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Flavors, Colors & Fragrances Research

Flavors, Colors & Fragrances Research

Flavors, colors, and fragrances are integral components of the sensory experience in the food and beverage industry, influencing consumer perception, preference, and satisfaction. From the aroma of freshly brewed coffee to the vibrant hues of tropical fruits and the savory taste of spices, these sensory attributes play a crucial role in shaping product appeal and mar

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