Vehicle Starter Motor Market By Starter Motor Type (Electric Starter Motor, Pneumatic Starter Motor, Hydraulic Starter Motor), Vehicle Type (Passenger Cars, Commercial Vehicles, Electric Vehicles (EVs)), Product Type (Conventional Starter Motors, Integrated Starter Generators (ISGs), Direct-Acting Starter Motors), & Region for 2024-2031

Vehicle Starter Motor Market Valuation – 2024-2031

The tremendous growth of the automotive industry, particularly in emerging economies is driving up demand for vehicle starter motors. As more individuals in developing countries have access to higher wages, the demand for personal and commercial automobiles increases dramatically. This growth in car manufacturing directly drives the need for critical automotive components such as starter motors. Starter motors are critical to the ignition process in internal combustion engines making them essential for gasoline and diesel-powered automobiles by enabling the market to surpass a revenue of USD 91.73 Million valued in 2024 and reach a valuation of around USD 113.08 Million by 2031.

The increase in demand for replacement components also helps to drive the growth of the vehicle starter motor market. As vehicles age, their components such as starting motors need to be maintained or replaced. This trend is especially visible in areas with a high proportion of older vehicles on the road where the aftermarket for auto parts plays an important role in maintaining demand for starter motors. Furthermore, environmentally aware consumers and manufacturers are drawn to developments in starter motor technology such as the development of start-stop systems that enhance fuel efficiency and minimize emissions by enabling the market to grow at a CAGR of 2.65% from 2024 to 2031. 

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Vehicle Starter Motor Market: Definition/ Overview

A vehicle starter motor is a critical component in a car’s engine system responsible for starting the engine when you turn the key or push the start button. It’s a little but strong electric motor that activates when you start your car. The starter motor draws electrical energy from the car’s battery and uses it to turn the engine crankshaft. This action initiates the process of combustion within the engine which is required for the engine to begin functioning on its own.

The use of starter motors extends beyond simply starting the engine. It is intended to function in tough settings such as extreme temperatures and must be strong enough to withstand thousands of start cycles over the vehicle’s lifetime. In addition to standard internal combustion engines, starter motors are utilized in hybrid cars, where they serve a dual purpose.

The future of car starter motors is set to change dramatically as the automotive industry shifts toward higher economy, electrification, and sustainability. Traditional starter motors which are critical for starting the engine in internal combustion engine (ICE) vehicles are projected to suffer decreased demand as the shift to electric vehicles (EVs) advances. EVs do not require a typical starter motor because they use electric power to start and push the car making the traditional starter motor obsolete.

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Will the Increasing Vehicle Production Drive the Vehicle Starter Motor Market?

The growing vehicle manufacturing is a crucial driver for the vehicle starter motor market. As global economies recover and flourish, demand for personal and commercial automobiles has gradually increased. This development has a direct impact on the starter motor market as every new vehicle requires a starter motor to begin engine function. According to the International Organization of Motor Vehicle Manufacturers (OICA), worldwide vehicle production will reach 80.1 million units in 2021, up 3% from 2020. According to the U.S. Bureau of Transportation Statistics, the total number of registered automobiles in the United States increased from 275.9 million in 2019 to 279.6 million in 2020 indicating that vehicle ownership is continuing to rise.

The rise of the automotive industry in emerging economies contributes to this increase. For example, India’s Ministry of Heavy Industries and Public Enterprises claimed that automobile output rose from 30.92 million in 2021 to 31.28 million in 2022. Similarly, China’s National Bureau of Statistics reported that automotive production will reach 27.02 million units in 2021, a 3.4% increase over the previous year. As these emerging countries continue to industrialize and their middle classes grow, demand for vehicles is likely to increase supporting the starter motor industry. Furthermore, the trend toward electric and hybrid vehicles, while potentially damaging to traditional starter motor makers is opening up new markets for innovative starter-generator systems.

Will Shift to Electric Vehicles (EVs) Hamper the Vehicle Starter Motor Market?

The transition to electric cars (EVs) is expected to have a substantial influence on the vehicle starter motor industry, primarily because EVs do not require traditional internal combustion engines (ICEs) which rely on starter motors to ignite the engine. In traditional automobiles, the starting motor is an important component since it provides the initial power required to turn the engine on and begin the combustion process. However, EVs use electric power stored in batteries to directly power the electric motor eliminating the requirement for an internal combustion process. Because of this basic difference in functioning, EVs do not require starter motors which may result in a decrease in demand for these components as EV usage grows globally.

As governments and automakers push for cleaner technologies and harsher pollution restrictions, the vehicle industry is fast electrifying. The increased consumer desire for EVs fueled by environmental concerns, technology breakthroughs, and incentives is hastening this transition. As a result, the traditional starter motor market may face challenges, particularly in places with strong EV adoption rates. Companies that manufacture starting motors may need to broaden their product lines or innovate in the electric car component area to remain competitive. In summary, the rise of EVs is expected to lower demand for traditional starter motors providing a market issue as the industry transitions to an electric future.

Category-Wise Acumens

Will Widespread Adoption and Well-Established Infrastructure Drive Growth in the Starter Motor Type Segment?

The electric starter motor is the dominant type, especially in the automotive industry. This supremacy arises from extensive adoption and a well-established infrastructure. Electric starter motors are used because they are dependable, efficient, and simple. They use electrical power from the vehicle’s battery to crank the engine making them an easy way to start internal combustion engines. This technology has been around for decades and has been the norm in most conventional vehicles because of its ease of integration with existing electrical systems. The electric starter motor’s low cost and ease of maintenance have also contributed to its market dominance making it the preferred choice for both vehicle makers and consumers.

Pneumatic and hydraulic starter motors, on the other hand, are less common due to their unique applications and increased complexity. Pneumatic starter motors that use compressed air to start engines are commonly used in specialized vehicles such as those in the aviation and industrial sectors where compressed air is easily available and the increased complexity is justified by operating requirements. Hydraulic starting motors that employ hydraulic pressure are also more specialized and are typically utilized in heavy-duty machinery and certain industrial applications where hydraulic systems already exist. Both pneumatic and hydraulic starter motors have more complex systems and greater costs limiting their use in popular automobile applications.

Will Increasing Number of ICE Vehicles Drive the Product Type Segment?

Conventional starter motors are currently the dominant product category owing to their long history as a standard component in internal combustion engine (ICE) cars. These conventional starter motors are well-known in the automotive industry and are widely utilized in a variety of vehicles including compact automobiles and heavy-duty trucks. Their dominance stems from their established reliability, well-understood technology, and widespread use in the existing vehicle fleet. Conventional starter motors use an electric motor to crank the engine igniting the fuel-air mixture in the combustion chambers and thereby starting the engine. The huge number of ICE vehicles still in operation around the world continues to drive demand for these starter motors ensuring their market dominance.

Integrated Starter Generators (ISGs) are increasing popularity, especially with the rise of hybrid automobiles. ISGs combine the functions of a starter motor and a generator into a single device which offers various benefits in hybrid and mild-hybrid systems. They improve efficiency and contribute to higher fuel economy and lower emissions by recovering energy during braking and assisting with engine start-up. This integration also simplifies the vehicle’s powertrain by reducing the amount of components required, potentially lowering production costs and increasing overall system reliability. As hybrid and electric vehicle technologies gain popularity and governments tighten emission restrictions, the need for ISGs is projected to rise.

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Country/Region-wise Acumens

Will the Growing Middle-Class Population and Ongoing Urbanization Drive the Market in the Asia Pacific Region?

The Asia Pacific region is expected to be dominant in the vehicle starter motor market owing to its quickly growing middle-class population and rising urbanization trends. These factors are driving an increase in car ownership and demand for automotive technologies such as starter motors. The expanding middle-class population in the Asia Pacific region is a major driver of the vehicle starter motor market. According to the World Bank, the middle class in East Asia and the Pacific is predicted to increase from 1.5 billion in 2020 to over 3 billion by 2030. This significant increase in disposable income is boosting car ownership.

The growing urbanization in the Asia Pacific region is another important element driving the vehicle starter motor market. As cities grow and modernize, there is a greater demand for efficient transportation options. The Asian Development Bank (ADB) projects that by 2050, 64% of Asia’s population will be urban, up from 48% in 2020. This urban transition is complemented by infrastructural development and upgraded road networks which allow for higher automobile usage. For example, China’s National Bureau of Statistics estimated that the country’s highway mileage will reach 5.28 million kilometers by the end of 2021 representing a 68% growth from 2012. According to India’s Ministry of Road Transport and Highways, the country’s national highway network expanded by 59% between 2014 and 2022, totaling more than 140,000 kilometers.

Will the Stringent Environmental Regulations Drive the Market in the North American Region?

The North American vehicle starter motor market is primarily driven by rigorous environmental regulations, with the United States leading the way as the fastest-expanding category. This significant growth is due to the region’s active push for vehicle electrification and higher pollution rules. Environmental restrictions are a major driver of the vehicle starter motor market in North America, particularly in the United States and Canada. The United States Environmental Protection Agency (EPA) has set more strict Corporate Average Fuel Economy (CAFE) criteria, to achieve an average of 55 miles per gallon for new vehicles by 2026. This marks a significant increase above the 2021 standard of 43 mpg.

In Canada, the government has established a statutory aim for all new light-duty automobile and passenger truck sales to be zero-emission by 2035 in line with worldwide efforts to reduce greenhouse gases. According to Natural Resources Canada, the transportation industry accounts for 25% of all greenhouse gas emissions in Canada with passenger automobiles and light trucks accounting for over half of that total. To solve this, the Canadian government has committed more than $1 billion to promoting the use of zero-emission vehicles and infrastructure. These programs are accelerating advancements in starter motor technology, notably for hybrid and electric cars.

Competitive Landscape

The Vehicle Starter Motor Market is a dynamic and competitive space, characterized by a diverse range of players vying for market share. These players are on the run for solidifying their presence through the adoption of strategic plans such as collaborations, mergers, acquisitions, and political support. The organizations are focusing on innovating their product line to serve the vast population in diverse regions.

Some of the prominent players operating in the vehicle starter motor market include:

• Bosch
• Denso Corporation
• Valeo
• Hitachi Automotive Systems
• Mitsubishi Electric
• Mitsuba Corporation
• Hella KGaA Hueck & Co.
• BorgWarner, Inc.
• Mahle GmbH
• Prestolite Electric
• Lucas Electrical
• ASIMCO
• Remy International, Inc.

Latest Developments

• In August 2024, MAHLE, a leading automotive parts maker, increased its product line by purchasing Air Motion Systems, a business that specializes in sophisticated starter motors and other vehicle components. This acquisition boosts MAHLE’s position in the electric vehicle (EV) sector by expanding its portfolio of revolutionary starting motor technology.
• In July 2024, Bosch, a global leader in automotive technology, purchased Eldor Corporation, a business known for its starting motor innovations and electrical systems. This acquisition is part of Bosch’s aim to strengthen its position in the electric and hybrid car markets, allowing the business to better fulfill the growing need for efficient and dependable starter motors.

Report Scope

Vehicle Starter Motor Market, By Category

Starter Motor Type:

• Electric Starter Motor
• Pneumatic Starter Motor
• Hydraulic Starter Motor

Vehicle Type:

• Passenger Cars
• Commercial Vehicles
• Electric Vehicles (EVs)

Product Type:

• Conventional Starter Motors
• Integrated Starter Generators (ISGs)
• Direct-Acting Starter Motors

Region:

• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

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