment.
United States Rice Market: Segmentation Analysis
The United States Rice Market is segmented on the basis of Type, Category, Distribution Channel, Application and Region.
United States Rice Market, by Type
- Long Grain
- Medium Grain
- Short Grain
- Others
Based on Type, the United States Rice Market is segmented into Long Grain, Medium Grain, Short Grain and Others. The Long Grain segment currently dominates the market, accounting for the largest market share. This dominance is attributed to its versatility in cooking applications, superior texture after cooking and widespread use in various cuisines. The segment’s growth is further supported by strong consumer preference in Southern states, extensive use in food service applications and its established position in traditional American dishes. Additionally, long grain rice’s excellent storage properties and consistent cooking characteristics make it a preferred choice for both retail and commercial users.
United States Rice Market, by Category
- White Rice
- Brown Rice
- Organic Rice
- Others
Based on Category, the United States Rice Market is categorized into White Rice, Brown Rice, Organic Rice and Others segments. The White Rice segment leads the market, driven by its widespread consumption patterns and traditional consumer preferences. This segment’s dominance is supported by its longer shelf life, versatility in cooking applications and established position in both retail and food service sectors. The category’s growth is further enhanced by its competitive pricing, widespread availability across distribution channels and consistent demand from food processing industries. White rice remains the preferred choice for everyday consumption and institutional use.
United States Rice Market, by Distribution Channel
- Supermarkets/Hypermarkets
- Specialty Stores
- E-commerce
- Others
Based on Distribution Channel, the United States Rice Market is divided into Supermarkets/Hypermarkets, Specialty Stores, E-commerce and Others segments. The Supermarkets/Hypermarkets segment currently dominates the market, particularly due to its extensive reach and convenience for consumers. This channel’s leadership is driven by its ability to offer diverse rice varieties, competitive pricing and bulk purchasing options. The segment’s growth is supported by strong retail infrastructure, efficient inventory management systems and the convenience of one-stop shopping for consumers. Additionally, supermarkets’ ability to maintain consistent product quality and freshness contributes to their market dominance.
United States Rice Market, by Geography
Based on Geography, the Southern region leads the United States Rice Market, supported by its dominant position in national rice production and processing capabilities. The region’s leadership is driven by favorable growing conditions, established farming infrastructure and proximity to major distribution networks. Arkansas, Louisiana and Mississippi form the core of U.S. rice production, benefiting from optimal climate conditions and extensive irrigation systems. The region’s strong processing facilities, experienced farming communities and efficient transportation networks through Gulf Coast ports further strengthen its market position. The Southern region also benefits from lower production costs and established export channels.
Key Players
The United States Rice Market study report will provide valuable insight with an emphasis on the market. The major players in the United States Rice Market include Cache River Valley Seed LLC, Cormier Rice Milling Co. Inc., Crop Marketing Services Inc., American Commodity Company, LLC, California Family Foods, Farmers’ Rice Cooperative, Bertrand Rice, Big River Rice and Grain, Farmers Rice Milling Co. Inc., American Rice Inc.
Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share and market ranking analysis of the above- mentioned players.
United States Rice Market Recent Developments
- In February 2024, KLA Corporation launched an advanced optical film thickness measurement system featuring AI-powered analysis capabilities and enhanced measurement accuracy for semiconductor applications.
- In March 2024, Bruker Corporation introduced a new non-contact thickness measurement solution with improved multi-layer measurement capabilities and integrated data analytics features.
Report Scope
| REPORT ATTRIBUTES | DETAILS |
|---|---|
| Study Period | 2021-2031 |
| Base Year | 2024 |
| Forecast Period | 2024-2031 |
| Historical Period | 2021-2023 |
| Unit | Value (USD Billion) |
| Key Companies Profiled | Cache River Valley Seed LLC, Cormier Rice Milling Co. Inc., Crop Marketing Services Inc., American Commodity Company, LLC, California Family Foods, Farmers’ Rice Cooperative, Bertrand Rice, Big River Rice and Grain, Farmers Rice Milling Co. Inc., American Rice Inc. |
| Segments Covered | Type, Category, Distribution Channel, Application and Region. |
| Customization Scope | Free report customization (equivalent to up to 4 analyst’s working days) with purchase. Addition or alteration to country, regional & segment scope. |
Research Methodology of Verified Market Research:
To know more about the Research Methodology and other aspects of the research study, kindly get in touch with our Sales Team at Verified Market Research.
Reasons to Purchase this Report
• Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors
• Provision of market value (USD Billion) data for each segment and sub-segment
• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market
• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region
• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled
• Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players
• The current as well as the future market outlook of the industry with respect to recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions
• Includes in-depth analysis of the market of various perspectives through Porter’s five forces analysis
• Provides insight into the market through Value Chain
• Market dynamics scenario, along with growth opportunities of the market in the years to come
• 6-month post-sales analyst support
Customization of the Report
• In case of any Queries or Customization Requirements please connect with our sales team, who will ensure that your requirements are met.
Frequently Asked Questions
1 INTRODUCTION OF UNITED STATES RICE MARKET
1.1 Market Definition
1.2 Market Segmentation
1.3 Research Timelines
1.4 Assumptions
1.5 Limitations
2 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH
2.1 Data Mining
2.2 Data Triangulation
2.3 Bottom-Up Approach
2.4 Top-Down Approach
2.5 Research Flow
2.6 Key Insights from Industry Experts
2.7 Data Sources
3 EXECUTIVE SUMMARY
3.1 Market Overview
3.2 Ecology Mapping
3.3 Absolute Market Opportunity
3.4 Market Attractiveness
3.5 United States Rice Market Geographical Analysis (CAGR %)
3.6 United States Rice Market, By Rice Variety (USD Million)
3.7 United States Rice Market, By Grain Size (USD Million)
3.8 United States Rice Market, By Applications (USD Million)
3.9 United States Rice Market, By Distribution Channel (USD Million)
3.10 Future Market Opportunities
3.11 Market Split
3.12 Product Life Line
4 UNITED STATES RICE MARKET OUTLOOK
4.1 Aquaculture Vaccines Evolution
4.2 Drivers
4.2.1 Driver 1
4.2.2 Driver 2
4.3 Restraints
4.3.1 Restraint 1
4.3.2 Restraint 2
4.4 Opportunities
4.4.1 Opportunity 1
4.4.2 Opportunity 2
4.5 Porters Five Force Model
4.6 Value Chain Analysis
4.7 Pricing Analysis
4.8 Macroeconomic Analysis
5 UNITED STATES RICE MARKET, BY RICE VARIETY
5.1 Overview
5.2 Rough Rice
5.3 Brown Rice
5.4 Parboiled Rice
5.5 Fully Milled Rice
5.6 Others (Wild rice, etc.)
6 UNITED STATES RICE MARKET, BY GRAIN SIZE
6.1 Overview
6.2 Long Grain Rice
6.3 Medium Grain Rice
6.4 Short Grain Rice
7 UNITED STATES RICE MARKET, BY APPLICATIONS
7.1 Overview
7.2 Food Consumption
7.3 Beer Processing
7.4 Pet Food
8 UNITED STATES RICE MARKET, BY DISTRIBUTION CHANNEL
8.1 Overview
8.2 Online
8.3 Offline
9 UNITED STATES RICE MARKET, BY GEOGRAPHY
9.1 Overview
9.2 North America
9.2.1 U.S.
9.2.2 Canada
9.2.3 Mexico
9.3 Europe
9.3.1 Germany
9.3.2 U.K.
9.3.3 France
9.3.4 Italy
9.3.5 Spain
9.3.6 Rest of Europe
9.4 Asia Pacific
9.4.1 China
9.4.2 Japan
9.4.3 India
9.4.4 Rest of Asia Pacific
9.5 Latin America
9.5.1 Brazil
9.5.2 Argentina
9.5.3 Rest of Latin America
9.6 Middle-East and Africa
9.6.1 UAE
9.6.2 Saudi Arabia
9.6.3 South Africa
9.6.4 Rest of Middle-East and Africa
10 UNITED STATES RICE MARKET COMPETITIVE LANDSCAPE
10.1 Overview
10.2 Company Market Ranking
10.3 Key Developments
10.4 Company Regional Footprint
10.5 Company Industry Footprint
10.6 ACE Matrix
11 COMPANY PROFILES
11.1 Cache River Valley Seed LLC
11.1.1 Company Overview
11.1.2 Company Insights
11.1.3 Product Benchmarking
11.1.4 Key Development
11.1.5 Winning Imperatives
11.1.6 Current Focus & Strategies
11.1.7 Threat from Competition
11.1.8 SWOT Analysis
11.2 Cormier Rice Milling Co. Inc.
11.2.1 Company Overview
11.2.2 Company Insights
11.2.3 Product Benchmarking
11.2.4 Key Development
11.2.5 Winning Imperatives
11.2.6 Current Focus & Strategies
11.2.7 Threat from Competition
11.2.8 SWOT Analysis
11.3 Crop Marketing Services Inc.
11.3.1 Company Overview
11.3.2 Company Insights
11.3.3 Product Benchmarking
11.3.4 Key Development
11.3.5 Winning Imperatives
11.3.6 Current Focus & Strategies
11.3.7 Threat from Competition
11.3.8 SWOT Analysis
11.4 American Commodity Company, LLC
11.4.1 Company Overview
11.4.2 Company Insights
11.4.3 Product Benchmarking
11.4.4 Key Development
11.4.5 Winning Imperatives
11.4.6 Current Focus & Strategies
11.4.7 Threat from Competition
11.4.8 SWOT Analysis
11.5 California Family Foods
11.5.1 Company Overview
11.5.2 Company Insights
11.5.3 Product Benchmarking
11.5.4 Key Development
11.5.5 Winning Imperatives
11.5.6 Current Focus & Strategies
11.5.7 Threat from Competition
11.5.8 SWOT Analysis
11.6 Farmers’ Rice Cooperative
11.6.1 Company Overview
11.6.2 Company Insights
11.6.3 Product Benchmarking
11.6.4 Key Development
11.6.5 Winning Imperatives
11.6.6 Current Focus & Strategies
11.6.7 Threat from Competition
11.6.8 SWOT Analysis
11.7 Bertrand Rice
11.7.1 Company Overview
11.7.2 Company Insights
11.7.3 Product Benchmarking
11.7.4 Key Development
11.7.5 Winning Imperatives
11.7.6 Current Focus & Strategies
11.7.7 Threat from Competition
11.7.8 SWOT Analysis
11.8 Big River Rice and Grain
11.8.1 Company Overview
11.8.2 Company Insights
11.8.3 Product Benchmarking
11.8.4 Key Development
11.8.5 Winning Imperatives
11.8.6 Current Focus & Strategies
11.8.7 Threat from Competition
11.8.8 SWOT Analysis
11.9 Farmers Rice Milling Co., Inc.
11.9.1 Company Overview
11.9.2 Company Insights
11.9.3 Product Benchmarking
11.9.4 Key Development
11.9.5 Winning Imperatives
11.9.6 Current Focus & Strategies
11.9.7 Threat from Competition
11.9.8 SWOT Analysis
11.10 American Rice, Inc.
11.10.1 Company Overview
11.10.2 Company Insights
11.10.3 Product Benchmarking
11.10.4 Key Development
11.10.5 Winning Imperatives
11.10.6 Current Focus & Strategies
11.10.7 Threat from Competition
11.10.8 SWOT Analysis
12 VERIFIED MARKET INTELLIGENCE
12.1 About Verified Market Intelligence
12.2 Dynamic Data Visualization
Report Research Methodology
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This additionally supports the market researchers in segmenting different segments of the market for analysing them individually.
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Exploratory data mining
Market is filled with data. All the data is collected in raw format that undergoes a strict filtering system to ensure that only the required data is left behind. The leftover data is properly validated and its authenticity (of source) is checked before using it further. We also collect and mix the data from our previous market research reports.
All the previous reports are stored in our large in-house data repository. Also, the experts gather reliable information from the paid databases.
For understanding the entire market landscape, we need to get details about the past and ongoing trends also. To achieve this, we collect data from different members of the market (distributors and suppliers) along with government websites.
Last piece of the ‘market research’ puzzle is done by going through the data collected from questionnaires, journals and surveys. VMR analysts also give emphasis to different industry dynamics such as market drivers, restraints and monetary trends. As a result, the final set of collected data is a combination of different forms of raw statistics. All of this data is carved into usable information by putting it through authentication procedures and by using best in-class cross-validation techniques.
Data Collection Matrix
| Perspective | Primary Research | Secondary Research |
|---|---|---|
| Supplier side |
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Econometrics and data visualization model
Our analysts offer market evaluations and forecasts using the industry-first simulation models. They utilize the BI-enabled dashboard to deliver real-time market statistics. With the help of embedded analytics, the clients can get details associated with brand analysis. They can also use the online reporting software to understand the different key performance indicators.
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The collected data includes market dynamics, technology landscape, application development and pricing trends. All of this is fed to the research model which then churns out the relevant data for market study.
Our market research experts offer both short-term (econometric models) and long-term analysis (technology market model) of the market in the same report. This way, the clients can achieve all their goals along with jumping on the emerging opportunities. Technological advancements, new product launches and money flow of the market is compared in different cases to showcase their impacts over the forecasted period.
Analysts use correlation, regression and time series analysis to deliver reliable business insights. Our experienced team of professionals diffuse the technology landscape, regulatory frameworks, economic outlook and business principles to share the details of external factors on the market under investigation.
Different demographics are analyzed individually to give appropriate details about the market. After this, all the region-wise data is joined together to serve the clients with glo-cal perspective. We ensure that all the data is accurate and all the actionable recommendations can be achieved in record time. We work with our clients in every step of the work, from exploring the market to implementing business plans. We largely focus on the following parameters for forecasting about the market under lens:
- Market drivers and restraints, along with their current and expected impact
- Raw material scenario and supply v/s price trends
- Regulatory scenario and expected developments
- Current capacity and expected capacity additions up to 2027
We assign different weights to the above parameters. This way, we are empowered to quantify their impact on the market’s momentum. Further, it helps us in delivering the evidence related to market growth rates.
Primary validation
The last step of the report making revolves around forecasting of the market. Exhaustive interviews of the industry experts and decision makers of the esteemed organizations are taken to validate the findings of our experts.
The assumptions that are made to obtain the statistics and data elements are cross-checked by interviewing managers over F2F discussions as well as over phone calls.
Different members of the market’s value chain such as suppliers, distributors, vendors and end consumers are also approached to deliver an unbiased market picture. All the interviews are conducted across the globe. There is no language barrier due to our experienced and multi-lingual team of professionals. Interviews have the capability to offer critical insights about the market. Current business scenarios and future market expectations escalate the quality of our five-star rated market research reports. Our highly trained team use the primary research with Key Industry Participants (KIPs) for validating the market forecasts:
- Established market players
- Raw data suppliers
- Network participants such as distributors
- End consumers
The aims of doing primary research are:
- Verifying the collected data in terms of accuracy and reliability.
- To understand the ongoing market trends and to foresee the future market growth patterns.
Industry Analysis Matrix
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