Wheat Protein Market By Type (Wheat Gluten, Wheat Protein Isolate), Application (Bakery & Confectionery, Meat Products, Dairy Products), & Region for 2024-2031

Wheat Protein Market Valuation – 2024-2031

Wheat protein is in high demand due to its versatility in a variety of industries, particularly food and beverage. Wheat protein has evolved as a popular ingredient as customers seek healthier and plant-based options owing to its high protein content and low-fat levels by enabling the market to surpass a revenue of USD 2675.31 Million valued in 2024 and reach a valuation of around USD 3787.68 Million by 2031.

Wheat protein is also in high demand in personal care and cosmetics due to its moisturizing and skin-repairing characteristics. Wheat protein hydrolysates are becoming increasingly popular in shampoos, conditioners, and skincare products due to their potential to thicken hair and enhance skin suppleness by enabling the market to grow at a CAGR of 4.90% from 2024 to 2031. 

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Wheat Protein Market: Definition/ Overview

Wheat protein is a plant-based protein obtained from wheat that is mostly made up of gluten which has two major components: gliadin and glutenin. These proteins are known for their elastic and cohesive qualities making wheat protein an important ingredient in bread and baked goods. When wheat flour and water combine, the proteins form a strong, flexible network that traps air allowing the dough to rise and hold its shape.

It has a wide range of applications across sectors. It is a popular functional ingredient in the food and beverage industry due to its high protein content and ability to offer flexibility and structure in baked goods. It is an important element in bread, pasta, and plant-based meat substitutes where it resembles the feel of flesh.

Wheat protein’s future seems promising, thanks to rising demand for plant-based and gluten-free goods. Wheat protein’s functionality is projected to improve as food technology advances making it more appropriate for a broader range of plant-based uses including dairy and meat alternatives.

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Will Rising Health Consciousness and Demand for Plant-Based Proteins Drive the Wheat Protein Market?

Rising health consciousness and demand for plant-based proteins are important growth drivers in the wheat protein market. These developments are being driven by an increasing understanding of the health benefits of plant-based diets as well as worries about the environmental effects of animal protein sources. According to the USDA, per capita plant-based food consumption in the United States increased by 14% between 2019 and 2021. According to the National Institutes of Health (NIH), people who eat plant-based diets are 32% less likely to develop heart disease than people who eat animal-based proteins.

The environmental factor is also boosting the wheat protein industry. According to the United Nations Food and Agriculture Organization (FAO), livestock accounts for approximately 14.5% of total world greenhouse gas emissions. The United States Environmental Protection Agency (EPA) believes that switching to plant-based proteins could cut agricultural greenhouse gas emissions by up to 70%. This environmental benefit is appealing to customers as a Gallup study indicated that 62% of Americans believe the government should do more to address climate change which influences their food choices.

Will Wheat Protein-Related Allergic Reactions Hamper the Wheat Protein Market?

Wheat protein is becoming more widely recognized for its nutritional value and versatility in a variety of food products, particularly among health-conscious customers and those looking for plant-based protein options. However, the prevalence of wheat protein-related allergy responses is a considerable barrier to market growth. Allergic reactions to wheat proteins including gluten and non-gluten proteins can cause major health problems in afflicted people including celiac disease and non-celiac gluten sensitivity.

The impact of allergic responses on the wheat protein business is exacerbated by regulatory monitoring and rising demand for allergen-free options. As consumers become more aware of food allergies, they actively seek transparent labeling and safer alternatives encouraging food manufacturers to reformulate their goods. This move may limit the use of wheat protein in particular food products influencing market demand.

Category-Wise Acumens

Will High Protein Content and Physiological Properties Drive Growth in the Type Segment?

Wheat gluten dominates the wheat protein market owing to its widespread use in the food industry, particularly the bread sector. Wheat gluten known for its remarkable binding and elasticity capabilities is an essential ingredient in a wide range of baked foods including bread, pastries, and pasta. The high protein content combined with the capacity to form a strong, cohesive dough structure improves the texture and quality of these goods.

In addition to its numerous food applications, wheat gluten is very adaptable in non-food industries increasing demand even further. Wheat gluten is used as a protein-rich addition in animal feed and pet food increasing the nutritional content while also saving producers money. Its adaptability extends to industrial applications including biodegradable plastics, adhesives, and cosmetics. Wheat gluten has emerged as the main product in the wheat protein industry due to its wide range of applications in both the food and non-food industries.

Will Structural Integrity and Quality of Baked Goods Drive the Application Segment?

The bakery and confectionery industry dominates the wheat protein market owing to the high demand for its functional properties such as dough elasticity, moisture retention, and texture enhancement. These characteristics are important in baking because wheat protein adds to the structure and consistency of diverse goods ensuring that they rise properly, preserve their shape, and have a pleasant feel. Wheat protein forms a network that traps air during the leavening process producing a soft and fluffy interior for breads, cakes, pastries, and other baked goods.

In addition to its beneficial advantages, wheat protein’s capacity to adapt to changing customer demands has boosted its popularity in the bread and confectionery industries. The growing popularity of high-protein diets has prompted the development of protein-enriched baked items that cater to health-conscious consumers. Although gluten is an important ingredient in conventional baking, the growing demand for gluten-free alternatives has prompted advancements in the wheat protein sector with producers looking for ways to improve gluten-free products without sacrificing taste or texture.

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Country/Region-wise Acumens

Will the Well-Established Food and Beverage Industry Drive the Market in the North American Region?

The North American wheat protein market is primarily driven by the established food and beverage industry with the United States leading the way. This dominance is ascribed to the region’s thriving food manufacturing sector, rising consumer demand for plant-based proteins, and wheat protein’s adaptability in a wide range of food applications. The food and beverage business in North America contributes significantly to the expansion of the wheat protein market. According to the United States Department of Agriculture (USDA), the food and beverage manufacturing sector employs around 15% of all manufacturing workers in the United States with over 1.7 million people working in 2021.

The US Food and Drug Administration (FDA) reported a 78% rise in the number of food facilities registered between 2004 and 2022, from 136,360 to 243,490 demonstrating the growth of the food processing business. The growing popularity of plant-based diets is another important factor. According to data from the United States Census Bureau, the number of persons who adopt a vegan or vegetarian diet has increased by 300% over the last 15 years. This tendency has increased plant-based protein demand, especially wheat protein. According to the USDA, retail sales of plant-based foods in the United States increased by 11% in 2019, bringing the entire value of the market to USD 4.5 Billion.

Will Rising Disposable Incomes and Increasing Health Awareness Drive the Market in the Asia Pacific Region?

Rising disposable incomes and more health awareness are the fastest-growing drivers of the wheat protein market in Asia Pacific. This rapid expansion is primarily due to the growing middle class in countries such as China and India as well as an increased awareness of the health benefits of plant-based proteins. The increase in disposable incomes in the Asia Pacific area is enormous. According to the World Bank, China’s GNI per capita went from $10,390 in 2015 to $10,550 in 2020, while India’s increased from $1,600 to $1,900 during the same period. This economic expansion has resulted in increasing spending on health and wellness products, especially wheat protein.

According to the World Health Organization (WHO), noncommunicable illnesses cause 71% of all deaths worldwide with a higher prevalence in developing nations. This has raised consumer interest in healthier diets, particularly plant-based proteins. Japan’s Ministry of Health, Labour, and Welfare reported a 17% growth in health-conscious consumers between 2015 and 2020. According to the Asia Pacific Food Industry Association, 62% of customers in the region are actively pursuing plant-based protein alternatives, with wheat protein being the most popular.

Competitive Landscape

The Wheat Protein Market is a dynamic and competitive space characterized by diverse players vying for market share. These players are on the run for solidifying their presence through the adoption of strategic plans such as collaborations, mergers, acquisitions, and political support. The organizations are focusing on innovating their product line to serve the vast population in diverse regions.

Some of the prominent players operating in the wheat protein market include:

• Archer Daniels Midland Company (ADM)
• Agridient
• MGP Ingredients
• AB Amilina
• Cargill, Inc.
• Manildra Group
• Crespel & Deiters GmbH and Co. KG
• Kroener Staerke
• Crop Energies AG
• Roquette

Latest Developments

• In January 2023, Amber Wave began operations at North America’s largest wheat protein production, following an investment from Summit Agricultural Group. The company produces AmberPro™ Vital Wheat Gluten, which is a domestic gluten source for industries such as commercial bakers, food ingredient plants, alternative meat manufacturers, pet food processors, and specialty feed companies.
• In September 2023, Squeaky Bean, a British alternative meat firm, took another step towards diversity when it introduced its latest options, the Teriyaki Duck Protein Pot and the Beef Ragu Protein Pot. These ready-to-eat meals cater to a wide range of tastes and preferences, demonstrating the brand’s commitment to offering new plant-based solutions.

Report Scope

Wheat Protein Market, By Category

Type:

• Wheat Gluten
• Wheat Protein Isolate
• Wheat Protein Concentrate
• Hydrolyzed Wheat Protein
• Textured Wheat Protein (TWP)

Application:

• Bakery & Confectionery
• Meat Products
• Dairy Products
• Sports Nutrition & Dietary Supplements
• Drinks
• Animal Feed

Region:

• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

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